Digital Marketing Manager - Bleacher Athletic

📌 Core Information

🔹 Job Title: Digital Marketing Manager - Bleacher Athletic

🔹 Company: Cotton On Group

🔹 Location: Geelong, Victoria, Australia

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-02

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing digital marketing strategies to drive brand growth and profitable sales for UPSTATE SPORT.
• Managing a small team and collaborating with content creators to develop engaging marketing campaigns.
• Optimizing paid social platforms, SEO, SEM, email marketing, and customer loyalty programs.
• Working closely with the CEO and leadership team to shape strategic direction and business build.
• Analyzing data to support the development of the brand's growth strategy and drive trade decisions.

ASSUMPTION: This role requires a strategic and commercially minded individual with a strong ability to understand and interpret data. The ideal candidate will have a proven track record in digital marketing leadership roles, preferably on the brand side.

📋 Key Responsibilities

✅ Overseeing digital marketing and online trade efforts for UPSTATE SPORT to deliver brand growth targets.

✅ Developing and executing digital marketing strategies that expand brand reach, increase customer engagement, and drive profitable sales.

✅ Managing a small team and collaborating with content creators to develop digital marketing campaigns that are both on-brand and engaging.

✅ Optimizing paid social platforms, SEO, SEM, email marketing, and customer loyalty programs to maximize their effectiveness.

✅ Analyzing data to support the development of the brand's growth strategy and drive trade decisions.

✅ Working closely with the CEO and leadership team to shape strategic direction and business build.

ASSUMPTION: The role requires a balance of strategic thinking and hands-on execution, with a focus on data-driven decision making and team leadership.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 5-10 years of experience in digital marketing, with at least 3 years in a leadership role.

Required Skills:

• Proven experience in developing and executing social media content strategies, including optimizing and scaling paid social accounts (Meta, Tiktok).
• Strong experience using content management systems and email marketing platforms.
• Experience in SEO/SEM and website optimization.
• Understanding of technology underpinning platforms, particularly Shopify.
• Exposure to the 'Ecommerce Equation Program' or a digital pure play/startup would be highly desirable.
• Affiliates experience desirable.
• Proven ability in financial modelling is highly regarded.
• Experience in leading a team and building collaborative working relationships.
• Able to plan, organize, schedule, and project manage in an efficient way.
• The ability to engage and influence senior business leaders and key stakeholders.
• Proven high level of commercial negotiation skills.
• Proven communication skills with the ability to drive and influence change through best practice and delivering results.
• Demonstrable analytical problem-solving and research skills, to identify and implement creative, innovative, and flexible solutions.
• Strong budgeting and forecasting skills.

Preferred Skills:

• Experience in the sports industry or working with sports brands.
• Knowledge of the Australian sports market and consumer behavior.
• Fluency in additional languages (particularly Mandarin, Spanish, or French).

ASSUMPTION: While not explicitly stated, experience in the sports industry or working with sports brands would be beneficial for this role. Additionally, knowledge of the Australian sports market and consumer behavior could provide a competitive edge.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Digital Marketing Manager role in Australia, with 5-10 years of experience, the estimated salary range is AU$120,000 - AU$160,000 per annum.

Benefits:

• Full Upstate Studios membership
• 50% team member discount off all brands
• World-class office with a state-of-the-art wellness centre
• Brand-new childcare centre onsite
• In-house café with chef-prepared healthy meals
• Flexible working arrangements
• Competitive salary packaging
• On-site concierge
• Employee Assistance Program
• Part-time work with full-time pay for returning parents
• Team mingle celebrations
• Dog-friendly office

Working Hours: Full-time position, with standard office hours Monday to Friday. Flexible working arrangements may be available.

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits listed are based on the information provided in the job description and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, with a focus on lifestyle and sports brands.

Company Size: 10,001+ employees, with a global presence in over 22 countries and 1,500 stores.

Founded: 1991, in Geelong, Australia.

Company Description:

• Cotton On Group is a global retailer with eight Aussie lifestyle brands, including Cotton On, Cotton On Kids, Cotton On Body, Supre, and Rubi Shoes.
• The company prioritizes people and the planet, aiming to make a positive difference in people's lives while delivering great products.
• Cotton On Group is committed to promoting creativity and self-expression, providing an environment free from hierarchy and ego.

Company Specialties:

• Retail
• Fashion
• Global
• Privately owned

Company Website: cottonongroup.com.au

ASSUMPTION: Cotton On Group is a well-established retailer with a strong global presence and a commitment to making a positive difference in people's lives.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity to shape strategic direction and business build.

Reporting Structure: The Digital Marketing Manager reports directly to the CEO and is a member of the leadership team.

Work Arrangement: On-site, with flexible working arrangements available.

Growth Opportunities:

• Potential career progression within the digital marketing team or broader organization.
• Opportunities to work on high-impact projects and drive business growth.
• Exposure to a diverse range of brands and markets within the Cotton On Group portfolio.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on the business and progress their career within the organization.

🌍 Location & Work Environment

Office Type: World-class office with a state-of-the-art wellness centre, including a spa, holistic health experts, fitness classes, and a childcare centre onsite.

Office Location(s): 14 Shepherd Court, Geelong, Victoria, Australia 3215

Geographic Context:

• Geelong is a city located on Corio Bay, approximately 75km southwest of Melbourne, Australia's second-largest city.
• The city offers a mix of urban and coastal living, with a population of around 250,000 people.
• Geelong is home to several sports teams, including the Geelong Cats (AFL) and the Geelong Football Club (NRL), providing a strong sports culture and market for the UPSTATE SPORT brand.

Work Schedule: Standard office hours Monday to Friday, with flexible working arrangements available.

ASSUMPTION: The office location and work environment provide a modern, well-equipped workspace with numerous amenities to support work-life balance and employee well-being.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Face-to-face interview with the hiring manager and/or team members
• Final interview with the CEO

Key Assessment Areas:

• Digital marketing strategy and execution
• Data analysis and interpretation
• Team leadership and management
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the Australian sports market and consumer behavior in your application materials.
• Prepare examples of your past digital marketing campaigns and their outcomes to discuss during the interview.
• Research the Cotton On Group and UPSTATE SPORT brands to show your enthusiasm and understanding of the company and its products.

ATS Keywords: Digital Marketing, Leadership, Social Media, SEO, SEM, Email Marketing, Customer Loyalty, Brand Growth, Data Analysis, Team Management, Sports Industry, UPSTATE SPORT

ASSUMPTION: The application process is likely to be competitive, with a strong focus on digital marketing strategy, data analysis, and team leadership skills. Demonstrating a strong understanding of the Australian sports market and consumer behavior will be beneficial.

🛠️ Tools & Technologies

• Social media platforms (Meta, Tiktok, etc.)
• Content management systems (CMS)
• Email marketing platforms
• SEO/SEM tools (e.g., Google Analytics, Google Ads, SEMrush, etc.)
• Shopify
• Data analysis tools (e.g., Excel, Google Sheets, Tableau, etc.)

ASSUMPTION: The role requires proficiency in various digital marketing tools and platforms, with a focus on social media, SEO/SEM, email marketing, and data analysis.

👔 Cultural Fit Considerations

Company Values:

• Customer-obsessed
• Inspire and be inspired
• Make a positive difference
• Do the right thing
• Keep it real

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Strategic and commercially minded
• Adaptable and responsive to change
• Customer-focused and passionate about the brand

Self-Assessment Questions:

• How do my personal values align with the company's core values?
• Am I comfortable working in a fast-paced, dynamic environment and adapting to change?
• Do I have a proven track record of driving brand growth through digital marketing strategies?
• Am I able to engage and influence senior business leaders and key stakeholders?
• Do I have strong commercial negotiation skills and the ability to drive and influence change?

ASSUMPTION: Cotton On Group values a strong cultural fit, with an emphasis on customer obsession, collaboration, and making a positive difference. Candidates should be prepared to demonstrate their alignment with these values and the company's work style.

⚠️ Potential Challenges

• Managing a small team and balancing strategic direction with hands-on execution.
• Working in a fast-paced, dynamic environment and adapting to change.
• Driving brand growth in a competitive sports market and digital landscape.
• Navigating a large, global organization and building relationships with key stakeholders.

ASSUMPTION: The role presents several challenges, including managing a team, balancing strategic and hands-on responsibilities, and driving brand growth in a competitive market. Successful candidates will be adaptable, resilient, and able to thrive in a dynamic environment.

📈 Similar Roles Comparison

• This role differs from other digital marketing manager positions in its focus on the sports industry and the UPSTATE SPORT brand.
• Compared to other digital marketing roles in the retail industry, this position offers a unique opportunity to work on a niche sports brand within a larger, global organization.
• Career progression in this role could lead to opportunities within the broader Cotton On Group portfolio or other sports brands within the organization.

ASSUMPTION: This role offers a unique opportunity to work on a niche sports brand within a larger, global organization. Candidates should consider their interest in the sports industry and the potential for career progression within the broader Cotton On Group portfolio.

📝 Sample Projects

• Developing and executing a social media content strategy to increase brand awareness and engagement for UPSTATE SPORT.
• Optimizing paid social platforms (Meta, Tiktok) to maximize reach, engagement, and conversions.
• Analyzing SEO and SEM performance to identify opportunities for improvement and driving organic traffic to the UPSTATE SPORT website.
• Collaborating with content creators to develop digital marketing campaigns that align with the brand's aesthetic and values.
• Implementing and managing customer loyalty programs to drive repeat purchases and customer lifetime value.

ASSUMPTION: These sample projects provide a snapshot of the digital marketing strategies and tactics required for this role. Successful candidates will be able to demonstrate their experience and expertise in these areas.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader digital marketing strategy for UPSTATE SPORT and the Cotton On Group?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• What opportunities are there for growth and development within this role and the broader organization?
• How does the company support work-life balance and employee well-being?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to these initiatives?

ASSUMPTION: These key questions provide a starting point for candidates to gain a deeper understanding of the role, the company, and the opportunities for growth and development. Candidates should tailor their questions to the specific interview and their personal interests and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Cotton On Group careers portal.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on digital marketing strategy, data analysis, and team leadership.
• Prepare examples of your past digital marketing campaigns and their outcomes to discuss during the interview.
• Research the Cotton On Group and UPSTATE SPORT brands to show your enthusiasm and understanding of the company and its products.
• Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.