📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Aspen Fiber Networks
🔹 Location: Houston, Texas, United States
🔹 Job Type: Full-Time
🔹 Category: Telecommunications
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive digital marketing strategies to drive brand awareness, generate leads, and support business growth.
- Leading a team of digital marketing professionals to execute campaigns across various channels.
- Analyzing campaign performance data to optimize results and manage website content for improved conversion rates.
- Staying updated with industry trends and best practices to ensure innovative and effective digital marketing efforts.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a solid understanding of digital marketing channels and best practices.
📋 Key Responsibilities
✅ Develop and implement comprehensive digital marketing strategies.
✅ Lead a team of digital marketing professionals, providing guidance and support.
✅ Create and execute digital marketing campaigns across multiple channels.
✅ Analyze campaign performance data and identify areas for optimization.
✅ Manage website content and optimization to improve conversion rates.
✅ Oversee social media presence and engagement strategies.
✅ Create and monitor email marketing campaigns.
✅ Coordinate with design and content teams to develop engaging digital assets.
✅ Stay updated with industry trends and best practices in digital marketing.
ASSUMPTION: This role requires a proactive approach to staying informed about industry trends and a data-driven mindset for continuous improvement.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business administration, or a related field.
Experience: Proven experience as a digital marketing manager or similar role (5-10 years).
Required Skills:
- Strong leadership and team management skills.
- Excellent analytical and problem-solving abilities.
- Experience with website analytics tools (e.g., Google Analytics).
- Proficient in utilizing digital marketing tools and platforms.
- Strong understanding of SEO, PPC, SEM, and content marketing principles.
- Excellent written and verbal communication skills.
- Ability to multitask and prioritize effectively.
Preferred Skills:
- Experience in the telecommunications industry.
- Familiarity with CRM software (e.g., Salesforce, HubSpot).
- Knowledge of marketing automation tools (e.g., Marketo, Pardot).
ASSUMPTION: While industry-specific experience is not required, it may be beneficial for understanding the unique aspects of marketing telecommunications services.
💰 Compensation & Benefits
Salary Range: $100,000 - $140,000 per year (based on experience and industry standards for the Houston area).
Benefits:
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Short Term & Long Term Disability
- Training & Development
- Free Food & Snacks
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for project needs.
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal structures.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications. Aspen Fiber Networks specializes in providing high-speed fiber internet, VoIP phone systems, streaming TV services, smart home integration, and home security solutions to residential and business customers in the greater Houston area.
Company Size: 11-50 employees. This size allows for a more intimate work environment with opportunities for close collaboration and growth.
Founded: 2021. Aspen Fiber Networks is a relatively new company, offering opportunities for employees to grow with the organization and make a significant impact on its success.
Company Description:
- Aspen Fiber Networks is committed to delivering cutting-edge technology and unparalleled service to its customers.
- The company offers a wide range of communication and internet solutions, focusing on enhancing connectivity and productivity.
- Aspen Fiber Networks is dedicated to staying at the forefront of technological advancements in the telecommunications industry.
Company Specialties:
- High-Speed Fiber Internet
- VoIP Phone Systems
- Streaming TV Services
- Smart Home Integration
- Home Security Solutions
- 24/7 Customer Support
- Managed Service Provider
Company Website: https://aspenfibernetworks.com/
ASSUMPTION: Aspen Fiber Networks' focus on customer service and cutting-edge technology creates an environment that values innovation and continuous improvement.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a balance of strategic thinking, leadership, and hands-on execution.
Reporting Structure: The Digital Marketing Manager will report directly to the Vice President of Marketing and oversee a team of digital marketing professionals.
Work Arrangement: On-site, with flexibility for remote work as needed. The role requires close collaboration with the team and other departments, making an on-site presence beneficial.
Growth Opportunities:
- As the company grows, there may be opportunities for the Digital Marketing Manager to expand their team or take on additional responsibilities.
- With experience and proven success, the Digital Marketing Manager may have the opportunity to advance to a director or vice president role.
- Aspen Fiber Networks' focus on innovation and continuous improvement creates an environment that encourages professional development and growth.
ASSUMPTION: The Digital Marketing Manager's success in this role will be closely tied to the company's growth and expansion, creating opportunities for career advancement.
🌍 Location & Work Environment
Office Type: Aspen Fiber Networks' office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Houston, Texas, United States
Geographic Context:
- Houston is the fourth most populous city in the United States, offering a diverse and vibrant culture.
- The city is home to a thriving tech industry, providing ample opportunities for professional networking and growth.
- Houston's cost of living is relatively affordable compared to other major cities in the United States.
Work Schedule: Full-time, typically Monday-Friday, with flexibility for project needs. The role may require occasional work on evenings or weekends to support events or campaigns.
ASSUMPTION: The Digital Marketing Manager's work schedule may vary based on project demands and the need to support marketing campaigns and events.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications.
- In-depth interview with the Vice President of Marketing to discuss the role's responsibilities and the candidate's qualifications.
- Presentation or case study to evaluate the candidate's strategic thinking and problem-solving skills.
- Final interview with the CEO to discuss the company's mission, vision, and values.
Key Assessment Areas:
- Strategic thinking and planning skills.
- Leadership and team management abilities.
- Analytical and problem-solving skills.
- Understanding of digital marketing channels and best practices.
- Cultural fit and alignment with Aspen Fiber Networks' values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include specific examples of your achievements in digital marketing, such as campaign successes or improvements in website traffic and conversion rates.
- Prepare for the presentation or case study by researching Aspen Fiber Networks and developing a strategic plan for a marketing challenge they might face.
- Be ready to discuss your experience with website analytics tools and your ability to analyze and interpret data to optimize marketing campaigns.
ATS Keywords: Digital Marketing, Team Management, Campaign Development, Analytics, SEO, PPC, SEM, Content Marketing, Leadership, Strategy, Problem-Solving
ASSUMPTION: Aspen Fiber Networks uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase the likelihood of being selected for an interview.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Social media platforms (e.g., Facebook, Instagram, LinkedIn)
- Email marketing software (e.g., Mailchimp, Constant Contact)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: The Digital Marketing Manager should be proficient in using these tools and platforms, with the ability to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Aspen Fiber Networks values creativity and continuous improvement in all aspects of its business.
- Customer Focus: The company prioritizes delivering exceptional customer service and exceeding customer expectations.
- Collaboration: Aspen Fiber Networks fosters a collaborative work environment, encouraging team members to work together to achieve common goals.
- Integrity: The company values honesty, transparency, and ethical decision-making in all its interactions with customers, partners, and employees.
Work Style:
- Data-Driven: Aspen Fiber Networks values a data-driven approach to decision-making and continuous improvement.
- Adaptable: The company values employees who can adapt to change and thrive in a dynamic work environment.
- Results-Oriented: Aspen Fiber Networks prioritizes achieving tangible results and driving business growth through its marketing efforts.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable using data to inform your decision-making and continuously optimize your strategies?
- Do you enjoy working collaboratively with a team to achieve common goals?
- Are you passionate about staying up-to-date with industry trends and best practices in digital marketing?
ASSUMPTION: Aspen Fiber Networks values employees who are adaptable, data-driven, and results-oriented, with a strong commitment to customer service and continuous improvement.
⚠️ Potential Challenges
- Managing a team with varying levels of experience and expertise in digital marketing.
- Balancing the need for strategic planning with the demands of day-to-day campaign execution.
- Adapting to the unique aspects of marketing telecommunications services compared to other industries.
- Managing a budget and allocating resources effectively across multiple marketing channels.
ASSUMPTION: The Digital Marketing Manager should be prepared to face these challenges and develop strategies to overcome them, leveraging their leadership skills and industry knowledge.
📈 Similar Roles Comparison
- Compared to a Digital Marketing Specialist role, this position requires more strategic thinking and leadership, with a focus on developing and executing comprehensive marketing strategies rather than day-to-day campaign management.
- In the telecommunications industry, digital marketing plays a crucial role in driving customer acquisition and retention. The Digital Marketing Manager must understand the unique aspects of marketing telecommunications services and be able to adapt their strategies accordingly.
- Career progression in this role may involve advancing to a director or vice president position, with opportunities to expand the team or take on additional responsibilities as the company grows.
ASSUMPTION: Understanding the differences between this role and similar positions in the industry can help candidates determine if this opportunity aligns with their career goals and expectations.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to support the launch of a new streaming TV service.
- Analyzing website traffic data to identify trends and optimize website content for improved conversion rates.
- Managing a team to create and execute a social media campaign to promote a customer referral program.
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges the Digital Marketing Manager may face in this role, requiring a balance of strategic thinking, leadership, and hands-on execution.
❓ Key Questions to Ask During Interview
- How does Aspen Fiber Networks support the professional development and growth of its employees?
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does the company measure the success of its digital marketing efforts, and what key performance indicators (KPIs) are most important?
- What opportunities exist for collaboration with other departments, such as sales or customer service, to improve the overall customer experience?
- How does the company approach innovation and staying at the forefront of technological advancements in the telecommunications industry?
ASSUMPTION: Asking these questions can help candidates better understand the role's responsibilities, the company's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your achievements in digital marketing.
- Prepare for the presentation or case study by researching Aspen Fiber Networks and developing a strategic plan for a marketing challenge they might face.
- Be ready to discuss your experience with website analytics tools and your ability to analyze and interpret data to optimize marketing campaigns.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
