📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Meridian Bioscience, Inc.
🔹 Location: Remote
🔹 Job Type: On-site (with 20-30% travel)
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (with on-site requirements)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing strategies to drive brand awareness, lead generation, and customer engagement
- Managing US and OUS omni-channel campaigns across various digital platforms
- Collaborating with cross-functional teams to ensure alignment with business objectives and consistent brand messaging
- Analyzing marketing performance data to optimize strategies and drive continuous improvement
- Staying updated on industry trends and emerging technologies to maintain competitive advantage
ASSUMPTION: This role requires a strategic mindset, hands-on execution skills, and the ability to work effectively in a dynamic, evolving organization.
📋 Key Responsibilities
✅ Serve as the digital Subject Matter Expert (SME) and business partner to the Global Diagnostics Marketing team and cross-functional teams.
✅ Lead the development and implementation of a digital marketing strategy for the Global Diagnostics organization.
✅ Oversee and manage US and OUS omni-channel campaigns, ensuring alignment with business objectives and consistent brand messaging across digital platforms.
✅ Manage digital marketing tools, platforms, and technologies to enhance campaign execution and reporting.
✅ Lead the development of digital content strategies, collaborating with the Marketing team and key stakeholders to produce impactful content tailored to target audiences.
✅ Partner with corporate communications and cross-functional teams on website strategy to leverage data-driven insights for the Diagnostics business to optimize Search Engine Optimization (SEO), drive website traffic, and generate leads.
✅ Coordinate with cross-functional teams to ensure digital marketing initiatives align with broader business goals.
✅ Analyze and interpret marketing performance data to measure the effectiveness of campaigns, identify trends, and optimize strategies for continuous improvement.
✅ Monitor industry trends and emerging technologies to identify opportunities for innovation and maintain competitive advantage in digital marketing strategies.
✅ Ensure compliance with digital marketing regulations, such as data privacy laws, and adhere to best practices for ethical and effective marketing.
✅ Manage project timelines of deliverables to ensure timely and successful execution of Global digital marketing initiatives.
✅ Other duties as assigned to support business objectives
ASSUMPTION: This role requires a high level of organization, strong project management skills, and the ability to manage multiple priorities effectively.
🎯 Required Qualifications
Education: A minimum of a bachelor’s degree in Business, Marketing, or a related field is required.
Experience: A minimum of 5-7+ years of professional relevant experience is required, with demonstrated experience of hands-on implementation of digital tactics and channels.
Required Skills:
- B2B marketing and/or Diagnostics experience preferred
- Deep digital & omni-channel execution experience across core channels required
- Hands-on experience working within marketing automation platforms preferably HubSpot
- Thorough understanding of the cross-functional interdependencies needed to successfully execute complex omni-channel efforts
- Demonstrated knowledge of marketing operations, data operations, and data privacy
- Proven ability to work cross-functionally and on multiple projects simultaneously
- Resourceful, decisive, and proactive approach to managing multiple priorities in a fast-growing organization
- Startup, emerging life science or biotech, or new team experience preferred
- Competent in Microsoft Office 365 (Excel, PowerPoint, Word)
- Excellent written & verbal communication skills with attention to detail
- Strong project and time management skills
- Quantitative, analytical, and problem-solving abilities, including the ability to turn data and insights into online marketing initiatives
- Budget and project management experience preferred
- Strong organizational skills; ability to handle multiple tasks, meet deadlines, and manage priorities
Preferred Skills:
- Experience in the life science or biotech industry
- Fluency in additional languages
ASSUMPTION: This role requires a strong blend of strategic thinking, tactical execution, and cross-functional collaboration skills.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Digital Marketing Manager with 5-10 years of experience in the life science industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible scheduling and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Meridian Bioscience operates in the life science industry, focusing on the development, manufacturing, marketing, and distribution of diagnostic products. The life science industry is a dynamic and growing sector, with a strong focus on innovation and technological advancements.
Company Size: Meridian Bioscience has 501-1,000 employees, which places it in the mid-size category. This size allows for a more agile and collaborative work environment while still offering the resources and stability of a larger organization.
Founded: Meridian Bioscience was founded in 1976 and has since grown into a leading provider of life science solutions, with a strong focus on quality and innovation.
Company Description:
- Meridian Bioscience is a fully integrated life science company that develops, manufactures, markets, and distributes a broad range of innovative diagnostic products
- The company is dedicated to developing and delivering better solutions that give answers with speed, accuracy, and simplicity, redefining the possibilities of life from discovery to diagnosis
- Meridian Bioscience offers a collaborative and innovative work environment, with a strong focus on driving growth and success through teamwork and cutting-edge solutions
Company Specialties:
- PCR
- qPCR
- Reverse transcriptase
- Next generation sequencing
- in vitro diagnostic reagents
- Biomarker discovery
- Lyo-ready qPCR
- Immuno Blocking Reagents
- Antigens
- Antibodies
- Immunoglobulins
- Immunoassays
- and Nucleotides
Company Website: http://www.meridianbioscience.com/lifescience
ASSUMPTION: Meridian Bioscience's focus on innovation and quality makes it an attractive employer for candidates seeking a challenging and rewarding work environment in the life science industry.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, with a focus on strategic planning, execution, and cross-functional collaboration.
Reporting Structure: The Digital Marketing Manager will report directly to the Global Diagnostics Marketing team and collaborate with various cross-functional teams within the organization.
Work Arrangement: This role requires a combination of remote work and on-site travel, with an estimated 20-30% travel requirement.
Growth Opportunities:
- As Meridian Bioscience continues to grow and expand, there may be opportunities for the Digital Marketing Manager to take on additional responsibilities or advance to a more senior role within the organization
- The life science industry offers a wide range of career paths and specializations, providing opportunities for the Digital Marketing Manager to explore new areas of interest as their career progresses
- Meridian Bioscience's focus on innovation and cutting-edge solutions may present opportunities for the Digital Marketing Manager to work on emerging technologies and trends in the life science industry
ASSUMPTION: The Digital Marketing Manager's success in this role will depend on their ability to adapt to a dynamic and evolving work environment, as well as their capacity to build strong relationships with cross-functional teams and stakeholders.
🌍 Location & Work Environment
Office Type: Meridian Bioscience's headquarters is located in Memphis, Tennessee, with additional offices and remote work arrangements available.
Office Location(s): 5171 Wilfong Rd, Memphis, Tennessee 38134, US
Geographic Context:
- Memphis, Tennessee, is located in the southeastern United States and is known for its rich history, cultural attractions, and vibrant music scene
- The city offers a diverse range of neighborhoods and communities, with a cost of living that is generally lower than other major metropolitan areas in the United States
- Memphis is home to a growing and dynamic life science industry, with a strong focus on innovation and collaboration
Work Schedule: The Digital Marketing Manager will work a full-time schedule, with flexible hours and the ability to work remotely as needed.
ASSUMPTION: The Digital Marketing Manager's ability to adapt to a dynamic and evolving work environment, as well as their capacity to build strong relationships with cross-functional teams and stakeholders, will be crucial to their success in this role.
💼 Interview & Application Insights
Typical Process:
- The application process for this role will involve submitting a resume and cover letter through the provided link
- Candidates who meet the qualifications for the role will be contacted for an initial phone or video screen
- Candidates who advance to the next round will be invited for an on-site or virtual interview with the hiring manager and other key stakeholders
- The final round of interviews may include a presentation or case study component, designed to assess the candidate's strategic thinking and problem-solving skills
Key Assessment Areas:
- Digital marketing strategy and execution
- Cross-functional collaboration and communication skills
- Data analysis and interpretation
- Problem-solving and critical thinking
- Adaptability and flexibility in a dynamic work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on digital marketing strategy, execution, and cross-functional collaboration
- Be prepared to discuss your experience with marketing automation platforms, such as HubSpot, and how you have used them to drive successful campaigns
- Demonstrate your understanding of the life science industry and Meridian Bioscience's focus on innovation and quality
- Prepare thoughtful questions to ask the interviewer about the role, the team, and the company's goals and objectives
ATS Keywords: Digital Marketing, Strategy, Execution, Omni-channel, SEO, Marketing Automation, Cross-functional Collaboration, Life Science, Diagnostics, Meridian Bioscience
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, tactical execution, and cross-functional collaboration skills, as well as their ability to adapt to a dynamic and evolving work environment.
🛠️ Tools & Technologies
- HubSpot
- Google Analytics
- SEO tools (e.g., SEMrush, Ahrefs)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Digital Marketing Manager will be expected to have a strong working knowledge of various digital marketing tools and platforms, as well as the ability to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Collaboration
- Customer Focus
- Integrity
Work Style:
- Dynamic and evolving work environment
- Strong focus on cross-functional collaboration and teamwork
- Results-driven and data-informed decision-making
- Agile and adaptable approach to problem-solving
- Open and transparent communication
Self-Assessment Questions:
- Do you thrive in a dynamic and evolving work environment, and are you able to adapt to change and uncertainty?
- Are you able to build and maintain strong relationships with cross-functional teams and stakeholders, and do you have a proven track record of successful collaboration?
- Are you able to work independently and manage multiple priorities effectively, with a strong focus on results-driven and data-informed decision-making?
ASSUMPTION: Meridian Bioscience's focus on innovation, quality, and collaboration makes it an attractive employer for candidates who are seeking a challenging and rewarding work environment in the life science industry.
⚠️ Potential Challenges
- The dynamic and evolving nature of the work environment may present challenges for candidates who prefer a more structured and predictable work environment
- The role requires a strong focus on cross-functional collaboration and teamwork, which may present challenges for candidates who prefer to work independently or in a more siloed environment
- The role requires a high level of organization and project management skills, which may present challenges for candidates who struggle with time management or prioritization
- The role requires a strong focus on data analysis and interpretation, which may present challenges for candidates who are not comfortable working with data or using data-driven insights to inform decision-making
ASSUMPTION: The Digital Marketing Manager's ability to adapt to a dynamic and evolving work environment, as well as their capacity to build strong relationships with cross-functional teams and stakeholders, will be crucial to their success in this role.
📈 Similar Roles Comparison
- This role is similar to other Digital Marketing Manager positions in the life science industry, with a focus on strategic planning, execution, and cross-functional collaboration
- However, this role is unique in its focus on the diagnostics segment of the life science industry, which may present unique challenges and opportunities for the Digital Marketing Manager
- Candidates who have experience in the diagnostics segment of the life science industry may have a competitive advantage in this role
ASSUMPTION: The Digital Marketing Manager's experience and background in the life science industry, as well as their familiarity with the diagnostics segment, will be important factors in their success in this role.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a new product launch in the diagnostics segment of the life science industry
- Managing a global omni-channel campaign to drive brand awareness and customer engagement for an established diagnostic product
- Conducting a comprehensive SEO audit and implementing optimization strategies to improve website traffic and lead generation for the Diagnostics business
ASSUMPTION: The Digital Marketing Manager's ability to develop and execute strategic marketing plans, as well as their capacity to manage complex omni-channel campaigns, will be crucial to their success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Global Diagnostics Marketing team, and how this role will fit into that structure?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured in these areas?
- How does Meridian Bioscience support the professional development and growth of its employees, and what opportunities are available for the Digital Marketing Manager to advance in their career?
- What are the key challenges and opportunities facing the Diagnostics business in the coming year, and how does this role play a critical part in addressing those challenges and capitalizing on those opportunities?
- How does Meridian Bioscience foster a culture of innovation and collaboration, and what are some examples of how this has driven success for the company and its employees?
ASSUMPTION: The Digital Marketing Manager's ability to ask thoughtful and insightful questions during the interview process will demonstrate their interest in the role and their commitment to driving success for the company and its employees.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on digital marketing strategy, execution, and cross-functional collaboration
- Prepare for the interview process by researching Meridian Bioscience's focus on innovation, quality, and collaboration, as well as the unique challenges and opportunities presented by the diagnostics segment of the life science industry
- Prepare thoughtful questions to ask the interviewer about the role, the team, and the company's goals and objectives
- Follow up with the hiring manager within 24 hours of the interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
