Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Chadwell Supply

🔹 Location: Tampa, FL

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-7 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving digital marketing campaigns across various platforms
• Overseeing campaign implementation, reporting, and optimization
• Collaborating with internal clients and teams to maintain and restructure website content
• Developing and executing SEO strategies to improve organic rankings and traffic
• Managing email campaigns and automated drip campaigns
• Monitoring and reporting on campaign performance and KPIs

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work well with cross-functional teams.

📋 Key Responsibilities

✅ Manage the publishing process for the external website, acquiring content and design deliverables from the creative team

✅ Collaborate with internal clients to maintain and restructure top/mid-level pages for better user experience on the external website

✅ Develop campaign landing pages that drive lead acquisition and engagement through page layout, design, and engaging calls-to-action

✅ Set up, maintain, and optimize digital marketing campaigns

✅ Establish and monitor website automation journeys based on available customer segmentation data

✅ Strategize and manage email campaigns and automated drip campaigns

✅ Explore and recommend appropriate SMS/text messaging strategies and tools

✅ Create a systemic method for A/B and multivariate testing for journeys, emails, SMS, copy, and CTAs

✅ Maintain and apply an up-to-date understanding of the current state of SEO across various areas

✅ Perform and leverage analytics and keyword research to develop, manage, and evolve SEO project roadmaps

✅ Maintain and optimize local SEO and location directories for accuracy and SEO optimization

✅ Optimize existing or develop new web content

✅ Perform regular technical SEO audits and work with the E-Commerce Manager to resolve issues

✅ Maintain 301 redirects, metadata, and schema

✅ Identify opportunities for internal linking and audit backlinks for toxic links and create disavow files

✅ Build and execute link-building strategies to enhance off-page SEO

✅ Ensure consistent tracking and measurement tactics are followed

✅ Report success and attribution on web campaigns through trackable URLs and lead form integration

✅ Develop a dashboard to demonstrate social media platform performance and measure revenue production from digital marketing to company leadership

✅ Utilize available analytics to identify key indicators and leading trends to advise future strategy and tactical efforts

✅ Monitor and report monthly data related to specified key performance indicators and recommend KPIs for ongoing focus

✅ Develop and drive digital marketing strategies to support key business priorities

✅ Oversee and optimize workflows, ensuring efficient execution of campaigns and initiatives

✅ Identify and implement learning and professional development opportunities for team members

✅ Work with other team leads and managers within and outside the Marketing Department to initialize, strategize, and implement digital marketing tactics in support of company objectives

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, or a related field

Experience: 5-7 years of digital marketing experience

Required Skills:

• Proficient in HTML, CSS, and JavaScript
• Knowledge of Optimizely tools preferred
• Comprehensive understanding of keyword research tools and methods
• Proficient with SEM reporting and analytical tools
• Robust knowledge of website and SEO analytics tools (GA4, Search Console, etc.)
• Foundational skills in UI/UX strategy and design
• Proficient with Microsoft tools (Office, Teams, etc.)
• Understanding of Google Analytics (GA4)
• Strong analytical/reporting skills and data-driven thinking
• Ability to work under pressure, meet deadlines, and coordinate multiple projects/tasks simultaneously
• Proactive and passionate about growing businesses and continuing learning
• Great interpersonal and communication skills to bring relevant parties together and drive towards a common goal

Preferred Skills:

• Familiarity with the multifamily industry
• Certification in UI/UX

ASSUMPTION: Candidates with relevant industry experience and certifications will be given preference.

💰 Compensation & Benefits

Salary Range: $80,000 - $100,000 per year (Based on experience and qualifications)

Benefits:

• Medical, dental, and vision insurance
• Life and disability insurance
• 401K with company match
• Paid time off (104 hours accrual per year)
• Complimentary gym access
• Meal prep services
• Employee discount program
• Long-term career opportunities

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (No weekends and paid holidays off!)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Manager role with the given experience level and location. Actual compensation may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Transportation, Logistics, Supply Chain, and Storage

Company Size: 1,001-5,000 employees (Mid-sized)

Founded: 2007 (18 years ago)

Company Description:

• Chadwell Supply has been a trusted MRO source of maintenance supplies for nearly 40 years
• Provides multifamily properties with superior products, competitive pricing, and next-day delivery from fully stocked local facilities nationwide
• Family-owned and multifamily-focused, with customer service, special order, account management, renovation, and MRO experts serving multifamily customers exclusively

Company Specialties:

• Plumbing parts
• HVAC equipment and parts
• Appliances and parts
• Lighting fixtures and electrical supplies

Company Website: www.chadwellsupply.com

ASSUMPTION: Chadwell Supply's focus on the multifamily industry and commitment to customer service make it an attractive place to work for individuals interested in this niche.

📊 Role Analysis

Career Level: Mid-level to senior-level marketing role, with potential for growth into a leadership position

Reporting Structure: Reports directly to the Marketing Director or a similar role

Work Arrangement: On-site, full-time position with core hours of 8:00 AM - 5:00 PM, Monday-Friday

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the marketing department
• Opportunities to work on high-impact projects and contribute to the company's growth
• Possibility to transition into a leadership role as the company continues to expand

ASSUMPTION: This role offers ample opportunities for professional growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Corporate office environment with a focus on collaboration and teamwork

Office Location(s): 5115 Joanne Kearney Blvd, Tampa, FL 33619, US

Geographic Context:

• Tampa, FL is located in the central-western part of the state, on the Gulf Coast
• The city offers a diverse range of neighborhoods, from historic districts to modern urban areas
• Tampa is known for its vibrant arts and culture scene, with numerous museums, theaters, and music venues
• The city also boasts a variety of outdoor activities, such as hiking, biking, and water sports

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for occasional overtime or remote work as needed

ASSUMPTION: Tampa's diverse cultural scene and outdoor activities make it an attractive place to live and work for individuals with various interests.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the HR department
• In-depth phone or video interview with the hiring manager or a member of the marketing team
• On-site or virtual tour of the company's facilities (if applicable)
• Final interview with the Marketing Director or another senior-level team member
• Background check and reference check (if applicable)
• Job offer and onboarding

Key Assessment Areas:

• Digital marketing skills and experience
• SEO and analytics knowledge
• Project management and organizational skills
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include specific examples of your digital marketing campaigns and their outcomes
• Demonstrate your understanding of SEO principles and analytics tools
• Showcase your ability to work well with cross-functional teams and manage multiple projects
• Prepare thoughtful questions to ask during the interview to demonstrate your interest in the role and company

ATS Keywords: Digital Marketing, SEO, SEM, Analytics, HTML, CSS, JavaScript, UI/UX, Project Management, Marketing Campaigns, Keyword Research, A/B Testing

ASSUMPTION: Applicants should focus on tailoring their application materials to highlight the required skills and experiences for this role, as well as demonstrating their cultural fit with the company.

🛠️ Tools & Technologies

• HTML, CSS, JavaScript
• Optimizely tools (preferred)
• Keyword research tools (e.g., SEMrush, Ahrefs, Google Keyword Planner)
• SEM reporting and analytical tools (e.g., Google Ads, Bing Ads)
• SEO analytics tools (e.g., GA4, Search Console, SEMrush, Ahrefs)
• Microsoft Office Suite (Word, Excel, PowerPoint, etc.)
• Microsoft Teams
• Google Analytics (GA4)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• SMS marketing platforms (e.g., Twilio, Plivo)
• Project management tools (e.g., Asana, Trello, Jira)
• CMS platforms (e.g., WordPress, Drupal, Joomla)

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role. Candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Accountable
• Passionate

Work Style:

• Fast-paced and dynamic
• Team-oriented and collaborative
• Results-driven and data-focused
• Adaptable and open to change
• Customer-centric and focused on delivering exceptional service

Self-Assessment Questions:

• How do you align with Chadwell Supply's customer-focused value, and can you provide an example of a time when you went above and beyond to meet a customer's needs?
• Describe your experience working in a fast-paced, dynamic environment, and how have you adapted to change in the past?
• How do you approach collaboration and teamwork, and can you share an example of a successful team project you've worked on?
• How do you stay up-to-date with the latest digital marketing trends and tools, and can you describe a recent learning experience you've had in this area?

ASSUMPTION: Applicants should carefully consider their alignment with Chadwell Supply's company values and work style when preparing for their interview, and be ready to provide specific examples that demonstrate their fit with the organization.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with the latest digital marketing trends and tools
• Working with a diverse range of stakeholders, from internal clients to external vendors
• Adapting to changes in the company's marketing strategy or priorities
• Balancing the need for data-driven decision-making with the need for creativity and innovation

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• Unlike other digital marketing roles, this position focuses specifically on the multifamily industry and requires an understanding of its unique dynamics and customer base
• This role places a strong emphasis on SEO and local SEO optimization, which may not be as prominent in other digital marketing positions
• As a mid-sized company, Chadwell Supply offers opportunities for growth and advancement that may not be available in larger enterprises, but may also have less resources and structure than smaller startups

ASSUMPTION: Applicants should carefully consider the unique aspects of this role and how they align with their career goals and preferences.

📝 Sample Projects

• Developing and executing a comprehensive SEO audit and roadmap for a multifamily property management company
• Managing a multi-channel digital marketing campaign for a new apartment complex opening, including PPC, social media, email, and SMS components
• Optimizing local SEO and directory listings for a chain of multifamily properties, resulting in increased organic traffic and improved search engine rankings

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they contributed to their success.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• How does this role fit into the company's long-term marketing strategy, and what are the key priorities for the first 90 days?
• What are the most important qualities and skills you're looking for in a candidate for this role?
• How does Chadwell Supply support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: Applicants should use these questions to demonstrate their interest in the role and the company, as well as to gain a better understanding of the position's requirements and the organization's culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for your interview by researching Chadwell Supply's company culture and values, as well as brushing up on your digital marketing and SEO knowledge
• Prepare thoughtful questions to ask during the interview to demonstrate your interest in the role and company
• Follow up with the hiring manager or HR representative within one week of your interview to express your appreciation for the opportunity and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.