Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: VILLAGE ASSOCIATES INC

🔹 Location: Pulaski, Wisconsin, United States

🔹 Job Type: On-site

🔹 Category: 🌐 Digital Marketing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading digital marketing initiatives for Maverick Hunting and Skee-Ball brands.
• Maintaining and updating e-commerce platforms on Big Commerce.
• Managing digital ad platforms including Google and Meta.
• Enhancing customer journey and optimizing conversions across digital channels.

ASSUMPTION: The Digital Marketing Manager will need to handle end-to-end campaign management and collaborate with other departments for enterprise-level projects. This assumption is based on the broad range of responsibilities mentioned.

📋 Key Responsibilities

✅ Build and maintain eCommerce products, ensuring all updates meet set specifications and deadlines.

✅ Research, recommend, train, set up, manage, and integrate marketing technology applications.

✅ Troubleshoot technical issues and identify improvement opportunities for e-commerce systems.

✅ Stay updated on the latest trends in e-commerce, marketplace, and marketing technologies.

✅ Assess customer journeys and optimize for an optimal shopping experience.

✅ Track and report key performance indicators (KPIs) to inform business decisions.

✅ Monitor Amazon ASIN performance and analyze data for optimization.

✅ Support creative development and redesign efforts for web and mobile platforms.

✅ Develop and optimize email strategies and campaign workflows.

ASSUMPTION: The role will require a proactive approach to staying informed about industry trends and applying these insights to improve the company's digital marketing strategies.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, or a computer science-related field.

Experience: 3-5 years in a digital e-commerce-focused role.

Required Skills:

• Proficiency in MS Office Suite, particularly MS Excel, MS Word, and Outlook.
• Experience with e-commerce platforms like SPS Commerce.
• Knowledge of Google Analytics or equivalent tools for data analysis.

Preferred Skills:

• Experience with Big Commerce platform management.
• Familiarity with Google AdWords and Facebook Business Manager.

ASSUMPTION: The role will likely give preference to candidates with direct experience with e-commerce and digital ad platforms, given their centrality to the responsibilities outlined.

💰 Compensation & Benefits

Salary Range: Not specified, but typically in the range of $60,000 - $80,000 annually for similar roles in the region.

Benefits:

• Health Insurance
• Retirement Savings Plan
• Paid Time Off

Working Hours: 40 hours per week with potential flexibility for industry events.

ASSUMPTION: Standard benefits package is assumed based on industry norms and company size.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate, with a focus on digital marketing for consumer products.

Company Size: 11-50 employees, indicating a close-knit work environment.

Founded: 2000

Company Description:

• Leading Independent Real Estate Firm in San Francisco Bay Area
• Agents with an average of 20+ years of experience
• Focus on homes in areas with top public schools

Company Specialties:

• Lamorinda Real Estate
• Residential Real Estate
• Contra Costa Country Real Estate

Company Website: http://www.villageassociates.com

ASSUMPTION: Despite their primary focus on real estate, VILLAGE ASSOCIATES INC. is diversifying into consumer products, hence the focus on digital marketing.

📊 Role Analysis

Career Level: Mid-level management with opportunities for growth based on performance.

Reporting Structure: Reports to senior management within consumer products division.

Work Arrangement: Predominantly on-site with some travel for industry events.

Growth Opportunities:

• Expand skill set in digital marketing technologies.
• Develop leadership skills in managing e-commerce projects.
• Potential to advance to senior management roles.

ASSUMPTION: The company offers internal promotions based on performance and contribution to the company's digital growth.

🌍 Location & Work Environment

Office Type: Traditional office setting within a collaborative team environment.

Office Location(s): Primary office in Pulaski, Wisconsin.

Geographic Context:

• Located in a region with robust consumer market dynamics
• Proximity to key retail partners and industry events
• Potential for networking within the local digital economy

Work Schedule: Standard business hours with occasional flexibility for projects or events.

ASSUMPTION: The working environment supports a balance between independent work and team collaboration.

💼 Interview & Application Insights

Typical Process:

• Initial application review and resume screening
• Phone interview with HR
• Technical interview with department lead
• On-site interview with potential team members
• Final interview with senior management

Key Assessment Areas:

• Technical proficiency in digital marketing tools
• Problem-solving skills
• Ability to manage multiple projects effectively

Application Tips:

• Highlight relevant experience with e-commerce platforms
• Demonstrate adaptability to rapidly changing environments
• Prepare examples of past successful digital marketing campaigns

ATS Keywords: Digital Marketing, E-commerce, Google Analytics, Ad Management, Market Research

ASSUMPTION: The hiring process evaluates both technical skills and cultural fit, reflecting the company's integrated team approach.

🛠️ Tools & Technologies

• Big Commerce
• Google Analytics
• Meta Ad Platforms

ASSUMPTION: Adeptness in using these tools is critical for optimizing digital strategies and driving results.

👔 Cultural Fit Considerations

Company Values:

• Commitment to innovation and excellence
• Emphasis on teamwork and collaboration
• Proactive approach to market dynamics

Work Style:

• Dynamic and adaptable
• Detail-oriented with a strategic mindset
• Open to new ideas and continuous learning

Self-Assessment Questions:

• How do you prioritize multiple digital marketing projects effectively?
• Can you provide an example of a successful marketing campaign you led?
• How do you stay current with the latest digital marketing trends?

ASSUMPTION: Candidates will thrive in this role by exhibiting flexibility and a willingness to collaborate across departments.

⚠️ Potential Challenges

• Balancing immediate project needs with long-term strategic goals
• Staying ahead of continually evolving digital marketing trends
• Managing cross-departmental communications effectively
• Meeting performance targets under tight deadlines

ASSUMPTION: Successful candidates will need to manage complex projects while adapting to fast-paced industry changes.

📈 Similar Roles Comparison

• Higher focus on e-commerce technologies compared to traditional marketing manager roles
• Greater emphasis on data analysis and performance metrics
• Requires strong technical troubleshooting skills

ASSUMPTION: The role differentiates from similar roles by its technical demands and the breadth of digital platform involvement.

📝 Sample Projects

• Developing a comprehensive email marketing automation strategy
• Leading a product launch campaign across digital channels
• Optimizing marketplace listings for improved search rankings and conversions

ASSUMPTION: Sample projects will involve cross-platform integration and advanced digital strategies, highlighting the role's complexity.

❓ Key Questions to Ask During Interview

• What are the key performance metrics for this role?
• How does the company measure the success of digital marketing campaigns?
• What opportunities exist for professional development?
• How does the team approach innovation and market trends?
• What tools and resources are available to support the digital marketing team?

ASSUMPTION: These questions are designed to gauge the company’s strategic focus and growth potential for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Include a tailored resume emphasizing e-commerce and digital marketing experience
• Prepare for a potential phone screening within the week of application
• Be ready to discuss past projects that demonstrate strategic thinking and technical aptitude
• Follow up within two weeks if no response has been received

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.