📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Tatari
🔹 Location: New York, United States
🔹 Job Type: Hybrid (2 days in-office per week)
🔹 Category: Advertising Services
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Expanding Tatari's paid media strategy beyond common platforms to include podcasts, niche newsletters, email marketing, and targeted placements in relevant marketing and advertising publications.
- Leveraging paid search and social expertise, along with innovative video editing skills, to enhance Tatari's presence across diverse media channels.
- Collaborating with internal design teams and external vendors to create compelling ads and narratives that capture the audience's attention.
- Analyzing campaign performance and optimizing strategies to drive growth and maximize ROI.
ASSUMPTION: This role requires a well-rounded digital marketer with a strong background in paid media, ad copywriting, and video editing. Familiarity with CRM platforms and ABM strategies is also crucial for success in this position.
📋 Key Responsibilities
✅ Manage paid search agency, launch and optimize paid social campaigns, and explore opportunities in podcasts, niche newsletters, influencer marketing, industry publications, and TV.
✅ Leverage AI tools and agents to edit and repurpose video content for diverse paid media placements and formats, increasing the volume of video output.
✅ Work closely with the internal design team and external vendors on creative concepts for both static and dynamic ad formats.
✅ Write ad copy that’s clear, effective, and tailored to the audience, reflecting a strong understanding of Tatari's brand, core messaging, and goals across each channel.
✅ Analyze campaign performance across all platforms, seeking opportunities for optimization and growth.
✅ Design and run Account-based Marketing (ABM) campaigns to turn Marketing Qualified Leads into qualified hand-raisers ready to talk to the Sales team.
✅ Establish processes for scalable growth across the channels and ensure timely launches and communications.
✅ Develop and implement a robust tracking and measurement framework to accurately assess the performance of all paid media campaigns, including advanced analytics for podcasts, niche newsletters, and targeted placements.
✅ Regularly report insights and actionable recommendations to cross-functional teams and leadership to drive data-driven decisions.
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven optimization. Strong collaboration and communication skills are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4+ years of experience in digital marketing within B2B SaaS, with a broad understanding of various paid media channels
Required Skills:
- Proven expertise in paid search and social media advertising
- Strong ad copywriting skills with a track record of creating effective, engaging content
- Familiarity with AI tools for video editing and production
- Ability to conceptualize and execute ad campaigns that resonate across different media formats and platforms
- Proficiency in digital marketing tools and analytics, including campaign measurement, optimization, and reporting
- Experience with CRM platforms (HubSpot) for landing pages, email campaigns, and inbound marketing tactics
- Experience with website CMS platforms (Contentful)
- Demonstrated experience in developing, implementing, and optimizing Account-Based Marketing (ABM) strategies
Preferred Skills:
- Experience in SEO for B2B, driving organic traffic aligned with business goals
- Ability to establish scalable processes that ensure consistency, efficiency, and timely execution across campaigns
- Excellent collaboration and communication skills, with a team-player mindset and a proactive, self-starter attitude
- Experience working on small teams in fast-paced, dynamic environments
ASSUMPTION: While the preferred skills are not strictly required, they would greatly benefit the candidate in successfully performing the job's responsibilities and integrating into Tatari's team and culture.
💰 Compensation & Benefits
Salary Range: $85,000 - $120,000/annually (Based on experience and market rates for digital marketing managers in B2B SaaS companies in New York)
Benefits:
- Equity compensation
- Health insurance coverage for you and your dependents
- Unlimited PTO and sick days
- Snacks, drinks, and catered lunches at the office
- Team building events
- $1,000 annual continued education benefit
- $500 WFH reimbursement
- Monthly lifestyle spending reimbursements
- FSA and commuter benefits
- Monthly Company Wellness Day Off
Working Hours: Full-time (40 hours/week), with a hybrid work arrangement of 2 days in the office per week
ASSUMPTION: The salary range provided is an estimate based on market research and industry standards for digital marketing managers in New York. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Tatari operates in the Advertising Services industry, focusing on modernizing TV advertising for brands, agencies, and publishers. The company works with clients such as Made In, Daily Harvest, Wpromote, and Fubo.
Company Size: Tatari is a mid-sized company with 51-200 employees, providing a dynamic work environment where employees can have a significant impact on the company's growth and success.
Founded: Tatari was founded in 2016 and is headquartered in San Francisco with further offices in Los Angeles and New York.
Company Description:
- Tatari is building the infrastructure to modernize TV advertising for Brands, Agencies, and Publishers.
- The company offers a clear way forward for clients looking to grow their business through linear and streaming TV.
- Tatari combines a sophisticated ad platform with proprietary analytics to turn TV advertising into an automated, digital-like experience.
Company Specialties:
- Media Buying
- Software Engineering
- Data Science
- TV Advertising
- Statistics
- TV Measurement
- Connected TV
- and OTT Ads
Company Website: http://www.tatari.tv
ASSUMPTION: Tatari's focus on innovation and data-driven decision-making creates an exciting and challenging work environment for employees. The company's commitment to modernizing TV advertising positions it well for growth and success in the industry.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 5-10 years of experience in digital marketing, seeking to apply their skills in a dynamic and growing company.
Reporting Structure: The Digital Marketing Manager will report directly to the Head of Marketing and collaborate with cross-functional teams, including design, sales, and product.
Work Arrangement: This is a hybrid role, requiring employees to be in the office for 2 days per week. The remaining days can be worked remotely.
Growth Opportunities:
- As Tatari continues to grow, there will be opportunities for the Digital Marketing Manager to take on more responsibilities and advance their career within the company.
- The company's focus on innovation and data-driven decision-making provides ample opportunities for professional development and skill-building.
- Tatari's commitment to employee growth and success is evident in its competitive benefits package, including equity compensation and an annual continued education benefit.
ASSUMPTION: The Digital Marketing Manager role at Tatari offers a unique opportunity for a skilled digital marketer to make a significant impact on the company's growth and success while also advancing their own career.
🌍 Location & Work Environment
Office Type: Tatari's New York office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 605 Market St, Suite 700, San Francisco, California 94105, US
Geographic Context:
- New York is a major hub for the advertising industry, providing ample opportunities for networking and professional growth.
- The city's vibrant culture and diverse population offer a rich environment for marketing professionals to hone their skills and gain insights into consumer behavior.
- Tatari's New York office is conveniently located in the heart of the city, providing easy access to public transportation and amenities.
Work Schedule: Full-time (40 hours/week), with a hybrid work arrangement of 2 days in the office per week
ASSUMPTION: Tatari's New York office provides a dynamic and engaging work environment that fosters collaboration and creativity. The company's commitment to employee growth and success is evident in its competitive benefits package and commitment to professional development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- In-depth interview with the Head of Marketing
- Final interview with key stakeholders
Key Assessment Areas:
- Digital marketing expertise and experience
- Ad copywriting skills and creativity
- Video editing and production skills
- Ability to analyze campaign performance and optimize strategies
- Collaboration and communication skills
- Alignment with Tatari's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Tatari's business and the specific challenges faced by the company in the digital marketing landscape.
- Showcase your creativity and problem-solving skills through examples of past campaigns or projects.
- Prepare thoughtful questions to ask during the interview process to demonstrate your interest in the role and the company.
ATS Keywords: Digital Marketing, Paid Media, Ad Copywriting, Video Editing, Campaign Performance, Account-Based Marketing, CRM, CMS, SEO, Optimization, Reporting, Collaboration, Creativity, Teamwork
ASSUMPTION: Tatari's interview process is designed to assess the candidate's skills and cultural fit for the Digital Marketing Manager role. By preparing thoroughly and demonstrating their expertise and enthusiasm, candidates can increase their chances of success in the interview process.
🛠️ Tools & Technologies
- HubSpot (CRM)
- Contentful (CMS)
- AI tools for video editing and production
- Digital marketing analytics tools (e.g., Google Analytics, Facebook Ads Manager, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
ASSUMPTION: The Digital Marketing Manager will be expected to have proficiency in Tatari's preferred tools and technologies, as well as a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Data-driven decision-making
- Collaboration
- Continuous learning and improvement
- Customer-centricity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Continuously learning and adapting
Self-Assessment Questions:
- How do you align with Tatari's company values, and how have you demonstrated these values in your past experiences?
- How do you approach collaboration and teamwork in a dynamic, fast-paced environment like Tatari?
- How do you stay up-to-date with the latest trends and best practices in digital marketing, and how do you apply this knowledge to your work?
ASSUMPTION: Tatari's company culture is characterized by innovation, data-driven decision-making, and collaboration. Candidates who demonstrate a strong fit with these values and work styles are more likely to succeed in the Digital Marketing Manager role.
⚠️ Potential Challenges
- The Digital Marketing Manager role requires a broad range of skills and experience, which can be challenging for candidates who are not well-versed in all aspects of digital marketing.
- The fast-paced and dynamic nature of Tatari's work environment can be challenging for candidates who prefer a more structured or predictable work environment.
- The competitive nature of the digital marketing landscape can present challenges in driving results and achieving growth targets.
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment.
ASSUMPTION: Candidates who are aware of these potential challenges and have a proactive, problem-solving mindset are better equipped to succeed in the Digital Marketing Manager role at Tatari.
📈 Similar Roles Comparison
- The Digital Marketing Manager role at Tatari is similar to other digital marketing roles in B2B SaaS companies, but with a greater emphasis on paid media and video editing.
- Tatari's focus on innovation and data-driven decision-making sets it apart from more traditional advertising agencies or marketing firms.
- Career progression in this role may lead to opportunities in marketing leadership, product management, or other related fields within Tatari or the broader advertising industry.
ASSUMPTION: Candidates who are familiar with the digital marketing landscape and have experience in related roles are better equipped to understand the unique aspects of the Digital Marketing Manager role at Tatari and make informed decisions about their career trajectory.
📝 Sample Projects
- Developing and executing a comprehensive paid media strategy for a new product launch, including targeted placements in relevant marketing and advertising publications
- Creating and optimizing ad campaigns for various platforms, including podcasts, niche newsletters, and industry publications, to drive brand awareness and lead generation
- Analyzing campaign performance data to identify trends, optimize strategies, and maximize ROI
ASSUMPTION: These sample projects are designed to illustrate the range of responsibilities and challenges faced by the Digital Marketing Manager at Tatari. Candidates who can demonstrate relevant experience and skills in these areas are more likely to succeed in the role.
❓ Key Questions to Ask During Interview
- How does Tatari support the professional development and growth of its employees, particularly in the Digital Marketing Manager role?
- What are the key priorities for the Digital Marketing Manager in the first 90 days, and how does the company support the new hire in achieving these goals?
- How does Tatari measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important for the Digital Marketing Manager to track and optimize?
- What is the company's approach to collaboration and communication between marketing, sales, and other departments, and how does the Digital Marketing Manager fit into this structure?
- How does Tatari's hybrid work arrangement support employee productivity and work-life balance?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and the company, and can help them better understand the expectations and requirements of the Digital Marketing Manager position at Tatari.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your expertise in digital marketing, paid media, ad copywriting, and video editing.
- Prepare for your interviews by researching Tatari's business, industry, and company culture, and by practicing your responses to common interview questions.
- Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role.
- If you are offered the position, carefully review the offer and negotiate any aspects that are important to you, such as salary, benefits, or work arrangements.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
