Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Exeon Analytics

🔹 Location: Zürich, Switzerland or Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-20

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing digital marketing strategies to drive brand awareness and lead generation
• Managing and optimizing the company website for top performance and user experience
• Implementing and managing SEO, SEM, and SEA initiatives to boost visibility and drive qualified traffic
• Planning and executing digital campaigns across various platforms to support growth and brand objectives
• Collaborating with cross-functional teams to ensure consistent messaging and campaign impact

ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven marketing and continuous improvement.

📋 Key Responsibilities

✅ Website Management: Maintain and evolve our website to ensure top performance, excellent UX, and conversion optimization

✅ SEO / SEA / SEM: Own and execute strategies for organic and paid search to boost visibility and drive qualified traffic

✅ Target Account Strategy: Define and implement digital targeting approaches to engage high-value accounts (ABM)

✅ Social Media: Own and grow our presence on LinkedIn and other relevant platforms, including planning, content, and performance tracking

✅ Digital Campaigns: Plan and run paid and third-party campaigns that support our growth and brand objectives

✅ Performance Marketing: Optimize campaigns across channels based on performance data, A/B testing, and insights

✅ Funnel Ownership: Drive top and mid-funnel performance, ensuring effective lead generation and nurturing via HubSpot

✅ Collaboration: Align closely with partner marketing, product marketing, and event marketing to ensure consistent messaging and campaign impact

✅ Analytics & Reporting: Measure and report on digital performance using marketing tools and dashboards, and identify opportunities for continuous improvement

ASSUMPTION: This role requires strong analytical skills and a data-driven approach to marketing strategy and execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in digital marketing, preferably in B2B tech or cybersecurity

Required Skills:

• Proven experience in performance marketing, SEO/SEA, and managing paid campaigns across digital platforms
• Skilled in working with HubSpot, marketing automation, Google Analytics, and other relevant digital marketing tools
• Hands-on experience with website management and optimization (e.g., WordPress)
• Excellent communication skills in English and German
• Proactive, collaborative team player with strong ownership and drive

Preferred Skills:

• Experience with ABM strategies
• Familiarity with the cybersecurity industry

ASSUMPTION: Candidates with a strong background in digital marketing and a proven track record in driving results through integrated digital campaigns will be most successful in this role.

💰 Compensation & Benefits

Salary Range: CHF 90,000 - 120,000 per year (based on experience and qualifications)

Benefits:

• Competitive salary
• Appealing benefits package
• Flexible working hours
• Remote work options

Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for digital marketing managers with 5-10 years of experience in Switzerland and Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Cybersecurity software development and IT network protection

Company Size: 51-200 employees (according to LinkedIn)

Founded: 2016 (according to LinkedIn)

Company Description:

• Exeon Analytics is a Swiss cyber tech company specializing in the protection of IT and OT networks through AI-driven security analytics
• The company's Network Detection & Response (NDR) platform, ExeonTrace, allows companies to monitor corporate networks, immediately detect cyber threats, and effectively protect their organization's IT landscape
• Exeon was awarded as one of the top three high-tech companies at the SEF 2021 and consists of an interdisciplinary team of data scientists, machine learning experts, white hat hackers, network security specialists, and business professionals

Company Specialties:

• Network Detection and Response (NDR)
• Big data analytics
• SIEM alternative
• Machine learning
• Threat detection
• Network visibility
• Network monitoring
• SIEM
• Cyber Security
• OT Security
• IT Security
• APT
• Ransomware
• Cyber attacks
• and IDS

Company Website: exeon.com

ASSUMPTION: Exeon Analytics is a growing company with a strong focus on innovation and cutting-edge technology in the cybersecurity industry.

📊 Role Analysis

Career Level: Mid-level to senior digital marketing role with potential for growth and leadership opportunities

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and may have team members reporting to them in the future

Work Arrangement: Remote work is available and encouraged, with the option to work from the company's office in Zürich, Switzerland

Growth Opportunities:

• Potential to grow into a leadership role as the team expands
• Opportunities to learn and develop skills in AI-driven security analytics and the cybersecurity industry
• Chance to shape the company's digital marketing strategy and make a significant impact on its growth and success

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and advance their career in the cybersecurity industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Zürich, Switzerland, with remote work options

Office Location(s): Grubenstrasse 12, Zürich, Zürich 8045, CH

Geographic Context:

• Zürich is the largest city in Switzerland and serves as a major financial and economic hub
• The city offers a high quality of life, with a vibrant cultural scene, excellent education opportunities, and easy access to nature and outdoor activities
• Zürich is well-connected by public transportation, with frequent train and tram services

Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work options

ASSUMPTION: The work environment at Exeon Analytics is collaborative, innovative, and focused on driving results through cutting-edge technology and data-driven marketing strategies.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the marketing team
• Final interview with the CMO

Key Assessment Areas:

• Digital marketing skills and experience
• Strategic thinking and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Be prepared to discuss your approach to SEO, SEM, and SEA strategies, as well as your experience with website management and optimization
• Demonstrate your understanding of the cybersecurity industry and how your skills and experience make you a strong fit for this role

ATS Keywords: Digital Marketing, SEO, SEM, SEA, Performance Marketing, HubSpot, Google Analytics, Website Management, Cybersecurity, ABM

ASSUMPTION: The application process for this role is competitive, and candidates with a strong digital marketing background and relevant industry experience will have the best chance of success.

🛠️ Tools & Technologies

• HubSpot
• Google Analytics
• WordPress
• SEO and SEM tools (e.g., SEMrush, Ahrefs, Google Ads, etc.)

ASSUMPTION: Candidates should have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer Focus
• Integrity
• Accountability

Work Style:

• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to change
• Proactive and self-motivated

Self-Assessment Questions:

• Do you have a strong track record of driving results through integrated digital marketing campaigns?
• Are you comfortable working in a fast-paced, innovative environment with a focus on cutting-edge technology?
• Do you thrive in a collaborative, team-focused work environment?

ASSUMPTION: Candidates who align with Exeon Analytics' company values and work style will be the best fit for this role and the company culture.

⚠️ Potential Challenges

• Managing multiple digital marketing channels and campaigns simultaneously
• Keeping up with the latest trends and best practices in digital marketing and the cybersecurity industry
• Balancing the need for data-driven decision-making with the need for creativity and innovation in marketing strategies
• Collaborating effectively with cross-functional teams and stakeholders

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive and adaptable mindset, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager role in other B2B tech or cybersecurity companies, but with a focus on AI-driven security analytics and a strong emphasis on data-driven marketing strategies
• Unlike other digital marketing roles, this position requires a strong understanding of the cybersecurity industry and its unique challenges and opportunities
• Career progression in this role may lead to leadership opportunities in digital marketing or a transition into a more specialized role within the cybersecurity industry

ASSUMPTION: Candidates with experience in digital marketing for B2B tech or cybersecurity companies will find this role to be a good fit, with opportunities for growth and development in the cybersecurity industry.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy to improve organic search rankings and drive qualified traffic to the company website
• Planning and executing a targeted ABM campaign to engage high-value accounts in the cybersecurity industry
• Optimizing the company website for conversion and user experience, with a focus on driving leads and generating revenue

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, with a focus on data-driven marketing strategies and a strong understanding of the cybersecurity industry.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to digital marketing and how this role fits into the overall marketing strategy?
• How does the company measure the success of its digital marketing campaigns, and what tools are used to track performance?
• What opportunities are there for growth and development within the digital marketing team and the company as a whole?
• How does the company support work-life balance and employee well-being?
• What are the biggest challenges facing the digital marketing team in the coming months, and how can this role help address them?

ASSUMPTION: Asking these questions will help candidates better understand the role, the company culture, and the opportunities for growth and development in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Prepare for your interview by researching the company, its products, and the cybersecurity industry
• Follow up with the hiring manager within a week after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.