📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Automatiq
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing paid acquisition strategies across multiple platforms
- Managing campaigns end-to-end, from strategy and execution to analysis and optimization
- Collaborating with cross-functional teams to create compelling ad creative and landing pages
- Monitoring performance and continuously improving campaign ROI
- Exploring and testing new acquisition channels
ASSUMPTION: This role requires a strong focus on data-driven decision making and a performance-obsessed mindset. The ideal candidate will be comfortable working with various marketing tools and have a proven track record in B2B marketing.
📋 Key Responsibilities
✅ Plan, launch, and optimize paid campaigns across Google Ads, LinkedIn, and other key channels
✅ Monitor performance, run A/B tests, and continuously improve campaign ROI
✅ Report on key metrics and insights using Google Analytics, campaign dashboards, and internal tools
✅ Collaborate with design and content teams to create compelling ad creative and landing pages
✅ Manage budgets, forecasts, and performance benchmarks
✅ Build and refine lead gen workflows and nurture campaigns (experience with HubSpot a plus)
✅ Explore and test new acquisition channels (e.g., Apple Search Ads, Reddit, YouTube, etc.)
ASSUMPTION: The role requires a high level of autonomy and the ability to work independently. Strong communication and project management skills are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4-6 years of digital marketing experience with a focus on performance and lead generation
Required Skills:
- Proven track record managing Google Ads and LinkedIn Ads campaigns
- Strong grasp of paid media strategy, keyword planning, and audience segmentation
- Experience with conversion tracking, attribution, and funnel analysis
- Comfortable working with designers and copywriters to develop high-converting campaigns
- Familiarity with Google Analytics and other marketing analytics tools
Preferred Skills:
- Experience with Apple Search Ads or App Store optimization
- Passion for sports events, concerts, and the ticketing industry
ASSUMPTION: While a degree in marketing or a related field is preferred, relevant experience and a strong portfolio can also demonstrate the required skills for this role.
💰 Compensation & Benefits
Salary Range: $95,000 - $105,000 a year
Benefits:
- Annual bonus
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is based on industry standards for a mid-level digital marketing role with a focus on performance and lead generation. The benefits listed are typical for a company of this size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Automatiq operates in the live event ticketing industry, serving resellers of all sizes. The company's technology suite streamlines the entire ticket resale process, from listing tickets on multiple exchanges to dynamically adjusting prices based on market shifts.
Company Size: Automatiq has 51-200 employees, providing a mid-sized company environment where applicants can have a significant impact on the organization's growth and success.
Founded: Automatiq was founded in 2018 and has since grown to become a leading all-in-one software platform in the live event ticketing world.
Company Description:
- Data-driven and customer-obsessed approach to solving complex challenges in a fast-growing global market
- Relentless focus on maximizing team members' career goals and aspirations
- Equal opportunity employer committed to creating an inclusive environment for all employees
Company Specialties:
- Picking, packing, labeling, and barcoding
- Value-added work, warehousing, and shipping
- UPS, FedEx, and LTL services
Company Website: http://www.automatiq.com
ASSUMPTION: Automatiq's focus on data-driven decision making and customer obsession creates an environment where applicants with strong analytical skills and a customer-centric mindset will thrive.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Marketing and may have supervisory responsibilities for junior marketing team members or contractors.
Work Arrangement: Fully remote, with flexible work hours and the ability to work from anywhere.
Growth Opportunities:
- Potential to advance to a senior or director-level role within the marketing department
- Opportunities to expand into new markets or product lines as the company grows
- Professional development opportunities, such as training, workshops, or mentorship programs
ASSUMPTION: The fully remote work arrangement provides applicants with the flexibility to work from anywhere, while the company's growth trajectory offers ample opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office location required for this role.
Office Location(s): N/A (fully remote)
Geographic Context:
- Automatiq's headquarters are in Edison, NJ, but this role can be performed from anywhere with a reliable internet connection
- The company operates in the live event ticketing industry, which has a global presence and offers opportunities for international collaboration
- The fully remote work arrangement allows applicants to live and work from any location they choose
Work Schedule: Full-time (40 hours per week) with flexible scheduling and the ability to work from anywhere
ASSUMPTION: The fully remote work arrangement provides applicants with the flexibility to balance their personal and professional lives, while the global nature of the industry offers opportunities for international collaboration and exposure.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Technical assessment or case study to evaluate marketing skills and strategic thinking
- Final interview with the Head of Marketing to discuss the role, team dynamics, and career growth opportunities
Key Assessment Areas:
- Data-driven decision making and analytical skills
- Campaign management and optimization experience
- Collaboration and communication skills, both written and verbal
- Cultural fit and alignment with Automatiq's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Include specific examples of successful campaigns you've managed and the results you've achieved
- Demonstrate your understanding of the live event ticketing industry and Automatiq's unique value proposition
ATS Keywords: Digital Marketing, Paid Acquisition, Campaign Management, Google Ads, LinkedIn Ads, Performance Marketing, Lead Generation, Marketing Analytics, Google Analytics, HubSpot, A/B Testing, Conversion Tracking, Attribution, Funnel Analysis
ASSUMPTION: Automatiq's interview process is designed to assess both technical skills and cultural fit, with a focus on data-driven decision making and strategic thinking. Applicants should be prepared to discuss their marketing experience in detail and provide specific examples of their achievements.
🛠️ Tools & Technologies
- Google Ads
- LinkedIn Ads
- Google Analytics
- HubSpot (for workflows, forms, and automation)
- Other marketing analytics and automation tools (e.g., Tableau, Optimizely, etc.)
ASSUMPTION: The tools and technologies listed are essential for success in this role. Applicants should have experience with these tools or be willing to learn them quickly.
👔 Cultural Fit Considerations
Company Values:
- Data-driven and customer-obsessed
- Relentless in maximizing team members' career goals and aspirations
- Equal opportunity employer committed to creating an inclusive environment for all employees
Work Style:
- Autonomous and self-directed, with a high degree of independence
- Collaborative and team-oriented, with strong communication and project management skills
- Adaptable and flexible, with the ability to work in a dynamic and fast-paced environment
Self-Assessment Questions:
- Do you have a strong analytical mindset and a data-driven approach to decision making?
- Are you comfortable working independently and managing multiple projects simultaneously?
- Do you thrive in a collaborative and team-oriented environment, and are you an effective communicator?
- Are you adaptable and flexible, with the ability to work in a dynamic and fast-paced environment?
ASSUMPTION: Applicants who share Automatiq's data-driven and customer-obsessed approach, and who are comfortable working independently and collaboratively, will be well-suited to this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously, requiring strong project management skills
- Working in a dynamic and fast-paced environment, with the need to adapt to changing priorities and market conditions
- Collaborating with cross-functional teams, requiring strong communication and interpersonal skills
- Staying up-to-date with the latest marketing trends and tools, requiring continuous learning and professional development
ASSUMPTION: The potential challenges listed are inherent in a mid-level marketing role at a fast-growing company. Applicants should be prepared to manage multiple priorities, adapt to change, and continuously learn and develop their skills.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on paid acquisition and performance marketing, with a strong emphasis on data-driven decision making and campaign optimization
- The live event ticketing industry is unique and offers opportunities for international collaboration and exposure
- Career paths within Automatiq may include advancement to senior or director-level roles within the marketing department, or expansion into new markets or product lines as the company grows
ASSUMPTION: Applicants should consider the unique aspects of this role and the live event ticketing industry when comparing it to other marketing positions. The career path and growth opportunities within Automatiq are tied to the company's growth trajectory and may include advancement within the marketing department or expansion into new markets or product lines.
📝 Sample Projects
- Developing and executing a paid acquisition strategy for a new event or concert series, with a focus on maximizing ticket sales and minimizing cost per acquisition
- Optimizing campaign performance across multiple channels, using A/B testing and other data-driven techniques to improve ROI and drive qualified traffic, leads, and revenue
- Collaborating with cross-functional teams to create compelling ad creative and landing pages, with a focus on improving conversion rates and driving user engagement
ASSUMPTION: The sample projects listed are representative of the types of initiatives the Digital Marketing Manager may be responsible for in this role. Applicants should be prepared to discuss their experience with similar projects and the results they've achieved.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Automatiq support the professional development and career growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Automatiq approach data-driven decision making and continuous improvement in its marketing strategies?
- What are the most significant challenges facing the live event ticketing industry, and how does Automatiq differentiate itself from competitors?
ASSUMPTION: The key questions listed are designed to help applicants better understand the role, the team, and the company's approach to marketing and data-driven decision making. Applicants should be prepared to ask thoughtful and insightful questions that demonstrate their interest in the role and their understanding of the industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements, with a focus on paid acquisition, campaign management, and data-driven decision making
- Prepare for the interview by researching Automatiq's unique value proposition and the live event ticketing industry, and by practicing your responses to common marketing interview questions
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications for the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
