🔹 Job Title: Digital Marketing Manager
🔹 Company: Intelliguard®
🔹 Location: Columbus, OH
🔹 Job Type: Hybrid (4 days onsite, 1 day remote)
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🚀 Job Overview
- Lead digital strategy execution, manage integrated campaigns, and drive measurable impact
- Collaborate with cross-functional teams to align campaigns with business objectives and pipeline growth
- Leverage AI-powered tools to accelerate content creation, improve copy quality, and enhance marketing execution
- Analyze performance data to optimize campaigns, improve lead quality, and increase conversion rates
- Bring a test-and-learn mindset to explore new channels, tactics, and technologies to drive growth
📋 Key Responsibilities
- Digital Marketing:
- Own and execute organic and paid social media campaigns, including graphic design, scheduling, analyzing performance, and providing insights
- Develop, execute, and optimize paid digital advertising campaigns with full ownership of budget, targeting strategies, performance tracking, and reporting
- Develop comprehensive email marketing campaigns that amplify thought leadership, drive conversion throughout the customer pipeline, and maintain engagement among existing customers
- Conduct market research, analyze website content, and perform keyword research to optimize the company’s website and landing pages for Search Engine Optimization (SEO) and Generative Engine Optimization (GEO)
- Content Creation and Marketing:
- Develop compelling content across various formats (such as blogs, email campaigns, social media, web copy, and case studies) that align with brand voice and business objectives
- Maintain and manage the content calendar to ensure timely delivery of campaigns and consistent messaging across touchpoints
- Collaborate with subject matter experts, product, and sales teams to craft messaging that resonates with target personas and supports pipeline growth
- Leverage generative AI tools to accelerate content ideation, improve copy quality, and enhance marketing execution across digital channels, while applying strong editorial judgment and brand voice to ensure quality and relevance
- Apply SEO and performance data insights to continuously refine content strategy and improve reach, engagement, and conversion
- Measurement and Optimization:
- Measure and report on return on investment (ROI), marketing-attributed pipeline, and key performance indicators (KPIs) across channels and campaigns
- Analyze website performance and user behavior using tools such as Google Analytics and HubSpot to identify trends, opportunities, and areas for improvement
- Translate data into actionable insights—making recommendations to improve lead quality, increase conversion rates, and enhance overall campaign effectiveness
- Develop dashboards and regular reports to communicate marketing performance to key stakeholders and inform cross-functional decision-making
- Marketing Innovation:
- Bring a test-and-learn mindset to marketing strategy—proactively explore new channels, tactics, and technologies to drive growth and continuously improve performance
- Contribute fresh ideas and strategic thinking to team discussions, challenging the status quo, and identifying opportunities to differentiate Intelliguard in a competitive healthcare technology market
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field
- Experience: 6+ years of experience in digital marketing, ideally in B2B SaaS, health tech, or marketing agency environments
- Required Skills:
- Proven success leading digital initiatives, including content marketing, email marketing, social media (especially LinkedIn), SEO, and paid advertising initiatives
- Proficient in leveraging data and analytics from Google Analytics, SEMRush, and HubSpot or similar marketing performance technologies
- Demonstrated ability to leverage AI-powered tools and technologies to accelerate marketing execution and performance optimization, supporting marketing strategy and content creation
- Experience using Canva or Adobe Creative Suite (InDesign, Photoshop) for content design and development
- Up to date with the latest trends and best practices in online marketing and measurement
- Strategic, data-driven thinker with a creative mindset, strong attention to detail, and problem-solving skills
- Self-starter with the ability to work independently and within a collaborative team environment with a growth-focused mindset
- Strong communication and collaboration skills, with the ability to work effectively across marketing, sales, product, and executive teams
- Comfortable navigating ambiguity and shifting priorities in a dynamic, growth-focused environment
💰 Compensation & Benefits
- Salary Range: $120,000 - $160,000 per year (based on experience level and industry standards for a Digital Marketing Manager in Columbus, OH)
- Benefits:
- Generous Paid Time Off (Vacation, Sick, 10 Holidays, Floating Holiday Time)
- Medical, Dental, Vision Plans
- 401K with Employer Match
- Life/AD&D and Long-Term Disability (LTD)
- Flexible Spending Account (FSA)
- Voluntary Life/AD&D Optional Plans
- Parental Leave
- Pet Plan
📌 Applicant Insights
🔍 Company Context
- Industry: Medical Equipment Manufacturing
- Company Size: 51-200 employees
- Founded: 2006
- Company Description: Intelliguard is a purpose-built healthcare technology company transforming how hospitals manage medications. Their Mira Ecosystem delivers Transparent Inventory™ by unifying RFID automation, real-time visibility, predictive intelligence, and seamless interoperability across pharmacy, perioperative, and supply chain workflows.
- Company Specialties: AI-Powered Medication Management, RFID Healthcare Technology, Real-Time Medication Visibility, Predictive Inventory Analytics, Interoperable Medication Management Systems, Medication Intelligence, DSCSA Compliance, Drug Diversion Detection, Patient Safety Technology, Centralized Pharmacy Intelligence, Mira Ecosystem, Mira Intelligence, Mira Prep, Mira Supply, Mira Care, Pharmacy Automation Solutions, Point-of-Care Medication Management, RFID Consignment Inventory, Hospital Supply Chain Optimization, and Transparent Inventory™
📊 Role Analysis
- Career Level: Mid-career (5-10 years of experience)
- Reporting Structure: Reports directly to the VP of Marketing
- Work Arrangement: Hybrid (4 days onsite, 1 day remote) in Columbus, OH
- Growth Opportunities: Potential career growth opportunities within the marketing department and across the organization as Intelliguard continues to expand its offerings and market presence
🌍 Location & Work Environment
- Office Type: Hybrid (4 days onsite, 1 day remote)
- Office Location: 8415 Pulsar Pl, Suite 200, Columbus, Ohio 43240, US
- Geographic Context: Columbus, Ohio, is the state capital and the largest city in Ohio, with a diverse economy driven by industries such as education, healthcare, technology, and logistics. The city offers a mix of urban and suburban living options, with a cost of living that is generally lower than the national average.
- Work Schedule: The work schedule for this role is Monday through Friday, with one remote workday per week. The office environment is typically low to moderate noise level, with a temperature-controlled setting. The employee is regularly required to sit for extended periods, stand and walk intermittently, reach with hands, arms, talk or hear, and use office equipment such as a computer, mouse, keyboard, and printer. The employee may sometimes be required to lift and/or move up to 35 pounds.
💼 Interview & Application Insights
- Typical Process: The typical interview process for this role may include phone or video screens, followed by onsite or virtual interviews with the hiring manager and other team members. The process may also include a skills assessment or case study presentation.
- Key Assessment Areas: Candidates should be prepared to discuss their digital marketing experience, campaign successes, data-driven decision-making, and their ability to work collaboratively in a dynamic environment. They should also be ready to demonstrate their understanding of the healthcare technology industry and Intelliguard's products and services.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your digital marketing expertise and any experience working with AI-powered tools
- Showcase your ability to analyze data and optimize campaigns by including specific examples from previous roles
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work effectively in a team
- Research Intelliguard's products, services, and industry to demonstrate your understanding of the company and its mission
🛠 Tools & Technologies
- Marketing Automation Platforms: HubSpot, Marketo, or similar platforms
- Social Media Management Tools: Hootsuite, Buffer, or similar tools
- SEO Tools: SEMRush, Ahrefs, or similar tools
- AI-powered Content Creation Tools: Copy.ai, Frase AI, or similar tools
- Project Management Tools: Asana, Trello, or similar tools
- Analytics Tools: Google Analytics, Tableau, or similar tools
👔 Cultural Fit Considerations
- Company Values: Intelliguard's values include customer focus, innovation, collaboration, and continuous learning. Candidates should be able to demonstrate how their personal values align with these principles.
- Work Style: The work style at Intelliguard is fast-paced, collaborative, and data-driven. Candidates should be comfortable working in a dynamic environment and be open to feedback and continuous improvement.
- Self-Assessment Questions:
- How do your personal values align with Intelliguard's core values?
- Describe a time when you had to adapt to a significant change in your work environment, and how did you approach it?
- How do you ensure that your work maintains a high level of quality and consistency when working on multiple projects simultaneously?
⚠️ Potential Challenges
- Role-specific Challenges: The Digital Marketing Manager role may require occasional travel to attend industry conferences, events, or client meetings. Additionally, the role may involve working on tight deadlines and managing multiple projects simultaneously.
- Company-specific Challenges: As a growing healthcare technology company, Intelliguard may face competitive pressures and the need to adapt to industry trends and regulatory changes. The Digital Marketing Manager may need to stay up-to-date with these developments and adjust strategies accordingly.
- Industry-specific Challenges: The healthcare technology industry is subject to strict regulations and data privacy concerns. The Digital Marketing Manager must ensure that all marketing activities comply with relevant laws and best practices, and maintain the security and privacy of sensitive patient data.
📈 Similar Roles Comparison
- Role Differences: Compared to similar roles in B2B SaaS or marketing agencies, the Digital Marketing Manager role at Intelliguard focuses more on healthcare technology-specific marketing strategies and may require a deeper understanding of the healthcare industry and its regulations.
- Industry-specific Context: The healthcare technology industry is characterized by a high degree of regulation and a focus on patient safety and data privacy. Marketing strategies must take these factors into account and prioritize building trust with healthcare providers and patients.
📝 Sample Projects
- Developing and executing a targeted social media campaign to raise awareness about a new medication management product among healthcare providers
- Creating a series of blog posts and email campaigns to educate customers about the benefits of implementing an AI-powered medication management system
- Conducting keyword research and optimizing the company's website for SEO to improve organic search rankings and drive more targeted traffic to the site
💡 Key Questions to Ask During Interview
- What are the most significant marketing challenges facing Intelliguard in the next 12-24 months, and how can this role help address them?
- How does Intelliguard approach collaboration between marketing, sales, and product teams to ensure alignment and success?
- Can you describe a recent marketing campaign that was particularly successful, and what factors contributed to its success?
- How does Intelliguard measure and track the performance of its marketing efforts, and what key metrics does the company focus on?
- What opportunities exist for growth and professional development within the marketing department and across the organization?
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Application URL]
2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your digital marketing expertise and any experience working with AI-powered tools
3. Prepare for the interview process by researching Intelliguard's products, services, and industry, and practicing your responses to common interview questions
4. Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
5. If you are selected for the position, be prepared to discuss your salary expectations and benefits requirements with the hiring manager or HR representative
