📌 Core Information
🔹 Job Title: Digital Marketing Manager, Contract
🔹 Company: RBC
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Contract (Fixed Term)
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Enhancing RBC Investor Services' online presence
- Developing and delivering best-in-class digital marketing campaigns
- Managing advertising and marketing campaigns
- Overseeing the development of marketing materials
- Monitoring SEO and SEM activities
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and a deep understanding of digital marketing channels and best practices in the financial services industry.
📋 Key Responsibilities
✅ Research, plan, develop, and implement cost-effective advertising & marketing campaigns
✅ Manage and oversee the development of all related marketing artefacts, ensuring alignment with Canadian marketing strategies
✅ Drive and oversee projects aimed at enhancing our web presence
✅ Lead project planning and execution of future state projects designed to promote best practices, improve operational efficiency, team systems, and processes by leveraging workflow (Wrike) and marketing enablement (Seismic & Salesforce Marketing Cloud) tools and templates
✅ Monitor and manage SEO and SEM activity across marketing channels
ASSUMPTION: This role requires strong organizational skills, the ability to multitask, and a keen eye for detail to ensure the smooth execution of marketing initiatives.
🎯 Required Qualifications
Education: University degree, preferably focusing on marketing
Experience: Proven track record in B2B marketing in the financial services industry
Required Skills:
- Strategic thinking and planning
- Project management
- Digital marketing expertise
- Strong communication and collaboration skills
- Familiarity with marketing automation tools (e.g., Semrush, Seismic, Salesforce Marketing Cloud, Wrike, LinkedIn Campaign Manager)
Preferred Skills:
- Financial services experience in a corporate and institutional environment
- Working knowledge of French
ASSUMPTION: Candidates should have a solid understanding of the financial services industry and relevant marketing trends to excel in this role.
💰 Compensation & Benefits
Salary Range: CAD 90,000 - 120,000 per year (Based on industry standards for a Digital Marketing Manager with 5-10 years of experience in the financial services industry)
Benefits:
- Competitive benefits package
- Retirement savings plans
- Employee discounts and perks
- Health and wellness programs
Working Hours: 37.5 hours per week
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 10,001+ employees
Founded: 1864
Company Description:
- Royal Bank of Canada (RBC) is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance.
- RBC has a diversified business model with a focus on innovation and providing exceptional experiences to its clients.
- RBC supports a broad range of community initiatives through donations, community investments, and employee volunteer activities.
Company Specialties:
- finance
- banking
- investing
- insurance
- financial planning
- wealth management
- and capital markets
Company Website: http://www.rbc.com
ASSUMPTION: RBC's large size and extensive resources provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to the Head, Marketing & Brand for RBC Investor Services
Work Arrangement: On-site, full-time (37.5 hours per week)
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to work on high-impact projects and gain exposure to senior leadership
- possibility to transition to a permanent role, depending on performance and organizational needs
ASSUMPTION: This role offers a unique blend of strategic and tactical marketing experience, with ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): RBC Centre, 155 Wellington St W, Toronto, ON M5J 2J5, CA
Geographic Context:
- Toronto is the capital city of the province of Ontario and the largest city in Canada by population.
- The RBC Centre is located in the heart of downtown Toronto, offering easy access to public transportation, shopping, dining, and entertainment options.
- Toronto is known for its multicultural population, vibrant arts and culture scene, and diverse neighborhoods.
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with a 30-minute lunch break)
ASSUMPTION: Working in a bustling urban environment like Toronto offers numerous networking opportunities and exposure to diverse perspectives.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with additional stakeholders
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Campaign development and execution
- Project management skills
- Industry knowledge and trends
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research RBC Investor Services and the financial services industry to demonstrate your understanding of the role and the company
- Prepare questions to ask the interviewer about the role, the team, and the company culture
ATS Keywords: Digital Marketing, Marketing Strategy, Campaign Development, Project Management, Financial Services, B2B Marketing, Marketing Automation
ASSUMPTION: RBC's application process is competitive, and candidates should be prepared to demonstrate their skills and qualifications throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Marketing automation tools (e.g., Semrush, Seismic, Salesforce Marketing Cloud, Wrike, LinkedIn Campaign Manager)
- SEO and SEM tools (e.g., Google Analytics, Google Ads, SEMrush)
- Project management tools (e.g., Wrike, Asana, Trello)
ASSUMPTION: Familiarity with the mentioned tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Service
- Trust
- Progression
- Inclusion
- Integrity
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you align with RBC's core values, particularly in terms of service, trust, and inclusion?
- Are you comfortable working in a fast-paced, dynamic environment with competing priorities?
- Do you possess strong project management skills and the ability to multitask effectively?
ASSUMPTION: Candidates should assess their fit with RBC's values and work style to ensure a successful and fulfilling tenure.
⚠️ Potential Challenges
- Managing multiple projects simultaneously may require long hours and tight deadlines
- Working in a large, matrixed organization may present complex communication and collaboration challenges
- Navigating a competitive application process and interview experience
- Adapting to a fast-paced, ever-changing digital marketing landscape
ASSUMPTION: Candidates should be prepared to face these challenges and possess the resilience and adaptability to thrive in this role.
📈 Similar Roles Comparison
- Compared to other Digital Marketing Manager roles in the financial services industry, this role offers a unique blend of strategic and tactical marketing experience, with a focus on enhancing the online presence of a specific business unit.
- RBC's large size and extensive resources provide ample opportunities for career growth and development, compared to smaller organizations.
- This role may require more frequent travel and on-site presence compared to remote or hybrid roles.
ASSUMPTION: Candidates should consider their preferences and career goals when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and executing a comprehensive SEO and SEM strategy to improve RBC Investor Services' online visibility
- Managing the creation and distribution of marketing materials for a new product launch, ensuring alignment with Canadian marketing strategies
- Leading a project to enhance RBC Investor Services' web presence, including user experience improvements and content optimization
ASSUMPTION: These sample projects illustrate the strategic and tactical marketing experience required for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for RBC Investor Services?
- What are the most significant challenges facing the marketing team currently, and how can this role address them?
- What opportunities are there for professional development and growth within the marketing department?
- How does RBC support work-life balance for its employees?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research RBC Investor Services and the financial services industry to demonstrate your understanding of the role and the company
- Prepare questions to ask the interviewer about the role, the team, and the company culture
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
