📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: AccorHotel
🔹 Location: South Brisbane, Queensland, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the hotel's online presence and driving brand visibility across digital platforms
- Developing and implementing marketing campaigns that align with the hotel’s commercial goals
- Collaborating with internal stakeholders and Accor teams to enhance guest engagement and strengthen brand positioning
- Managing digital content and ensuring brand consistency across all touchpoints
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving measurable results through digital marketing channels.
📋 Key Responsibilities
✅ Lead the hotel’s social media presence and content creation
✅ Maintain brand consistency across all digital and print collateral
✅ Develop and implement digital marketing strategies to drive traffic, engagement, and conversion
✅ Collaborate with Accor teams to activate national and regional campaigns
✅ Lead photoshoots and visual content production to support brand storytelling
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong project management skills to balance multiple projects and stakeholders.
🎯 Required Qualifications
Education: Tertiary qualification in marketing or a related field
Experience: 5+ years in a digital marketing role, ideally within hospitality, with a proven ability to develop and execute digital campaigns that drive measurable results
Required Skills:
- Strong knowledge of SEO, SEM, social media, and content management systems
- Excellent communication, project management, and stakeholder engagement skills
- Proven ability to translate brand vision into compelling campaigns
Preferred Skills:
- Experience with hospitality-specific marketing tools and platforms
- Fluency in additional languages (beneficial but not required)
ASSUMPTION: Candidates with a strong portfolio demonstrating their creative and strategic capabilities will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Digital Marketing Manager role in Brisbane, the estimated salary range is AUD 90,000 - 120,000 per year. This is an estimate and the actual salary may vary based on experience and performance.
Benefits:
- Accor Heartist™ benefits including global hotel discounts
- Access to wellbeing and lifestyle programs
- Recognition and reward programs tailored to performance
Working Hours: Full-time position with standard business hours, Monday to Friday. Occasional weekend work may be required to support events or campaigns.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
Industry: AccorHotel operates in the global hospitality industry, with a focus on premium and luxury hotel brands.
Company Size: AccorHotel is a large corporation with over 10,000 employees worldwide. This size offers extensive resources and career growth opportunities.
Founded: AccorHotel was founded in 1967 and has since grown into one of the largest hospitality companies in the world.
Company Description:
- AccorHotel is a leading hospitality company with over 5,600 properties across 110 countries
- The company offers a wide range of hotel brands, from luxury five-star palaces to smart economy hotels, and full-service resorts
- AccorHotel is committed to sustainable development and responsible business practices
Company Specialties:
- Hospitality and catering services
- Luxury and premium hotel brands
- Global hotel management and franchising
Company Website: https://www.group.accor.com
ASSUMPTION: AccorHotel's extensive global presence and diverse portfolio of hotel brands offer unique opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is a mid-level management position, reporting directly to the Director of Sales & Marketing.
Reporting Structure: The Digital Marketing Manager will report to the Director of Sales & Marketing and collaborate with various internal teams, including sales, revenue management, and operations.
Work Arrangement: This is an on-site, full-time position. Occasional remote work may be considered for specific tasks or projects.
Growth Opportunities:
- Progression into regional or corporate roles within AccorHotel
- Expanding responsibilities and team leadership opportunities
- Access to global mobility across AccorHotel's 5,000+ hotels in 110+ countries
ASSUMPTION: This role offers strong potential for career growth and development within AccorHotel's extensive global network.
🌍 Location & Work Environment
Office Type: The Novotel Brisbane South Bank is a modern, 4.5-star hotel located in the heart of Brisbane's cultural and entertainment precinct.
Office Location(s): South Brisbane, Queensland, Australia
Geographic Context:
- Brisbane is the capital of Queensland and the third most populous city in Australia
- The South Brisbane area is known for its vibrant arts and cultural scene, with numerous galleries, museums, and performance venues
- The hotel is conveniently located near public transportation, shopping, and dining options
Work Schedule: Standard business hours, Monday to Friday, with occasional weekend work as required.
ASSUMPTION: The Novotel Brisbane South Bank offers a dynamic and engaging work environment, with easy access to the city's cultural attractions and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-person or video interview with the Director of Sales & Marketing
- Final interview with senior leadership or additional stakeholders
Key Assessment Areas:
- Digital marketing strategy and campaign development
- Brand storytelling and content creation
- Project management and stakeholder engagement skills
- Cultural fit and alignment with AccorHotel's values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and achievements
- Prepare examples of successful digital marketing campaigns you've led or contributed to
- Research AccorHotel's brand and values to demonstrate your cultural fit
ATS Keywords: Digital Marketing, Social Media, SEO, SEM, Content Management, Brand Storytelling, Campaign Development, Stakeholder Engagement, Project Management
ASSUMPTION: AccorHotel's application process is designed to assess candidates' technical skills, strategic thinking, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
- Content management systems (e.g., WordPress, Drupal)
- SEO and SEM tools (e.g., Google Analytics, Google Ads, SEMrush)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Graphic design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Familiarity with industry-standard digital marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Integrity
- Commitment
- Diversity
- Excellence
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and resilient
- Creative and innovative
Self-Assessment Questions:
- How do you embody AccorHotel's values in your daily work?
- Describe a time when you had to adapt to a significant change in a project or campaign. How did you handle it?
- How do you approach balancing creative and analytical tasks in your digital marketing efforts?
ASSUMPTION: AccorHotel places a strong emphasis on cultural fit and values-driven behavior in its hiring process.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Adapting to the unique needs and requirements of a hospitality environment
- Balancing creative and analytical tasks, as well as strategic and tactical responsibilities
- Occasional weekend work to support events or campaigns
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a results-driven approach.
📈 Similar Roles Comparison
- Unlike other digital marketing roles, this position requires a strong understanding of hospitality-specific marketing and branding
- This role offers the opportunity to work within a global hospitality company with extensive resources and career growth opportunities
- Career progression may involve expanding responsibilities, team leadership, or transitioning into regional or corporate roles within AccorHotel
ASSUMPTION: This role offers unique opportunities for career growth and development within the global hospitality industry.
📝 Sample Projects
- Developing and executing a social media campaign to promote a hotel event or special offer
- Managing a photoshoot to capture high-quality visual content for brand storytelling
- Conducting keyword research and on-page optimization to improve the hotel's search engine rankings
ASSUMPTION: These sample projects demonstrate the range of tasks and responsibilities associated with the Digital Marketing Manager role at Novotel Brisbane South Bank.
❓ Key Questions to Ask During Interview
- How does this role fit into the hotel's overall marketing and commercial strategy?
- What are the key priorities for this role in the first 90 days?
- How does AccorHotel support the professional development and growth of its digital marketing team members?
- What are the most significant challenges facing the hotel's digital marketing efforts, and how can this role address them?
- How does the hotel measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important?
ASSUMPTION: These interview questions are designed to assess the role's fit with your skills, experience, and career goals, as well as the company's expectations and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and achievements
- Prepare examples of successful digital marketing campaigns you've led or contributed to
- Research AccorHotel's brand and values to demonstrate your cultural fit
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
