📌 Core Information
🔹 Job Title: Digital Marketing Manager, Center for Innovative Leadership and Graduate Programs
🔹 Company: Furman University
🔹 Location: Main Campus, Greenville, SC
🔹 Job Type: Full-Time
🔹 Category: Professionals
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic digital marketing for graduate, corporate, and professional programs
- Brand-aligned messaging across all digital platforms
- Campaign management and optimization
- Collaboration with internal stakeholders and external media partners
- Management of graduate assistants and content creation workflows
ASSUMPTION: This role requires a dynamic marketer with strong digital marketing skills and experience in managing multiple projects and deadlines.
📋 Key Responsibilities
✅ Develop and execute integrated digital marketing campaigns
✅ Create and manage content across various digital platforms
✅ Lead organic social media efforts and collaborate on SEO strategies
✅ Support event promotion and media relations efforts
✅ Manage communications with vendors and maintain marketing budgets
✅ Provide guidance and feedback to graduate assistants
ASSUMPTION: This role requires strong communication, project management, and creative thinking skills.
🎯 Required Qualifications
Education: Bachelor’s Degree
Experience: 3+ years in marketing, communications, or related field
Required Skills:
- Strong knowledge of digital marketing practices (SEO, paid media, email marketing)
- Proficiency in graphic design tools (Adobe Creative Cloud, Canva)
- Experience with CRMs such as Slate and HubSpot
- Familiarity with print and video production processes
- Exceptional written and verbal communication skills
- High attention to detail and commitment to deadline-driven work
Preferred Skills:
- Familiarity with the higher education industry
- Experience with marketing automation tools
- Bilingual or multilingual skills
ASSUMPTION: While not explicitly stated, familiarity with the higher education industry and relevant marketing tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $65,000 per year (Estimated based on industry standards for a mid-level marketing role in Greenville, SC)
Benefits:
- Health, dental, and vision insurance
- Retirement plans (403b and pension)
- Tuition remission for employees and dependents
- Generous paid time off (vacation, sick, and holidays)
- Employee assistance program
Working Hours: Full-time, Monday-Friday, 8:30am-5:00pm (with flexibility for occasional evening or weekend events)
ASSUMPTION: While the salary range is not provided, the estimated range is based on industry standards for a mid-level marketing role in Greenville, SC, with a cost of living index of 97.6 (compared to the national average of 100).
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: 2-10 employees (The Center for Innovative Leadership is a smaller department within Furman University, which has a total enrollment of around 2,900 students)
Founded: Furman University was founded in 1825, and the Center for Innovative Leadership was established in 2015
Company Description:
- Furman University is a private liberal arts college in Greenville, SC
- The Center for Innovative Leadership serves the educational needs of professionals and organizations
- The Center offers graduate degrees, certificates, executive education, and professional training in leadership, innovation, and digital skills
Company Specialties:
- Graduate programs in leadership and innovation
- Executive education and corporate training
- Industry-specific credentials and professional development
Company Website: furman.edu/center-innovative-leadership
ASSUMPTION: The Center for Innovative Leadership is a smaller department within Furman University, focusing on professional and corporate audiences rather than traditional undergraduate students.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role reports directly to the Director of Marketing and collaborates with University Marketing and Communications, program directors, and content experts
Work Arrangement: On-site, with occasional remote work or flexibility for evening or weekend events
Growth Opportunities:
- Potential advancement to a senior marketing role within the Center or University
- Expanding skills and expertise in digital marketing, higher education, or related fields
- Opportunities to mentor and develop graduate assistants
ASSUMPTION: This role offers opportunities for professional growth and development within the Center or University, as well as the chance to mentor and guide graduate assistants.
🌍 Location & Work Environment
Office Type: On-site, with a hybrid or remote work arrangement possible for the right candidate
Office Location(s): Main Campus, 3300 Poinsett Highway, Herring Center, Greenville, SC 29613
Geographic Context:
- Greenville, SC is a mid-sized city with a population of around 70,000
- The city is known for its vibrant arts and culture scene, outdoor recreation, and growing tech industry
- Greenville has a cost of living index of 97.6, slightly lower than the national average of 100
Work Schedule: Full-time, Monday-Friday, 8:30am-5:00pm (with flexibility for occasional evening or weekend events)
ASSUMPTION: While the work arrangement is listed as on-site, there may be flexibility for hybrid or remote work for the right candidate, given the nature of the role and the company's size.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
- Background check and offer
Key Assessment Areas:
- Digital marketing skills and experience
- Communication and presentation skills
- Problem-solving and critical thinking
- Cultural fit and alignment with the company's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include specific examples of your digital marketing campaigns and their outcomes
- Demonstrate your understanding of the higher education industry and the Center's mission
ATS Keywords: Digital Marketing, SEO, Paid Media, Email Marketing, Graphic Design, Content Creation, Social Media Management, Campaign Management, Audience Engagement, Project Management, Communication, Collaboration, Budget Management, Data Analysis, Vendor Management, Creative Thinking, Higher Education, Graduate Programs, Professional Development
ASSUMPTION: Applicants should tailor their resume and cover letter to include relevant keywords and demonstrate their understanding of the role and industry.
🛠️ Tools & Technologies
- Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
- Canva
- Slate and HubSpot CRMs
- Google Analytics
- Social media platforms (LinkedIn, Facebook, Twitter, Instagram)
ASSUMPTION: While not explicitly stated, proficiency in industry-standard marketing tools and platforms is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Excellence in teaching and learning
- Integrity and ethical decision-making
- Diversity, equity, and inclusion
- Collaboration and community
- Innovation and continuous improvement
Work Style:
- Dynamic and fast-paced environment
- Collaborative and team-oriented culture
- Focus on creativity, problem-solving, and strategic thinking
- Strong commitment to the company's mission and values
Self-Assessment Questions:
- Do you thrive in fast-paced, high-performing environments?
- Are you comfortable managing multiple projects, deadlines, and collaborators?
- Do you have a strong commitment to the company's mission and values?
ASSUMPTION: Applicants should assess their fit with the company's values and work style, as well as their ability to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing the needs of various internal stakeholders and external partners
- Adapting to changes in the higher education landscape and digital marketing trends
- Working with a limited budget and resources
ASSUMPTION: Applicants should be prepared to manage multiple projects and deadlines, adapt to changes, and work within a limited budget.
📈 Similar Roles Comparison
- This role is unique in its focus on digital marketing for graduate, corporate, and professional programs within a higher education setting
- Compared to similar roles in other industries, this position requires a strong understanding of the higher education landscape and its unique challenges and opportunities
- Career progression may involve moving into a senior marketing role within the Center or University, or transitioning into a related field such as higher education administration or consulting
ASSUMPTION: Applicants should understand the unique aspects of this role and how it compares to similar positions in other industries.
📝 Sample Projects
- Developing and executing a digital marketing campaign to promote a new graduate program
- Creating and managing content for a series of webinars or online events
- Analyzing and optimizing the performance of social media channels to increase engagement and reach
ASSUMPTION: Applicants should be prepared to provide specific examples of their digital marketing campaigns and their outcomes.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other departments and stakeholders within the Center and University?
- What opportunities are there for professional growth and development within the Center or University?
- How does the Center measure the success of its digital marketing efforts, and what key performance indicators (KPIs) are most important?
- What is the work-life balance like for this role, and how does the Center support its employees' well-being?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their understanding of the role and their interest in the company's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your digital marketing campaigns and their outcomes
- Demonstrate your understanding of the higher education industry and the Center's mission
- Follow up with the Office of Human Resources via email at recruitment@furman.edu or by calling 864-294-3103 within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
