📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Marcura
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-Time, Hybrid (Remote/On-site)
🔹 Category: Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Remote/On-site)
🚀 Job Overview
Key aspects of this role include:
- Growing and engaging Marcura’s digital audience through SEO, content amplification, social media, and paid channels.
- Optimizing the full inbound digital funnel from traffic acquisition to lead conversion.
- Managing and optimizing the Marcura website for high conversion rates.
- Planning, launching, and managing campaigns across paid search, paid social, and remarketing platforms.
- Collaborating with internal teams and external vendors to deliver results.
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making and continuous improvement.
📋 Key Responsibilities
✅ Grow and engage Marcura’s digital audience through SEO, content amplification, social media, and paid channels.
✅ Optimize the full inbound digital funnel from traffic acquisition to lead conversion, ensuring a seamless and high-performing journey.
✅ Manage and optimize the Marcura website to ensure it performs as a high-converting inbound engine.
✅ Plan, launch, and manage campaigns across paid search, paid social (especially LinkedIn), and remarketing platforms.
✅ Use SEO and content strategy to drive organic growth, increase rankings, and support thought leadership.
✅ Monitor campaign performance and lead quality via HubSpot, GA4, and LinkedIn Campaign Manager reporting on what’s working and why.
✅ Run A/B tests to continually improve landing page and conversion performance.
✅ Collaborate with internal teams (product marketing, sales, design) and external vendors to deliver results.
✅ Own digital marketing KPIs, ensuring activities are aligned to pipeline and revenue goals.
✅ Stay up to date with the latest trends and techniques in digital marketing. Be a player-coach to other members of the team on digital marketing best practice.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and continuous learning to stay ahead of industry trends.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, business, or related field
Experience: 5+ years of experience in B2B digital marketing, ideally in SaaS, maritime tech, or professional services.
Required Skills:
- Expertise in HubSpot or similar marketing automation platforms
- Strong proficiency in Google Ads, LinkedIn Campaign Manager
- Experience with website CMS (e.g., Framer or WordPress)
- Familiarity with Google Analytics 4 (GA4), Looker Studio or equivalent
- Proven ability to plan and execute SEO and paid digital strategies
- Experience working closely with content and product marketing teams
- Creative thinker with a test-and-learn mindset
- Strong project management and prioritization skills
- Highly analytical and comfortable with campaign data, attribution, and ROI analysis
- Clear communicator, both written and verbal
- Proactive, resourceful, and confident working in a fast-moving, cross-functional environment
Preferred Skills:
- Prior training or experience in ABM platforms, campaign management, and reporting tools
- Familiarity with internal campaign workflows and content briefing processes
ASSUMPTION: Candidates with a strong blend of creative and analytical skills, along with relevant industry experience, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: £55,000 - £70,000 per annum (Based on industry standards for a Digital Marketing Manager role in London with 5-10 years of experience)
Benefits:
- Competitive Salary and Bonus
- Inclusive Onboarding Experience
- Marcura Wellness Zone
- Global Opportunities
- Diverse, Supportive Work Culture
Working Hours: Full-time, with flexible working hours and a hybrid remote/on-site work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Manager role in London. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on digital solutions for the maritime industry
Company Size: 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 2001, with over 20 years of experience in developing platforms that digitally transform the maritime industry
Company Description:
- Marcura is the company behind eight leading solutions and brands streamlining processes in the maritime industry
- They work closely with global customers and partners to develop solutions to everyday industry challenges, raising standards along the way
- Marcura is headquartered in Dubai with nearly 1,000 team members across the globe, supporting the front-line of the maritime industry
Company Specialties:
- Digital transformation in the maritime industry
- Compliance, transparency, and efficiency in shipping
- Standardisation, data-driven decision making, and integration of new technologies
Company Website: http://www.marcura.com
ASSUMPTION: Marcura's focus on the maritime industry and digital transformation provides a unique opportunity for candidates interested in this niche sector.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and development within the digital marketing team and the broader organization
Reporting Structure: This role reports directly to the Head of Marketing and works closely with internal teams, including product marketing, sales, and design, as well as external vendors
Work Arrangement: Hybrid (Remote/On-site), with a flexible work arrangement that allows for a balance between remote work and on-site collaboration
Growth Opportunities:
- Potential to expand the digital marketing team and take on a leadership role
- Opportunities to work on global campaigns and expand Marcura's presence in new markets
- Chance to gain experience in a fast-growing, innovative industry and contribute to its digital transformation
ASSUMPTION: This role offers a unique blend of strategic and hands-on responsibilities, with ample opportunities for growth and development within the organization.
🌍 Location & Work Environment
Office Type: Hybrid (Remote/On-site), with an office located in London, England, United Kingdom
Office Location(s): 92 Albert Embankment, Office 7.09, Tintagel House, London, England SE1 7TY, GB
Geographic Context:
- London is a major global city with a vibrant business ecosystem, offering ample opportunities for networking and professional growth
- The office is located in the South Bank area, close to the River Thames and various amenities
- The United Kingdom has a well-established and growing tech industry, with a strong focus on innovation and digital transformation
Work Schedule: Full-time, with flexible working hours and a hybrid remote/on-site work arrangement
ASSUMPTION: The hybrid work arrangement provides a balance between remote work and on-site collaboration, fostering a flexible and inclusive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Final interview with the Head of Marketing and/or other team members
Key Assessment Areas:
- Digital marketing skills and experience
- Strategic thinking and problem-solving abilities
- Analytical skills and data-driven decision making
- Communication and collaboration skills
- Cultural fit and alignment with Marcura's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Be prepared to discuss specific examples of your past campaigns, their outcomes, and the lessons you learned
- Demonstrate your understanding of the maritime industry and Marcura's unique value proposition
ATS Keywords: Digital Marketing, SEO, Content Strategy, Campaign Management, HubSpot, Google Ads, LinkedIn Campaign Manager, Google Analytics 4, Project Management, Analytical Skills, Communication, Creativity, B2B Marketing, SaaS, Maritime Tech, Professional Services
ASSUMPTION: Marcura's hiring process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a focus on finding the best fit for the organization's needs.
🛠️ Tools & Technologies
- HubSpot or similar marketing automation platforms
- Google Ads, LinkedIn Campaign Manager
- Website CMS (e.g., Framer or WordPress)
- Google Analytics 4 (GA4), Looker Studio or equivalent
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are integral to Marcura's digital marketing strategy.
👔 Cultural Fit Considerations
Company Values:
- Independence and transparency
- Supporting maritime professionals in being the best at what they do
- Pioneering new ways to transform compliance, transparency, and efficiency in shipping
Work Style:
- Data-driven and results-oriented
- Collaborative and cross-functional
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and techniques in digital marketing?
- Can you provide an example of a time when you optimized a digital marketing campaign to improve performance?
- How do you approach working with cross-functional teams and external vendors to deliver results?
ASSUMPTION: Candidates who align with Marcura's values and work style will be well-suited for this role and the organization's culture.
⚠️ Potential Challenges
- The maritime industry may be new to some candidates, requiring a learning curve to understand its unique dynamics and opportunities
- Balancing multiple responsibilities and priorities may be challenging, requiring strong project management and prioritization skills
- The hybrid work arrangement may present unique challenges in terms of communication and collaboration
- London's competitive job market may make it challenging to attract and retain top talent
ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to other Digital Marketing Manager positions in terms of responsibilities and required skills
- However, the focus on the maritime industry and digital transformation sets it apart from more general B2B digital marketing roles
- Career progression opportunities may vary depending on the organization's size and structure
ASSUMPTION: Candidates should research similar roles and consider the unique aspects of this position when evaluating their fit and career growth prospects.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy to improve Marcura's search engine rankings and organic traffic
- Launching and optimizing paid social media campaigns to generate high-quality leads and drive pipeline growth
- Collaborating with the product marketing team to create and distribute thought leadership content, positioning Marcura as an industry expert
ASSUMPTION: These sample projects illustrate the breadth of responsibilities and opportunities for impact in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Marcura's digital marketing efforts and where this role fits into the team's strategy?
- How does Marcura support the professional development and growth of its digital marketing team members?
- Can you provide an example of a successful digital marketing campaign at Marcura and the lessons learned from it?
- How does Marcura approach collaboration and communication in a hybrid work environment?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the organization's priorities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare for the interview by researching Marcura's unique value proposition and the maritime industry
- Be ready to discuss specific examples of your past campaigns, their outcomes, and the lessons you learned
- Follow up with the hiring manager within one week of the interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
