Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: 16 On Center

🔹 Location: Chicago, IL

🔹 Job Type: On-site

🔹 Category: Hospitality

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing all digital marketing efforts to ensure brand consistency across online channels
• Creating and executing digital acquisition strategies to drive business growth and maximize ROI
• Analyzing performance data and providing actionable insights to inform strategy
• Collaborating with internal teams to align marketing efforts and messaging
• Managing budget planning and resource allocation for digital initiatives

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proficiency in digital marketing tools and channels to succeed.

📋 Key Responsibilities

✅ Overseeing all online channels including websites, blogs, social media, and email marketing

✅ Developing and optimizing SEO/SEM strategies and managing CRM platforms

✅ Analyzing and reporting on KPIs such as customer acquisition cost, return on ad spend, and conversion rates

✅ Providing actionable data and insights to the Sponsorship team to inform strategy

✅ Implementing campaigns to drive engagement and survey participation

✅ Leveraging AI and data science tools to personalize customer interactions and predict behavior

✅ Supporting ticketing strategy, pricing, and audience segmentation

✅ Monitoring industry trends and competitors to ensure our digital strategy stays ahead

✅ Managing budget planning and resource allocation for digital initiatives

ASSUMPTION: The ideal candidate will have experience in digital marketing leadership roles and be comfortable working with data to drive decision-making.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Digital Technologies, or a related field

Experience: 5+ years of experience in digital marketing, ideally in entertainment, hospitality, or e-commerce

Required Skills:

• Proven success in a digital marketing leadership role
• Deep understanding of digital channels, tools, and trends
• Strong analytical skills with the ability to turn complex data into actionable insights
• Advanced Excel skills, including pivot tables, lookups, and dynamic dashboards
• Experience with SEO, Google Analytics, CRM platforms, and e-commerce tools
• Familiarity with data integration from platforms like Redshift, APIs, or similar
• Comfortable translating technical data for non-technical teams
• Solid grasp of marketing performance metrics, probability/statistics, and machine learning concepts

Preferred Skills:

• Experience in the live music or hospitality industry
• Fluency in additional languages

ASSUMPTION: Candidates with a strong background in digital marketing and relevant industry experience are likely to be the best fit for this role.

💰 Compensation & Benefits

Salary Range: $95,000 - $110,000 per year (Based on industry standards for a Digital Marketing Manager with 5-10 years of experience in Chicago)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts at company venues

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for event schedules

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality, focusing on live music venues, third-party production, restaurants, bars, and food halls

Company Size: 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: 1992, with a rich history in the Chicago music and hospitality scene

Company Description:

• One of the country's leading independent promoters, entertaining millions of people in Chicago and New York
• Owns and operates several live music venues, third-party production, restaurants, bars, and food halls
• Committed to creating long-lasting neighborhood places and impacting culture

Company Specialties:

• Live music events and promotions
• Food and beverage services
• Private events and dining
• Event management

Company Website: http://www.16onCenterChicago.com

ASSUMPTION: 16 On Center's diverse portfolio of venues and events offers a unique opportunity for digital marketers to gain experience in various aspects of the hospitality industry.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and leadership within the digital marketing team

Reporting Structure: Reports directly to the Vice President of Marketing, with cross-functional collaboration with other departments

Work Arrangement: On-site, with flexibility for remote work during certain periods

Growth Opportunities:

• Advancement to a Director or VP of Marketing role
• Expansion into new markets and venues
• Development of new digital marketing strategies and tools

ASSUMPTION: This role offers a clear path for career progression within the digital marketing team and the broader organization.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment

Office Location(s): 1035 N Western Ave, Chicago, IL 60622, US

Geographic Context:

• Chicago, IL, with a vibrant music and entertainment scene
• Access to public transportation and nearby amenities
• Opportunities to work at various venues and events across the city

Work Schedule: Full-time, with flexibility for event schedules and occasional weekend or evening work

ASSUMPTION: The on-site work environment at 16 On Center fosters collaboration and creativity, with opportunities to engage with various aspects of the business.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen to discuss qualifications and experience
• In-person or virtual interview with the hiring manager and team members
• Case study or project presentation to assess digital marketing skills
• Final interview with the Vice President of Marketing

Key Assessment Areas:

• Digital marketing strategy and execution
• Data analysis and interpretation
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant digital marketing experience and achievements
• Tailor your resume and cover letter to emphasize skills and experience related to the job description
• Prepare for behavioral and situational interview questions focused on digital marketing scenarios
• Research 16 On Center's venues, events, and company culture to demonstrate your enthusiasm and understanding of the business

ATS Keywords: Digital Marketing, SEO, SEM, CRM, Data Analysis, Marketing Strategy, Brand Management, Customer Engagement, Performance Metrics, Machine Learning, Hospitality Industry

ASSUMPTION: The interview process at 16 On Center is designed to assess the candidate's digital marketing skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Google Analytics
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• CRM platforms (e.g., Salesforce, HubSpot, Zoho CRM)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• Social media management tools (e.g., Hootsuite, Buffer)
• Data integration tools (e.g., Redshift, APIs)
• Machine learning and AI tools (e.g., TensorFlow, Python, R)

ASSUMPTION: Familiarity with industry-standard digital marketing tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Passion for creating memorable experiences
• Commitment to diversity, equity, and inclusion
• Focus on collaboration and teamwork
• Emphasis on continuous learning and improvement

Work Style:

• Data-driven and analytical
• Creative and innovative
• Adaptable and flexible, with a willingness to work non-traditional hours as needed
• Collaborative and team-oriented

Self-Assessment Questions:

• How do you align with 16 On Center's commitment to creating memorable experiences for diverse audiences?
• Can you provide an example of a time when you used data to inform a marketing strategy and drive results?
• How do you approach working collaboratively with cross-functional teams to achieve shared goals?

ASSUMPTION: Candidates who demonstrate a strong fit with 16 On Center's values and work style are likely to be the most successful in this role.

⚠️ Potential Challenges

• Managing multiple digital marketing channels and campaigns simultaneously
• Keeping up with the fast-paced and ever-changing digital landscape
• Balancing the needs of various internal stakeholders and departments
• Working non-traditional hours to support events and promotions

ASSUMPTION: The Digital Marketing Manager role at 16 On Center presents unique challenges that require strong organizational skills, adaptability, and a data-driven approach to decision-making.

📈 Similar Roles Comparison

• Unlike traditional hospitality roles, this position focuses primarily on digital marketing efforts rather than on-site operations
• Compared to other digital marketing roles, this position offers the opportunity to work in a dynamic and fast-paced environment with a diverse portfolio of venues and events
• Career progression in this role may lead to opportunities in marketing leadership, event management, or other related fields within the hospitality industry

ASSUMPTION: This role offers a unique blend of digital marketing and hospitality industry experience, with opportunities for growth and development in a dynamic and fast-paced environment.

📝 Sample Projects

• Developing and executing a targeted social media campaign to promote an upcoming concert series
• Analyzing customer data to identify trends and opportunities for segmentation and targeted marketing
• Collaborating with the sponsorship team to create and implement a digital campaign to drive engagement and survey participation

ASSUMPTION: Sample projects for this role should focus on digital marketing strategies, data analysis, and cross-functional collaboration to drive business growth and customer engagement.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for 16 On Center's portfolio of venues and events?
• What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
• How does 16 On Center support the professional development and growth of its digital marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of digital marketing campaigns, and how are they tracked and reported?
• How does 16 On Center approach data privacy and security in its digital marketing efforts?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to understanding the company's digital marketing strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Prepare for interview questions by researching 16 On Center's venues, events, and company culture
• If selected for a case study or project presentation, choose a relevant digital marketing scenario and develop a comprehensive strategy to demonstrate your skills and expertise
• Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.