Digital Marketing Manager

📌 Core Information 🔹 Job Title: Digital Marketing Manager 🔹 Company: Raintree Systems, Inc 🔹 Location: Remote (Designated States) 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: April 4, 2025 🔹 Experience Level: Mid-Senior 🔹 Remote Status: Remote (Designated States) 🚀 Job Overview Key aspects of this role include: 1. Strategic Planning: Develop and implement digital marketing strategies that align with business objectives and drive high-quality leads. 2. Campaign Management: Plan, execute, and optimize paid digital campaigns across various platforms to increase visibility and conversions. 3. ABM Expertise: Manage and optimize account-based marketing (ABM) tools and platforms, ensuring integration and effective use alongside the broader marketing technology stack. 4. Cross-Functional Collaboration: Work closely with sales and product teams to align marketing strategies with business objectives and ensure seamless integration with other departments. 5. Data-Driven Decision Making: Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for continuous improvement. *ASSUMPTION:* This role requires a strategic mindset, strong analytical skills, and the ability to thrive in a fast-paced, dynamic environment. The ideal candidate will be comfortable working independently and as part of a team, with a proven track record in digital marketing and ABM. 📋 Key Responsibilities ✅ ABM Technology Stack Management: - Manage and optimize ABM tools and platforms, ensuring integration and effective use alongside the broader marketing technology stack. ✅ ABM Strategy Development: - Design and implement an account-based marketing strategy targeting key high-value accounts, working closely with sales and product teams to align on goals and tactics. ✅ HubSpot CRM Management: - Leverage HubSpot for campaign management, lead generation, and marketing automation. ✅ PPC Advertising: - Plan, execute, and optimize paid digital campaigns across platforms such as Google Ads and Bing to increase visibility and conversions. ✅ Social Media Advertising: - Manage and grow Raintree’s presence on platforms like LinkedIn, Facebook, and Instagram through paid social campaigns. ✅ Email Marketing: - Develop and implement email campaigns that engage our audience and nurture leads throughout the sales funnel. ✅ Driving New Logo Campaigns: - Create and execute targeted campaigns designed to attract new customers, building brand awareness and generating high-quality leads. ✅ Lead Goals & KPIs: - Design and implement strategies to achieve lead generation goals, ensuring that all campaigns are aligned with business objectives and key performance indicators (KPIs). ✅ Analytics and Reporting: - Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for continuous improvement. ✅ Cross-Functional Collaboration: - Work closely with the sales and product teams to align marketing strategies with business objectives. ✅ Content Strategy: - Assist in content creation, including landing pages, blog posts, and other digital assets that support campaign efforts. ✅ SEO & SEM Knowledge: - Apply basic SEO principles to enhance organic search visibility and leverage SEM opportunities to complement paid strategies. *ASSUMPTION:* The responsibilities listed above are not exhaustive and may evolve based on business needs and the candidate's skills and interests. 🎯 Required Qualifications Education: - Bachelor’s degree in Marketing, Business, Communications, or a related field. Experience: - 5+ years of experience in digital marketing, with a proven track record in account-based marketing (ABM). Required Skills: - Proven experience managing campaigns using HubSpot. - Strong analytical skills and the ability to interpret data to make informed decisions. - Knowledge of Salesforce and WordPress is a plus. - Excellent communication, organizational, and project management skills. - Ability to work independently and as part of a team in a fast-paced environment. Preferred Skills: - Experience with ABM tools and platforms. - Familiarity with the healthcare industry. *ASSUMPTION:* The required and preferred skills listed above are essential for success in this role. However, Raintree Systems values diversity and encourages applicants from all backgrounds to apply, even if they do not meet every listed requirement. 💰 Compensation & Benefits Salary Range: $120,000 - $160,000 per year (based on experience and industry standards for a mid-senior digital marketing role in the United States) Benefits: - Remote Work/Work From Home - Paid Time Off/11 Paid Holidays/Year-End Holiday Break - Health, Dental, Vision, HSA/FSA - 401K with Company Match - Disability & Life Insurance - Employee Assistance Program - Paid Parental Leave Working Hours: Full-time (40 hours per week) *ASSUMPTION:* The salary range provided is an estimate based on industry standards for a mid-senior digital marketing role in the United States. The actual salary may vary depending on the candidate's experience, skills, and other factors. Raintree Systems is committed to providing a competitive compensation package and comprehensive benefits to attract and retain top talent. 📌 Applicant Insights 🔍 Company Context Industry: Healthcare Technology, specifically focused on therapy and rehabilitation software solutions. Company Size: Mid-sized (201-500 employees) Founded: 1983, with over 40 years of experience in the industry. Company Description: - Raintree Systems is the preeminent platform for enterprise and mid-sized therapy provider organizations, offering award-winning solutions in patient engagement and communications, clinical documentation, revenue cycle management (RCM), and business intelligence. - The company caters to the needs of physical therapy, occupational therapy, speech therapy, and ABA practices across all treatment settings. Company Specialties: - Medical Record and Billing - Pediatric Therapy - Physical Therapy - Billing Services - Revenue Cycle - Business Intelligence - ABA - Occupational Therapy - Rehabilitation - Patient Engagement - EMR - EHR - Healthcare IT - Speech Therapy - Practice Management - Revenue Cycle Management - and Therapy and Rehab Company Website: *ASSUMPTION:* Raintree Systems is a well-established company with a strong reputation in the healthcare technology industry. The company's extensive experience and comprehensive suite of solutions make it an attractive employer for digital marketing professionals seeking to make a significant impact in a dynamic and growing field. 📊 Role Analysis Career Level: Mid-Senior, with opportunities for growth and advancement within the marketing department and the company as a whole. Reporting Structure: This role reports directly to the VP, Growth, and may oversee junior marketing team members or external vendors and agencies. Work Arrangement: Remote work with a flexible schedule, allowing for a healthy work-life balance. The role may require occasional travel for meetings, conferences, or client visits. Growth Opportunities: - As the company continues to grow and expand its offerings, there will be opportunities for the Digital Marketing Manager to take on additional responsibilities and advance their career within the marketing department or the organization as a whole. - The role provides ample opportunities for professional development, including training and mentorship programs to help the incumbent grow their skills and advance their career. *ASSUMPTION:* The Digital Marketing Manager role at Raintree Systems offers a unique opportunity for a digital marketing professional to make a significant impact in a growing and dynamic industry. The company's commitment to innovation, growth, and employee development makes it an ideal place for ambitious and driven individuals to advance their careers. 🌍 Location & Work Environment Office Type: Remote, with occasional in-person meetings and events. Office Location(s): The company's headquarters are located in Temecula, California, but the Digital Marketing Manager role can be performed remotely from one of the designated states listed below. Geographic Context: - Raintree Systems has employees located in various states across the United States, allowing for a diverse and inclusive work environment. - The company's remote work policy enables employees to maintain a healthy work-life balance while still collaborating effectively with their colleagues. Work Schedule: Full-time (40 hours per week), with flexible hours to accommodate different time zones and work arrangements. *ASSUMPTION:* Raintree Systems' remote work policy and flexible work arrangements allow for a diverse and inclusive work environment, enabling employees to balance their personal and professional responsibilities effectively. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link. 2. Phone or video screening with the HR department. 3. Virtual interview with the hiring manager (VP, Growth) and/or other marketing team members. 4. Final interview with senior leadership, if applicable. 5. Background check and reference check, if required. Key Assessment Areas: - Digital marketing skills and experience, with a focus on account-based marketing (ABM) and HubSpot. - Analytical skills and data-driven decision-making abilities. - Communication and presentation skills, both written and verbal. - Project management and organizational skills. - Cultural fit and alignment with Raintree Systems' core values. Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Showcase your understanding of account-based marketing (ABM) and HubSpot, and provide specific examples of your achievements in these areas. - Demonstrate your ability to work independently and as part of a team in a fast-paced environment. - Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cultural fit. ATS Keywords: Digital Marketing, Account-Based Marketing, PPC, Social Media Advertising, Email Marketing, HubSpot, Analytics, Reporting, SEO, SEM, Content Strategy, Lead Generation, Cross-Functional Collaboration, Project Management, Communication, Organizational Skills *ASSUMPTION:* The interview process at Raintree Systems is designed to assess the candidate's skills, experience, and cultural fit for the Digital Marketing Manager role. The company values transparency, honesty, and open communication, and encourages applicants to ask questions and engage in a two-way conversation throughout the interview process. 🛠️ Tools & Technologies - HubSpot (CRM, Marketing Automation, and Sales Automation) - Google Ads (PPC Advertising) - Bing Ads (PPC Advertising) - LinkedIn Ads (Social Media Advertising) - Facebook Ads (Social Media Advertising) - Instagram Ads (Social Media Advertising) - Mailchimp (Email Marketing) - Google Analytics (Analytics and Reporting) - Google Tag Manager (Tag Management) - Google Data Studio (Data Visualization) - Microsoft Excel (Data Analysis) - Microsoft PowerPoint (Presentation) - Slack (Team Communication) - Zoom (Video Conferencing) *ASSUMPTION:* The tools and technologies listed above are not exhaustive and may change or evolve based on the company's needs and the candidate's skills and interests. Raintree Systems values adaptability and encourages employees to stay up-to-date with the latest industry trends and best practices in digital marketing. 👔 Cultural Fit Considerations Company Values: - Put our Clients First - We are Open and Honest - We are Disciplined, Yet Flexible - We love to Solve Problems - We are Committed to Greatness - We are a High Performance Team Work Style: - Raintree Systems values a dynamic, fast-paced work environment where employees are encouraged to take ownership of their roles and drive results. - The company fosters a culture of collaboration, innovation, and continuous learning, where employees are empowered to make decisions and take calculated risks. - Raintree Systems values diversity, inclusion, and work-life balance, and encourages employees to maintain a healthy work-life balance while still meeting their professional responsibilities. Self-Assessment Questions: 1. How do you align with Raintree Systems' value of putting our clients first, and how have you demonstrated this in your previous roles? 2. Describe a time when you had to adapt to a significant change in your work environment or project scope. How did you handle this situation, and what was the outcome? 3. How do you approach working with cross-functional teams, and how have you ensured effective collaboration and communication in the past? 4. How do you stay up-to-date with the latest trends and best practices in digital marketing, and how have you applied this knowledge to drive results in your previous roles? 5. How do you balance your personal and professional responsibilities, and how do you ensure a healthy work-life balance in a fast-paced, dynamic work environment? *ASSUMPTION:* Raintree Systems values a strong cultural fit between its employees and the company's core values. The self-assessment questions listed above are designed to help candidates evaluate their fit with the company's culture and work environment, and to provide insight into their personal and professional goals and priorities. ⚠️ Potential Challenges 1. Workload Management: The Digital Marketing Manager role may require juggling multiple projects and priorities, which can be challenging in a fast-paced, dynamic work environment. Candidates should be prepared to manage their time effectively and prioritize tasks based on their importance and urgency. 2. Stakeholder Management: The role may involve working with various stakeholders, including sales and product teams, external vendors, and clients. Candidates should be prepared to navigate complex relationships and manage expectations effectively. 3. Budget Constraints: Digital marketing campaigns may be subject to budget constraints, which can limit the scope and scale of initiatives. Candidates should be prepared to work within budgetary limitations and make data-driven decisions to maximize ROI. 4. Technological Changes: The digital marketing landscape is constantly evolving, with new tools, platforms, and best practices emerging regularly. Candidates should be prepared to stay up-to-date with the latest trends and adapt to changes in the industry and the company's technology stack. *ASSUMPTION:* The potential challenges listed above are not exhaustive and may vary depending on the candidate's skills, experience, and the specific needs of the company. Raintree Systems values adaptability and encourages employees to embrace challenges as opportunities for growth and development. 📈 Similar Roles Comparison 1. How this role differs from related positions: * The Digital Marketing Manager role at Raintree Systems focuses on account-based marketing (ABM) and requires a strong understanding of HubSpot and other marketing automation tools. * The role may involve more cross-functional collaboration and stakeholder management than traditional digital marketing roles, as it requires working closely with sales and product teams to align marketing strategies with business objectives. 2. Industry-specific context: * The healthcare technology industry is a dynamic and growing field, with new opportunities and challenges emerging regularly. * Digital marketing professionals in this industry should be prepared to adapt to changes in the regulatory environment, technological advancements, and shifts in consumer behavior. 3. Career path comparison: * The Digital Marketing Manager role at Raintree Systems offers a unique opportunity for a digital marketing professional to advance their career in a growing and dynamic industry. * The role provides ample opportunities for professional development, including training and mentorship programs to help the incumbent grow their skills and advance their career. *ASSUMPTION:* The Digital Marketing Manager role at Raintree Systems offers a unique blend of responsibilities, requiring a strong understanding of account-based marketing (ABM), marketing automation tools, and cross-functional collaboration. The role provides an excellent opportunity for a digital marketing professional to make a significant impact in a growing and dynamic industry. 📝 Sample Projects 1. Project example 1 (specific to this role): Develop and execute a targeted ABM campaign for a high-value account, leveraging HubSpot to create personalized content and nurture leads throughout the sales funnel. 2. Project example 2 (specific to this industry): Conduct a comprehensive analysis of the healthcare technology market, identifying trends, opportunities, and threats to inform the development of a strategic marketing plan for Raintree Systems' suite of products and services. 3. Project example 3 (specific to reported responsibilities): Collaborate with the sales and product teams to develop and implement a content marketing strategy that aligns with business objectives and drives high-quality leads for the company's therapy and rehabilitation software solutions. *ASSUMPTION:* The sample projects listed above are not exhaustive and may vary depending on the candidate's skills, experience, and the specific needs of the company. Raintree Systems values adaptability and encourages employees to embrace new challenges and opportunities for growth and development. ❓ Key Questions to Ask During Interview 1. Role-specific questions: * How does this role fit into the company's overall marketing strategy, and how will my work contribute to the company's growth and success? * What are the key priorities for this role in the first 30, 60, and 90 days? * How does the company support the professional development and growth of its marketing team members? 2. Company-specific questions: * How does the company's remote work policy and flexible work arrangements contribute to a healthy work-life balance for employees? * What are the company's plans for growth and expansion in the coming years, and how will this role contribute to these initiatives? * How does the company foster a culture of innovation and continuous learning, and how does this translate to the marketing department and the Digital Marketing Manager role? 3. Industry-specific questions: * How does the company stay competitive in the dynamic and growing healthcare technology industry, and what strategies does it employ to adapt to changes in the market and regulatory environment? * How does the company approach data privacy and security, particularly in relation to its therapy and rehabilitation software solutions and patient engagement platforms? *ASSUMPTION:* The key questions to ask during the interview listed above are designed to help candidates evaluate their fit with the company's culture, work environment, and long-term growth and development opportunities. The company values transparency and encourages applicants to engage in a two-way conversation throughout the interview process. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 3. Prepare for the interview process by researching the company, its industry, and the specific requirements of the Digital Marketing Manager role. 4. Practice your problem-solving skills and be prepared to discuss your approach to digital marketing, account-based marketing (ABM), and marketing automation tools like HubSpot. 5. Follow up with the hiring manager (VP, Growth) or HR department after your interview to express your interest in the role and address any remaining questions or concerns. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. Disclaimer: Raintree Systems provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.