Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: CentiMark Corporation

🔹 Location: Duluth, GA, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing digital marketing strategies
• Collaborating with sales and marketing leadership
• Designing and implementing marketing assets for digital campaigns
• Creating and managing content for various marketing channels
• Optimizing website performance and rankings
• Analyzing and refining digital marketing performance

ASSUMPTION: This role requires a dynamic, strategic thinker with a strong background in digital marketing and a proven track record of driving results. The ideal candidate will be comfortable working in a fast-paced environment and have experience managing multiple projects simultaneously.

📋 Key Responsibilities

✅ Develop, design, and implement marketing assets for digital campaigns, including emails, landing pages, videos, and paid ads.

✅ Create and collaborate on all content needed to build marketing assets, including newsletters, blogs, websites, emails, brochures, and social media.

✅ Lead the ongoing performance, maintenance, and improvement strategies of company websites, social pages, and listings to optimize conversions and rankings.

✅ Monitor and evaluate ongoing digital marketing performance against key performance metrics and targets. Identify trends and insights to optimize spend and refine strategies based on data.

✅ Provide ongoing support with the execution of ongoing marketing initiatives to drive overall company objectives as needed.

✅ Manage confidential information.

ASSUMPTION: The successful candidate will have a strong understanding of the full marketing funnel and be able to balance creative and analytical thinking to drive results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 5+ years of experience in digital marketing, with a focus on B2B marketing.

Required Skills:

• Proven experience with CMS platforms and website design, preferably Joomla
• Experience with marketing automation platforms, preferably Account Engagement by Salesforce
• Familiarity with Google Analytics and Google Tag Manager
• Proficiency in Adobe Creative Suite and Google applications
• Competency in UI/UX, social media marketing trends, and modern digital design

Preferred Skills:

• Experience with SEO and SEM strategies
• Fluency in a second language

ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their digital marketing skills and a proven track record of driving results in a B2B environment.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for a Digital Marketing Manager with 5-10 years of experience in the B2B sector)

Benefits:

• Health Insurance (including medical, dental, and vision)
• Life Insurance
• Holidays and Vacation
• 401K Savings Plan
• Employee Stock Option Plan (ESOP)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Manager with the required experience level. The actual salary may vary based on the candidate's skills, experience, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Construction (specifically, commercial roofing and flooring)

Company Size: 1,001-5,000 employees (mid-size)

Founded: 1968 (67 years ago)

Company Description:

• CentiMark is North America's largest commercial roofing and flooring contractor, with over 100 locations from coast to coast.
• The company offers a wide range of services, including 24/7 emergency services, evaluations, repairs, preventative maintenance plans, reroofing, new construction services, polished concrete, concrete coatings, and more.
• CentiMark strives to provide challenging career opportunities and a great work environment.

Company Specialties:

• Commercial Roofing Systems Installation & Repair
• Asset Management
• Preventative Maintenance
• Flooring Solutions
• Safety
• Roof Leaks
• TPO Roof Systems
• EPDM Roof Systems
• Polished Concrete
• Emergency Service
• Green Roofing Solutions
• Reroofing
• Green Roofing
• Roof Repair
• Roof Maintenance

Company Website: www.centimark.com

ASSUMPTION: CentiMark's extensive experience and large-scale operations make it an attractive employer for experienced professionals seeking to grow and excel in their careers.

📊 Role Analysis

Career Level: Mid-level (5-10 years of experience)

Reporting Structure: This role reports directly to the Marketing Director.

Work Arrangement: On-site, full-time (40 hours per week)

Growth Opportunities:

• Potential career progression to Senior Digital Marketing Manager or Marketing Director
• Expanding skillset in digital marketing and related fields
• Gaining experience in a mid-size company with a large-scale operations

ASSUMPTION: The Digital Marketing Manager role at CentiMark offers a unique opportunity for experienced professionals to apply their skills in a dynamic, fast-paced environment and contribute to the company's continued growth and success.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): 2471 Satellite Blvd, Duluth, GA 30096, US

Geographic Context:

• Duluth, Georgia, is located in the Atlanta metropolitan area, offering easy access to various amenities and attractions.
• The city has a humid subtropical climate, with mild winters and hot, humid summers.
• Duluth is known for its diverse cultural scene, with numerous museums, theaters, and music venues.

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break)

ASSUMPTION: The Duluth office provides a convenient location for employees, with easy access to major highways and nearby attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the marketing director or another senior leader
• Background check and reference check (if applicable)
• Job offer and onboarding

Key Assessment Areas:

• Digital marketing skills and experience
• Strategic thinking and problem-solving abilities
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing skills and experience, as well as your fit for the role and company.
• Prepare examples of your past digital marketing campaigns and their results to discuss during the interview.
• Research CentiMark's industry and competitors to demonstrate your understanding of the market landscape.
• Be prepared to discuss your long-term career goals and how this role fits into your overall career plan.

ATS Keywords: Digital Marketing, B2B Marketing, CMS, Marketing Automation, Google Analytics, Adobe Creative Suite, UI/UX, Social Media Marketing, Modern Digital Design

ASSUMPTION: The interview process at CentiMark is designed to assess the candidate's technical skills, cultural fit, and long-term potential for growth within the company.

🛠️ Tools & Technologies

• CMS: Joomla
• Marketing Automation: Account Engagement by Salesforce
• Analytics: Google Analytics, Google Tag Manager
• Design: Adobe Creative Suite
• Social Media: Hootsuite, Buffer, Sprout Social
• Email Marketing: Mailchimp, Constant Contact
• Project Management: Asana, Trello
• SEO: SEMrush, Ahrefs
• PPC: Google Ads, Microsoft Advertising

ASSUMPTION: The successful candidate will have experience with the tools and technologies listed above and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Safety
• Quality
• Customer Focus
• Innovation
• Teamwork

Work Style:

• Collaborative
• Results-driven
• Adaptable
• Problem-solving
• Continuous learning

Self-Assessment Questions:

• How do you align with CentiMark's value of 'Integrity' in your daily work?
• Describe a time when you had to adapt to a significant change in your work environment. How did you handle it?
• How do you approach learning new tools or technologies to improve your work?

ASSUMPTION: CentiMark values employees who embody their core values and contribute to a positive, collaborative work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with industry trends and best practices in digital marketing
• Working in a fast-paced, dynamic environment
• Collaborating effectively with cross-functional teams
• Managing budget constraints and optimizing marketing spend

ASSUMPTION: The Digital Marketing Manager role at CentiMark presents unique challenges that require a proactive, strategic thinker with strong project management and communication skills.

📈 Similar Roles Comparison

• Compared to other Digital Marketing Manager roles, this position offers a unique opportunity to work in the B2B construction industry, with a focus on commercial roofing and flooring.
• CentiMark's mid-size company structure provides a more intimate work environment than larger corporations, allowing for closer collaboration with leadership and other departments.
• This role offers potential career growth opportunities, as CentiMark is a large, established company with a strong track record of promoting from within.

ASSUMPTION: The Digital Marketing Manager role at CentiMark is distinct from similar roles in other industries, offering a unique blend of challenges and opportunities for experienced digital marketing professionals.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for a new product launch, including SEO, PPC, social media, and email marketing campaigns
• Conducting a website audit and implementing improvements to increase organic traffic and conversions
• Managing a team of marketing specialists to create and distribute engaging content across multiple channels, driving brand awareness and lead generation

ASSUMPTION: The successful candidate will have experience with a wide range of digital marketing projects and be able to apply their skills to CentiMark's unique business context.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• How does this role fit into the company's long-term marketing strategy?
• What are the most important qualities you're looking for in a candidate for this role?
• How does CentiMark support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking thoughtful, insightful questions during the interview demonstrates your interest in the role and the company, and helps you better understand the expectations and requirements of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://centimark.applytojob.com/apply/dSJTlv7TmF/Digital-Marketing-Manager
• Tailor your resume and cover letter to highlight your digital marketing skills and experience, as well as your fit for the role and company.
• Prepare examples of your past digital marketing campaigns and their results to discuss during the interview.
• Research CentiMark's industry and competitors to demonstrate your understanding of the market landscape.
• Be prepared to discuss your long-term career goals and how this role fits into your overall career plan.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.