Digital Marketing Manager (B2B)

📌 Core Information

🔹 Job Title: Digital Marketing Manager (B2B)

🔹 Company: Life Science Connect

🔹 Location: Cranberry Township, PA, USA

🔹 Job Type: Full-Time

🔹 Category: Internet Publishing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing multichannel digital marketing campaigns to grow the audience of life sciences professionals.
• Leading LinkedIn marketing strategy to increase subscriptions and engagement.
• Collaborating with editorial, sales, and product teams to ensure alignment of messaging and audience goals.
• Analyzing campaign performance using LinkedIn analytics, Google Analytics, and other tools to optimize efforts and report on KPIs.

ASSUMPTION: This role requires a strong understanding of B2B marketing, particularly on LinkedIn, and the ability to create compelling, audience-focused messaging.

📋 Key Responsibilities

✅ Develop and execute multichannel digital marketing campaigns to grow the audience of life sciences professionals.

✅ Lead strategy and best practice development and implementation for LinkedIn marketing efforts to increase subscriptions, registrations, and engagement.

✅ Create compelling, audience-focused messaging that resonates with targeted persona groups.

✅ Analyze campaign performance using LinkedIn analytics, Google Analytics, and other tools to optimize efforts and report on KPIs.

✅ Collaborate with editorial, sales, and product teams to ensure alignment of messaging and audience goals, and to facilitate and improve their LinkedIn activities.

✅ Execute campaigns across additional digital channels (e.g., email, web push notifications, etc.).

✅ Stay up to date on industry and platform trends to continuously improve our approach and performance.

ASSUMPTION: This role requires a high level of self-motivation, strong project management skills, and the ability to work effectively in a team environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 3+ years of B2B social media marketing experience with a strong emphasis on LinkedIn (organic and paid campaigns) and 5+ years in digital marketing, copywriting, audience development, or digital publishing.

Required Skills:

• Excellent writing skills and the ability to distill complex ideas into engaging, digestible content.
• Strong analytical skills; comfortable interpreting data to inform and improve performance.
• Proven project management capabilities and high attention to detail.
• Team player with excellent communication and collaboration skills.
• Familiarity with current digital marketing platforms, tools, trends, and best practices.

Preferred Skills:

• Experience marketing within the life sciences or another highly technical industry.
• Hands-on marketing experience across channels including email, SEO, other social media, SMS, push notifications, etc.

ASSUMPTION: Candidates with experience in the life sciences industry or a highly technical industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $110,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Medical, vision, prescription, and dental coverage for you and your family
• 100% company-paid short- and long-term disability insurance
• 100% company-paid life insurance
• 401(k) with dollar-for-dollar company match up to 6%
• 15 vacation days and 6 personal days on day 1
• 13 company-paid holidays

Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with a 1-hour lunch break)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Life Science Connect is a media and publishing company focused on connecting professionals across drug development, biopharmaceutical manufacturing, clinical research, and other sectors through dynamic digital communities.

Company Size: Life Science Connect has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: The company's founding date is not specified in the provided data.

Company Description:

• Life Science Connect is dedicated to connecting professionals and suppliers to advance the pace of research, development, manufacturing, and the use of life science innovations.
• The company operates a network of life science communities, providing a better way to connect professionals and suppliers in the industry.
• Life Science Connect offers a range of job postings and showcases for some of its employees on its careers page.

Company Specialties:

• Life Science Connect specializes in connecting professionals and suppliers in the life sciences industry through digital communities.
• The company focuses on providing a better way to connect professionals and suppliers to advance the pace of research, development, manufacturing, and the use of life science innovations.

Company Website: lifescienceconnect.com

ASSUMPTION: Life Science Connect is a growing company with a focus on connecting professionals and suppliers in the life sciences industry through digital communities.

📊 Role Analysis

Career Level: The Digital Marketing Manager (B2B) role is a mid-level position, requiring a combination of strategic thinking, tactical execution, and strong communication skills.

Reporting Structure: This role reports directly to the Marketing Director and may have supervisory responsibilities for junior marketing team members.

Work Arrangement: This is an on-site position, requiring the candidate to work from the company's Cranberry Township, PA location.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the Digital Marketing Manager (B2B) to take on additional responsibilities or move into a more senior role.
• The role provides the opportunity to work closely with various teams within the company, fostering professional development and collaboration.
• The company offers a range of benefits, including medical, dental, and vision coverage, as well as a 401(k) match, providing opportunities for personal and financial growth.

ASSUMPTION: The Digital Marketing Manager (B2B) role is a critical position within the company, responsible for driving audience growth and engagement through effective digital marketing strategies.

🌍 Location & Work Environment

Office Type: Life Science Connect's headquarters is a modern, professional office environment, providing a collaborative and engaging work space.

Office Location(s): 210 West Kensinger Drive, Suite 500, Cranberry Township, PA 16066, US

Geographic Context:

• Cranberry Township is located in western Pennsylvania, approximately 20 miles north of Pittsburgh.
• The area offers a mix of urban and suburban living, with easy access to shopping, dining, and recreational opportunities.
• The cost of living in Cranberry Township is relatively affordable compared to other major metropolitan areas in the United States.

Work Schedule: The standard work schedule is Monday-Friday, 9:00 AM - 5:00 PM, with a 1-hour lunch break.

ASSUMPTION: The office environment at Life Science Connect is designed to foster collaboration, creativity, and productivity, with a focus on supporting the company's mission to connect professionals and suppliers in the life sciences industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers page.
• Phone or video screen with the HR department to discuss the role and assess cultural fit.
• In-person or video interview with the Marketing Director to discuss the role's responsibilities, required skills, and career growth opportunities.
• Final interview with key stakeholders to assess the candidate's fit within the team and company culture.

Key Assessment Areas:

• Digital marketing expertise, with a focus on B2B marketing and LinkedIn strategies.
• Strong analytical skills and the ability to interpret data to inform and improve performance.
• Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
• Proven project management capabilities and attention to detail.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your approach to digital marketing, with a focus on B2B marketing and LinkedIn strategies.
• Research the company and its mission to demonstrate your understanding of the role and your fit within the organization.

ATS Keywords: B2B marketing, LinkedIn marketing, digital marketing strategy, campaign management, audience development, analytical skills, project management, collaboration, teamwork, life sciences industry

ASSUMPTION: The interview process at Life Science Connect is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• LinkedIn (organic and paid campaigns)
• Google Analytics
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• SEO tools (e.g., SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Digital Marketing Manager (B2B) is expected to be proficient in using a range of digital marketing tools and platforms to execute effective campaigns and analyze performance.

👔 Cultural Fit Considerations

Company Values:

• Connect: Life Science Connect is dedicated to connecting professionals and suppliers in the life sciences industry through digital communities.
• Collaborate: The company fosters a collaborative work environment, encouraging team members to work together to achieve common goals.
• Contribute: Life Science Connect is committed to contributing to the advancement of the life sciences industry through its digital communities and resources.

Work Style:

• Life Science Connect values a dynamic, fast-paced work environment, with a focus on continuous learning and improvement.
• The company encourages team members to take initiative and be proactive in their roles.
• The work culture is supportive and inclusive, with a focus on fostering a positive and productive work environment.

Self-Assessment Questions:

• Do you have experience marketing within the life sciences or another highly technical industry?
• Are you comfortable working in a fast-paced, dynamic work environment?
• Do you have strong analytical skills and the ability to interpret data to inform and improve performance?

ASSUMPTION: Life Science Connect values candidates who are passionate about connecting professionals and suppliers in the life sciences industry, with a strong work ethic and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• The role may require working with tight deadlines and managing multiple projects simultaneously.
• Candidates may face competition from other experienced digital marketing professionals in the B2B space.
• The role may require occasional travel to attend industry events or meet with clients.
• The cost of living in the Cranberry Township area may be higher than in other parts of western Pennsylvania.

ASSUMPTION: The Digital Marketing Manager (B2B) role presents a unique opportunity to work in a dynamic, growing industry and make a significant impact on the company's audience growth and engagement strategies.

📈 Similar Roles Comparison

• The Digital Marketing Manager (B2B) role at Life Science Connect is similar to other B2B marketing roles in the life sciences industry, with a focus on LinkedIn marketing strategies.
• However, Life Science Connect's focus on connecting professionals and suppliers through digital communities sets it apart from other companies in the industry.
• Candidates with experience in the life sciences industry or a highly technical industry may have an advantage in this role compared to candidates with experience in other industries.

ASSUMPTION: The Digital Marketing Manager (B2B) role at Life Science Connect is a unique opportunity to work in a growing industry and make a significant impact on the company's audience growth and engagement strategies.

📝 Sample Projects

• Developing and executing a LinkedIn marketing campaign to increase subscriptions and engagement for one of Life Science Connect's digital communities.
• Analyzing the performance of a multichannel digital marketing campaign and optimizing efforts to improve results.
• Collaborating with the editorial team to create compelling, audience-focused messaging for a new content series aimed at driving audience growth and engagement.

ASSUMPTION: The Digital Marketing Manager (B2B) role at Life Science Connect offers a range of projects and initiatives aimed at driving audience growth and engagement through effective digital marketing strategies.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to digital marketing and how this role fits into the overall strategy?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its digital marketing campaigns, and what are the key KPIs for this role?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: The interview process at Life Science Connect is an opportunity for candidates to assess the company's culture, values, and approach to digital marketing, as well as their fit within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Life Science Connect's careers page.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on B2B marketing, LinkedIn marketing, and digital marketing strategy.
• Prepare for your interview by researching the company and its mission, and be ready to discuss your approach to digital marketing and your fit within the organization.
• If selected for a final interview, be prepared to present a sample digital marketing campaign or project that demonstrates your skills and experience in the role.
• Follow up with the HR department after your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.