📌 Core Information
🔹 Job Title: Digital Marketing Manager, Brizo
🔹 Company: Masco Corporation
🔹 Location: Indianapolis, Indiana
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site with 20% travel
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing digital marketing strategies for Brizo, a design-driven, fashion-inspired brand.
- Collaborating with cross-functional teams and external agency partners to enhance the brand's digital presence.
- Optimizing performance and engagement across paid, owned, and earned media channels.
- Monitoring industry trends and emerging digital platforms to keep the brand at the forefront of innovation.
ASSUMPTION: This role requires a proactive and quick-thinking individual with a proven track record in digital marketing to thrive in a fast-paced, innovative environment.
📋 Key Responsibilities
✅ Develop and implement digital marketing strategies across paid, owned, and earned media.
✅ Lead day-to-day execution and optimization of digital marketing strategies to ensure timely, brand-aligned delivery.
✅ Monitor industry trends and emerging digital platforms to keep the brand at the forefront of innovation.
✅ Analyze performance marketing campaigns and digital engagement using analytics tools, and present actionable recommendations.
✅ Report on KPIs, delivering concise insights that inform strategic decisions.
✅ Oversee website content updates, product launches, and campaign integrations, applying SEO/SEM best practices to drive traffic and engagement.
✅ Support and optimize email campaigns across key segments, ensuring alignment with brand voice and optimizing for engagement and conversion.
✅ Work with brand and agency teams to strategize, create, and optimize content for social channels and digital campaigns, managing and growing the brand’s presence across platforms.
✅ Work closely with internal teams and support broader digital initiatives, acting as a strategic partner and trusted advisor to internal stakeholders.
ASSUMPTION: This role requires a strong understanding of digital marketing strategies, analytics, and website management, as well as excellent communication and collaboration skills.
🎯 Required Qualifications
Education: B.S. or B.A. in Marketing, Advertising, Communications, or related business field
Experience: 7+ years of digital marketing experience
Required Skills:
- Proven experience developing and managing marketing strategies and campaign executions for social, email, blog, and web.
- Expertise with various digital tools and platforms like marketing automation and customer data platforms (SalesForce preferred).
- Proficient in making basic website updates on platforms such as Drupal or WordPress.
- Proven experience with web design and UX.
- Experience with SEO and SEM strategy and keyword research.
- Effective and clear communicator, able to convey complex ideas in a concise manner to various audiences.
- Comfortable working independently within tight, and often changing, timelines while managing competing priorities.
Preferred Skills:
- Experience with CRM (Salesforce) and Marketing Cloud.
- Familiarity with PIM systems and social listening tools.
ASSUMPTION: Candidates with a strong background in digital marketing and a passion for luxury products and interior design are likely to be the best fit for this role.
💰 Compensation & Benefits
Salary Range: $101,100 - $158,950 per year
Benefits:
- Hybrid Work Model: A hybrid work environment consisting of in-office and remote work.
- Culture: Recognized and award-winning reputation for equality, diversity, and inclusion, flexibility, work-life balance, and more.
- Wellbeing: Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
- Learning & Development: LinkedIn Learning access; internal opportunities to work on projects cross-company.
- Social Impact: Four employee-led and self-directed Business Resource Groups; Paid volunteer day annually; Employees share their time, skills, and talent with charities and nonprofit organizations across the U.S. and around the globe.
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a digital marketing manager role with the given experience level and location. Actual compensation may vary based on various factors including experience, education, geographic location, and/or skills.
📌 Applicant Insights
🔍 Company Context
Industry: Masco Corporation is a global leader in the design, manufacture, and distribution of branded home improvement and building products. Their portfolio includes Behr paint, Delta and Hansgrohe faucets, bath, and shower fixtures, and HotSpring spas, among other brands.
Company Size: 10,001+ employees
Founded: 1929
Company Description:
- Masco Corporation is committed to better living possibilities for homes, the environment, and the community.
- The company partners with organizations to support the growth of communities, encourage and enable equity, and provide safe, affordable housing for all families.
- Masco's brands include Behr, Delta, Hansgrohe, HotSpring, and many more.
Company Specialties:
- Plumbing Products: Axor, BrassCraft, Bristan, Brizo, Caldera Spas, Delta, Endless Pools, Hansgrohe, HotSpring, Newport Brass, Peerless, Mercury Plastics LLC
- Decorative Architectural Products: Behr, KILZ, Liberty Hardware
Company Website: masco.com
ASSUMPTION: Working at Masco Corporation offers opportunities for professional growth and development within a large, global organization with a strong commitment to social responsibility.
📊 Role Analysis
Career Level: Experienced professional
Reporting Structure: This role reports directly to the Marketing Director and collaborates with cross-functional teams, including Brand Marketing, Product Marketing, Channel Marketing, and the Digital Experience team.
Work Arrangement: Hybrid, with 20% travel, predominantly domestic
Growth Opportunities:
- Potential to grow within the marketing department or explore other roles within the organization as the company continues to expand and diversify its product offerings.
- Opportunities to work on projects cross-company, gaining exposure to different aspects of the business and developing new skills.
- Access to LinkedIn Learning for professional development and growth.
ASSUMPTION: This role offers significant opportunities for independence and growth within a dynamic and innovative environment.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of in-office and remote work
Office Location(s): Indianapolis, Indiana
Geographic Context:
- Indianapolis is the capital and most populous city in Indiana, with a diverse economy and a growing tech industry.
- The city offers a low cost of living compared to other major metropolitan areas in the United States.
- Indianapolis is home to a vibrant arts and culture scene, with numerous museums, theaters, and music venues.
Work Schedule: Full-time, with flexible hours and the opportunity to work remotely
ASSUMPTION: Working in Indianapolis offers a unique blend of urban and suburban living, with a lower cost of living and a strong sense of community.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Marketing Director
- Background check and offer extension
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with Masco's values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills.
- Be prepared to discuss your experience with SEO, SEM, email marketing, social media, and website management.
- Demonstrate your understanding of the Brizo brand and its target audience.
- Showcase your ability to work independently and manage multiple projects simultaneously.
ATS Keywords: Digital Marketing, SEO, SEM, Email Marketing, Social Media, Content Creation, Analytics, Website Management, UX, Project Management, Collaboration, Communication, Marketing Automation, CRM, Performance Tracking, Trend Analysis
ASSUMPTION: The application process for this role is likely to be competitive, and candidates with a strong background in digital marketing and a passion for luxury products and interior design are likely to be the best fit.
🛠️ Tools & Technologies
- Marketing automation and customer data platforms (SalesForce preferred)
- Website management platforms (Drupal, WordPress)
- SEO and SEM tools
- Analytics tools (Google Analytics, Adobe Analytics)
- Social media management tools (Hootsuite, Buffer)
- Email marketing platforms (Mailchimp, Constant Contact)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to discuss their experience with each.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding the highest ethical standards in all actions and decisions.
- Customer Focus: Putting customers at the center of everything we do, ensuring their satisfaction and loyalty.
- Innovation: Continuously improving and driving growth through creativity, collaboration, and a commitment to excellence.
- Respect: Valuing and appreciating the unique contributions and perspectives of all team members.
- Accountability: Taking ownership of our responsibilities and delivering on our commitments.
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve common goals.
- Agile: Adapting quickly to changing priorities and market conditions.
- Data-driven: Making informed decisions based on data analysis and insights.
- Customer-centric: Focusing on the needs and preferences of our customers in all aspects of our work.
Self-Assessment Questions:
- How do your personal values align with Masco's core values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working in a hybrid environment, balancing in-office and remote work?
- How do you approach managing multiple projects simultaneously, and how do you prioritize your workload to ensure timely delivery?
ASSUMPTION: Candidates who align with Masco's core values and thrive in a collaborative, agile work environment are likely to be the best fit for this role.
⚠️ Potential Challenges
- The role requires 20% travel, predominantly domestic, which may be challenging for candidates who prefer a fully remote work arrangement.
- The fast-paced, innovative environment may be overwhelming for candidates who prefer a more structured or predictable work environment.
- The role requires a strong understanding of digital marketing strategies, analytics, and website management, which may be challenging for candidates with limited experience in these areas.
- The competitive application process may make it challenging for candidates to secure an interview or offer.
ASSUMPTION: Candidates should carefully consider the potential challenges associated with this role and ensure that they are a good fit for the work environment and required skills.
📈 Similar Roles Comparison
- This role is unique in its focus on the digital marketing strategy for a design-driven, fashion-inspired brand within the plumbing industry.
- Compared to other digital marketing manager roles, this position offers a unique blend of creativity, innovation, and strategic thinking within a specific niche.
- Career path comparison: This role offers opportunities for growth within the marketing department or exploration of other roles within the organization, providing a clear path for professional development and advancement.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other digital marketing manager positions when evaluating their fit and potential career growth opportunities.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for the launch of a new Brizo product line, including SEO/SEM optimization, social media campaigns, and email marketing initiatives.
- Analyzing website performance and user behavior data to identify areas for improvement and optimization, resulting in increased engagement and conversion rates.
- Collaborating with cross-functional teams to create and implement a content marketing strategy that aligns with brand voice and drives traffic and engagement across key channels.
ASSUMPTION: These sample projects illustrate the types of initiatives and responsibilities that the digital marketing manager for Brizo may be expected to undertake, demonstrating the role's focus on strategy, execution, and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organization?
- How does the company support the growth and development of employees in this role, and what opportunities are there for professional advancement?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does the company approach collaboration and communication across different departments and teams?
- What are the most significant challenges facing the digital marketing team, and how can this role contribute to overcoming them?
ASSUMPTION: Asking these questions during the interview process will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit and potential for success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills, emphasizing your understanding of the Brizo brand and its target audience.
- Prepare examples of your previous work, including digital marketing campaigns, website updates, and SEO/SEM strategies, to demonstrate your expertise and accomplishments.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
