Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Oklahoma Central Credit Union

🔹 Location: Tulsa, Oklahoma, United States

🔹 Job Type: On-site

🔹 Category: Banking

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of multi-channel marketing campaigns
• CRM management to drive member engagement and growth
• Cross-functional collaboration to support organizational goals
• Creative content oversight and quality assurance
• Data analysis and campaign optimization

ASSUMPTION: This role requires a balance of strategic thinking, tactical execution, and data-driven decision making. The ideal candidate will have experience in digital marketing, CRM, and project management.

📋 Key Responsibilities

✅ Lead the development and execution of strategic, multi-channel marketing campaigns to ensure consistent, relevant, and brand-aligned messaging across all platforms

✅ Leverage the CRM system to create segmented, personalized marketing campaigns that enhance member engagement to drive growth

✅ Collaborate with cross-functional teams and departments to ensure marketing efforts support organizational goals and member needs

✅ Oversee internal and vendor-produced creative content and materials, ensuring alignment with brand guidelines, messaging strategy, and quality standards

✅ Analyze marketing performance data to provide insights and recommendations for campaign optimization and strategic improvements

✅ Comply with all security guidelines related to physical and information security

✅ Comply with the requirements of all Credit Union policies, procedures, and guidelines including but not limited to the Bank Secrecy Act, Anti-Money Laundering regulations as they relate to the position

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data analysis. The ideal candidate will have experience in digital marketing, CRM, and project management.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent certifications recognized in the industry

Experience: 3-5 years of similar or related experience

Required Skills:

• Digital marketing expertise
• CRM experience
• Campaign management
• Data analysis
• Project management
• Excellent communication and collaboration skills
• Brand management
• Content creation
• Marketing strategy

Preferred Skills:

• Experience in the banking industry

ASSUMPTION: While experience in the banking industry is not required, it would be beneficial for understanding the unique aspects of marketing financial services.

💰 Compensation & Benefits

Salary Range: $55,000 - $75,000 per year (Based on industry standards for a Digital Marketing Manager with 3-5 years of experience in the banking industry in Tulsa, Oklahoma)

Benefits:

• Competitive pay
• Work-life balance
• 401(k) retirement plan
• Best-in-class healthcare coverage
• Generous PTO and federal holidays
• Community service opportunities

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Banking. Oklahoma Central Credit Union is a non-profit financial cooperative serving its members since 1941.

Company Size: 51-200 employees. This size allows for a more personal work environment and the opportunity to make a significant impact on the organization.

Founded: 1941. Oklahoma Central Credit Union has a long history of serving its members and the Tulsa community.

Company Description:

• Member-focused financial cooperative
• Full range of financial services, including savings, loans, and digital banking
• Committed to making a difference in the lives of employees, members, and the community

Company Specialties:

• Retail banking
• Mortgages
• Business services
• Financial education

Company Website: oklahomacentral.org

ASSUMPTION: Oklahoma Central Credit Union is a member-focused financial cooperative that offers a wide range of financial services. It is committed to making a difference in the lives of its employees, members, and the community.

📊 Role Analysis

Career Level: Mid-level. This role requires a balance of strategic thinking, tactical execution, and data-driven decision making. The ideal candidate will have 3-5 years of experience in digital marketing, CRM, and project management.

Reporting Structure: The Digital Marketing Manager will report directly to the Marketing Director and work closely with cross-functional teams, including IT, Business Development, and Compliance.

Work Arrangement: On-site, full-time. This role requires regular on-site presence to collaborate with internal teams and ensure brand consistency across all marketing channels.

Growth Opportunities:

• Advancement to a senior marketing role within the organization
• Expansion of responsibilities based on performance and organizational needs
• Professional development opportunities, such as training and certifications

ASSUMPTION: This role offers opportunities for career growth and professional development within the organization. The ideal candidate will be proactive in seeking out these opportunities and demonstrating their value to the organization.

🌍 Location & Work Environment

Office Type: On-site, with a hybrid work arrangement possible for the right candidate.

Office Location(s): 4956 S. Peoria Ave., Tulsa, OK 74105, United States

Geographic Context:

• Tulsa, Oklahoma, is a mid-sized city with a cost of living lower than the national average
• The city offers a variety of cultural attractions, outdoor recreation, and family-friendly neighborhoods
• Tulsa has a diverse economy, with significant employment in the aerospace, energy, and healthcare industries

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for the right candidate

ASSUMPTION: The ideal candidate will be comfortable working in an on-site environment and be able to collaborate effectively with internal teams. A hybrid work arrangement may be possible for the right candidate, depending on the organization's needs and the candidate's qualifications.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or video interview with the Marketing Director
• Final interview with key stakeholders
• Background check and reference verification

Key Assessment Areas:

• Digital marketing expertise
• CRM experience
• Campaign management skills
• Data analysis and interpretation
• Communication and collaboration skills
• Cultural fit and alignment with the organization's values

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing, CRM, and project management experience
• Include specific examples of your campaign management and data analysis skills
• Demonstrate your understanding of the banking industry and the unique aspects of marketing financial services
• Showcase your ability to work collaboratively with cross-functional teams

ATS Keywords: Digital Marketing, CRM, Campaign Management, Data Analysis, Project Management, Communication, Collaboration, Brand Management, Content Creation, Marketing Strategy

ASSUMPTION: The application process may vary depending on the organization's needs and the number of qualified candidates. The ideal candidate will be proactive in demonstrating their qualifications and aligning their skills with the organization's needs.

🛠️ Tools & Technologies

• CRM: Salesforce or similar
• Marketing Automation: Marketo or similar
• Email Marketing: Constant Contact or similar
• Social Media Management: Hootsuite or similar
• SEO: Google Analytics, SEMrush, or similar
• Project Management: Asana, Trello, or similar

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above. Familiarity with industry-specific tools and technologies is a plus.

👔 Cultural Fit Considerations

Company Values:

• Member-focused
• Integrity
• Excellence
• Collaboration
• Innovation

Work Style:

• Collaborative
• Data-driven
• Adaptable
• Results-oriented
• Committed to making a difference

Self-Assessment Questions:

• How do you demonstrate member focus in your daily work?
• Can you provide an example of a time when you used data to drive a marketing decision?
• How do you collaborate effectively with cross-functional teams?
• How do you stay up-to-date with industry trends and best practices in digital marketing?

ASSUMPTION: The ideal candidate will be able to demonstrate their alignment with the organization's values and work style. They will be proactive in assessing their fit with the organization and addressing any concerns during the interview process.

⚠️ Potential Challenges

• Balancing strategic planning with tactical execution
• Managing multiple projects and deadlines
• Working with a diverse range of internal and external stakeholders
• Adapting to changes in the organization's priorities and goals
• Ensuring brand consistency across all marketing channels

ASSUMPTION: The ideal candidate will be able to overcome these challenges by demonstrating strong project management skills, adaptability, and a results-oriented work style.

📈 Similar Roles Comparison

• Digital Marketing Manager vs. Marketing Manager: The Digital Marketing Manager role focuses specifically on digital marketing channels, while the Marketing Manager role may have a broader scope, including traditional marketing channels
• Banking Industry vs. Other Industries: Marketing in the banking industry requires an understanding of regulatory compliance and the unique aspects of marketing financial services
• Mid-level Role vs. Entry-level or Senior-level Roles: This role requires a balance of strategic thinking, tactical execution, and data-driven decision making. The ideal candidate will have 3-5 years of experience in digital marketing, CRM, and project management

ASSUMPTION: The ideal candidate will be able to compare this role to similar roles in the industry and understand the unique aspects of marketing in the banking industry.

📝 Sample Projects

• Develop and execute a multi-channel marketing campaign to promote a new banking product
• Analyze campaign performance data to optimize marketing spend and improve ROI
• Collaborate with cross-functional teams to develop and implement a content marketing strategy
• Manage vendor relationships to ensure brand consistency and quality across all marketing channels

ASSUMPTION: The ideal candidate will be able to provide specific examples of their experience with these types of projects and demonstrate their ability to deliver results.

❓ Key Questions to Ask During Interview

• How does this role support the organization's overall goals and strategy?
• What are the key priorities for this role in the first 90 days?
• How does the organization support the professional development of its employees?
• What is the organization's approach to data-driven decision making in marketing?
• How does the organization ensure brand consistency across all marketing channels?

ASSUMPTION: The ideal candidate will be proactive in asking questions that demonstrate their interest in the role and their understanding of the organization's needs.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing, CRM, and project management experience
• Prepare specific examples of your campaign management and data analysis skills
• Demonstrate your understanding of the banking industry and the unique aspects of marketing financial services
• Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.