📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Netafim
🔹 Location: Israel (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 24, 2025
🔹 Experience Level: 7-10 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Leading global digital marketing efforts to align with brand and business goals
- Managing the corporate website and regional sites for a seamless user experience
- Driving digital customer journeys and supporting regional marketing teams
- Overseeing key digital channels and platforms, including web, marketing automation, SEO/SEM, content, CRM, and analytics
- Collaborating with key functions such as Brand, Product Marketing, IT, and Sales
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively in a global, matrix environment.
📋 Key Responsibilities
✅ Plan and execute global digital marketing strategy aligned with company objectives
✅ Own and optimize the corporate website and related digital assets (UX, content, SEO)
✅ Lead customer journey development across digital touchpoints
✅ Manage and improve marketing automation, CRM engagement, and email campaigns
✅ Support regional teams with localization, toolkits, and knowledge sharing
✅ Track KPIs such as traffic, conversions, campaign performance, and engagement metrics
✅ Ensure consistency in digital brand experience across regions and platforms
✅ Collaborate with key functions: Brand, Product Marketing, IT, and Sales
✅ Establish and enforce digital governance guidelines
✅ Manage a team of digital marketing specialists and work with offshore resources, agencies, and vendors
ASSUMPTION: This role involves both strategic planning and hands-on execution, requiring a well-rounded digital marketing professional.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7-10 years of experience in digital marketing, with a minimum of 3-5 years in a global or matrix environment
Required Skills:
- Proven track record managing websites, CRM systems, and digital campaigns at scale
- Experience with MarTech platforms (e.g., Salesforce, Marketing Cloud, GA4, CMS tools)
- Strong project management, analytical thinking, and cross-functional collaboration skills
- Fluent English – required; Hebrew and other languages – a plus
Preferred Skills:
- Experience in the agriculture, construction, or mining machinery manufacturing industry
- Knowledge of precision agriculture solutions and digital farming
ASSUMPTION: Candidates with experience in a similar role within a global organization will have a strong advantage.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between ₪350,000 - ₪500,000 per year (approximately $105,000 - $150,000 USD), based on industry standards for a Digital Marketing Manager with 7-10 years of experience in Israel.
Benefits:
- Health insurance
- Retirement savings plan
- Employee discounts on Netafim products
- Opportunities for professional development and growth
Working Hours: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Netafim operates in the agriculture, construction, and mining machinery manufacturing industry, with a focus on precision agriculture solutions and digital farming.
Company Size: Netafim has 1,001-5,000 employees, providing a mid-to-large-sized company environment with opportunities for growth and collaboration.
Founded: Netafim was founded in 1965 and has since grown into a global leader in its field.
Company Description:
- Netafim is the world’s largest irrigation company and a global leader in precision agriculture solutions, committed to fighting scarcity of food, water, and land for a sustainable future.
- The company specializes in end-to-end solutions, from the water source to the root zone, delivering irrigation and greenhouse projects, landscape, and mining irrigation solutions.
- Netafim also leads the way in digital farming, irrigation, and fertigation, integrating real-time monitoring, analysis, and automated control into one state-of-the-art system.
Company Specialties:
- Drip Irrigation
- Food security
- Sustainability
- Agricultural projects
- Digital farming
- Sustainable agriculture
- Precision Agriculture
Company Website: https://www.netafim.com
ASSUMPTION: Netafim's focus on sustainability and precision agriculture makes it an attractive employer for environmentally conscious professionals seeking to make a global impact.
📊 Role Analysis
Career Level: This role is at the senior manager level, requiring strategic thinking, leadership, and experience in digital marketing.
Reporting Structure: The Digital Marketing Manager will report directly to the Global Marketing Director and oversee a team of digital marketing specialists.
Work Arrangement: This role is remote, with the ability to work from anywhere in Israel.
Growth Opportunities:
- Potential to advance to a global marketing leadership role within Netafim
- Opportunities to gain experience in the precision agriculture and digital farming industries
- Chance to work with a diverse, global team and collaborate with various functions within the organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Netafim's global marketing efforts.
🌍 Location & Work Environment
Office Type: Remote work environment, with the ability to work from anywhere in Israel
Office Location(s): Derech Hashalom 10, Tel Aviv, 67892, IL
Geographic Context:
- Israel has a Mediterranean climate, with hot, dry summers and mild, rainy winters
- The cost of living in Israel is generally higher than in other countries in the region, with higher salaries to match
- Tel Aviv, where Netafim's headquarters are located, is a vibrant, multicultural city with a thriving tech industry
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement provides a high degree of flexibility, allowing employees to balance their personal and professional lives more effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- Technical interview with the Global Marketing Director
- Final interview with the Global Marketing Director and other key stakeholders
Key Assessment Areas:
- Digital marketing strategy and planning
- Website management and optimization
- CRM and marketing automation experience
- Cross-functional collaboration and leadership skills
- Cultural fit and alignment with Netafim's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Netafim's business and the precision agriculture industry in your application materials
- Prepare examples of your past digital marketing successes and challenges overcome
ATS Keywords: Digital Marketing, Website Management, CRM Systems, Marketing Automation, SEO, Project Management, Analytical Thinking, Cross-Functional Collaboration, Global Marketing, Matrix Environment, Precision Agriculture, Digital Farming
ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, leadership, and relevant experience in their application materials and interviews.
🛠️ Tools & Technologies
- Salesforce
- Marketing Cloud
- GA4
- CMS tools (e.g., WordPress, Adobe Experience Manager)
- SEO and SEM tools (e.g., Google Ads, SEMrush, Ahrefs)
- CRM and marketing automation tools (e.g., HubSpot, Marketo)
ASSUMPTION: Candidates should have experience with relevant MarTech platforms and be willing to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Sustainability
- Collaboration
- Integrity
- Customer focus
Work Style:
- Results-driven
- Adaptable and flexible
- Strong communicator and team player
- Strategic thinker
Self-Assessment Questions:
- How do you align your work with Netafim's values of innovation and sustainability?
- Can you describe a time when you had to adapt to a significant change in your work environment or strategy?
- How do you approach collaboration and knowledge sharing with team members and stakeholders?
ASSUMPTION: Candidates should be able to demonstrate their alignment with Netafim's values and work style in their application materials and interviews.
⚠️ Potential Challenges
- Managing a global team with varying time zones and cultural backgrounds
- Balancing strategic planning with hands-on execution and day-to-day tasks
- Adapting to a fast-paced, dynamic work environment with frequent changes and priorities
- Working with offshore resources, agencies, and vendors to ensure consistent brand and quality standards
ASSUMPTION: Candidates should be prepared to address these challenges and demonstrate their ability to thrive in a complex, global work environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Digital Marketing Manager or Global Digital Marketing Manager in other industries, but with a focus on precision agriculture and digital farming
- Compared to other marketing roles at Netafim, this position requires a higher level of strategic thinking and global experience
- Career progression could lead to a global marketing leadership role within Netafim or a similar organization
ASSUMPTION: Candidates should research similar roles in other industries and companies to better understand the market and their potential career growth opportunities.
📝 Sample Projects
- Developing and executing a global digital marketing strategy for a new precision agriculture product launch
- Optimizing the corporate website for improved user experience, SEO, and conversions
- Implementing a marketing automation and CRM system to streamline customer journeys and improve engagement
ASSUMPTION: Candidates should be prepared to discuss their past projects and achievements in their application materials and interviews.
❓ Key Questions to Ask During Interview
- How does this role fit into Netafim's overall marketing strategy and global expansion plans?
- Can you describe the team structure and dynamics, and how this role will collaborate with other marketing functions?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Netafim support the professional development and growth of its employees?
- What are the biggest challenges facing the precision agriculture industry, and how can this role contribute to addressing them?
ASSUMPTION: Candidates should prepare thoughtful, insightful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Netafim's careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past digital marketing successes and challenges overcome
- Follow up with Netafim's HR department one week after submitting your application to confirm receipt
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
