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Digital Marketing Manager

Perspectv Recruiment
Full-time
On-site
Brighton and Hove, United Kingdom
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Marketing Manager

πŸ”Ή Company: Perspectv Recruitment

πŸ”Ή Location: Brighton (BN2), United Kingdom

πŸ”Ή Job Type: Part-time (minimum 32 hours per week)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 29, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and delivering digital marketing strategies across various channels
  • Managing and mentoring a small marketing team
  • Planning, creating, and optimizing content for social media channels
  • Leading and delivering targeted email marketing campaigns
  • Monitoring digital marketing performance and reporting insights
  • Staying up-to-date with the latest digital marketing trends and tools

ASSUMPTION: This role requires a balance of strategic planning and hands-on execution. The ideal candidate will have a strong background in social media marketing and email marketing, with proven leadership skills.

πŸ“‹ Key Responsibilities

βœ… Developing and delivering digital marketing strategies across social media, email marketing, content marketing, and paid advertising

βœ… Managing, mentoring, and supporting a small marketing team, providing leadership and performance feedback

βœ… Planning, creating, and optimizing content for social media channels, ensuring strong brand consistency and audience engagement

βœ… Leading and delivering targeted email marketing campaigns, including newsletters, promotions, and automated sequences

βœ… Segmenting audiences and personalizing messaging for maximum impact

βœ… Monitoring digital marketing performance (traffic, engagement, conversions) and reporting insights and recommendations

βœ… Conducting market research and competitor analysis to inform strategy and innovation

βœ… Collaborating with internal teams to align marketing with wider business goals and brand positioning

βœ… Managing marketing budgets effectively, ensuring strong ROI across channels

βœ… Staying up-to-date with the latest digital marketing trends, tools, and best practices

ASSUMPTION: The responsibilities listed above are essential for driving engagement, leads, and conversions. The ideal candidate will be comfortable working in a fast-paced environment and have a strong data-driven mindset.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years in social media marketing (essential) and 2+ years managing email marketing campaigns (essential)

Required Skills:

  • Expertise in Meta Business Suite, Google Ads, HubSpot, Mailchimp, Klaviyo, or similar platforms
  • Excellent content writing and messaging skills, with a strong eye for brand consistency
  • Data-driven mindset with experience analyzing performance and optimizing campaigns
  • Good understanding of SEO, A/B testing, audience segmentation, and campaign optimization
  • Strong time management and multitasking skills, with the ability to prioritize in a fast-paced environment
  • Creative thinking, problem-solving abilities, and a proactive attitude

Preferred Skills:

  • Experience with CRM systems and marketing automation tools
  • Fluency in additional languages

ASSUMPTION: The required skills listed above are essential for success in this role. The preferred skills, while not required, would be beneficial for the ideal candidate.

πŸ’° Compensation & Benefits

Salary Range: Β£25.00–£35.00 per hour (DOE)

Benefits:

  • Health & Wellbeing Programme
  • Company Events
  • Team Activities
  • On-site Parking
  • On-site Canteen

Working Hours: Part-time (minimum 32 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for a Digital Marketing Manager role with the given experience level. The benefits listed are based on the information provided in the job description.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Staffing and Recruiting

Company Size: 11-50 employees

Founded: 2011

Company Description:

  • Perspectv Recruitment is a boutique agency that focuses on understanding its clients' needs and providing high-caliber candidates
  • The company operates throughout Australia, including Melbourne, Sydney, Queensland, Western Australia, and South Australia
  • Perspectv Recruitment aims to be an 'enabler' behind its clients' and candidates' success, fostering a 'win-win' scenario

Company Specialties:

  • IT
  • Customer Service
  • Call Centre
  • Administration
  • Industrial
  • Manufacturing
  • Warehousing
  • Recruitment

Company Website: http://www.perspectiverecruitment.com

ASSUMPTION: Perspectv Recruitment is a growing company with a focus on understanding its clients' needs and providing high-quality service. The company operates in the staffing and recruiting industry, with a presence throughout Australia.

πŸ“Š Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports directly to the hiring manager and may have supervisory responsibilities over a small marketing team

Work Arrangement: Part-time (minimum 32 hours per week) on-site

Growth Opportunities:

  • Potential to move into a full-time role or take on additional responsibilities
  • Opportunity to work on diverse marketing campaigns and gain experience in various channels
  • Possibility to mentor and develop junior team members

ASSUMPTION: This role offers opportunities for growth and development within the marketing department and the company as a whole. The ideal candidate will be eager to take on new challenges and responsibilities.

🌍 Location & Work Environment

Office Type: On-site

Office Location(s): Brighton (BN2), United Kingdom

Geographic Context:

  • Brighton is a vibrant coastal city in the United Kingdom, known for its arts, music, and cultural scene
  • The city offers a high quality of life, with a mix of urban and coastal living
  • Brighton is well-connected by public transportation, with easy access to London and other major cities

Work Schedule: Part-time (minimum 32 hours per week), with flexibility for the right candidate

ASSUMPTION: Brighton offers a unique blend of urban and coastal living, with a vibrant cultural scene and strong connectivity to other major cities. The work schedule is flexible, with the potential for part-time work to accommodate the ideal candidate's needs.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume submission
  • Phone or video screening with the hiring manager
  • In-person or virtual interview with the marketing team
  • Final interview with the hiring manager or a member of the executive team

Key Assessment Areas:

  • Digital marketing skills and experience
  • Leadership and team management abilities
  • Cultural fit and alignment with company values
  • Problem-solving and strategic thinking

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Showcase your understanding of the company and its values in your application materials
  • Prepare examples of your past marketing campaigns and their results to discuss in the interview

ATS Keywords: Digital Marketing, Social Media Marketing, Email Marketing, Content Marketing, Paid Advertising, Leadership, Performance Analysis, Market Research, SEO, A/B Testing, Audience Segmentation, Campaign Optimization, Time Management, Creative Thinking, Problem Solving, Data Analysis

ASSUMPTION: The interview process for this role is likely to involve multiple stages, with a focus on assessing the candidate's digital marketing skills, leadership abilities, and cultural fit. The ATS keywords listed are based on the job description and are intended to help applicants tailor their resumes and cover letters for this role.

πŸ› οΈ Tools & Technologies

  • Meta Business Suite
  • Google Ads
  • HubSpot
  • Mailchimp
  • Klaviyo

ASSUMPTION: The tools and technologies listed are based on the job description and are intended to give applicants an idea of the platforms they may be working with in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • People matter
  • Win-win scenario
  • Enabler behind success

Work Style:

  • Collaborative
  • Proactive
  • Results-driven

Self-Assessment Questions:

  • Do you have a genuine passion for marketing and digital innovation?
  • Are you highly organized with strong attention to detail?
  • Are you positive, collaborative, and resilient under pressure?
  • Are you focused on results, with a commitment to continual improvement?

ASSUMPTION: The company values and work style listed are based on the information provided in the job description. The self-assessment questions are intended to help applicants determine if they are a good fit for the company culture and this specific role.

⚠️ Potential Challenges

  • Managing a small marketing team and providing leadership and performance feedback
  • Balancing strategic planning and hands-on execution in a fast-paced environment
  • Adapting to changes in digital marketing trends and tools
  • Working with a limited marketing budget and ensuring strong ROI across channels

ASSUMPTION: The potential challenges listed are based on the job description and are intended to give applicants an idea of the demands and expectations of this role.

πŸ“ˆ Similar Roles Comparison

  • This role differs from other marketing manager positions in its focus on part-time work and on-site presence
  • In the staffing and recruiting industry, this role may have unique challenges and opportunities related to the company's client base and candidate pool
  • Career progression in this role may involve moving into a full-time position or taking on additional responsibilities within the marketing department

ASSUMPTION: The comparison points listed are intended to help applicants understand how this role differs from similar positions in the industry and to provide context for career growth and development.

πŸ“ Sample Projects

  • Developing and executing a social media marketing campaign to increase brand awareness and engagement
  • Conducting market research and competitor analysis to inform email marketing strategy and improve open rates and click-throughs
  • Optimizing paid advertising campaigns to maximize ROI and minimize wasteful spending

ASSUMPTION: The sample projects listed are based on the job description and are intended to give applicants an idea of the types of marketing campaigns and initiatives they may be working on in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the marketing team structure and how this role fits into it?
  • What are the biggest challenges facing the marketing department currently, and how can this role help address them?
  • How does the company support the professional development and growth of its marketing team members?
  • What are the company's long-term goals for its digital marketing efforts, and how can this role contribute to achieving them?
  • How does the company measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) does it track?

ASSUMPTION: The key questions listed are intended to help applicants gain a better understanding of the role, the company, and its marketing department, as well as to demonstrate their interest and engagement in the interview process.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your past marketing campaigns and their results to discuss in the interview
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.