📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: ENVE Composites LLC
🔹 Location: Ogden, Utah, United States
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading growth across digital marketing channels
- Executing and optimizing campaigns across various platforms
- Managing paid advertising, email marketing, affiliate marketing, and SEO
- Analyzing campaign performance and driving data-informed decisions
- Collaborating with creative teams to ensure brand consistency
ASSUMPTION: This role requires a high level of digital marketing expertise and experience managing multiple campaigns simultaneously.
📋 Key Responsibilities
✅ Execute and manage paid advertising campaigns on Meta Ads (Facebook & Instagram) and Google Ads
✅ Develop and execute a comprehensive email marketing strategy for ENVE’s DTC, Industry Pro, and B2B audiences
✅ Oversee affiliate marketing initiatives, optimizing partnerships for customer acquisition and revenue growth
✅ Implement SEO improvements to enhance organic visibility and website traffic
✅ Analyze campaign performance using tools like Google Analytics, Meta Ads Manager, and Shopify reports
✅ Work collaboratively with the creative team to ensure brand consistency across digital channels
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation and time management skills.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, or related field
Experience: 5+ years of experience working in digital marketing, paid media management, and eCommerce growth strategies
Required Skills:
- Strong proficiency in Meta Ads, Google Ads, Google Analytics, and email marketing platforms (Klaviyo preferred)
- Experience with SEO best practices, email campaign development, and affiliate marketing platforms
- Proficiency with Microsoft Office Suite applications
- Ability to use a computer/tablet/keyboard
- Ability to read, write, and speak English
Preferred Skills:
- Experience working with Shopify or similar eCommerce platforms
- Familiarity with the cycling or outdoor industry
ASSUMPTION: Candidates with equivalent combinations of education and experience will also be considered.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Digital Marketing Manager with 5-10 years of experience in the Ogden, UT area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on ENVE products
Working Hours: 9/80 schedule (Monday - Thursday: 7:30 AM - 5:30 PM, Friday: 7:30 AM - 12:00 PM)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: ENVE Composites LLC operates in the Sporting Goods industry, specializing in the design and manufacture of carbon fiber wheels and component systems for mountain and road bikes.
Company Size: ENVE Composites LLC has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: ENVE Composites LLC was founded in 2007, with a mission to make cycling more enjoyable through superior composite designs.
Company Description:
- ENVE Composites designs and hand-builds carbon wheels and component systems for mountain and road bikes
- The company is committed to investing in the rider and customer experience, as well as continuous innovation and refinement of its products
- ENVE Composites focuses on functional simplicity and striking a balance between passion and business savvy
Company Specialties:
- Carbon Fiber Manufacturing
- Composites Design and Engineering
- US Manufacturing
- Aerodynamics
Company Website: http://www.enve.com
ASSUMPTION: ENVE Composites LLC is a well-established company in the cycling industry, with a strong focus on innovation and quality.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, requiring a high degree of expertise and experience in digital marketing.
Reporting Structure: The Digital Marketing Manager will report directly to the Director of Marketing and will not have supervisory responsibilities.
Work Arrangement: This is an on-site, full-time position with a 9/80 schedule, requiring regular on-site attendance and occasional evening and weekend work as job duties demand.
Growth Opportunities:
- Potential to expand the digital marketing team and take on supervisory responsibilities
- Opportunities to collaborate with cross-functional teams and contribute to the company's overall growth strategy
- Chance to work in a dynamic and innovative industry with a focus on continuous learning and improvement
ASSUMPTION: This role offers opportunities for professional growth and development within the company and the broader digital marketing industry.
🌍 Location & Work Environment
Office Type: ENVE Composites LLC operates a professional office environment with standard office equipment.
Office Location(s): 508 W Stockman Way, Ogden, UT 84401, USA
Geographic Context:
- Ogden, Utah, is located in the northern part of the state, approximately 40 miles north of Salt Lake City
- The area offers a mix of urban and outdoor recreational opportunities, with easy access to mountains, hiking trails, and ski resorts
- The Ogden area has a semi-arid climate, with hot, dry summers and cold, snowy winters
Work Schedule: Regular on-site attendance is expected and required, with occasional evening and weekend work as job duties demand.
ASSUMPTION: The Ogden, UT area offers a high quality of life with a mix of urban and outdoor recreational opportunities, making it an attractive location for professionals in the cycling industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager
- Final interview with the Director of Marketing
Key Assessment Areas:
- Digital marketing expertise and experience
- Campaign management and optimization skills
- Data analysis and interpretation abilities
- Collaboration and communication skills
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of ENVE Composites LLC and the cycling industry
- Prepare examples of successful digital marketing campaigns you've managed, including metrics and results
ATS Keywords: Digital Marketing, Paid Advertising, Email Marketing, Affiliate Marketing, SEO, Google Analytics, Meta Ads, Campaign Optimization, Data Analysis, Collaboration, Creative Thinking, Time Management, Attention to Detail, Self-Motivation, Multitasking
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's digital marketing expertise and cultural fit with the company.
🛠️ Tools & Technologies
- Meta Ads (Facebook & Instagram)
- Google Ads
- Google Analytics
- Klaviyo (email marketing platform)
- Shopify (eCommerce platform)
- Microsoft Office Suite
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Invested: Putting the rider and customer first
- Innovative: Constantly developing and refining products
- Simple: Achieving functional simplicity in designs
- Focused: Balancing passion and business savvy
- Passionate: Loving what you do and creating a better riding experience
Work Style:
- Data-driven and performance-focused
- Collaborative and cross-functional
- Innovative and adaptable
- Self-motivated and results-oriented
Self-Assessment Questions:
- How do you demonstrate ENVE's commitment to investing in the rider and customer experience in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in a digital marketing campaign or strategy?
- How do you balance data-driven decision-making with creativity and innovation in your marketing approach?
ASSUMPTION: Candidates who align with ENVE Composites LLC's company values and work style will be the best fit for this role.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously and optimizing performance in real-time
- Keeping up with industry trends and best practices in digital marketing
- Collaborating effectively with cross-functional teams to ensure brand consistency
- Adapting to the unique demands of the cycling industry and ENVE Composites LLC's target audience
ASSUMPTION: These challenges can be overcome with strong digital marketing expertise, effective time management, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike other digital marketing roles, this position requires a strong focus on performance metrics and channel optimization
- ENVE Composites LLC operates in the niche cycling industry, which may present unique challenges and opportunities compared to other digital marketing roles
- This role offers the opportunity to work in a mid-sized company with a focus on innovation and growth, providing a different career path compared to larger corporations or startups
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and preferences.
📝 Sample Projects
- Developing and executing a comprehensive email marketing strategy for ENVE's DTC, Industry Pro, and B2B audiences
- Optimizing affiliate marketing partnerships to improve customer acquisition and revenue growth
- Implementing SEO improvements to enhance organic visibility and website traffic for ENVE's product pages
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the overall marketing strategy?
- How does ENVE Composites LLC support the professional development and growth of its employees?
- What are the biggest challenges facing the digital marketing team in the next 12-24 months, and how can this role help address them?
- How does ENVE Composites LLC measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important?
- What is the company's approach to work-life balance, and how does it support employees in achieving it?
ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company culture, and demonstrate their interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant digital marketing experience and achievements
- Write a cover letter that demonstrates your understanding of ENVE Composites LLC and the cycling industry, and explains why you are a strong fit for this role
- Prepare examples of successful digital marketing campaigns you've managed, including metrics and results, to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
