📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: SWBC
🔹 Location: San Antonio, TX
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing strategies across all business verticals
- Managing marketing automation, paid advertising, SEO, and inbound/outbound marketing campaigns
- Collaborating with the Marketing Analyst to optimize campaign performance
- Overseeing content management and updates on the company's website and other internet sites
- Working closely with the Social Media Team to ensure cohesive digital marketing efforts
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work collaboratively with various teams to achieve business goals.
📋 Key Responsibilities
✅ Lead digital marketing strategies and manage activities across all business verticals to meet business goals
✅ Collaborate with the Marketing Analyst to optimize marketing campaigns and enhance the company's online presence for lead generation and customer retention
✅ Implement marketing automation, paid advertising, SEO, and inbound/outbound marketing strategies and tactics
✅ Oversee content management and updates on the company's website and other internet sites
✅ Work closely with the Social Media Team to ensure cohesive digital marketing efforts
✅ Perform high-level analyses of campaign performance and proactively address concerns as needed
✅ Support other digital marketing channel efforts, such as email marketing, to ensure brand cohesiveness across all divisions
ASSUMPTION: This role requires a strong understanding of digital marketing best practices and the ability to adapt to new tools and technologies as they emerge.
🎯 Required Qualifications
Education: Bachelor’s Degree in Communications, Marketing, Journalism, Public Relations, or a related field from an accredited four-year college or university
Experience: Minimum of three (3) years of marketing campaign experience, with a focus on digital advertising, display marketing, web marketing, workflow nurturing, inbound marketing practices, lead scoring, campaign measurement, and marketing automation
Required Skills:
- Advanced knowledge of digital marketing, including inbound marketing workflow and database marketing skills
- Proficient Microsoft Office skills, including Outlook, Word, and Excel
- Excellent organizational, verbal, and written communication skills
- Ability to use basic office equipment, including copy machine, personal computer, and fax
- Able to type 40 WPM
- Able to travel locally or nationally by car or plane
- Able to sit for long periods of time performing sedentary activities
- Able to stand, stoop, and kneel to file for long periods of time
- Able to push, pull, and lift up to 20 lbs. of files, supplies, documents, or other related items
Preferred Skills:
- Experience with marketing automation tools (e.g., HubSpot, Marketo, Pardot)
- Familiarity with SEO best practices and tools (e.g., Google Analytics, SEMrush, Ahrefs)
- Knowledge of HTML, CSS, and JavaScript
ASSUMPTION: Candidates with experience in the financial services industry or a related field may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for a mid-level digital marketing manager in San Antonio, TX)
Benefits:
- Competitive overall compensation package
- Work/Life balance
- Employee engagement activities and recognition awards
- Years of Service awards
- Career enhancement and growth opportunities
- Leadership Academy and Mentor Program
- Continuing education and career certifications
- Variety of healthcare coverage options
- Traditional and Roth 401(k) retirement plans
- Lucrative Wellness Program
Working Hours: Full-time (40 hours per week), with some flexibility for remote work or adjusted hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: SWBC is a financial services company that offers a wide range of products and services, including banking, insurance, and wealth management.
Company Size: SWBC has 11-50 employees, which means applicants can expect a close-knit work environment with opportunities for growth and advancement.
Founded: SWBC was founded in 1963 and has since grown to become a leading provider of financial services in the Southwest region.
Company Description:
- SWBC is committed to providing exceptional customer service and building lasting relationships with its clients
- The company offers a comprehensive benefits package and encourages employee growth and development
- SWBC is a substance-free workplace and requires pre-employment drug testing
Company Specialties:
- Banking services
- Insurance products
- Wealth management and investment services
- Commercial lending and real estate services
Company Website: https://www.swbc.com/
ASSUMPTION: SWBC's focus on customer service and employee development makes it an attractive option for candidates seeking a supportive work environment with opportunities for growth.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the VP of Corporate Marketing and may have supervisory responsibilities for marketing program developers and other team members.
Work Arrangement: This role is on-site, with some flexibility for remote work or adjusted hours as needed.
Growth Opportunities:
- Advancement to a senior-level marketing role, such as Senior Marketing Manager or Director of Marketing
- Expansion of responsibilities to include additional business verticals or product lines
- Opportunities to lead special projects or initiatives, such as marketing campaigns or product launches
ASSUMPTION: This role offers significant opportunities for career growth and development within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a professional, collaborative work environment
Office Location(s): 2602 W 13400 S, Riverton, UT 84065, US
Geographic Context:
- San Antonio is the seventh-most populous city in the United States and the second-most populous city in Texas
- The city offers a diverse range of cultural attractions, including museums, historic sites, and festivals
- San Antonio has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for remote work or adjusted hours as needed
ASSUMPTION: Applicants should be comfortable working in a fast-paced, collaborative environment and be able to manage multiple projects and deadlines.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager and/or other team members
- Final interview with the VP of Corporate Marketing
- Background check and drug test
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Collaboration and teamwork
Application Tips:
- Highlight your relevant experience and achievements in digital marketing, with a focus on campaign management, optimization, and lead generation
- Tailor your resume and cover letter to emphasize your fit with SWBC's company culture and the specific requirements of this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work collaboratively with others
ATS Keywords: Digital marketing, marketing automation, SEO, SEM, content management, lead generation, email marketing, campaign optimization, social media, analytics, communication, organizational skills, database marketing, workflow nurturing, inbound marketing
ASSUMPTION: Applicants should be prepared to discuss their experience with digital marketing tools and platforms, as well as their ability to analyze data and make data-driven decisions.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
- SEO tools (e.g., Google Analytics, SEMrush, Ahrefs)
- Content management systems (e.g., WordPress, Drupal)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Applicants should have experience with a range of digital marketing tools and platforms, and be willing to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Integrity
- Accountability
- Teamwork
- Continuous improvement
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-oriented and goal-focused
Self-Assessment Questions:
- Do you have a proven track record of success in digital marketing, with a focus on campaign management, optimization, and lead generation?
- Are you comfortable working in a fast-paced, collaborative environment and able to manage multiple projects and deadlines?
- Do you have strong analytical skills and the ability to make data-driven decisions?
- Are you a self-starter with a proactive approach to problem-solving and continuous improvement?
ASSUMPTION: Applicants should be able to demonstrate their fit with SWBC's company culture and values, as well as their ability to work collaboratively with others and adapt to change.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to new tools and technologies as they emerge
- Working with a diverse range of stakeholders, including business verticals and product lines
- Balancing the need for creativity and innovation with the need for data-driven decision-making
ASSUMPTION: Applicants should be prepared to discuss their strategies for managing multiple priorities and balancing the need for creativity and data-driven decision-making.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Marketing Manager role in other industries, but may have a greater focus on financial services products and clients
- Applicants with experience in the financial services industry or a related field may have an advantage in this role
- This role offers significant opportunities for career growth and development within the marketing department and the company as a whole
ASSUMPTION: Applicants should be able to demonstrate their relevant experience and transferable skills, as well as their fit with SWBC's company culture and values.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new financial services product
- Optimizing the company's website and other internet sites to improve SEO and drive traffic
- Analyzing campaign performance data to identify trends and make data-driven recommendations for improvement
ASSUMPTION: Applicants should be able to provide specific examples of their experience with digital marketing campaigns, website optimization, and data analysis.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department and how can this role help address them?
- How does this role fit into the overall marketing strategy and how will my work contribute to the company's goals?
- What opportunities are there for growth and development within the marketing department and the company as a whole?
- How does SWBC support work-life balance and employee development?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Applicants should be prepared to ask thoughtful questions that demonstrate their interest in the role and the company, as well as their fit with SWBC's company culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the SWBC careers page
- Tailor your resume and cover letter to emphasize your relevant experience and fit with SWBC's company culture and the specific requirements of this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work collaboratively with others
- Research SWBC's company culture and values to ensure a strong fit
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
