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Digital Marketing Manager

SWBC
Full-time
On-site
San Antonio, Texas, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Marketing Manager

πŸ”Ή Company: SWBC

πŸ”Ή Location: San Antonio, TX

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 3, 2025

πŸ”Ή Experience Level: Mid-level (2-5 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing digital marketing strategies across all business verticals
  • Managing marketing automation, paid advertising, SEO, and inbound/outbound marketing campaigns
  • Collaborating with the Marketing Analyst to optimize campaign performance
  • Overseeing content management and updates on the company's website and other internet sites
  • Working closely with the Social Media Team to ensure cohesive digital marketing efforts

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work collaboratively with various teams to achieve business goals.

πŸ“‹ Key Responsibilities

βœ… Lead digital marketing strategies and manage activities across all business verticals to meet business goals

βœ… Collaborate with the Marketing Analyst to optimize marketing campaigns and enhance the company's online presence for lead generation and customer retention

βœ… Implement marketing automation, paid advertising, SEO, and inbound/outbound marketing strategies and tactics

βœ… Oversee content management and updates on the company's website and other internet sites

βœ… Work closely with the Social Media Team to ensure cohesive digital marketing efforts

βœ… Perform high-level analyses of campaign performance and proactively address concerns as needed

βœ… Support other digital marketing channel efforts, such as email marketing, to ensure brand cohesiveness across all divisions

ASSUMPTION: This role requires a strong understanding of digital marketing best practices and the ability to adapt to new tools and technologies as they emerge.

🎯 Required Qualifications

Education: Bachelor’s Degree in Communications, Marketing, Journalism, Public Relations, or a related field from an accredited four-year college or university

Experience: Minimum of three (3) years of marketing campaign experience, with a focus on digital advertising, display marketing, web marketing, workflow nurturing, inbound marketing practices, lead scoring, campaign measurement, and marketing automation

Required Skills:

  • Advanced knowledge of digital marketing, including inbound marketing workflow and database marketing skills
  • Proficient Microsoft Office skills, including Outlook, Word, and Excel
  • Excellent organizational, verbal, and written communication skills
  • Ability to use basic office equipment, including copy machine, personal computer, and fax
  • Able to type 40 WPM
  • Able to travel locally or nationally by car or plane
  • Able to sit for long periods of time performing sedentary activities
  • Able to stand, stoop, and kneel to file for long periods of time
  • Able to push, pull, and lift up to 20 lbs. of files, supplies, documents, or other related items

Preferred Skills:

  • Experience with marketing automation tools (e.g., HubSpot, Marketo, Pardot)
  • Familiarity with SEO best practices and tools (e.g., Google Analytics, SEMrush, Ahrefs)
  • Knowledge of HTML, CSS, and JavaScript

ASSUMPTION: Candidates with experience in the financial services industry or a related field may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on industry standards for a mid-level digital marketing manager in San Antonio, TX)

Benefits:

  • Competitive overall compensation package
  • Work/Life balance
  • Employee engagement activities and recognition awards
  • Years of Service awards
  • Career enhancement and growth opportunities
  • Leadership Academy and Mentor Program
  • Continuing education and career certifications
  • Variety of healthcare coverage options
  • Traditional and Roth 401(k) retirement plans
  • Lucrative Wellness Program

Working Hours: Full-time (40 hours per week), with some flexibility for remote work or adjusted hours as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: SWBC is a financial services company that offers a wide range of products and services, including banking, insurance, and wealth management.

Company Size: SWBC has 11-50 employees, which means applicants can expect a close-knit work environment with opportunities for growth and advancement.

Founded: SWBC was founded in 1963 and has since grown to become a leading provider of financial services in the Southwest region.

Company Description:

  • SWBC is committed to providing exceptional customer service and building lasting relationships with its clients
  • The company offers a comprehensive benefits package and encourages employee growth and development
  • SWBC is a substance-free workplace and requires pre-employment drug testing

Company Specialties:

  • Banking services
  • Insurance products
  • Wealth management and investment services
  • Commercial lending and real estate services

Company Website: https://www.swbc.com/

ASSUMPTION: SWBC's focus on customer service and employee development makes it an attractive option for candidates seeking a supportive work environment with opportunities for growth.

πŸ“Š Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the VP of Corporate Marketing and may have supervisory responsibilities for marketing program developers and other team members.

Work Arrangement: This role is on-site, with some flexibility for remote work or adjusted hours as needed.

Growth Opportunities:

  • Advancement to a senior-level marketing role, such as Senior Marketing Manager or Director of Marketing
  • Expansion of responsibilities to include additional business verticals or product lines
  • Opportunities to lead special projects or initiatives, such as marketing campaigns or product launches

ASSUMPTION: This role offers significant opportunities for career growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a professional, collaborative work environment

Office Location(s): 2602 W 13400 S, Riverton, UT 84065, US

Geographic Context:

  • San Antonio is the seventh-most populous city in the United States and the second-most populous city in Texas
  • The city offers a diverse range of cultural attractions, including museums, historic sites, and festivals
  • San Antonio has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for remote work or adjusted hours as needed

ASSUMPTION: Applicants should be comfortable working in a fast-paced, collaborative environment and be able to manage multiple projects and deadlines.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the HR department
  • In-person or virtual interview with the hiring manager and/or other team members
  • Final interview with the VP of Corporate Marketing
  • Background check and drug test

Key Assessment Areas:

  • Digital marketing expertise and strategic thinking
  • Analytical skills and data-driven decision-making
  • Communication and presentation skills
  • Collaboration and teamwork

Application Tips:

  • Highlight your relevant experience and achievements in digital marketing, with a focus on campaign management, optimization, and lead generation
  • Tailor your resume and cover letter to emphasize your fit with SWBC's company culture and the specific requirements of this role
  • Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work collaboratively with others

ATS Keywords: Digital marketing, marketing automation, SEO, SEM, content management, lead generation, email marketing, campaign optimization, social media, analytics, communication, organizational skills, database marketing, workflow nurturing, inbound marketing

ASSUMPTION: Applicants should be prepared to discuss their experience with digital marketing tools and platforms, as well as their ability to analyze data and make data-driven decisions.

πŸ› οΈ Tools & Technologies

  • Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
  • SEO tools (e.g., Google Analytics, SEMrush, Ahrefs)
  • Content management systems (e.g., WordPress, Drupal)
  • Email marketing platforms (e.g., Mailchimp, Constant Contact)
  • Social media management tools (e.g., Hootsuite, Buffer)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Applicants should have experience with a range of digital marketing tools and platforms, and be willing to learn and adapt to new technologies as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-focused
  • Integrity
  • Accountability
  • Teamwork
  • Continuous improvement

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and responsive to change
  • Results-oriented and goal-focused

Self-Assessment Questions:

  • Do you have a proven track record of success in digital marketing, with a focus on campaign management, optimization, and lead generation?
  • Are you comfortable working in a fast-paced, collaborative environment and able to manage multiple projects and deadlines?
  • Do you have strong analytical skills and the ability to make data-driven decisions?
  • Are you a self-starter with a proactive approach to problem-solving and continuous improvement?

ASSUMPTION: Applicants should be able to demonstrate their fit with SWBC's company culture and values, as well as their ability to work collaboratively with others and adapt to change.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines in a fast-paced environment
  • Adapting to new tools and technologies as they emerge
  • Working with a diverse range of stakeholders, including business verticals and product lines
  • Balancing the need for creativity and innovation with the need for data-driven decision-making

ASSUMPTION: Applicants should be prepared to discuss their strategies for managing multiple priorities and balancing the need for creativity and data-driven decision-making.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Digital Marketing Manager or Marketing Manager role in other industries, but may have a greater focus on financial services products and clients
  • Applicants with experience in the financial services industry or a related field may have an advantage in this role
  • This role offers significant opportunities for career growth and development within the marketing department and the company as a whole

ASSUMPTION: Applicants should be able to demonstrate their relevant experience and transferable skills, as well as their fit with SWBC's company culture and values.

πŸ“ Sample Projects

  • Developing and executing a marketing campaign to launch a new financial services product
  • Optimizing the company's website and other internet sites to improve SEO and drive traffic
  • Analyzing campaign performance data to identify trends and make data-driven recommendations for improvement

ASSUMPTION: Applicants should be able to provide specific examples of their experience with digital marketing campaigns, website optimization, and data analysis.

❓ Key Questions to Ask During Interview

  • What are the biggest challenges facing the marketing department and how can this role help address them?
  • How does this role fit into the overall marketing strategy and how will my work contribute to the company's goals?
  • What opportunities are there for growth and development within the marketing department and the company as a whole?
  • How does SWBC support work-life balance and employee development?
  • What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: Applicants should be prepared to ask thoughtful questions that demonstrate their interest in the role and the company, as well as their fit with SWBC's company culture and values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the SWBC careers page
  • Tailor your resume and cover letter to emphasize your relevant experience and fit with SWBC's company culture and the specific requirements of this role
  • Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work collaboratively with others
  • Research SWBC's company culture and values to ensure a strong fit
  • Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.