📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Guardian Life Insurance
🔹 Location: Bethlehem, Pennsylvania, United States
🔹 Job Type: Full-Time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Collaborating closely with cross-functional teams to develop and execute omnichannel marketing strategies.
- Driving member engagement and digital adoption through targeted campaigns.
- Establishing KPIs and goals for campaign programs and communicating results to stakeholders.
- Providing marketing leadership to achieve business short and long-term goals.
- Improving customer experience and enhancing digital adoption through innovative campaigns.
ASSUMPTION: This role requires a strategic thinker with strong business acumen, collaboration skills, and the ability to thrive in a fast-paced environment.
📋 Key Responsibilities
✅ Develop and implement results-oriented marketing plans executed across various marketing channels to drive digital adoption through member engagement campaigns.
✅ Establish KPIs and goals for campaign programs and communicate the results to key business stakeholders, ensuring successful ROI-focused planning, implementation, and execution.
✅ Think strategically to provide marketing leadership, develop and execute omnichannel campaigns that achieve business short and long-term goals, and generate buy-in and support from the sales team.
✅ Ensure fast, clear communication of all relevant marketing activities and tools to relevant stakeholders and collect regular feedback.
✅ Identify, develop, implement, and improve planholder enablement tools, programs, and training to support member engagement and digital adoption, decrease costs, improve productivity, and achieve business results.
✅ Inform and train internal teams, distribution teams, and customer-facing staff on marketing programs and planholder enablement tools.
✅ Understand the customer journey from end-to-end and bring original thinking to innovate new ways to reach, engage, and convert target customers.
✅ Measure and report performance for marketing campaigns, assess against goals (ROI and KPIs), and drive ongoing data-driven insights.
✅ Be a strong storyteller and create new ideas/approaches to effectively enhance the communication of key messages in sales presentations.
ASSUMPTION: This role requires a high level of collaboration, strategic thinking, and data-driven decision-making to succeed in a dynamic environment.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: Minimum of 5 years of direct-to-consumer, B2C/B2B2C working with business to create digital campaigns based on the customer journey designed to enhance the customer experience and drive digital adoption.
Required Skills:
- Strong track record of developing and executing multi-channel digital marketing programs with tangible results.
- Experience with customer segmentation and virtual presentation skills.
- Proven collaboration across cross-functional teams at the rep and management levels.
- Hands-on experience and proficiency with marketing automation platforms, prospecting databases, and knowledge of web analytics tools, social media management, and social selling platforms.
- Demonstrated willingness to ‘roll up your sleeves to get things done’.
- Strong analytical skills and the ability to identify trends and make data-driven decisions.
- User experience, agile approach, ongoing testing, and optimization mindset.
Preferred Skills:
- Prior experience in managing consumer-focused marketing campaigns in the insurance industry or financial services.
- Account-Based Marketing (ABM) experience with proven results against goals and experience with ABM platforms (like Demand Base).
ASSUMPTION: The ideal candidate will have a strong background in digital marketing, with a focus on customer experience and data-driven decision-making.
💰 Compensation & Benefits
Salary Range: $67,450.00 - $110,815.00 per year
Benefits:
- Skill-building and leadership development opportunities.
- Philanthropic opportunities to build communities and grow your career.
- Flexible and inclusive benefits, including contemporary benefits and resources.
Working Hours: Full-time, 40 hours per week, with a hybrid work arrangement (3 days on-site).
ASSUMPTION: The salary range provided is an estimate based on industry standards for a digital marketing manager role with the given experience level and location. The final salary will be determined based on the candidate's education, experience, knowledge, and abilities.
📌 Applicant Insights
🔍 Company Context
Industry: Guardian Life Insurance operates in the financial services industry, focusing on life insurance, disability insurance, group benefits, annuities, investments, and well-being solutions.
Company Size: Guardian Life Insurance has 5,001-10,000 employees, providing a large and established environment for professional growth.
Founded: 1860, with over 160 years of stability and fiscal integrity, Guardian Life Insurance has a strong history and reputation in the market.
Company Description:
- Guardian makes a difference in the lives of people when they need us most, with over 29 million consumers, helping them prepare and plan for a bright future for themselves and their families.
- Guardian helps business owners care for their employees and helps people recover and thrive in times of unexpected loss.
- As a modern mutual insurance company, Guardian believes in driving value beyond dividends, investing in colleagues, building an inclusive and innovative culture, and uplifting communities through thoughtful corporate impact programs.
Company Specialties:
- Life Insurance
- Disability Insurance
- Group Benefits
- Annuities
- Investments
- Well-being
- Dental Insurance
- Vision Insurance
- Accident Insurance
- Critical Illness Insurance
- Hospital Indemnity Insurance
- Consumer-centric approach
Company Website: guardianlife.com
ASSUMPTION: Guardian Life Insurance is a well-established company with a strong reputation in the financial services industry, offering a range of insurance and investment products to consumers and businesses.
📊 Role Analysis
Career Level: Experienced professional
Reporting Structure: This role reports directly to the Member Engagement and Service Marketing Team for the Group Employee Benefits business.
Work Arrangement: Hybrid, with 3 days on-site in the Bethlehem, PA, or Hudson Yards, NYC location.
Growth Opportunities:
- Potential career growth within the marketing department or related fields.
- Opportunities to work on high-impact projects and collaborate with cross-functional teams.
- Chance to develop leadership skills and mentor junior team members.
ASSUMPTION: This role offers growth opportunities for experienced digital marketing professionals looking to advance their careers in a dynamic and collaborative environment.
🌍 Location & Work Environment
Office Type: Hybrid, with 3 days on-site in the Bethlehem, PA, or Hudson Yards, NYC location.
Office Location(s): 6255 Sterners Way, Bethlehem, Pennsylvania 18017, United States, and 10 Hudson Yards, New York, NY 10001, United States
Geographic Context:
- Bethlehem, PA: A mid-sized city in the Lehigh Valley region, offering a mix of urban and suburban living with a lower cost of living compared to major metropolitan areas.
- New York City, NY: A major global city with a high cost of living, offering extensive cultural, entertainment, and professional opportunities.
Work Schedule: Full-time, with a hybrid work arrangement (3 days on-site).
ASSUMPTION: The hybrid work arrangement provides flexibility for employees, allowing them to balance their personal and professional lives while maintaining a strong connection to the company and its culture.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
- Background check and offer
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Collaboration and communication skills
- Data-driven decision-making and analytical skills
- Cultural fit and alignment with Guardian's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your understanding of Guardian's business and the specific needs of the member engagement and service marketing team.
- Prepare examples of successful digital marketing campaigns you've led, highlighting results and ROI.
- Be ready to discuss your approach to customer segmentation, data analysis, and campaign optimization.
ATS Keywords: Digital Marketing, Campaign Development, Customer Engagement, Data Analysis, Marketing Automation, Customer Segmentation, User Experience, Agile Approach, Account-Based Marketing, Web Analytics, Social Media Management, Sales Enablement, Strategic Thinking, Results-Oriented
ASSUMPTION: Guardian Life Insurance uses an Applicant Tracking System (ATS) to manage and review job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase the likelihood of being selected for an interview.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
- Prospecting databases (e.g., Salesforce, HubSpot CRM)
- Web analytics tools (e.g., Google Analytics, Adobe Analytics)
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Social selling platforms (e.g., LinkedIn Sales Navigator, Salesforce Sales Cloud)
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in digital marketing. Proficiency in these tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Do the right thing
- Believe people count
- Courageously shape the future together
- Go above and beyond for the people we serve
Work Style:
- Collaborative and inclusive
- Data-driven and results-oriented
- Agile and adaptable to change
- Customer-focused and empathetic
Self-Assessment Questions:
- How do you align with Guardian's value of 'doing the right thing' in your approach to digital marketing?
- How comfortable are you working in a hybrid environment and balancing remote and on-site work?
- How do you ensure that your work style contributes to a positive and inclusive team culture?
ASSUMPTION: Guardian Life Insurance values a strong cultural fit, with employees who embody their core values and contribute to a positive and inclusive work environment.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously.
- Balancing the needs of various stakeholders, including business, sales, and customer-facing teams.
- Adapting to a hybrid work environment and maintaining strong communication and collaboration with remote team members.
- Keeping up with industry trends and emerging technologies in digital marketing.
ASSUMPTION: These challenges require a proactive and strategic approach, with a focus on continuous learning, strong communication, and effective time management.
📈 Similar Roles Comparison
- Compared to other digital marketing manager roles, this position places a stronger emphasis on customer engagement, data-driven decision-making, and collaboration with cross-functional teams.
- In the financial services industry, digital marketing roles often require a strong understanding of insurance products, customer needs, and regulatory compliance.
- Career progression in this role may lead to senior marketing management positions, with opportunities to specialize in specific marketing channels or customer segments.
ASSUMPTION: Understanding the unique aspects of this role and its industry context can help applicants tailor their applications and prepare for interviews more effectively.
📝 Sample Projects
- Developing and executing a multi-channel digital marketing campaign to increase member engagement and digital adoption for a new product launch.
- Analyzing customer data to identify segmentation opportunities and optimize marketing campaigns for improved ROI.
- Collaborating with cross-functional teams to create and implement a customer journey mapping project, enhancing the overall customer experience and driving digital adoption.
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, providing applicants with a clear understanding of the work they will be expected to perform.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the member engagement and service marketing team, and how can this role address them?
- How does this role collaborate with other departments, such as product, enrollment, claims, and client management teams?
- What are the key priorities for this role in the first 90 days?
- How does Guardian support the professional development and growth of its marketing team members?
- What are the most successful digital marketing campaigns that the team has executed, and what lessons can be learned from them?
ASSUMPTION: Asking thoughtful and informed questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your digital marketing expertise, strategic thinking, and customer engagement focus.
- Prepare examples of successful digital marketing campaigns you've led, highlighting results and ROI.
- Be ready to discuss your approach to customer segmentation, data analysis, and campaign optimization during the interview process.
- Follow up with the hiring manager one week after your interview to express your continued interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
