Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: PZ Cussons

🔹 Location: Nigeria (Ilupeju)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Executing digital strategies and measuring their success
• Managing the Coolworld website and digital presence
• Collaborating with cross-functional teams to enhance digital consumer experiences
• Analyzing marketing data and interpreting performance
• Operating as a digital marketing ambassador across the business

ASSUMPTION: This role requires a strong understanding of digital marketing trends, tools, and consumer behavior. The ideal candidate will have experience in digital marketing, preferably within the FMCG industry.

📋 Key Responsibilities

✅ Execute digital strategies and measure their success, ensuring effective communication of brand visions through online channels (social media and emails)

✅ Work closely with Heads of Digital, Commercial, and Brand Development and Activation to align digital activation with regional and group guidance on digital marketing strategy and technology standards

✅ Manage the Coolworld website, including setting up product attributes and managing brand and product campaigns to increase online brand awareness

✅ Gain a clear understanding of brand strategy/objectives and convert them into digital experiences for consumers

✅ Conduct promotional planning and post-promotion analysis of Coolworld clicks and bricks channels

✅ Utilize regular plans and progress updates from brand stakeholders to influence the execution of agreed strategies

✅ Work closely with retail and brands teams to support the development of content suitable for communication through digital media

✅ Fully understand the local digital landscape in the CBU of operation and highlight the greatest opportunities for digital communications in the market

✅ Analyze and interpret marketing data specific to the CBU of operation (customer data/online performance/web analytics) to understand current activity and identify areas for optimization

✅ Measure and interpret the performance impact of delivered initiatives with reference to agreed KPIs

✅ Create a clear view of industry best practice, with reference to latest websites, digital trends, and emerging technologies

✅ Use data, customer, and industry insights from the CBU of operation and turn them into actionable initiatives that will deliver a step change in the digital consumer experience

✅ Work closely with the Head of Digital Marketing and Solutions teams to ensure local initiatives are understood and there is an agreed program of work between local and group teams

✅ Contribute to user testing and approval of delivered solutions, ensuring they fulfill business requirements

✅ Manage the end-to-end delivery of identified initiatives where required

✅ Operate as an ambassador for digital marketing across the business

✅ Support the Head of Marketing in deepening the knowledge base of commercial teams in terms of digital marketing

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree (preferably in a commercial field)

Experience: 3-4 years of relevant experience in digital marketing

Required Skills:

• Proficient in the use of MS Office Suite of Applications and social media platforms
• Consumer Champion (Developed)
• Insight generation (Developed)
• Communication (Developed)
• Digital (Proven strength)
• Consumer Champion (Developed)
• Brand Champion (Developed)

Preferred Skills:

• Professional Qualification in Marketing

ASSUMPTION: Candidates with a professional qualification in marketing and experience working with FMCG brands may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between ₦10,000,000 and ₦15,000,000 per annum, based on industry standards for digital marketing managers with 3-4 years of experience in Nigeria.

Benefits:

• Health insurance
• Pension plan
• Employee discounts on PZ Cussons products
• Opportunities for professional development and growth

Working Hours: Full-time (40 hours per week), with flexibility for occasional remote work

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: PZ Cussons operates in the manufacturing and consumer goods industry, with a focus on personal care, homecare, and beauty products. The company has a strong presence in Africa, Asia, and Europe.

Company Size: PZ Cussons is a mid-sized company with approximately 5,000 employees globally. This size allows for a more intimate work environment and opportunities for growth and advancement.

Founded: PZ Cussons was founded in 1884 and has a rich history of creating high-quality products that meet the needs of consumers around the world.

Company Description:

• PZ Cussons is committed to creating products that delight, care for, and nourish consumers, with a focus on sustainability and the wellbeing of people, families, and communities everywhere.
• The company's portfolio includes well-loved brands such as Carex, Cussons Baby, Sanctuary Spa, and St. Tropez, which are trusted by consumers worldwide.
• PZ Cussons values diversity and inclusivity, and welcomes applicants from all backgrounds.

Company Specialties:

• Personal Care
• Food and Nutrition
• Homecare
• Beauty
• Electricals
• Consumer Goods
• FMCG

Company Website: www.pzcussons.com

ASSUMPTION: PZ Cussons' commitment to sustainability and social responsibility is a key aspect of its corporate culture and is reflected in its products and operations.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, with opportunities for growth and advancement within the digital marketing function and the broader organization.

Reporting Structure: The Digital Marketing Manager reports directly to the Head of Marketing and works closely with various cross-functional teams, including digital, commercial, and brand development and activation.

Work Arrangement: This role is primarily on-site, with some flexibility for occasional remote work. The work arrangement may vary depending on the specific needs of the business and the candidate's preferences.

Growth Opportunities:

• Progression to a senior digital marketing role within the organization
• Expansion of responsibilities to include additional brands or markets
• Opportunities to work on special projects or initiatives that drive business growth

ASSUMPTION: PZ Cussons offers a range of growth opportunities for employees who demonstrate strong performance and a commitment to the company's values and mission.

🌍 Location & Work Environment

Office Type: PZ Cussons' Nigeria head office is a modern, professional environment that fosters collaboration and innovation.

Office Location(s): Ilupeju, Lagos, Nigeria

Geographic Context:

• Ilupeju is a bustling commercial district in Lagos, with a mix of residential and business areas
• The office is conveniently located near public transportation and amenities
• Lagos is a vibrant, multicultural city with a rich history and diverse cultural attractions

Work Schedule: The work schedule is typically Monday to Friday, with some flexibility for occasional weekend work or remote work as needed.

ASSUMPTION: The work environment at PZ Cussons is dynamic and fast-paced, with a strong focus on collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Digital marketing expertise and experience
• Problem-solving and analytical skills
• Communication and collaboration skills
• Cultural fit and alignment with PZ Cussons' values

Application Tips:

• Highlight relevant digital marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of PZ Cussons' mission and values
• Prepare examples of digital marketing campaigns or projects you've worked on, and be ready to discuss their outcomes and the insights you gained

ATS Keywords: Digital Marketing, Social Media, Email Marketing, Web Analytics, Consumer Champion, Brand Champion, Insight Generation, Communication, Digital Strategy, KPI Measurement, Data Analysis, Project Management

ASSUMPTION: The interview process at PZ Cussons is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Google Analytics
• Social media platforms (Facebook, Instagram, Twitter, etc.)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Content management systems (e.g., WordPress, Drupal)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and the needs of the business.

👔 Cultural Fit Considerations

Company Values:

• For everyone, for life, for good
• Sustainability and social responsibility
• Innovation and continuous improvement
• Collaboration and teamwork
• Diversity and inclusivity

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on results and continuous improvement
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you align with PZ Cussons' commitment to sustainability and social responsibility?
• Describe a time when you had to adapt to a significant change in your work environment or priorities. How did you handle it?
• How do you approach collaboration and teamwork in a dynamic, fast-paced environment?

ASSUMPTION: PZ Cussons values candidates who demonstrate a strong commitment to its mission and values, as well as the ability to thrive in a dynamic, collaborative work environment.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Keeping up with the fast-paced nature of digital marketing and emerging technologies
• Balancing the need for creativity and innovation with the need for data-driven decision-making
• Working effectively in a matrix organization with multiple reporting lines

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a focus on continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other digital marketing manager roles, this position may require more frequent travel or remote work, depending on the specific needs of the business
• The role may involve more exposure to senior leadership and strategic decision-making, given PZ Cussons' mid-sized structure
• Career progression opportunities may be more visible and accessible within the organization, given its size and growth trajectory

ASSUMPTION: Candidates should consider their personal and professional goals, as well as their preferred work environment, when comparing this role to similar positions in other organizations.

📝 Sample Projects

• Developing and executing a digital marketing campaign to launch a new product or brand
• Conducting a comprehensive analysis of the local digital landscape and identifying opportunities for brand growth and expansion
• Implementing a new website or e-commerce platform to improve the digital consumer experience

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Digital Marketing Manager may be responsible for, but the specific projects may vary depending on the business needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the typical work arrangement for this role, and how it may vary depending on business needs and candidate preferences?
• How does PZ Cussons support the professional development and growth of its digital marketing team members?
• What are the key priorities for this role in the first 90 days, and how will my performance be measured?
• How does PZ Cussons approach sustainability and social responsibility in its operations and product offerings?
• What are the most significant challenges facing the digital marketing function at PZ Cussons, and how can this role help address them?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant digital marketing experience and achievements
• Write a cover letter that demonstrates your understanding of PZ Cussons' mission and values, and your fit for the role
• Prepare examples of digital marketing campaigns or projects you've worked on, and be ready to discuss their outcomes and the insights you gained
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.