Digital Marketing Manager (B2B)

📌 Core Information

🔹 Job Title: Digital Marketing Manager (B2B)

🔹 Company: Life Science Connect

🔹 Location: Erie, Pennsylvania

🔹 Job Type: Full-Time

🔹 Category: Internet Publishing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing multichannel digital marketing campaigns to grow the audience of life sciences professionals.
• Leading strategy and best practice development for LinkedIn marketing efforts to increase subscriptions, registrations, and engagement.
• Creating compelling, audience-focused messaging that resonates with targeted persona groups.
• Analyzing campaign performance using LinkedIn analytics, Google Analytics, and other tools to optimize efforts and report on KPIs.
• Collaborating with editorial, sales, and product teams to ensure alignment of messaging and audience goals, and to facilitate and improve their LinkedIn activities.

ASSUMPTION: This role requires a strong background in B2B social media marketing, with a focus on LinkedIn, to drive measurable results and engage targeted audiences.

📋 Key Responsibilities

✅ Develop and execute multichannel digital marketing campaigns to grow the audience of life sciences professionals.

✅ Lead strategy and best practice development for LinkedIn marketing efforts to increase subscriptions, registrations, and engagement.

✅ Create compelling, audience-focused messaging that resonates with targeted persona groups.

✅ Analyze campaign performance using LinkedIn analytics, Google Analytics, and other tools to optimize efforts and report on KPIs.

✅ Collaborate with editorial, sales, and product teams to ensure alignment of messaging and audience goals, and to facilitate and improve their LinkedIn activities.

✅ Execute campaigns across additional digital channels (e.g., email, web push notifications, etc.).

✅ Stay up to date on industry and platform trends to continuously improve our approach and performance.

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven optimization to maximize audience engagement and growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

Experience: 3+ years of B2B social media marketing experience with a strong emphasis on LinkedIn (organic and paid campaigns) and 5+ years in digital marketing, copywriting, audience development, or digital publishing.

Required Skills:

• Excellent writing skills and the ability to distill complex ideas into engaging, digestible content.
• Strong analytical skills; comfortable interpreting data to inform and improve performance.
• Proven project management capabilities and high attention to detail.
• Team player with excellent communication and collaboration skills.
• Familiarity with current digital marketing platforms, tools, trends, and best practices.

Preferred Skills:

• Experience marketing within the life sciences or another highly technical industry.
• Hands-on marketing experience across channels including email, SEO, other social media, SMS, push notifications, etc.

ASSUMPTION: Candidates should have a proven track record in B2B digital marketing, with a focus on LinkedIn, to excel in this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $100,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Medical, vision, prescription, and dental coverage for you and your family.
• 100% company-paid short- and long-term disability insurance.
• 100% company-paid life insurance.
• 401(k) with dollar-for-dollar company match up to 6%.
• 15 vacation days and 6 personal days on day 1.
• 13 company-paid holidays.

Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM (with flexibility for remote work as needed)

ASSUMPTION: The salary range is estimated based on industry standards for a Digital Marketing Manager role in the life sciences industry, with 5-10 years of experience, and located in Erie, Pennsylvania.

📌 Applicant Insights

🔍 Company Context

Industry: Life Science Connect is a media and publishing company focused on connecting professionals across drug development, biopharmaceutical manufacturing, clinical research, and other sectors through dynamic digital communities. Their websites serve as trusted hubs for industry analysis, best practices, and professional growth.

Company Size: Life Science Connect has 51-200 employees, providing a mid-sized company environment where applicants can make a significant impact.

Founded: The company's founding date is not specified, but it has established itself as a leading platform in the life sciences industry.

Company Description:

• Life Science Connect is dedicated to connecting professionals and suppliers to advance the pace of research, development, manufacturing, and the use of life science innovations.
• The company offers a network of life science communities focused on a better way of connecting professionals and suppliers.
• Life Science Connect aims to facilitate collaboration and contribute to the advancement of the life sciences industry.

Company Specialties:

• Life Science Connect specializes in connecting professionals and suppliers in the life sciences industry through digital communities.
• The company focuses on providing industry analysis, best practices, and professional growth opportunities for its members.

Company Website: http://lifescienceconnect.com

ASSUMPTION: Life Science Connect is a well-established company in the life sciences industry, with a strong focus on connecting professionals and facilitating collaboration.

📊 Role Analysis

Career Level: This role is a mid-level management position, requiring strategic planning, execution, and collaboration with various teams.

Reporting Structure: The Digital Marketing Manager will report directly to the Marketing Director and work closely with editorial, sales, and product teams.

Work Arrangement: This is an on-site position, with the primary office location in Erie, Pennsylvania. However, some flexibility for remote work may be available.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the Digital Marketing Manager to take on additional responsibilities or advance to a senior-level role.
• Life Science Connect offers a competitive salary and benefits package, providing a strong foundation for career growth.
• The company's focus on professional development and industry advancement can lead to personal and professional growth for employees.

ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as the chance to make a significant impact on the life sciences industry.

🌍 Location & Work Environment

Office Type: Life Science Connect has multiple office locations, with the primary office for this role being in Erie, Pennsylvania.

Office Location(s): 5340 Fryling Road, Suite 100, Erie, PA 16510, US

Geographic Context:

• Erie, Pennsylvania, is located in the northwest corner of the state, along the shores of Lake Erie.
• The city offers a mix of urban and suburban living, with a relatively low cost of living compared to other major metropolitan areas in the Northeast.
• Erie has a humid continental climate, with warm, humid summers and cold, snowy winters.

Work Schedule: The standard work schedule is Monday through Friday, 9:00 AM to 5:00 PM, with some flexibility for remote work as needed.

ASSUMPTION: Erie, Pennsylvania, offers a mix of urban and suburban living, with a relatively low cost of living and a humid continental climate. The work schedule for this role is standard for a full-time position, with some flexibility for remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening with the HR department to discuss qualifications and fit for the role.
• In-person or virtual interview with the Marketing Director to discuss the role, responsibilities, and company culture.
• Final interview or assessment with key stakeholders to ensure a strong fit for the position.

Key Assessment Areas:

• Digital marketing expertise, with a focus on LinkedIn and B2B marketing strategies.
• Strong analytical skills and data-driven decision-making abilities.
• Excellent communication and collaboration skills, with the ability to work effectively with various teams.
• Cultural fit and alignment with Life Science Connect's mission and values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on B2B digital marketing and LinkedIn marketing strategies.
• Be prepared to discuss your approach to data analysis and optimization in digital marketing campaigns.
• Demonstrate your understanding of the life sciences industry and Life Science Connect's mission and values during the interview process.

ATS Keywords: Digital Marketing, B2B Marketing, LinkedIn Marketing, Social Media Strategy, Content Development, Analytics, Copywriting, Audience Engagement, Project Management, Collaboration, Communication, SEO, Email Marketing, Push Notifications, Data Interpretation, Trend Analysis

ASSUMPTION: The interview process for this role will focus on assessing the candidate's digital marketing expertise, with a particular emphasis on LinkedIn and B2B marketing strategies, as well as their cultural fit and alignment with Life Science Connect's mission and values.

🛠️ Tools & Technologies

• LinkedIn Marketing Platform (organic and paid campaigns)
• Google Analytics
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)

ASSUMPTION: The Digital Marketing Manager will be expected to be proficient in using various digital marketing platforms, tools, and technologies to execute campaigns and analyze performance.

👔 Cultural Fit Considerations

Company Values:

• Connect: Life Science Connect is dedicated to connecting professionals and suppliers in the life sciences industry through dynamic digital communities.
• Collaborate: The company fosters a collaborative work environment, encouraging teamwork and cross-functional collaboration to drive success.
• Contribute: Life Science Connect aims to contribute to the advancement of the life sciences industry by facilitating collaboration and knowledge sharing among its members.

Work Style:

• Life Science Connect values a data-driven approach to digital marketing, with a focus on continuous improvement and optimization.
• The company encourages creativity and innovation in its marketing strategies, while also maintaining a strong focus on execution and results.
• Life Science Connect fosters a team-oriented work environment, with a strong emphasis on collaboration and communication.

Self-Assessment Questions:

• Do you have a proven track record in B2B digital marketing, with a focus on LinkedIn and data-driven strategies?
• Are you comfortable working in a collaborative, team-oriented environment, and do you have strong communication and collaboration skills?
• Do you share Life Science Connect's commitment to connecting professionals and suppliers in the life sciences industry, and contributing to the advancement of the field?

ASSUMPTION: Life Science Connect values a data-driven, collaborative, and innovative work environment, with a strong focus on connecting professionals and contributing to the advancement of the life sciences industry.

⚠️ Potential Challenges

• As the Digital Marketing Manager, you may face challenges in keeping up with the latest trends and best practices in digital marketing, particularly on the LinkedIn platform.
• Life Science Connect's focus on the life sciences industry may require you to quickly learn and adapt to industry-specific nuances and terminology.
• Working in a mid-sized company may present unique challenges in terms of resources and decision-making processes compared to larger enterprises or startups.
• The on-site nature of this role may require you to commute to the Erie office, which could present logistical challenges depending on your personal circumstances.

ASSUMPTION: The Digital Marketing Manager role at Life Science Connect may present unique challenges related to industry-specific knowledge, company size, and work arrangement, which the right candidate will be able to navigate effectively.

📈 Similar Roles Comparison

• Compared to other Digital Marketing Manager roles, this position places a greater emphasis on LinkedIn marketing strategies and B2B marketing expertise.
• Life Science Connect's focus on the life sciences industry sets this role apart from other digital marketing positions, as it requires a strong understanding of the industry and its targeted audience.
• As a mid-sized company, Life Science Connect offers a more intimate work environment and the opportunity to make a significant impact on the company's growth and success, compared to larger enterprises or startups.

ASSUMPTION: This Digital Marketing Manager role at Life Science Connect offers unique opportunities and challenges compared to similar positions in the industry, with a focus on LinkedIn marketing strategies, industry-specific knowledge, and a mid-sized company environment.

📝 Sample Projects

• Developing and executing a targeted LinkedIn campaign to increase subscriptions and engagement for a specific life sciences publication or event.
• Analyzing the performance of a multi-channel digital marketing campaign and optimizing efforts based on data-driven insights to improve results.
• Collaborating with the editorial team to create compelling, audience-focused messaging for a new content series or resource, and promoting it through various digital channels.

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives the Digital Marketing Manager may undertake at Life Science Connect, with a focus on data-driven optimization, collaboration, and audience engagement.

❓ Key Questions to Ask During Interview

• Can you describe the current LinkedIn marketing strategy for Life Science Connect, and how this role will contribute to its evolution and improvement?
• How does the Digital Marketing Manager collaborate with the editorial, sales, and product teams to ensure alignment of messaging and audience goals, and to facilitate and improve their LinkedIn activities?
• What are the key performance indicators (KPIs) for this role, and how will my progress be measured and evaluated?
• How does Life Science Connect support the professional development and growth of its employees, particularly in the digital marketing department?
• What are the biggest challenges facing the life sciences industry today, and how does Life Science Connect aim to address them through its digital communities and resources?

ASSUMPTION: Asking these key questions during the interview process will help you better understand the role, the company culture, and the industry-specific challenges and opportunities that Life Science Connect faces.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on B2B digital marketing and LinkedIn marketing strategies.
• Prepare for the interview process by researching Life Science Connect's mission, values, and industry-specific challenges and opportunities.
• Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.