📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: De Nieuwe Zaak
🔹 Location: Zwolle, Overijssel, Netherlands
🔹 Job Type: Full-Time, Hybrid (3 office days per week)
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing digital marketing strategies for clients
- Analyzing client needs and challenges to create tailored solutions
- Monitoring project progress and identifying growth opportunities
- Coaching and challenging internal and external stakeholders
- Collaborating with the client team to ensure client success
ASSUMPTION: This role requires a strategic mindset and strong analytical skills to balance client needs with innovative digital marketing solutions.
📋 Key Responsibilities
✅ Analyze client needs and challenges to develop and implement digital marketing strategies
✅ Monitor project progress and identify growth opportunities through detailed roadmaps
✅ Coach and challenge internal and external stakeholders to drive results
✅ Collaborate with the client team to ensure client success and high-quality deliverables
✅ Stay up-to-date with the latest trends and developments in digital marketing
ASSUMPTION: This role requires a proactive approach to continuous learning and adaptation in the fast-paced digital marketing landscape.
🎯 Required Qualifications
Education: Relevant HBO or WO degree in marketing, commercial economics, or a related field
Experience: At least 5 years of experience in digital marketing or performance marketing
Required Skills:
- Proven expertise in digital marketing strategies and tactics
- Strong analytical skills and problem-solving mindset
- Excellent project management skills
- Excellent communication and collaboration skills
- Fluency in Dutch (English proficiency is a plus)
Preferred Skills:
- Experience with specific digital marketing tools and platforms
- Knowledge of Agile methodologies
- Experience in a consulting or agency environment
ASSUMPTION: While specific tool proficiency is preferred, the core analytical and strategic skills are essential for this role.
💰 Compensation & Benefits
Salary Range: €3,200 - €4,700 gross per month, depending on experience
Benefits:
- 27 vacation days
- Lunch provided
- Fresh fruit
- Travel expense reimbursement (€0.23 per kilometer or NS Business Card)
- Personal training budget
- Phone allowance
Working Hours: 40 hours per week, with flexible working hours and the option to work from home 2 days per week
ASSUMPTION: The salary range is based on industry standards for digital marketing managers with 5-10 years of experience in the Netherlands.
📌 Applicant Insights
🔍 Company Context
Industry: De Nieuwe Zaak is a digital marketing agency specializing in e-commerce and digital marketing for wholesalers, brand manufacturers, and retailers. They are part of the United Playgrounds group, which includes several other branding, design, and marketing agencies.
Company Size: De Nieuwe Zaak has 73 employees and is considered a mid-sized company. This size allows for a more personal work environment with ample opportunities for growth and collaboration.
Founded: De Nieuwe Zaak was founded in 2005 and has since grown into a leading digital marketing agency in the Netherlands.
Company Description:
- De Nieuwe Zaak focuses on driving digital growth for clients through innovative marketing strategies
- The company values collaboration, continuous learning, and a results-driven approach
- De Nieuwe Zaak offers a dynamic work environment with opportunities for professional development and growth
Company Specialties:
- E-business and conversion optimization
- BigCommerce, Intershop, and HubSpot implementation
- Digital advertising and branding
- Performance marketing and lead generation
- Digital strategy, design, and analytics
Company Website: https://www.denieuwezaak.nl
ASSUMPTION: De Nieuwe Zaak's focus on digital innovation and client success makes it an attractive employer for digital marketing professionals seeking to grow and make an impact.
📊 Role Analysis
Career Level: This role is suitable for experienced digital marketing professionals seeking to advance their careers in a strategic and leadership capacity.
Reporting Structure: The Digital Marketing Manager will report directly to the management team and work closely with the client team to ensure client success.
Work Arrangement: This role is a hybrid position, requiring employees to work on-site for 3 days per week and remotely for 2 days per week.
Growth Opportunities:
- De Nieuwe Zaak offers opportunities for professional development and career advancement within the company and the United Playgrounds group
- The company's focus on continuous learning and innovation provides ample opportunities for skill development and growth
- Employees have the chance to work on diverse projects for various clients, fostering a well-rounded skill set
ASSUMPTION: The Digital Marketing Manager role at De Nieuwe Zaak offers a unique blend of strategic, leadership, and hands-on responsibilities, providing ample opportunities for growth and development.
🌍 Location & Work Environment
Office Type: De Nieuwe Zaak's office is located in Zwolle, a city in the eastern part of the Netherlands with a population of approximately 125,000 people.
Office Location(s): Hanzeallee 28, Zwolle, OV 8017 KZ, NL
Geographic Context:
- Zwolle is a historic city with a vibrant cultural scene and a strong focus on sustainability
- The city is well-connected by public transportation, with a train station located near the office
- Zwolle offers a high quality of life, with affordable housing, excellent schools, and a wide range of recreational activities
Work Schedule: The work schedule is flexible, with core hours between 9:00 AM and 5:00 PM. Employees are expected to be available during these hours for meetings and collaboration.
ASSUMPTION: Zwolle's combination of historic charm, vibrant culture, and high quality of life makes it an attractive location for digital marketing professionals seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the recruiter, Mike de Gooijer
- In-depth interview with the management team and potential colleagues
- Case study or assignment to assess problem-solving skills and strategic thinking
- Final interview with the company's founders or directors
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic mindset
- Research De Nieuwe Zaak and the United Playgrounds group to demonstrate your enthusiasm for the company and its mission
ATS Keywords: Digital Marketing, Performance Marketing, Strategic Planning, Client Management, Project Management, Analytical Skills, Problem Solving, Innovation, Continuous Improvement, Coaching, Agile Methodology, Creativity, Collaboration
ASSUMPTION: The interview process at De Nieuwe Zaak is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit, with a strong focus on real-world scenarios and case studies.
🛠️ Tools & Technologies
- HubSpot
- BigCommerce and Intershop
- SEO and SEA tools (e.g., Google Analytics, Google Ads, SEMrush)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Microsoft Office, Slack)
ASSUMPTION: While proficiency in specific tools is preferred, the core skills required for this role are more focused on strategic thinking, analysis, and communication.
👔 Cultural Fit Considerations
Company Values:
- Collaboration and teamwork
- Continuous learning and innovation
- Results-driven and client-focused approach
Work Style:
- Dynamic and fast-paced work environment
- Strong emphasis on collaboration and teamwork
- Flexible and adaptable to changing client needs and market trends
Self-Assessment Questions:
- Do you thrive in a dynamic and collaborative work environment?
- Are you comfortable working with diverse teams and stakeholders to drive results?
- Do you possess a strong analytical mindset and a passion for continuous learning?
ASSUMPTION: De Nieuwe Zaak values candidates who are proactive, collaborative, and adaptable, with a strong focus on driving results for clients and the company.
⚠️ Potential Challenges
- Managing client expectations and balancing multiple priorities
- Keeping up with the fast-paced and ever-evolving digital marketing landscape
- Collaborating effectively with diverse teams and stakeholders
- Maintaining a healthy work-life balance in a fast-paced and demanding role
ASSUMPTION: These challenges are inherent to the digital marketing industry and can be overcome with strong analytical skills, strategic thinking, and effective communication.
📈 Similar Roles Comparison
- Compared to other digital marketing manager roles, this position places a stronger emphasis on strategic planning and client management
- De Nieuwe Zaak's focus on e-commerce and digital marketing for wholesalers, brand manufacturers, and retailers sets it apart from other agencies
- This role offers opportunities for career growth and development within the United Playgrounds group
ASSUMPTION: This role is well-suited for experienced digital marketing professionals seeking to advance their careers in a strategic and leadership capacity, with a focus on driving client success in the e-commerce and digital marketing space.
📝 Sample Projects
- Developing and implementing a digital marketing strategy for a major wholesale client to drive online sales and market share
- Conducting a comprehensive audit of a brand manufacturer's digital presence and recommending improvements to enhance brand visibility and customer engagement
- Managing a team to execute a large-scale digital advertising campaign for a retail client, optimizing performance and maximizing ROI
ASSUMPTION: These sample projects illustrate the strategic, analytical, and leadership skills required for the Digital Marketing Manager role at De Nieuwe Zaak.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to digital marketing strategy and how this role fits into that framework?
- How does the management team support the growth and development of employees in this role?
- Can you provide examples of how the company has adapted to changes in the digital marketing landscape and how this role has evolved as a result?
- How does the company measure the success of digital marketing campaigns and ensure continuous improvement?
- What opportunities are there for career growth and development within the company and the United Playgrounds group?
ASSUMPTION: These interview questions are designed to assess the company's strategic approach to digital marketing, its commitment to employee growth and development, and the opportunities for career advancement within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://denieuwezaak.recruitee.com/o/digital-marketing-manager-2
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic mindset
- Research De Nieuwe Zaak and the United Playgrounds group to demonstrate your enthusiasm for the company and its mission
- Follow up with Mike de Gooijer (recruiter) via email or phone to inquire about the status of your application and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
