Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Informa Group Plc.

🔹 Location: Boca Raton, Florida, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing SEO strategies to drive organic traffic and audience growth.
• Managing email marketing and automation using Salesforce Marketing Cloud to optimize performance and engagement.
• Collaborating with brand marketing leads to enhance digital marketing efforts and optimize campaigns.
• Analyzing key performance metrics using Google Analytics and other Martech tools to provide data-backed insights and recommendations.

ASSUMPTION: This role requires a strong focus on data-driven decision making and cross-functional collaboration to achieve marketing goals.

📋 Key Responsibilities

✅ Oversee and implement an SEO strategy that drives organic traffic and audience growth.

✅ Manage Salesforce and Salesforce Marketing Cloud automations to optimize email performance and audience engagement.

✅ Work closely with brand teams to grow and nurture our audience database.

✅ Track and analyze key performance metrics using Google Analytics and other Martech tools to provide data-backed insights and recommendations.

✅ Ensure our marketing technology ecosystem is running efficiently and supporting our lead generation and audience development goals.

✅ Partner with brand marketing leads to enhance digital marketing efforts, provide strategic insights, and optimize campaigns.

ASSUMPTION: This role requires a proactive approach to staying updated with the latest SEO trends and tools, as well as strong analytical skills to interpret data and drive informed decisions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Mid-level experience (2-5 years) in digital marketing, with a strong focus on SEO, email automation, and analytics.

Required Skills:

• Expertise in SEO, Google Analytics, and Salesforce Marketing Cloud (or equivalent automation tools).
• Analytical mindset to analyze marketing data and translate insights into actionable strategies.
• Creative thinker with a knack for problem-solving, optimizing digital strategies, and driving engagement.
• Strong communicator and team player, able to collaborate with multiple stakeholders and align efforts across brands.
• Willingness to learn and adapt to evolving marketing trends and emerging technologies.

Preferred Skills:

• Experience with additional Martech tools and platforms.
• Familiarity with the healthcare or life sciences industry.

ASSUMPTION: Candidates with experience in a similar role or industry, as well as those with proven track records in digital marketing, are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: $80,500 - $100,000 per year, based on experience.

Benefits:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns.
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
• Broader impact: take up to four days per year to volunteer, with charity match funding available too.
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves.
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount.
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more.
• Recognition for great work, with global awards and kudos programs.
• As an international company, the chance to collaborate with teams around the world.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final offer may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Informa is a leading international events, digital services and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies. They serve academic and business-to-business markets, connecting people with knowledge to help them learn more, know more and do more.

Company Size: Informa has over 10,000 employees across 30 countries, providing a large and diverse work environment.

Founded: Informa was founded in 1998 and has since grown into a global leader in its industry.

Company Description:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more and do more.
• They are a leading international events, digital services and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies.
• Informa is home to a fantastic, inclusive community of over 10,000 colleagues across 30 countries, where colleagues have the freedom and flexibility to bring ideas to life, do work that makes a real impact and discover opportunities to grow.

Company Specialties:

• Academic Publishing
• Marketing Services
• Data & Intelligence
• Digital events
• Exhibitions
• Specialist content
• Research
• Consultancy
• Digital services
• Lead generation
• B2B markets
• and Academic markets

Company Website: www.informa.com

ASSUMPTION: Informa's diverse range of specialties and global presence provide ample opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This role is at the mid-level (2-5 years) experience level, with opportunities for growth and advancement within the company.

Reporting Structure: The Digital Marketing Manager reports directly to the VP, Marketing and Operations and works as an essential member of the marketing team.

Work Arrangement: This role is based in the Boca Raton, FL office and requires on-site presence.

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the marketing team.
• Opportunities to work on diverse projects and collaborate with various teams across the organization.
• Access to training and development resources, including mentoring platforms and on-demand courses on LinkedIn Learning.

ASSUMPTION: Informa's large and diverse organization provides numerous opportunities for career growth and development within the marketing team and across the company.

🌍 Location & Work Environment

Office Type: Informa's Boca Raton office is a professional and collaborative work environment, with opportunities for in-person and virtual collaboration with colleagues across the globe.

Office Location(s): 1801 North Military Trail, Boca Raton, FL 33431, USA

Geographic Context:

• Boca Raton is a vibrant city in South Florida, with a mix of urban and suburban neighborhoods, offering a variety of housing options and amenities.
• The city is known for its beautiful beaches, waterfront properties, and high-end shopping and dining options.
• Boca Raton has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: The standard work schedule for this role is Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for the role's specific needs.

ASSUMPTION: Informa's Boca Raton office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screen with the hiring manager or HR representative.
• In-depth interview with the hiring manager and relevant team members.
• Final interview with the VP, Marketing and Operations.
• Background check and offer extension.

Key Assessment Areas:

• Digital marketing skills and experience, with a strong focus on SEO, email automation, and analytics.
• Problem-solving and strategic thinking abilities.
• Communication and collaboration skills, with the ability to work effectively with multiple stakeholders.
• Cultural fit and alignment with Informa's values and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills.
• Be prepared to discuss your approach to SEO strategy, email marketing automation, and data analysis during the interview.
• Research Informa's company culture and values to demonstrate your understanding of and alignment with the organization.
• Prepare questions to ask the interviewer about the role, team dynamics, and company culture.

ATS Keywords: SEO, email marketing, automation, analytics, digital marketing, marketing strategy, cross-functional collaboration, stakeholder management, data-driven insights, marketing technology, Martech, Google Analytics, Salesforce Marketing Cloud

ASSUMPTION: Informa's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.

🛠️ Tools & Technologies

• SEO tools: Google Search Console, SEMrush, Ahrefs, Moz, etc.
• Email marketing automation: Salesforce Marketing Cloud, Mailchimp, HubSpot, etc.
• Analytics tools: Google Analytics, Adobe Analytics, Mixpanel, etc.
• Martech platforms: Salesforce, Marketo, HubSpot, etc.
• Project management tools: Asana, Trello, Jira, etc.
• Collaboration tools: Microsoft Office Suite, Google Workspace, Slack, etc.

ASSUMPTION: Familiarity with and proficiency in relevant tools and technologies are essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: We put our customers at the heart of everything we do.
• Inclusive: We foster an inclusive culture where everyone feels valued and respected.
• Collaborative: We work together to achieve our goals and celebrate our successes.
• Innovative: We embrace change and continuously seek new ways to improve.
• Accountable: We take responsibility for our actions and deliver on our commitments.

Work Style:

• Data-driven: We make decisions based on data and insights.
• Collaborative: We work closely with our colleagues and stakeholders to achieve our goals.
• Agile: We adapt quickly to change and prioritize our work based on evolving needs.
• Customer-focused: We prioritize our customers' needs and strive to exceed their expectations.

Self-Assessment Questions:

• Do you align with Informa's customer-centric value, and how have you demonstrated this in your previous roles?
• How do you approach working collaboratively with multiple stakeholders, and can you provide an example of a successful cross-functional project?
• In what ways have you demonstrated innovation and adaptability in your previous roles, and how do you plan to apply these skills in this role?

ASSUMPTION: Informa's cultural values and work style are integral to the success of this role and provide a framework for assessing candidates' fit within the organization.

⚠️ Potential Challenges

• The role requires a strong focus on data analysis and strategic decision-making, which can be challenging and time-consuming.
• Collaborating with multiple stakeholders and managing competing priorities can be complex and require strong communication and project management skills.
• The role may require occasional travel to attend industry events, conferences, or meetings with remote team members.
• The Boca Raton office is located in a suburban area, which may require a commute for some candidates.

ASSUMPTION: These challenges can be mitigated with strong organizational skills, effective time management, and a proactive approach to communication and collaboration.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Specialist or SEO Specialist, but with a broader scope and more strategic responsibilities.
• Informa's global presence and diverse range of specialties provide unique opportunities for career growth and development compared to smaller or more specialized organizations.
• This role may have more cross-functional responsibilities and require stronger analytical skills than similar roles in other industries.

ASSUMPTION: Understanding the unique aspects of this role and Informa's organization can help candidates tailor their application and interview approach to highlight their relevant skills and experiences.

📝 Sample Projects

• Developing and implementing an SEO strategy to increase organic traffic by 20% for a major healthcare conference.
• Managing email marketing automation campaigns to improve open rates and click-through rates by 15% for a leading research journal.
• Analyzing key performance metrics to optimize digital marketing campaigns and improve ROI by 15% for a series of industry events.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and impact this role can have within Informa's organization.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the Longevity Medical Division, and what are the key priorities for the first 90 days?
• Can you describe the team structure and dynamics within the marketing team, and how does this role collaborate with other departments?
• How does Informa support the professional development and growth of its employees, particularly within the marketing team?
• What are the most challenging aspects of this role, and how have previous incumbents approached them?
• How does Informa's work environment and culture support work-life balance, and what opportunities are there for flexible work arrangements?

ASSUMPTION: Asking thoughtful and informed questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills, with a focus on SEO, email automation, and analytics.
• Prepare for your interview by researching Informa's company culture and values, and practicing your responses to common interview questions.
• If you are selected for an in-depth interview, be prepared to discuss your approach to digital marketing strategy, campaign optimization, and data analysis.
• Follow up with the hiring manager or HR representative within 24 hours after your interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.