📌 Core Information
🔹 Job Title: Digital Marketing Manager Associate
🔹 Company: Believe
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-time, Hybrid (3 office days per week)
🔹 Category: Music Industry, Digital Marketing
🔹 Date Posted: 2025-07-21
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (London office)
🚀 Job Overview
Key aspects of this role include:
- Managing artist campaigns for domestic and international releases
- Creating and coordinating digital marketing strategies
- Advising artists, managers, and internal teams on digital best practices
- Analyzing audience data to inform strategy and set KPIs
- Collaborating with project managers, creative teams, and media buying teams
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making and strategic planning.
📋 Key Responsibilities
✅ Manage and coordinate digital marketing campaigns for artist releases
✅ Develop and implement digital advertising and social media strategies
✅ Grow artist audiences and increase engagement through organic activations and paid media
✅ Advise artists, managers, and internal teams on digital best practices
✅ Analyze audience data to inform strategy and set KPIs
✅ Collaborate with project managers, creative teams, and media buying teams
✅ Monitor KPIs and deliver monthly reports on digital marketing performance
✅ Share case studies and best practices with local and global teams
✅ Identify trends, opportunities, and performance drivers through data analysis and monitoring of global social media trends
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data analysis, with a strong focus on driving artist growth and engagement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in digital marketing, with a focus on social media and online promotion strategies
Required Skills:
- Strong knowledge of social media and online promotion strategies
- Proficient in advertisement and analytical instruments on major social media platforms (Meta, YouTube, TikTok, etc.)
- Extensive knowledge of the music market
- Ability to build creative and innovative artist development campaigns
- Data-driven and results-oriented mindset
- Structured, organized, and able to follow processes and monitor budgets
- Excellent written and verbal communication skills
- Highly motivated, with excellent time management skills
- Team player with creative ideas and a positive attitude
- Passion for music
Preferred Skills:
- Contacts within digital marketing and tech
ASSUMPTION: Candidates should have a strong background in digital marketing, with a proven track record of driving artist growth and engagement through creative campaigns and data-driven strategies.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on industry standards for a Digital Marketing Manager Associate in London)
Benefits:
- Two remote working days per week
- Private health care
- Pension plan with matched contribution up to 10%
- 25 days annual leave, with 1 day for your birthday
- Life assurance and long-term disability cover
- Access to Eutelmed, a digital mental health and well-being platform
- Tailor-made training and coaching program
- 40% discount on gym membership and free yoga classes
Working Hours: Full-time (37.5 hours per week), with flexible working hours and a hybrid work arrangement (3 office days per week)
ASSUMPTION: The salary range is based on industry standards for a Digital Marketing Manager Associate in London, with a focus on experience and performance. Benefits are tailored to support employee well-being, professional development, and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Believe is a leading digital music company, focusing on developing independent artists and labels in the digital world. They provide solutions to grow artists' audiences at each stage of their career and development.
Company Size: Believe has 1,001-5,000 employees globally, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Believe was founded in 2005 and has since grown into a global company with offices in over 50 countries.
Company Description:
- Believe's mission is to develop independent artists and labels in the digital world by providing them with the solutions they need to grow their audience at each stage of their career and development.
- Believe offers various solutions through a portfolio of brands, including TuneCore, Nuclear Blast, Naïve, Groove Attack, and AllPoints.
- Believe is listed on compartment A of the regulated market of Euronext Paris (Ticker: BLV, ISIN: FR0014003FE9).
Company Specialties:
- Music
- Digital Distribution
- Label Services
- Video
- Artist Services
- Tech
- Services
- Analytics
- and Marketing Services
Company Website: www.believe.com
ASSUMPTION: Believe's focus on independent artists and labels allows for a unique and dynamic work environment, with opportunities to work with a diverse range of talent and contribute to their growth and success.
📊 Role Analysis
Career Level: This role is suitable for a Digital Marketing Manager Associate with 2-5 years of experience in digital marketing, seeking to develop their skills and advance their career in the music industry.
Reporting Structure: The Digital Marketing Manager Associate will report to the Director of Artist Services UK and work closely with project managers, creative teams, and the central media buying team.
Work Arrangement: This role follows a hybrid work arrangement, with 3 office days per week and 2 remote working days.
Growth Opportunities:
- Believe offers tailor-made training and coaching programs to support employee growth and development.
- With a global presence and a diverse range of artists and labels, there are opportunities for career progression and international mobility.
- Believe's focus on independent artists and labels provides a unique environment for learning and innovation.
ASSUMPTION: This role offers opportunities for professional growth and development, with a focus on learning and innovation in the dynamic music industry.
🌍 Location & Work Environment
Office Type: Believe's London office is located in Tileyard Road, N7 9AH, offering a creative and collaborative work environment.
Office Location(s): Believe's global headquarters are in Paris, France, with additional offices in London, Hamburg, Milan, New York, Toronto, Istanbul, Sydney, Beijing, New Delhi, Moscow, Madrid, Mexico City, Beirut, and Cologne.
Geographic Context:
- London is a vibrant and multicultural city, with a thriving music scene and a wide range of cultural attractions.
- The Tileyard Road office is located in the creative hub of Kings Cross, with easy access to public transportation and numerous amenities.
- Believe's global presence offers opportunities for international collaboration and travel.
Work Schedule: Full-time (37.5 hours per week), with flexible working hours and a hybrid work arrangement (3 office days per week)
ASSUMPTION: Believe's London office provides a creative and collaborative work environment, with opportunities for international collaboration and travel. The hybrid work arrangement offers a balance between office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Initial screening with the recruiter
- Interview with the hiring manager
- Final interview with the Director of Artist Services UK
Key Assessment Areas:
- Digital marketing skills and experience
- Knowledge of the music market and industry trends
- Cultural fit and alignment with Believe's values
- Problem-solving and analytical skills
- Communication and interpersonal skills
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume.
- Tailor your cover letter to demonstrate your passion for music and understanding of Believe's mission.
- Prepare examples of successful digital marketing campaigns you've managed, focusing on strategy, execution, and results.
- Research Believe's artists and labels to show your familiarity with their roster and understanding of their unique approach to artist development.
ATS Keywords: Digital Marketing, Social Media, Artist Development, Music Industry, Campaign Management, Data Analysis, KPIs, Paid Media, Organic Activations, Strategic Planning
ASSUMPTION: Believe's interview process focuses on assessing candidates' digital marketing skills, industry knowledge, and cultural fit, with a strong emphasis on problem-solving and analytical skills.
🛠️ Tools & Technologies
- Social media platforms (Meta, YouTube, TikTok, etc.)
- Advertisement and analytical instruments (Facebook Ads Manager, Google Analytics, etc.)
- Project management tools (Asana, Trello, etc.)
- Data visualization tools (Tableau, Power BI, etc.)
- Email marketing platforms (Mailchimp, Constant Contact, etc.)
ASSUMPTION: The specific tools and technologies required for this role may vary, but candidates should have experience with social media platforms, advertisement and analytical instruments, and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Passion for music and artists
- Respect, fairness, and transparency
- Innovation and continuous learning
- Collaboration and teamwork
- Accountability and results-driven approach
Work Style:
- Creative and strategic thinking
- Data-driven and analytical mindset
- Collaborative and team-oriented approach
- Adaptability and flexibility
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and innovations in digital marketing, particularly within the music industry?
- Can you provide an example of a time when you had to adapt your digital marketing strategy based on data analysis or changing market conditions?
- How do you approach collaboration and communication with artists, managers, and internal teams to ensure alignment and successful campaign execution?
ASSUMPTION: Believe's company values and work style emphasize a passion for music, innovation, collaboration, and a data-driven approach, with a strong focus on accountability and results.
⚠️ Potential Challenges
- Managing multiple artist campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with the fast-paced and ever-changing digital marketing landscape, demanding continuous learning and adaptation
- Balancing creative and analytical aspects of the role, requiring a diverse skill set and strong problem-solving abilities
- Working with a global team, requiring effective communication and collaboration across different time zones
ASSUMPTION: The Digital Marketing Manager Associate role presents unique challenges that require strong organizational skills, adaptability, and effective communication and collaboration.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position has a stronger focus on artist development and campaign management within the music industry.
- Believe's unique approach to artist development and independent label services sets it apart from traditional record labels and digital marketing agencies.
- Career progression in this role may lead to opportunities in artist management, label services, or global digital marketing roles within Believe's organization.
ASSUMPTION: The Digital Marketing Manager Associate role at Believe offers a unique opportunity to work with independent artists and labels, with potential for career progression and international mobility.
📝 Sample Projects
- Developing and executing a social media campaign for an upcoming artist release, including organic activations and paid media strategies
- Analyzing audience data to inform artist development strategies and identify growth opportunities
- Collaborating with project managers and creative teams to deliver digital campaign assets and coordinate campaign timelines
ASSUMPTION: The Digital Marketing Manager Associate role involves a mix of creative campaign development, data analysis, and collaboration with internal teams to deliver successful artist campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the typical artist development process at Believe, and how digital marketing fits into this process?
- How does Believe support its employees' professional growth and development, particularly in the digital marketing field?
- Can you provide an example of a successful digital marketing campaign at Believe, and what made it successful?
- How does Believe approach collaboration and communication with its global team, and what tools and technologies are used to facilitate this?
- What are the most rewarding aspects of working at Believe, according to current employees?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and provides an opportunity to assess the company culture and fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant digital marketing experience and skills, with a focus on artist development and campaign management.
- Write a cover letter that demonstrates your passion for music and understanding of Believe's mission and unique approach to artist development.
- Prepare examples of successful digital marketing campaigns you've managed, focusing on strategy, execution, and results.
- Follow up with the recruiter one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
