Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Life.Church

🔹 Location: Edmond, Oklahoma

🔹 Job Type: Full-Time/Salary

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 1-3 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing regional digital marketing strategies
• Managing paid user acquisition campaigns across multiple channels
• Optimizing organic marketing strategies, primarily app store optimization (ASO)
• Collaborating with cross-functional teams and strategic partners
• Analyzing performance trends and adjusting campaign budgets accordingly

ASSUMPTION: This role requires a strong understanding of digital marketing channels and a data-driven approach to decision-making. The ideal candidate will be comfortable working independently and making data-driven decisions to optimize marketing efforts.

📋 Key Responsibilities

✅ Build, plan, and implement a regional digital marketing strategy to drive top-of-funnel activities

✅ Create monthly plans to drive traffic through paid user acquisition through various channels

✅ Develop and lead organic marketing strategies to meet top-of-funnel objectives, primarily app store optimization (ASO)

✅ Provide leadership and foster partnerships to drive YouVersion Marketing impact

✅ Supervise, mentor, and guide the Digital Marketing Specialists to ensure alignment with the overall marketing strategy and organizational goals

✅ Collaborate with multiple YouVersion teams to develop specific campaign assets and align on roadmap and marketing needs to maximize opportunities that lead to the best inbound marketing strategy

✅ Collaborate with key strategic partners to expand the YouVersion marketing reach through shared install-based activities and initiatives

✅ Evaluate performance trends that act proactively to increase market segment by adjusting approved campaign budget allocation based on real-time learning and analysis of performance, trends, and insights

✅ Regularly evaluate platforms and ad networks

✅ Stay current with emerging opportunities in the digital marketing world

✅ Report on key marketing initiative results and market condition analysis

✅ Report to leadership on marketing spend return on investment, including cost, reach, and quality

✅ Report on knowledge of current market conditions that affect digital marketing

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. The ideal candidate will be comfortable working in a fast-paced environment and adapting to changing priorities.

🎯 Required Qualifications

Education: High School Diploma or GED

Experience: 1-3 years of related work experience

Required Skills:

• Ability to self-motivate, make independent decisions, and solve problems with innovation
• Effective at multi-tasking and time management to meet strict deadlines while remaining flexible and open to change
• Excellent verbal, written, and interpersonal communication skills to clearly explain complicated processes and foster partnerships
• Effective at process and organizational management to coordinate, structure, and provide vision to projects
• Strong leadership skills and understanding of developing and guiding others

Preferred Skills:

• Experience with app store optimization (ASO)
• Familiarity with digital marketing platforms and tools
• Experience working in a non-profit organization

ASSUMPTION: While not explicitly stated, experience in digital marketing and a strong understanding of marketing metrics are highly desirable for this role. Additionally, experience working in a non-profit organization or a similar environment may be beneficial.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Digital Marketing Manager with 1-3 years of experience in the Oklahoma City metropolitan area)

Benefits:

• Paid parental leave
• Generous employer-paid leave for vacation, sick time, and other qualifying reasons
• Innovative and comprehensive Medical, Dental, and Vision insurance
• Life insurance policy provided for all staff members at 2x annual salary at no cost
• Short-Term and Long-Term disability is covered at 100% for full-time qualified staff members
• Comprehensive wellness and mental health benefits
• Generous 401(k) retirement plan allowing a team member to have up to 12.5% contributed into their account in their first year
• $160 annually in development dollars for team members to invest in their professional growth
• Casual dress and work environment

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM with some flexibility

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Manager with 1-3 years of experience in the Oklahoma City metropolitan area. The benefits listed are based on the information provided in the job description and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Life.Church operates in the non-profit sector, with a focus on leading people to become fully devoted followers of Christ. The organization is known for its innovative use of technology to reach people worldwide.

Company Size: Life.Church has 1,001-5,000 employees, making it a mid-sized to large organization. This size allows for opportunities for growth and collaboration while maintaining a strong sense of community and mission.

Founded: Life.Church was founded in 1996 and has since grown to become a multi-site Christian church meeting in the United States and globally at Life.Church Online.

Company Description:

• Life.Church is a multi-site Christian church meeting in the United States and globally at Life.Church Online.
• The organization's mission is to lead people to become fully devoted followers of Christ.
• Life.Church is known for its innovative use of technology to reach people worldwide, including the creation of the YouVersion Bible App.

Company Specialties:

• Technology and app development
• Ministry and leadership
• Marketing and communication
• Graphic design and videography
• Product development

Company Website: Life.Church Careers

ASSUMPTION: Life.Church's use of technology and innovative approach to ministry sets it apart in the non-profit sector. The organization's commitment to reaching people worldwide provides unique opportunities for growth and impact.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring 1-3 years of related work experience. The ideal candidate will have a strong foundation in digital marketing and a desire to grow in their career.

Reporting Structure: The Digital Marketing Manager will report directly to the Director of Digital Marketing and will be responsible for supervising and mentoring Digital Marketing Specialists.

Work Arrangement: This role is on-site, with the primary work location being the Life.Church headquarters in Edmond, Oklahoma. Some flexibility may be available for remote work, depending on the organization's policies and the candidate's needs.

Growth Opportunities:

• Potential for career advancement within the marketing department or other areas of the organization
• Opportunities to work on high-impact projects and initiatives
• Access to professional development resources and training

ASSUMPTION: Life.Church's commitment to growth and development provides numerous opportunities for the Digital Marketing Manager to advance their career and make a significant impact on the organization's mission.

🌍 Location & Work Environment

Office Type: Life.Church's headquarters is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 4600 E 2nd St, Edmond, Oklahoma 73034, US

Geographic Context:

• Edmond, Oklahoma is a suburb of Oklahoma City, with a population of approximately 90,000 people
• The area is known for its strong sense of community and commitment to family values
• Edmond is home to numerous parks, museums, and cultural attractions, providing ample opportunities for recreation and entertainment

Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM with some flexibility

ASSUMPTION: Life.Church's headquarters provides a modern, collaborative work environment that fosters creativity and innovation. The organization's commitment to work-life balance and employee well-being contributes to a positive work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the hiring manager and team members
• Final interview with the Director of Digital Marketing
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Digital marketing skills and experience
• Leadership and management abilities
• Problem-solving and decision-making skills
• Communication and interpersonal skills
• Alignment with Life.Church's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing skills and experience
• Be prepared to discuss your approach to digital marketing strategy and campaign management
• Demonstrate your ability to work collaboratively and manage multiple projects simultaneously
• Showcase your understanding of Life.Church's mission and values, and how your skills and experience align with the organization's goals

ATS Keywords: Digital Marketing, Marketing Strategy, Paid User Acquisition, App Store Optimization, Marketing Campaign Management, Leadership, Team Management, Digital Marketing Specialist, Marketing Analytics, Marketing Performance, Marketing Metrics, Marketing Reporting, Marketing Budget Allocation, Marketing Trends, Marketing Insights

ASSUMPTION: Life.Church's hiring process is designed to assess the candidate's skills, experience, and cultural fit with the organization. The interview process provides an opportunity for the candidate to learn more about the role and the organization's mission and values.

🛠️ Tools & Technologies

• Google Analytics
• Facebook Ads Manager
• Google Ads
• App Annie
• ASO Stack
• Marketo
• Salesforce

ASSUMPTION: The Digital Marketing Manager will be expected to have experience with digital marketing platforms and tools, as well as a strong understanding of marketing metrics and analytics.

👔 Cultural Fit Considerations

Company Values:

• Risk-taking
• Irrationally generous
• Spiritual contributors
• Bring our best
• Laugh hard
• Honor God with integrity

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Data-driven and analytical
• Creative and innovative
• Committed to personal and professional growth

Self-Assessment Questions:

• Do you align with Life.Church's mission to lead people to become fully devoted followers of Christ?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have a strong commitment to personal and professional growth?
• Are you able to manage multiple projects simultaneously and adapt to changing priorities?

ASSUMPTION: Life.Church's values and work style provide a strong foundation for the organization's mission and culture. The ideal candidate will be able to demonstrate their alignment with these values and work style preferences.

⚠️ Potential Challenges

• Managing a regional digital marketing strategy may require frequent travel or remote work
• Working in a non-profit organization may present unique budget and resource constraints
• The role may require working with a diverse range of stakeholders, including internal teams, external partners, and strategic partners
• The digital marketing landscape is constantly evolving, requiring the Digital Marketing Manager to stay current with emerging trends and technologies

ASSUMPTION: The Digital Marketing Manager will need to be adaptable and comfortable working in a dynamic environment to succeed in this role.

📈 Similar Roles Comparison

• Compared to other Digital Marketing Manager roles, this position may require more frequent travel or remote work due to its regional focus
• Life.Church's commitment to innovation and technology sets it apart from other non-profit organizations, providing unique opportunities for growth and impact
• Career advancement opportunities may be more limited in a non-profit organization compared to a for-profit company, but Life.Church's commitment to growth and development provides numerous opportunities for the Digital Marketing Manager to advance their career

ASSUMPTION: While this role may present unique challenges and opportunities compared to similar roles in other organizations, Life.Church's commitment to growth and development provides a strong foundation for the Digital Marketing Manager's career advancement.

📝 Sample Projects

• Developing and implementing a regional digital marketing strategy to drive user acquisition and brand awareness for the YouVersion Bible App
• Managing paid user acquisition campaigns across multiple channels to meet quarterly and annual user acquisition targets
• Optimizing organic marketing strategies, primarily app store optimization (ASO), to improve app store rankings and increase organic installs
• Collaborating with cross-functional teams and strategic partners to develop and execute marketing campaigns that drive user acquisition and engagement

ASSUMPTION: The Digital Marketing Manager will have the opportunity to work on high-impact projects that drive user acquisition and engagement for the YouVersion Bible App, contributing to Life.Church's mission to lead people to become fully devoted followers of Christ.

❓ Key Questions to Ask During Interview

• What are the primary challenges facing the YouVersion digital marketing team, and how can this role address them?
• How does this role collaborate with other teams within Life.Church, such as the product, engineering, and design teams?
• What opportunities are there for growth and development within the marketing department and the organization as a whole?
• How does Life.Church measure the success of its digital marketing campaigns, and what metrics are most important to track?
• What is the work environment like at Life.Church, and how does the organization support work-life balance?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and the organization, as well as their ability to think critically and make informed decisions.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Life.Church Careers
• Tailor your resume and cover letter to highlight your digital marketing skills and experience
• Prepare for your interview by researching Life.Church's mission, values, and culture
• Be ready to discuss your approach to digital marketing strategy and campaign management
• Follow up with the hiring manager within 48 hours of your interview to express your appreciation and reiterate your interest in the role
• If selected for the final round of interviews, be prepared to provide references and complete a background check

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.