📌 Core Information
🔹 Job Title: Digital Marketing Manager (ARG)
🔹 Company: Allergy Research Group
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive lead generation campaigns across various digital platforms
- Optimizing landing pages and website structure for higher conversion rates
- Managing multiple digital channels to increase brand visibility and customer loyalty
- Collaborating with cross-functional teams for integrated campaigns across multiple channels
- Analyzing data from lead generation campaigns to identify trends, insights, and areas for improvement
ASSUMPTION: This role requires a strong understanding of digital marketing channels, data analysis, and customer acquisition techniques to fill the sales pipeline effectively and drive B2B and B2C revenue growth.
📋 Key Responsibilities
✅ Lead Generation Strategy:
- Develop and implement comprehensive lead generation campaigns across various digital platforms (e.g., SEO, PPC, social media, email marketing).
- Optimize landing pages and website structure for higher conversion rates.
- Utilize tools like marketing automation and CRM platforms (preferred experience with HubSpot) to streamline lead capture and management.
✅ Campaign Management:
- Manage multiple digital channels (SEO, PPC, social media, email) to increase brand visibility and customer loyalty.
- Create targeted campaigns to attract high-quality leads using paid ads (Google Ads, LinkedIn Ads), organic strategies (SEO), and content marketing.
- Continuously measure campaign performance and adjust tactics to improve ROI.
✅ Collaboration:
- Work closely with sales teams to ensure seamless handoff of leads and alignment of marketing efforts with business goals.
- Coordinate with cross-functional teams for integrated campaigns across multiple channels.
✅ Analytics & Reporting:
- Analyze data from lead generation campaigns to identify trends, insights, and areas for improvement.
- Track metrics such as cost-per-lead (CPL) and customer acquisition cost (CAC) to optimize spending.
✅ Content Marketing:
- Develop engaging content such as blog posts, case studies, webinars, and white papers to drive traffic and generate leads.
- Leverage SEO strategies to enhance organic visibility.
✅ Budget Management:
- Oversee the digital marketing budget, prioritizing spending on high-performing channels for maximum ROI.
ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the role may evolve over time, and additional or different responsibilities may be assigned.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 5+ years of experience in B2B or B2C digital marketing (experience in both is preferred) with a focus on lead generation.
Required Skills:
- Proven success in managing online lead generation campaigns using SEO, PPC, email marketing, social media, and content marketing.
- Analytical Skills: Ability to interpret data and metrics to refine strategies.
- Technical Proficiency: Expertise in CRM systems, marketing automation tools (preferably HubSpot), SEO platforms, and analytics software.
- Creativity: Innovative thinking for designing compelling campaigns.
- Project Management: Strong organizational skills for managing multiple campaigns simultaneously.
- Collaboration: Collaboration with creative teams, content creators, product marketing leaders, and external partners to execute marketing plans.
- Communication: Excellent verbal and written communication skills for crafting persuasive messages.
Preferred Skills:
- Experience in leading cross-functional teams and direct reports.
ASSUMPTION: The required qualifications listed above are based on the provided job description. However, the qualifications may be subject to change or additional requirements may be added based on the company's needs.
💰 Compensation & Benefits
Salary Range: $100,000 - $110,000 USD/year. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to: location, education, skills, training, and experience. This position may also be eligible for an annual discretionary bonus.
Benefits:
- 100% paid medical, dental, and vision plans
- Generous paid time off
- 401(k) match
- Company-paid disability and life insurance
- Free products
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range and benefits listed above are based on the provided job description. However, the compensation and benefits may be subject to change or additional perks may be offered based on the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: Allergy Research Group operates in the natural products industry, focusing on clean, high-quality, hypoallergenic supplements. The natural products industry is a growing market, with a focus on wellness, sustainability, and clean living.
Company Size: Allergy Research Group is a small company with 11-50 employees. This size allows for a more intimate work environment and the opportunity to have a significant impact on the company's success.
Founded: Allergy Research Group was founded in 1978 and has been a leading innovator and educator in the natural products industry for over 45 years.
Company Description:
- Allergy Research Group is committed to partnering with Healthcare Practitioners around the world who are passionate about integrative medicine and empowering them with the tools necessary to help their patients achieve the confidence that comes from great health!
- The company is known for its clean, high-quality, hypoallergenic supplements and has been a leading innovator and educator in the natural products industry for over 45 years.
- Allergy Research Group is dedicated to promoting wellness, sustainability, and clean living through its products and educational resources.
Company Specialties:
- Clean, high-quality, hypoallergenic supplements
- Integrative medicine and healthcare practitioner partnerships
- Educational resources and industry innovation
Company Website: AllergyResearchGroup.com
ASSUMPTION: The company context information listed above is based on the provided job description and company website. However, the information may be subject to change or additional details may be available based on the company's latest updates.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring 5+ years of experience in digital marketing with a focus on lead generation. The role offers opportunities for growth and advancement within the company.
Reporting Structure: The Digital Marketing Manager will report directly to the company's leadership team and may oversee a team of marketing professionals.
Work Arrangement: This is a remote position, with a requirement that the candidate be located in the United States. The work arrangement may include a flexible schedule, with the expectation of being available during core business hours.
Growth Opportunities:
- As the company continues to grow, there may be opportunities for the Digital Marketing Manager to take on additional responsibilities or advance to a leadership role within the marketing department.
- The role offers the opportunity to work closely with cross-functional teams, providing exposure to various aspects of the business and potential career growth paths.
- The company's commitment to innovation and education provides opportunities for professional development and staying up-to-date with industry trends.
ASSUMPTION: The role analysis information listed above is based on the provided job description and industry standards for similar roles. However, the specific details of the role may vary based on the company's needs and the candidate's qualifications.
🌍 Location & Work Environment
Office Type: Remote (work from home)
Office Location(s): United States (candidates must be located in the US)
Geographic Context:
- The United States offers a diverse range of cultural, recreational, and professional opportunities, depending on the candidate's location.
- The remote work environment provides flexibility and the opportunity to work from the comfort of one's own home.
- The company's commitment to wellness and sustainability may influence the candidate's work-life balance and overall job satisfaction.
Work Schedule: Full-time (40 hours/week), with a flexible schedule that may include core business hours and the expectation of being available for meetings and collaboration with the team.
ASSUMPTION: The location and work environment information listed above is based on the provided job description and industry standards for similar roles. However, the specific details of the work environment may vary based on the company's policies and the candidate's needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers page or an external job board.
- Phone or video screening to assess cultural fit and basic qualifications.
- In-depth interview with the hiring manager or a panel of interviewers to discuss the candidate's experience, skills, and fit for the role.
- Background check and reference check for the final candidate.
Key Assessment Areas:
- Digital marketing expertise and experience with lead generation campaigns.
- Analytical skills and ability to interpret data to refine strategies.
- Communication skills and ability to craft persuasive messages.
- Cultural fit and alignment with the company's mission and values.
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and lead generation successes.
- Be prepared to discuss your experience with marketing automation tools, CRM systems, and analytics software.
- Research the company and its mission to demonstrate your understanding of and alignment with its goals.
ATS Keywords: Digital Marketing, Lead Generation, SEO, PPC, Email Marketing, Social Media, Content Marketing, Analytics, Collaboration, Project Management, Communication, Data Analysis, Creativity, Budget Management, CRM Systems, Marketing Automation
ASSUMPTION: The interview and application insights listed above are based on the provided job description and industry standards for similar roles. However, the specific details of the interview process may vary based on the company's policies and the candidate's qualifications.
🛠️ Tools & Technologies
- HubSpot (preferred) or other marketing automation tools
- CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- SEO platforms (e.g., SEMrush, Ahrefs, Moz)
- Analytics software (e.g., Google Analytics, Adobe Analytics)
- Social media platforms (e.g., LinkedIn, Facebook, Twitter, Instagram)
- Email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot Email)
- Project management tools (e.g., Asana, Trello, Monday.com)
ASSUMPTION: The tools and technologies listed above are based on the provided job description and industry standards for similar roles. However, the specific tools and technologies required may vary based on the company's preferences and the candidate's qualifications.
👔 Cultural Fit Considerations
Company Values:
- Clean and high-quality products
- Integrative medicine and healthcare practitioner partnerships
- Education and innovation in the natural products industry
Work Style:
- Collaborative and cross-functional teamwork
- Data-driven decision making and continuous improvement
- Flexibility and adaptability in a remote work environment
Self-Assessment Questions:
- Do you have a strong understanding of digital marketing channels and customer acquisition techniques?
- Are you comfortable working remotely and collaborating with cross-functional teams in a virtual environment?
- Do you have excellent communication skills and the ability to craft persuasive messages?
- Are you passionate about wellness, sustainability, and clean living, and do you align with the company's mission and values?
ASSUMPTION: The cultural fit considerations listed above are based on the provided job description and industry standards for similar roles. However, the specific details of the company's culture and values may vary based on the company's policies and the candidate's qualifications.
⚠️ Potential Challenges
- The role may require working with multiple teams and stakeholders, which can be challenging in a remote work environment.
- The company's commitment to data-driven decision making may require the Digital Marketing Manager to analyze large datasets and make strategic recommendations based on their findings.
- The role may require the Digital Marketing Manager to manage a budget and prioritize spending on high-performing channels, which can be challenging in a dynamic and ever-changing market.
- The remote work environment may present unique challenges, such as maintaining work-life balance and staying connected with colleagues and the company's mission.
ASSUMPTION: The potential challenges listed above are based on the provided job description and industry standards for similar roles. However, the specific challenges of the role may vary based on the company's policies and the candidate's qualifications.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a greater emphasis on lead generation and customer acquisition techniques.
- The role requires a strong understanding of data analysis and the ability to interpret metrics to refine strategies, which is a common requirement in digital marketing roles but may be emphasized more in this position.
- This role offers opportunities for growth and advancement within the company, as well as exposure to various aspects of the business through collaboration with cross-functional teams.
ASSUMPTION: The similar roles comparison information listed above is based on the provided job description and industry standards for similar roles. However, the specific details of the comparison may vary based on the company's policies and the candidate's qualifications.
📝 Sample Projects
- Developing and implementing a comprehensive lead generation campaign using SEO, PPC, social media, and email marketing to drive business growth and fill the sales pipeline.
- Optimizing landing pages and website structure to improve conversion rates and enhance the user experience.
- Analyzing data from lead generation campaigns to identify trends, insights, and areas for improvement, and making strategic recommendations to optimize spending and improve ROI.
ASSUMPTION: The sample projects listed above are based on the provided job description and industry standards for similar roles. However, the specific projects required may vary based on the company's policies and the candidate's qualifications.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its digital marketing campaigns, and what metrics are most important for this role?
- What is the company's approach to work-life balance and supporting employees in a remote work environment?
ASSUMPTION: The key questions to ask during the interview listed above are based on the provided job description and industry standards for similar roles. However, the specific questions asked may vary based on the company's policies and the candidate's qualifications.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and lead generation successes.
- Prepare for the interview by researching the company and its mission, and be ready to discuss your experience with marketing automation tools, CRM systems, and analytics software.
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
