📌 Core Information
🔹 Job Title: Digital Marketing Manager, Brizo
🔹 Company: Delta Faucet Company
🔹 Location: Indianapolis, Indiana, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: Mid-Senior level (7+ years)
🔹 Remote Status: On-site with 20% travel
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing digital marketing strategies across paid, owned, and earned media
- Leading day-to-day execution and optimization of digital marketing strategies
- Monitoring industry trends and emerging digital platforms
- Analyzing performance marketing campaigns and digital engagement
- Overseeing website content updates and product launches
- Collaborating cross-functionally with internal teams and external agency partners
ASSUMPTION: This role requires a proactive and quick-thinking individual with a proven track record in managing multiple projects simultaneously.
📋 Key Responsibilities
✅ Develop and implement digital marketing strategies across paid, owned, and earned media (SEO, SEM, email, social, web, and display advertising)
✅ Lead day-to-day execution and optimization of digital marketing strategies to ensure timely, brand-aligned delivery
✅ Monitor industry trends and emerging digital platforms to keep the brand at the forefront of innovation
✅ Analyze performance marketing campaigns and digital engagement using analytics tools; identify insights and present actionable recommendations
✅ Report on KPIs, delivering concise insights that inform strategic decisions
✅ Maintain marketing data quality and ensure adherence to governance best practices
✅ Oversee website content updates, product launches, and campaign integrations
✅ Collaborate cross-functionally to identify and implement website enhancements, focusing on UX and performance improvements
✅ Apply SEO/SEM best practices to drive traffic and engagement, maintaining consistent brand messaging and tone
✅ Support and optimize email campaigns across key segments, including content creation, automation, A/B testing, and performance analysis
✅ Ensure alignment with brand voice and optimize for engagement and conversion
✅ Work with brand and agency teams to strategize, create, and optimize content for social channels and digital campaigns
✅ Manage and grow the brand’s presence across platforms like Instagram, Pinterest, LinkedIn, and Facebook
✅ Stay informed on evolving social media trends, emerging platforms, and new content formats
✅ Work closely with Brand Marketing, Product Marketing, Channel Marketing, and the Digital Experience team
✅ Support broader digital initiatives, including CRM (Salesforce), Marketing Cloud, PIM systems, and social listening tools
✅ Act as a strategic partner and trusted advisor to internal stakeholders
ASSUMPTION: This role may require occasional travel, predominantly domestic.
🎯 Required Qualifications
Education: B.S. or B.A. in Marketing, Advertising, Communications, or related business field
Experience: 7+ years of digital marketing experience; or equivalent combination of education and experience
Required Skills:
- In-depth experience developing and managing marketing strategies and campaign executions for social, email, blog, and web
- Expertise with various digital tools and platforms like marketing automation and customer data platforms (SalesForce preferred)
- Proficient in making basic website updates on platforms such as Drupal or WordPress
- Proven experience with web design and UX
- Experience with SEO and SEM strategy and keyword research
- Effective and clear communicator, able to convey complex ideas in a concise manner; both verbally and in writing to various audiences
- Comfortable working independently within tight, and often changing, timelines while managing competing priorities
Preferred Skills:
- Experience with CRM (Salesforce) and email marketing campaigns within a CRM system
ASSUMPTION: Candidates with additional language skills, particularly Spanish, may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $101,100.00 - $158,950.00 per year
Benefits:
- Hybrid Work Model
- Comprehensive Benefit Plans
- Retirement, Savings, Tuition Reimbursement, and Employee Incentive Programs
- Resources for Mental, Physical, and Financial Wellbeing
- LinkedIn Learning Access
- Internal Opportunities for Development
- Paid Volunteer Day Annually
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level digital marketing role in the United States. Actual compensation may vary based on various factors including experience, education, geographic location, and/or skills.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, specifically focused on plumbing fixtures and faucets
Company Size: 1,001-5,000 employees, which means there are ample opportunities for growth and collaboration
Founded: Delta Faucet Company was founded in 1954 and has since grown into a market leader in the plumbing industry
Company Description:
- At Delta Faucet Company, passion for water flows through everything they do, whether it’s with their namesake and flagship Delta® brand, or their other company brands that include Newport Brass®, Brizo®, Kraus®, and Peerless®
- Combining design and innovation, their extensive product line suits both residential and commercial buildings
- Their employees work together to make things better, from collaborating on a product launch to building a Habitat for Humanity house or lending a hand to a colleague in need
Company Specialties:
- Faucets
- Showers
- Toilets
- Sinks
- Steam
- Plumbing
- Brizo
- Delta
- Kraus
- Peerless
Company Website: http://www.deltafaucetcompany.com
ASSUMPTION: Delta Faucet Company is a well-established and reputable organization with a strong track record of excellence and growth in the plumbing industry.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Senior Marketing Manager, Brizo
Work Arrangement: Hybrid, with a mix of on-site and remote work, and 20% travel
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to work on cross-company projects and collaborate with various teams
- Chance to develop skills and gain experience in a dynamic and innovative industry
ASSUMPTION: This role offers significant opportunities for independence and growth, with the potential for career advancement within the company.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of on-site and remote work
Office Location(s): 55 E. 111th St., Indianapolis, IN 46280, US
Geographic Context:
- Indianapolis is the capital and most populous city of the U.S. state of Indiana
- The city is known for its rich history, vibrant arts and culture scene, and diverse neighborhoods
- Indianapolis has a humid subtropical climate, with warm summers and cold winters
Work Schedule: 40 hours per week, with flexible hours and the ability to work remotely
ASSUMPTION: The Indianapolis office provides a collaborative and innovative work environment, with opportunities for growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Ability to manage multiple projects and prioritize tasks
- Communication and collaboration skills
- Cultural fit and alignment with company values
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your understanding of the Brizo brand and the digital marketing landscape
- Prepare examples of your past digital marketing campaigns and their outcomes
- Be ready to discuss your approach to industry trends and emerging digital platforms
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: Digital Marketing, SEO, SEM, Email Marketing, Social Media, Content Creation, Analytics, Website Management, UX, Project Management, Collaboration, Communication, Marketing Automation, CRM, Performance Tracking, Trend Analysis
ASSUMPTION: The application process for this role may take several weeks, depending on the volume of applicants and the hiring timeline.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., SalesForce, Marketo, HubSpot)
- Customer data platforms (e.g., SalesForce, Adobe Analytics)
- Website content management systems (e.g., Drupal, WordPress)
- SEO and SEM tools (e.g., Google Analytics, Google Ads, SEMrush)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: The specific tools and technologies used in this role may vary based on the company's existing tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Passion for water
- Design and innovation
- Collaboration and teamwork
- Integrity and respect
- Excellence and continuous improvement
Work Style:
- Collaborative and team-oriented
- Innovative and forward-thinking
- Data-driven and analytical
- Adaptable and flexible
- Results-oriented and proactive
Self-Assessment Questions:
- How do you align with Delta Faucet Company's value of 'passion for water' in your approach to digital marketing?
- How do you ensure that your work style meshes well with the company's collaborative and innovative culture?
- How do you approach continuous learning and improvement in your digital marketing strategies?
ASSUMPTION: Cultural fit is crucial for success in this role, as it requires close collaboration with internal teams and external agency partners.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Keeping up with industry trends and emerging digital platforms
- Balancing brand consistency with innovation and creativity
- Collaborating effectively with cross-functional teams and external partners
- Occasional travel requirements
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a proactive approach to digital marketing.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on the luxury design-driven, fashion-inspired Brizo brand
- Industry-specific context: The plumbing industry is competitive and ever-evolving, requiring a deep understanding of consumer behavior and market trends
- Career path comparison: This role offers opportunities for growth and advancement within the marketing department and the broader company
ASSUMPTION: This role is unique in its focus on the Brizo brand and its requirement for a proactive, quick-thinking digital marketing expert.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new Brizo product line
- Analyzing and optimizing email marketing campaigns to improve open rates and click-through rates
- Collaborating with the website team to enhance the user experience and drive engagement
- Conducting keyword research and SEO audits to improve organic traffic
- Managing paid advertising campaigns to drive brand awareness and conversions
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities for growth in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader marketing strategy for Brizo and Delta Faucet Company?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your past digital marketing campaigns and their outcomes
- Research the Brizo brand and the digital marketing landscape to demonstrate your understanding and enthusiasm
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
