📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: OpenEye
🔹 Location: Seattle, WA
🔹 Job Type: Hybrid
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing strategies to generate and nurture leads
- Managing and optimizing campaigns across various digital platforms
- Collaborating with marketing and sales teams to align campaign strategies and goals
- Monitoring and analyzing campaign performance to drive continuous improvement
- Staying current on digital marketing trends and best practices
ASSUMPTION: This role requires a strong understanding of B2B marketing tactics, analytics, and automation tools to support scalable revenue growth.
📋 Key Responsibilities
✅ Develop and execute digital marketing strategies to generate and nurture leads
✅ Manage and optimize campaigns across email, search, social media, and display advertising
✅ Implement and refine marketing automation and lead nurturing workflows
✅ Oversee and manage the digital marketing budget to ensure efficient use of resources
✅ Collaborate with marketing and sales teams to align campaign strategies and goals
✅ Track and report on campaign performance metrics, using data to drive continuous improvement
✅ Maintain and improve SEO/SEM performance
✅ Manage website content and landing pages to support conversion goals
✅ Stay current on digital marketing trends and best practices to enhance campaign effectiveness
✅ Coordinate with external vendors and agencies as needed for campaign execution
ASSUMPION: This role may also involve other duties as assigned by the Director, Marketing.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, Communications, Public Relations, Business Administration, or a related field
Experience: 4+ years of experience in digital marketing with a proven track record of successful campaign management
Required Skills:
- Strong understanding of digital marketing channels and tools
- Excellent analytical and problem-solving skills
- Proficiency in Salesforce and Marketing Cloud Account Engagement (formerly Pardot)
- Exceptional communication abilities
- Creative thinking and ability to innovate
- Experience with martech stack including Zoom Webinar, Wistia, WordPress, Hotjar, ahrefs, Google Analytics, Google Search Console, G2, Zeplin, and Jira
Preferred Skills:
- Experience in physical security technology
ASSUMPTION: Candidates should have a strong grasp of B2B marketing tactics and a proven track record of successful campaign management.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 USD per year
Benefits:
- Medical, dental, vision & prescription benefits starting day 1
- Generous medical plan subsidy and health savings account option with company contribution
- Up to $5,000 annual company match for 401k
- Company paid short-term/long-term disability, AD&D and life insurance
- Lifestyle Spending Account (LSA) to get reimbursed for well-being needs
- Paid maternity and paternity leave
- Pet Insurance
- Free annual membership to Care.com
- Free access to the Headspace app for you and up to five friends and family members
- 15 Days of Paid Vacation accrued per year (increases after year 3)
- Paid Sick/Wellness time accrued at a rate of 1 hour for every 35 hours worked
- 9 Paid Holidays per year
- Educational Assistance Program covering non-degree support, undergraduate and graduate degrees
- Employee Equipment Program – Free Alarm.com system for your home!
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is determined within a range based on factors including qualifications, location, and experience, allowing for growth and development within the role.
📌 Applicant Insights
🔍 Company Context
Industry: OpenEye operates in the IT Services and IT Consulting industry, focusing on cloud video and data platforms for security and business intelligence.
Company Size: OpenEye is a mid-sized company with 201-500 employees, providing a collaborative, fun, and creative work environment.
Founded: OpenEye was founded in 1999 and is headquartered in Liberty Lake, WA, with additional offices in Seattle, WA.
Company Description:
- OpenEye delivers a trusted cloud video and data platform that provides actionable intelligence for securing and scaling businesses
- The OpenEye Web Services (OWS) architecture streamlines video deployment and management
- Combining powerful cloud video with AI-based video analytics, OWS delivers insights that enhance security and increase the bottom line
Company Specialties:
- Exception Based Reporting and Business Intelligence Software
- High-Definition IP Cameras
- Video Security
- Video Analytics
- Open Platform
- Cloud Video
- Video Surveillance
- Cloud Cameras
- and Video AI Analytics
Company Website: www.openeye.net
ASSUMPTION: OpenEye's focus on cloud video and data platforms makes it an attractive employer for candidates interested in cutting-edge technology and security solutions.
📊 Role Analysis
Career Level: The Digital Marketing Manager role is a mid-level position, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: This role reports directly to the Director, Marketing.
Work Arrangement: This is a hybrid role, with employees working on-site and remotely.
Growth Opportunities:
- As OpenEye continues to grow, there may be opportunities for the Digital Marketing Manager to take on additional responsibilities or move into a leadership role
- OpenEye's focus on innovation and continuous improvement provides opportunities for professional development
ASSUMPTION: The Digital Marketing Manager role offers a unique blend of strategic and tactical responsibilities, with ample opportunities for growth and development.
🌍 Location & Work Environment
Office Type: OpenEye's Seattle office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 1730 N. Madson St, Liberty Lake, WA 99019, US
Geographic Context:
- Seattle, WA is a vibrant, tech-centric city with a strong job market and numerous networking opportunities
- The cost of living in Seattle is higher than the national average, but OpenEye offers competitive compensation packages to attract top talent
- Seattle's mild climate and natural surroundings make it an attractive place to live and work
Work Schedule: The Digital Marketing Manager role follows a standard workweek, with flexible hours available to accommodate individual needs.
ASSUMPTION: OpenEye's Seattle office provides a modern, collaborative work environment that supports productivity and innovation.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the Hiring Manager
- In-depth interview with the Director, Marketing and other team members
- Final interview with the Director, Marketing and a senior leader
- Background check and offer extension
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Campaign management and optimization skills
- Ability to work collaboratively with cross-functional teams
- Analytical skills and data-driven decision-making
- Adaptability and willingness to learn new tools and platforms
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Be prepared to discuss your approach to campaign management, optimization, and data analysis
- Showcase your understanding of OpenEye's products and services, and how your skills align with the company's mission
ATS Keywords: Digital Marketing, Campaign Management, Lead Generation, SEO, SEM, Analytics, Marketing Automation, Salesforce, Marketing Cloud Account Engagement, B2B Marketing, Website Management, Trend Monitoring, Vendor Coordination
ASSUMPTION: OpenEye's interview process is designed to assess candidates' technical skills, strategic thinking, and cultural fit with the organization.
🛠️ Tools & Technologies
- Salesforce
- Marketing Cloud Account Engagement (formerly Pardot)
- Zoom Webinar
- Wistia
- WordPress
- Hotjar
- ahrefs
- Google Analytics
- Google Search Console
- G2
- Zeplin
- Jira
ASSUMPTION: OpenEye's use of industry-standard tools and platforms ensures that candidates with relevant experience will be able to hit the ground running in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer Focus
- Integrity
- Accountability
Work Style:
- OpenEye fosters a casual, fun, and creative work environment where idea sharing is encouraged
- Employees are encouraged to dress casually and comfortably
- OpenEye's hybrid work arrangement allows for flexibility and work-life balance
Self-Assessment Questions:
- Do you thrive in a collaborative, creative work environment?
- Are you comfortable working in a hybrid setting, balancing on-site and remote work?
- Do you enjoy staying current on digital marketing trends and best practices?
ASSUMPTION: OpenEye's company culture values innovation, collaboration, and customer focus, making it an attractive employer for candidates who thrive in a creative, dynamic work environment.
⚠️ Potential Challenges
- The Digital Marketing Manager role may require working with tight deadlines and managing multiple campaigns simultaneously
- OpenEye's focus on innovation and continuous improvement may require candidates to adapt to new tools and platforms quickly
- The cost of living in Seattle may be higher than in other regions, potentially impacting the overall compensation package
ASSUMPTION: While OpenEye offers competitive compensation packages and numerous benefits, candidates should be aware of the potential challenges that come with working in a fast-paced, innovative environment.
📈 Similar Roles Comparison
- Compared to other Digital Marketing Manager roles, OpenEye's position may require more experience with B2B marketing tactics and tools
- OpenEye's focus on cloud video and data platforms may provide unique opportunities for professional development and growth
- OpenEye's mid-sized company structure may offer more opportunities for career advancement than larger enterprises
ASSUMPTION: Candidates should carefully consider their career goals and industry preferences when comparing OpenEye's Digital Marketing Manager role to similar positions at other companies.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to launch a new product line
- Optimizing search and social media advertising campaigns to improve ROI and drive lead generation
- Implementing and refining marketing automation workflows to nurture leads and improve conversion rates
ASSUMPTION: OpenEye's Digital Marketing Manager role offers a wide range of projects and initiatives, allowing candidates to gain diverse experience and make a significant impact on the company's growth.
❓ Key Questions to Ask During Interview
- How does OpenEye support the professional development and growth of its Digital Marketing Manager?
- What are the most significant challenges facing the Digital Marketing team in the next 12 months, and how can this role help address them?
- How does OpenEye foster a collaborative work environment, and what opportunities are there for cross-functional teamwork?
- What are the key priorities for the Digital Marketing Manager in the first 90 days on the job?
- How does OpenEye measure the success of its digital marketing campaigns, and what KPIs are most important for this role?
ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of OpenEye's digital marketing strategy, team dynamics, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Prepare a portfolio or examples of your past digital marketing campaigns and their results
- Follow up with the Hiring Manager one week after submitting your application to inquire about your application status
- If selected for an interview, research OpenEye's products, services, and company culture to demonstrate your enthusiasm and fit for the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
