📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Live Nation
🔹 Location: Auckland, Auckland, New Zealand
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-23
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and executing digital marketing strategy across multiple venues
- Managing websites, social media, and email marketing campaigns
- Driving audience engagement and supporting touring acts
- Contributing to overall revenue growth and venue branding
ASSUMPTION: This role requires a high level of multitasking and stakeholder management, with a focus on creative content and digital analytics.
📋 Key Responsibilities
✅ Build and maintain event listings across venue websites
✅ Manage and grow social media platforms (Facebook, Instagram, TikTok, LinkedIn)
✅ Create and schedule engaging, on-brand content including video and graphics
✅ Monitor channel performance and deliver regular reporting on engagement and growth
✅ Plan and execute email marketing campaigns, push notifications, and SMS via Braze
✅ Manage Spark Arena app messaging and contribute to feature development
✅ Oversee the creation and delivery of partner marketing assets and venue branding materials
✅ Support marketing of Spark Arena Memberships, Corporate Hospitality, and other premium products
✅ Work with promoters on campaigns for venue-promoted shows at The Tuning Fork and San Fran
✅ Curate and manage content for the venue IPTV network
✅ Liaise with internal teams and external clients to gather and deliver creative assets
✅ Report on campaign performance using digital analytics tools
ASSUMPTION: This role involves a high degree of creativity, project management, and collaboration with various teams and external partners.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3+ years of experience in digital marketing
Required Skills:
- Proven track record across website content management, social media, and email marketing
- Experience using CRM platforms (ideally Braze) and understanding of audience segmentation
- Strong copywriting skills and creative eye for content
- Ability to manage multiple projects with excellent time management
- Experience working with a range of stakeholders, including external clients and partners
- Confidence in using analytics to report on performance and inform strategy
Preferred Skills:
- Knowledge or interest in the New Zealand live entertainment industry
- Flexibility to work some evenings and weekends around events
ASSUMPTION: Candidates should have a strong background in digital marketing with a focus on content creation, project management, and stakeholder communication.
💰 Compensation & Benefits
Salary Range: NZD 80,000 - 100,000 per annum (Based on industry standards for mid-senior level digital marketing roles in Auckland)
Benefits:
- Professional development opportunities
- Career advancement
- Access to concerts, events, and other entertainment perks
- Diverse, equitable workplace with mental health support
- Comprehensive benefits package
Working Hours: Full-time, with flexibility to work some evenings and weekends around events
ASSUMPTION: The salary range is estimated based on market research for similar roles in Auckland. The benefits package is comprehensive and includes various perks and support systems.
📌 Applicant Insights
🔍 Company Context
Industry: Live Nation is a global leader in live events and ticketing, operating in the entertainment industry.
Company Size: Live Nation has 10,001+ employees globally, providing a large and diverse work environment.
Founded: 2005, with a rich history in the live entertainment industry
Company Description:
- Live Nation produces more concerts, sells more tickets, and connects more brands to music than anyone else in the world.
- The company operates in over 40 countries and territories, with a portfolio of over 335 owned and operated venues and festivals.
- Live Nation is committed to fostering a diverse, equitable workplace where every voice matters.
Company Specialties:
- Concerts and festivals
- Ticketing
- Sponsorship
- Artist management
- Live events
Company Website: livenationentertainment.com
ASSUMPTION: Live Nation offers a dynamic and fast-paced work environment with ample opportunities for professional growth and exposure to the live entertainment industry.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for career advancement within the company
Reporting Structure: This role reports directly to the Marketing Manager and works closely with various internal teams and external partners
Work Arrangement: Full-time, on-site, with flexibility to work some evenings and weekends around events
Growth Opportunities:
- Potential to advance within the marketing department or explore other areas of the business
- Opportunities to work on high-profile events and campaigns
- Access to professional development and training programs
ASSUMPTION: This role offers a clear path for career progression within the company, with opportunities to gain experience in various aspects of the live entertainment industry.
🌍 Location & Work Environment
Office Type: Live Nation's Auckland office is a vibrant, music-focused workplace fostering creativity and collaboration
Office Location(s): 9348 Civic Center Dr, Beverly Hills, California 90210, US (Global Headquarters); 1041 N Formosa Ave, West Hollywood, California 90046, US (West Coast Office); 430 W 15th St, Brooklyn, NY 11214, US (East Coast Office); 111 E Wacker Dr, #1400, Chicago, Illinois 60601, US (Midwest Office); 450 Mission St, #300, San Francisco, California 94105, US (West Coast Office); 2000 W Loop Fwy S, Houston, Texas 77027, US (South Central Office); 1201 Villa Pl, #200, Nashville, Tennessee 37212, US (Southeast Office); 359 E Paces Ferry Rd NE, #4, Atlanta, Georgia 30305, US (Southeast Office); 3950 S Las Vegas Blvd, Las Vegas, Nevada 89119, US (West Coast Office); 4686 E Van Buren St, Phoenix, Arizona 85008, US (Southwest Office)
Geographic Context:
- Auckland, New Zealand, is a vibrant, multicultural city with a thriving live entertainment scene
- The city offers a high quality of life, with beautiful landscapes, beaches, and outdoor activities
- Auckland is the economic hub of New Zealand, with a diverse range of industries and job opportunities
Work Schedule: Full-time, with flexibility to work some evenings and weekends around events
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on creativity, collaboration, and customer experience.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the Marketing Manager and/or other team members
- Final interview with the Regional Marketing Director
Key Assessment Areas:
- Digital marketing skills and experience
- Creativity and content creation abilities
- Project management and time management skills
- Stakeholder management and communication skills
- Alignment with Live Nation's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Include specific examples of your work, such as social media campaigns or email marketing projects
- Demonstrate your understanding of the live entertainment industry and your passion for music
- Prepare questions to ask the interviewer about the role, the team, or the company to show your interest and engagement
ATS Keywords: Digital Marketing, Social Media Management, Email Marketing, Content Creation, Analytics, Project Management, Copywriting, Audience Segmentation, Stakeholder Management, Creative Asset Development, Live Entertainment, Event Marketing, Venue Management
ASSUMPTION: The application process is designed to assess candidates' digital marketing skills, creativity, and cultural fit within the company.
🛠️ Tools & Technologies
- CRM platform: Braze
- Social media management tools: Hootsuite, Buffer, or similar
- Email marketing platforms: Mailchimp, Campaign Monitor, or similar
- Analytics tools: Google Analytics, Facebook Insights, Instagram Insights, or similar
- Graphic design tools: Canva, Adobe Creative Suite, or similar
- Video editing tools: iMovie, Adobe Premiere Pro, or similar
ASSUMPTION: Candidates should have experience with relevant digital marketing tools and platforms, as well as a willingness to learn and adapt to new technologies.
👔 Cultural Fit Considerations
Company Values:
- Passion for live entertainment
- Commitment to exceptional customer experience
- Collaboration and teamwork
- Innovation and creativity
- Diversity, equity, and inclusion
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Creative and innovative
- Customer-focused
- Adaptable and flexible
Self-Assessment Questions:
- Do you have a genuine passion for live entertainment and music?
- Are you comfortable working in a fast-paced, dynamic environment with multiple stakeholders?
- Do you thrive in a creative and collaborative work environment?
- Are you committed to delivering exceptional customer experiences?
- Do you have strong project management and time management skills?
ASSUMPTION: Candidates should possess a strong work ethic, creativity, and a passion for live entertainment, as well as the ability to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with a diverse range of stakeholders, including internal teams and external partners
- Adapting to a dynamic and fast-paced work environment
- Balancing creativity with data-driven decision-making
- Managing work-life balance, with some evenings and weekends required around events
ASSUMPTION: These challenges are inherent to the fast-paced, dynamic nature of the live entertainment industry and require strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- This role is unique to Live Nation, with a focus on venue-specific digital marketing and event promotion
- Compared to other digital marketing roles, this position requires a higher degree of creativity, project management, and stakeholder communication
- Career progression in this role may lead to opportunities in event management, artist management, or other areas of the live entertainment industry
ASSUMPTION: This role offers a unique opportunity to gain experience in venue-specific digital marketing and event promotion within the live entertainment industry.
📝 Sample Projects
- Developing and executing a social media campaign to promote an upcoming concert or festival
- Creating engaging email marketing content to drive ticket sales and audience engagement
- Managing the content calendar for a venue's social media channels, ensuring consistent branding and messaging
- Collaborating with external partners to create and deliver marketing assets for a co-branded event or campaign
ASSUMPTION: These sample projects demonstrate the creative, collaborative, and project management aspects of the role, as well as the importance of working with external partners and stakeholders.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to the overall marketing strategy for Live Nation's venues in Auckland?
- What opportunities are there for professional development and career advancement within the company?
- How does Live Nation support work-life balance, particularly for roles that require some evenings and weekends?
- What is the company culture like, and how does this role fit into the broader organization?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their own professional development, while also addressing practical concerns about work-life balance and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Prepare examples of your work, such as social media campaigns or email marketing projects
- Prepare questions to ask the interviewer about the role, the team, or the company to show your interest and engagement
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
