📌 Core Information
🔹 Job Title: Digital Marketing Manager, Associate
🔹 Company: Apollo
🔹 Location: New York, New York
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Elevating digital marketing channels to engage, acquire, retain, and understand clients and prospects
- Partnering with various teams to inform the digital roadmap and execute strategic initiatives
- Analyzing performance for data-driven recommendations
- Managing multiple projects and platforms to ensure timely delivery and resolution
- Providing guidance and support for teams to drive social ambassador program adoption and content posting
ASSUMPTION: This role requires a strong understanding of multiple digital marketing disciplines and the ability to collaborate effectively with various teams.
📋 Key Responsibilities
✅ Competitive benchmarking
✅ Regular reporting on key channel metrics with recommendations for addressing performance issues
✅ Documentation of new features and gaps, informed by stakeholder feedback, and partnership with other teams to ensure these translate into testable technical requirements
✅ Documentation of workflows, responsibilities, and best practices with oversight to standardize operational procedures
✅ Oversight of multiple projects to ensure timely delivery of new features and resolution of defects
✅ Management of platforms (i.e., AEM, Hearsay) for minor copy updates
✅ Launch and management of LinkedIn handle to support institutional and wealth businesses
✅ Providing guidance, support, and guardrails for teams to drive social ambassador program adoption, advocate best practices, and content posting
✅ Proactive review of the editorial calendar with coordination across content, channel, and product marketing teams to translate to effective distribution across digital channels (e.g., email, web, social)
✅ Review of digital asset creation including evaluation based on brand standards and channel effectiveness
✅ Stewardship of digital asset repository to standardize operational efforts across digital channels
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects and platforms simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Minimum of 5 years of relevant digital experience
Required Skills:
- Excellent project management skills with the ability to work both collaboratively and independently to meet deadlines
- Strong writing and communication skills
- Familiarity with technology (author/publish, content management, tagging)
- Familiarity with social media publishing and analytic tools (Hearsay, Sprinklr, etc.)
- Familiarity with web analytic tools (Google Analytics)
- Familiarity with project management tools (AirTable, JIRA)
- Experience with audience development and test and learn methodologies
- Familiarity with financial services products
Preferred Skills:
- Experience with Adobe Experience Manager (AEM)
- Knowledge of HTML and CSS
- Fluency in a second language
ASSUMPTION: Candidates with experience in the financial services industry and familiarity with relevant tools and platforms will be at an advantage.
💰 Compensation & Benefits
Salary Range: $115,000 - $145,000 per year
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a similar role in the New York area. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Apollo is a leading global alternative asset manager, specializing in private equity, real assets, and credit. They also have a retirement services business, Athene, which provides retirement savings products and solutions.
Company Size: Apollo has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 1990, with a rich history in alternative investments and a strong track record of success.
Company Description:
- Apollo is committed to providing excess return at every point along the risk-reward spectrum for its clients
- The firm offers a fully integrated platform with expertise across multiple asset classes
- Apollo's patient, creative, and knowledgeable approach aligns clients, businesses, employees, and communities to expand opportunity and achieve positive outcomes
Company Specialties:
- Private Equity
- Real Assets
- Credit
Company Website: https://www.apollo.com/
ASSUMPTION: Apollo's extensive experience and diverse offerings provide a stable and dynamic environment for employees to grow and succeed.
📊 Role Analysis
Career Level: This role is an Associate level position, offering opportunities for growth and development within the digital marketing team and the broader organization.
Reporting Structure: The Digital Marketing Manager, Associate will report directly to the Digital Marketing lead and collaborate with various teams, including Corporate Communications, Digital, Data & Enablement (DDE), Engineering, and Marketing.
Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed. The work arrangement offers a blend of independent work and collaboration with various teams.
Growth Opportunities:
- Progression to a Senior Associate or Manager role within the digital marketing team
- Expansion into other areas of marketing or related fields within Apollo
- Development of skills and expertise through training, mentorship, and hands-on experience
ASSUMPTION: The Digital Marketing Manager, Associate role offers a clear path for career growth and development within Apollo's digital marketing team and the broader organization.
🌍 Location & Work Environment
Office Type: Apollo's New York office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 9 West 57th Street, New York, NY 10019
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous attractions, restaurants, and entertainment options
- The city is a global hub for finance, technology, and other industries, providing ample networking and professional development opportunities
- New York City has a robust public transportation system, making it easy to commute to and from work
Work Schedule: The work schedule is primarily Monday through Friday, with flexibility for remote work as needed. The role may require occasional evening or weekend work to support project deadlines or events.
ASSUMPTION: The New York office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral and technical interviews with members of the digital marketing team
- Final interview with the Digital Marketing lead or another senior leader within the organization
- Background check and reference checks (if applicable)
Key Assessment Areas:
- Digital marketing expertise and experience
- Project management skills and ability to manage multiple projects simultaneously
- Communication and collaboration skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Apollo's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Be prepared to discuss your experience with competitive benchmarking, performance analysis, and project management
- Demonstrate your understanding of Apollo's business and the role's responsibilities through thoughtful and well-researched questions
ATS Keywords: Digital Marketing, Project Management, Writing, Communication, Analytics, Branding, Creative, Technology, Social Media, Web Analytics, Audience Development, Test and Learn Methodologies, Financial Services Products
ASSUMPTION: The application process for this role is competitive, and candidates who can demonstrate their relevant experience and skills will have the best chance of success.
🛠️ Tools & Technologies
- Adobe Experience Manager (AEM)
- Hearsay
- Sprinklr
- Google Analytics
- AirTable
- JIRA
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Training and support will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Innovation
- Collaboration
- Accountability
Work Style:
- Apollo values a collaborative and inclusive work environment
- The organization encourages creativity, innovation, and continuous learning
- Apollo fosters a culture of accountability and high performance
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable managing multiple projects simultaneously?
- Are you a strong communicator with excellent writing and analytical skills?
- Do you have a proven track record of success in digital marketing, with a focus on performance analysis and project management?
- Are you comfortable working collaboratively with various teams and stakeholders to achieve shared goals?
ASSUMPTION: Candidates who can demonstrate a strong fit with Apollo's values and work style will be most successful in this role.
⚠️ Potential Challenges
- The role requires a high level of organization and attention to detail, with the ability to manage multiple projects and platforms simultaneously
- Candidates may face competition from other experienced digital marketing professionals
- The role may require occasional evening or weekend work to support project deadlines or events
- The fast-paced and dynamic nature of the role may present challenges for candidates who prefer a more structured or predictable work environment
ASSUMPTION: Candidates who are proactive, organized, and comfortable working in a fast-paced environment will be best suited to this role.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Specialist or Manager role in other organizations, but with a focus on competitive benchmarking, performance analysis, and project management
- Apollo's size and scope provide unique opportunities for growth and development within the digital marketing team and the broader organization
- Candidates with experience in the financial services industry may find this role particularly appealing, given Apollo's focus on providing retirement income solutions to institutions, companies, and individuals
ASSUMPTION: Candidates should research similar roles in the industry to better understand the unique opportunities and challenges presented by this position at Apollo.
📝 Sample Projects
- Developing and implementing a competitive benchmarking strategy to inform digital roadmap and elevate digital marketing channels
- Analyzing performance data to identify trends, optimize campaigns, and drive engagement and acquisition
- Managing multiple projects to ensure timely delivery of new features and resolution of defects, with a focus on cross-functional collaboration and stakeholder communication
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives the Digital Marketing Manager, Associate may be expected to undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the digital marketing team's structure and how this role fits within it?
- How does this role collaborate with other teams, such as Corporate Communications, DDE, Engineering, and Marketing?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Apollo support the professional development and growth of its digital marketing team members?
- What is the typical career path for someone in this role, and what opportunities exist for growth and advancement within Apollo?
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the organization, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Apollo Careers portal
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare for behavioral and technical interviews by researching Apollo's business and the role's responsibilities
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
