Digital Marketing Manager (B2B)

📌 Core Information

🔹 Job Title: Digital Marketing Manager (B2B)

🔹 Company: Life Science Connect

🔹 Location: Horsham, Pennsylvania

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing multichannel digital marketing campaigns to grow the audience of life sciences professionals.
• Leading LinkedIn marketing strategy to increase subscriptions, registrations, and engagement.
• Creating compelling, audience-focused messaging that resonates with targeted persona groups.
• Analyzing campaign performance using LinkedIn analytics, Google Analytics, and other tools to optimize efforts and report on KPIs.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to effectively manage and grow digital marketing efforts, with a primary focus on LinkedIn.

📋 Key Responsibilities

✅ Develop and execute multichannel digital marketing campaigns to grow the audience of life sciences professionals across our portfolio of websites.

✅ Lead strategy and best practice development and implementation for our LinkedIn marketing efforts to increase subscriptions, registrations, and engagement.

✅ Create compelling, audience-focused messaging that resonates with targeted persona groups.

✅ Analyze campaign performance using LinkedIn analytics, Google Analytics, and other tools to optimize efforts and report on KPIs.

✅ Collaborate with editorial, sales, and product teams to ensure alignment of messaging and audience goals, and to facilitate and improve their LinkedIn activities.

✅ Execute campaigns across additional digital channels (e.g., email, web push notifications, etc.).

✅ Stay up to date on industry and platform trends to continuously improve our approach and performance.

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven optimization to maximize engagement and growth across various digital channels.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 3+ years of B2B social media marketing experience with a strong emphasis on LinkedIn (organic and paid campaigns), and 5+ years in digital marketing, copywriting, audience development, or digital publishing

Required Skills:

• Excellent writing skills and the ability to distill complex ideas into engaging, digestible content
• Strong analytical skills; comfortable interpreting data to inform and improve performance
• Proven project management capabilities and high attention to detail
• Team player with excellent communication and collaboration skills
• Familiarity with current digital marketing platforms, tools, trends, and best practices

Preferred Skills:

• Experience marketing within the life sciences or another highly technical industry
• Hands-on marketing experience across channels including email, SEO, other social media, SMS, push notifications, etc

ASSUMPTION: Candidates should possess a strong blend of creative, analytical, and project management skills, with a proven track record in B2B digital marketing, particularly on LinkedIn.

💰 Compensation & Benefits

Salary Range: $80,000 - $110,000 per year (based on industry standards for this role and experience level)

Benefits:

• Medical, vision, prescription, and dental coverage for you and your family
• 100% company-paid short- and long-term disability insurance
• 100% company-paid life insurance
• 401(k) with dollar-for-dollar company match up to 6%
• 15 vacation days and 6 personal days on day 1
• 13 company-paid holidays

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for remote work)

ASSUMPTION: The salary range is estimated based on industry standards for a Digital Marketing Manager role with the given experience level. Benefits are comprehensive and competitive for the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Life Science Connect operates in the competitive and dynamic digital publishing and media industry, focusing on the life sciences sector.

Company Size: Life Science Connect is a mid-sized company with 51-200 employees, providing a supportive and collaborative work environment.

Founded: Although the exact founding date is not specified, Life Science Connect has established itself as a trusted hub for industry analysis, best practices, and professional growth in the life sciences.

Company Description:

• Life Science Connect is a network of life science communities dedicated to connecting professionals and suppliers to advance the pace of research, development, manufacturing, and the use of life science innovations.
• The company aims to connect professionals across drug development, biopharmaceutical manufacturing, clinical research, and other sectors through dynamic digital communities.
• Life Science Connect offers a range of resources, including websites, events, and other resources, to facilitate engagement and growth within the life sciences industry.

Company Specialties:

• Digital publishing and media
• Life sciences industry analysis and best practices
• Professional growth and networking opportunities

Company Website: http://lifescienceconnect.com

ASSUMPTION: Life Science Connect's focus on the life sciences industry and commitment to connecting professionals make it an attractive employer for individuals interested in the sector.

📊 Role Analysis

Career Level: This role is suitable for an experienced digital marketing professional looking to apply their skills in a strategic and impactful manner.

Reporting Structure: The Digital Marketing Manager will report directly to the Marketing Director and collaborate with various teams, including editorial, sales, and product.

Work Arrangement: This is an on-site position based at Life Science Connect's Horsham, PA location, with some flexibility for remote work.

Growth Opportunities:

• Expanding the role's scope to include additional marketing channels and platforms as the company grows.
• Potential career progression into a senior marketing or leadership role within the organization.
• Opportunities to work on high-impact projects and initiatives that drive audience engagement and growth.

ASSUMPTION: This role offers ample opportunities for professional growth and development within the dynamic and expanding life sciences industry.

🌍 Location & Work Environment

Office Type: Life Science Connect's Horsham office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 101 Gibraltar Rd, Suite 100, Horsham Township, Pennsylvania 19044, US

Geographic Context:

• Horsham is a suburb of Philadelphia, offering a mix of urban and suburban living with easy access to major highways and public transportation.
• The area is home to numerous life sciences and technology companies, providing ample networking opportunities.
• Horsham offers a range of housing options, dining, and recreational activities to suit various lifestyles.

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with some flexibility for remote work

ASSUMPTION: Life Science Connect's Horsham office provides a supportive and engaging work environment, with easy access to major transportation networks and amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screen with the HR department
• In-person or video interview with the Marketing Director
• Final interview with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Strong analytical and data interpretation skills
• Excellent communication and collaboration abilities
• Cultural fit and alignment with Life Science Connect's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide specific examples of your past accomplishments in digital marketing, with a focus on LinkedIn campaigns
• Demonstrate your understanding of the life sciences industry and Life Science Connect's mission

ATS Keywords: Digital Marketing, B2B Marketing, LinkedIn Marketing, Campaign Development, Audience Engagement, Data Analysis, Marketing Strategy, Project Management, Life Sciences Industry

ASSUMPTION: Life Science Connect's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on digital marketing expertise and industry knowledge.

🛠️ Tools & Technologies

• LinkedIn Marketing Solutions
• Google Analytics
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• SEO tools (e.g., SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Digital Marketing Manager will utilize a range of digital marketing tools and platforms to execute campaigns, analyze performance, and optimize efforts.

👔 Cultural Fit Considerations

Company Values:

• Collaboration: Working together to achieve common goals and drive success
• Innovation: Embracing new ideas and approaches to stay ahead of industry trends
• Integrity: Upholding ethical standards and acting with honesty and transparency

Work Style:

• Dynamic and fast-paced, with a focus on results and continuous improvement
• Collaborative and supportive, with a strong emphasis on teamwork and communication
• Data-driven and analytical, with a commitment to informed decision-making

Self-Assessment Questions:

• How have you successfully executed LinkedIn marketing campaigns in the past, and how would you apply this experience to this role?
• How do you stay up to date with industry trends and platform updates, and how would you incorporate this knowledge into your role at Life Science Connect?
• How do you balance data-driven decision-making with creative and innovative approaches to marketing?

ASSUMPTION: Life Science Connect values candidates who are collaborative, innovative, and data-driven, with a strong commitment to integrity and ethical practices.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously, requiring strong project management skills
• Keeping up with industry trends and platform updates, necessitating continuous learning and adaptation
• Collaborating effectively with various teams, demanding excellent communication and communication skills
• Working in a fast-paced and dynamic environment, requiring resilience and adaptability

ASSUMPTION: The Digital Marketing Manager role at Life Science Connect presents a range of challenges that require strong skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other Digital Marketing Manager roles, this position places a greater emphasis on LinkedIn marketing and B2B strategies specific to the life sciences industry.
• Life Science Connect's focus on the life sciences industry provides unique opportunities for candidates interested in the sector and its trends.
• Career progression in this role may involve expanding into additional marketing channels or taking on a leadership position within the organization.

ASSUMPTION: This role offers unique opportunities and challenges compared to similar digital marketing positions, with a focus on the life sciences industry and LinkedIn marketing strategies.

📝 Sample Projects

• Developing and executing a comprehensive LinkedIn marketing campaign to increase subscriptions and engagement for a new life sciences publication
• Analyzing the performance of existing email marketing campaigns and optimizing them to improve open rates and click-through rates
• Collaborating with the editorial team to create targeted content that resonates with specific persona groups within the life sciences industry

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives the Digital Marketing Manager may undertake at Life Science Connect, with a focus on LinkedIn marketing, data analysis, and content development.

❓ Key Questions to Ask During Interview

• How does Life Science Connect support the professional growth and development of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Life Science Connect measure the success of its digital marketing campaigns, and how can I contribute to improving these metrics?
• What opportunities are there for collaboration and knowledge-sharing with other marketing professionals within the organization?
• How does Life Science Connect approach work-life balance, and what resources are available to support employees' well-being?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its culture, while also providing valuable insights into the position and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on LinkedIn marketing campaigns and digital marketing strategies
• Prepare examples of your past accomplishments in digital marketing, with a focus on LinkedIn campaigns and data-driven optimization
• Research Life Science Connect's mission, values, and industry focus to demonstrate your understanding and enthusiasm for the role and the organization
• Follow up with the HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.