Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Accor

🔹 Location: Singapore, Singapore

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing digital marketing strategies for the hotel and its F&B outlets
• Analyzing and optimizing digital marketing campaigns for maximum ROI
• Managing the hotel's online reputation and social media presence
• Collaborating with various teams to identify and capitalize on marketing opportunities
• Overseeing the management of the hotel's websites and customer touchpoints

ASSUMPTION: This role requires a strong understanding of digital marketing trends, tools, and best practices. The ideal candidate will have experience in the hospitality or lifestyle industry and be comfortable working in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Drives digital marketing plans for the hotel and its 3 F&B outlets

✅ Assists in strategizing and executing the hotel's digital marketing communication plan and campaigns

✅ Ensures high performance on digital campaigns through effective data analytics and reporting

✅ Identifies trends and insights, and optimizes spend and performance based on the insights

✅ Supports corporate (Accor) and brand on digital marketing initiatives

✅ Supports hotel operations with cross-marketing opportunities, leveraging hotel and brand databases

✅ Manages the hotel's websites and all customer touchpoints

✅ Manages content for hotel main website, microsite, email marketing, display advertising, and standalone websites for F&B outlets, as well as OTAs

✅ Ensures SEO and SEM synergies across all websites

✅ Drives e-commerce through data analytics and marketing strategies

✅ Works hand in hand with Revenue Management and marketing team on management of OTAs communications

✅ Oversees collaborations and maximizes marketing opportunities in the premium/lifestyle segment

✅ Drives social media awareness and engagement

✅ Manages, supervises, and/or creates content for hotel's social media platforms

✅ Manages social media agencies to ensure optimization of content engagement

✅ Identifies potential social media influencers and executes programs to drive hotel awareness in the social media space

✅ Manages the hotel's online reputation

✅ Oversees online reputation management through reviewing responses for the hotel across multiple platforms in a timely manner

✅ Reviews and identifies digital partnership opportunities to support hotel operations and business objectives

✅ Manages digital reporting tools for the hotel and communicates reports internally, as well as supervising action plans for improvements where needed

✅ Performs any other duties and responsibilities that may be assigned

ASSUMPTION: This role requires a high level of organization and multitasking, as the incumbent will be managing multiple projects and platforms simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Management, Marketing, Communications, or a related field

Experience: 3-5 years of experience in digital marketing, e-commerce, or digital marketing, preferably in the hospitality or lifestyle industry

Required Skills:

• Excellent English, both verbal and written
• Strong knowledge of SEO, SEM, social media marketing, content creation, and proficiency in analytical tools such as Google Analytics, Google Search Console, and META Business
• Strong understanding of current digital marketing concepts, strategy, and best practices
• Strong project management skills with the ability to handle multiple priorities
• Excellent copywriting, storytelling, and visual communication skills

Preferred Skills:

• Experience working with marketing partnerships and brand collaborations

ASSUMPTION: Candidates with experience in the hospitality industry and a strong portfolio demonstrating their digital marketing skills will be given priority.

💰 Compensation & Benefits

Salary Range: SGD 6,000 - 8,000 per month (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• 5-day work week
• Duty meals provided
• Heartist F&B discount and/or preferential room rates at worldwide Accor hotels
• Flexible benefit - dental/optical/vacation expenses
• Comprehensive medical and insurance coverage
• Local/overseas career development and growth opportunities

Working Hours: Full-time, with the possibility of working beyond normal working hours, public holidays, and weekends based on the needs of the job

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Accor is a world-leading augmented hospitality group with over 40 brands and more than 5,300 hotels worldwide. The company operates in the hospitality industry, offering a wide range of accommodation options from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts.

Company Size: Accor has 10,001+ employees globally, making it an enterprise-level organization. This size offers applicants numerous opportunities for career growth and development.

Founded: Accor was founded in 1967 and has since grown to become one of the largest hospitality companies in the world.

Company Description:

• Accor is dedicated to suiting all desires and needs, reinventing the guest experience every day with its 45 hotel brands across all segments
• The company strives to make a positive impact both locally and globally, ensuring hospitality benefits not only the few but all
• Accor is committed to breaking new ground to reimagine hospitality and inspire new ways to experience the world

Company Specialties:

• Hospitality and catering

Company Website: https://www.group.accor.com

ASSUMPTION: Accor's extensive global presence and diverse brand portfolio offer applicants a unique opportunity to work in various hospitality environments and gain valuable experience.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in digital marketing, e-commerce, or digital marketing.

Reporting Structure: The Digital Marketing Manager will report directly to the Hotel Manager or a designated Marketing Manager.

Work Arrangement: This is an on-site position, with the possibility of working beyond normal working hours, public holidays, and weekends based on the needs of the job.

Growth Opportunities:

• Progression to a regional or global marketing role within the Accor group
• Expansion of responsibilities to include additional brands or properties
• Development of leadership skills through mentoring and training opportunities

ASSUMPTION: Given Accor's extensive global presence and diverse brand portfolio, there are numerous opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: The hotel's office is located in Singapore, with a vibrant and dynamic work environment.

Office Location(s): 82 rue Henri Farman, Issy-les-Moulineaux, Paris Region, 92130, FR

Geographic Context:

• Singapore is a global commerce hub with a thriving hospitality industry
• The hotel is located in a bustling area with easy access to public transportation and amenities
• The office offers a modern and collaborative work environment

Work Schedule: Full-time, with the possibility of working beyond normal working hours, public holidays, and weekends based on the needs of the job

ASSUMPTION: The office environment is fast-paced and dynamic, with a strong focus on collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the Hotel Manager or a designated Marketing Manager
• Background check and reference verification

Key Assessment Areas:

• Digital marketing knowledge and skills
• Problem-solving and analytical abilities
• Communication and interpersonal skills
• Cultural fit and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing skills and experience
• Prepare examples of your past digital marketing campaigns and their outcomes
• Research Accor and the hotel's brand to demonstrate your understanding of the company and its values

ATS Keywords: Digital marketing, e-commerce, SEO, SEM, social media marketing, content creation, data analytics, project management, copywriting, storytelling, visual communication, brand collaborations

ASSUMPTION: The interview process may vary depending on the candidate's qualifications and the company's internal policies.

🛠️ Tools & Technologies

• Google Analytics
• Google Search Console
• META Business
• Social media management platforms (e.g., Hootsuite, Buffer)
• Content management systems (e.g., WordPress, Adobe Experience Manager)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The specific tools and technologies used may vary depending on the hotel's internal systems and the candidate's role within the team.

👔 Cultural Fit Considerations

Company Values:

• Act with passion and professionalism
• Respect and value diversity
• Act as an entrepreneur
• Be a pioneer
• Be a team player

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you have experience working in a fast-paced, dynamic environment?
• Are you comfortable working with a diverse team and adapting to different work styles?
• Do you have a passion for hospitality and a commitment to providing exceptional customer experiences?

ASSUMPTION: Accor values diversity and inclusivity, and candidates from all backgrounds are encouraged to apply.

⚠️ Potential Challenges

• Managing multiple projects and platforms simultaneously
• Working beyond normal working hours, public holidays, and weekends based on the needs of the job
• Adapting to a fast-paced and dynamic work environment
• Keeping up with the latest digital marketing trends and best practices

ASSUMPTION: The role may require flexibility and adaptability, as the incumbent will be managing multiple projects and platforms simultaneously and working beyond normal working hours as needed.

📈 Similar Roles Comparison

• Unlike other digital marketing roles, this position is focused on the hospitality industry and requires a strong understanding of hotel operations and marketing strategies
• Accor's global presence and diverse brand portfolio offer unique opportunities for career growth and development
• This role is suitable for mid-career professionals with 2-5 years of experience in digital marketing, e-commerce, or digital marketing

ASSUMPTION: Given Accor's extensive global presence and diverse brand portfolio, there are numerous opportunities for career growth and development within the company.

📝 Sample Projects

• Developing and executing a social media marketing campaign to increase brand awareness and engagement
• Analyzing and optimizing a hotel's website to improve SEO and drive more organic traffic
• Collaborating with the revenue management team to optimize OTAs communications and drive more direct bookings

ASSUMPTION: The specific projects assigned may vary depending on the hotel's needs and the candidate's role within the team.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the hotel's overall marketing strategy?
• What opportunities are there for career growth and development within the company?
• How does the hotel support work-life balance for its employees?
• What are the biggest challenges facing the hotel's digital marketing efforts, and how can this role help address them?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and your commitment to contributing to the hotel's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your digital marketing skills and experience
• Prepare examples of your past digital marketing campaigns and their outcomes
• Research Accor and the hotel's brand to demonstrate your understanding of the company and its values
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.