Digital Marketing Manager (Contract)

📌 Core Information 🔹 Job Title: Digital Marketing Manager (Contract) 🔹 Company: Tixr 🔹 Location: Santa Monica, California, United States 🔹 Job Type: Contract 🔹 Category: Marketing 🔹 Date Posted: June 27, 2025 🔹 Experience Level: Mid-Senior (3-5 years) 🔹 Remote Status: Hybrid (2-3 days/week in office) 🚀 Job Overview Key aspects of this role include: - Implementing and optimizing advanced analytics and tracking setups - Analyzing data and providing actionable insights for internal teams and clients - Serving as a technical marketing resource for client-facing teams - Collaborating with cross-functional teams to enhance marketing strategies - Supporting sales and partnership teams with technical marketing expertise ASSUMPTION: This role requires a strong background in digital marketing, with a focus on analytics and technical implementation. Candidates should be comfortable working in a hybrid environment and have experience collaborating with cross-functional teams. 📋 Key Responsibilities 🔹 Advanced Analytics & Tracking: - Implement, troubleshoot, and optimize complex tracking setups including GA4, conversion pixels, and conversion tracking across multiple platforms and client accounts 🔹 Data Analysis & Reporting: - Pull, interpret, and visualize data from multiple sources to create comprehensive reports and actionable insights for internal teams and clients 🔹 Client Support Excellence: - Serve as a technical marketing resource for client-facing teams, providing expert guidance on digital marketing focus areas 🔹 Campaign Optimization: - Support testing initiatives, conversion rate optimization projects, and performance marketing efforts to improve ROI and user engagement 🔹 Documentation & Training: - Create and maintain technical documentation, best practice guides, and training materials to build digital marketing fluency across the organization 🔹 Technology Integration: - Evaluate, implement, and manage martech stack inclusive of CDPs, attribution tools, and advanced analytics platforms 🔹 Cross-functional Collaboration: - Work closely with Client Success, Partnerships, and Product teams to integrate marketing insights into client strategies and product development ASSUMPTION: Success in this role requires strong analytical skills, attention to detail, and the ability to communicate complex data insights effectively to both technical and non-technical stakeholders. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Analytics, Business, or related field (or equivalent experience) Experience: - 3-4+ years of professional experience in digital marketing with a focus on analytics, tracking, and technical implementation Required Skills: - Advanced proficiency in Google Analytics 4 and web analytics platforms (experience with Looker Studio is a plus) - Strong experience with tracking pixel implementation, conversion tracking, and attribution modeling across multiple advertising platforms (Google Ads, Meta, etc.) - Working knowledge of Customer Data Platforms (CDPs) and marketing automation tools - Proficiency in data visualization tools and advanced Excel/Google Sheets functions - Experience with HTML, basic JavaScript, and understanding of how tracking codes function - Strong analytical mindset with ability to translate complex data into actionable business insights - Excellent communication skills with ability to explain technical concepts to non-technical stakeholders - Ability to work hybrid schedule with regular presence in Santa Monica office Preferred Qualifications - Previous experience in live events, entertainment, or related eCommerce industries - Expertise in server-side tracking and advanced measurement solutions - Knowledge of HTML/SQL and experience in working with large datasets - Experience with marketing automation platforms (HubSpot, etc.) - Understanding of privacy regulations (GDPR, CCPA) and their impact on digital marketing - Certification in Google Analytics, Google Ads, or other relevant platforms - Previous client-facing or consulting experience ASSUMPTION: While these qualifications are preferred, candidates with a strong background in digital marketing and a willingness to learn in a fast-paced environment are encouraged to apply. 💰 Compensation & Benefits Salary Range: $80,000 - $120,000 per year (full-time equivalent, based on industry standards for role, experience level, and location) Benefits: - Flexible PTO policy - Access to select live events and client experiences - Direct mentorship from senior leaders with extensive industry experience - Modern, collaborative office environment in the heart of Santa Monica Working Hours: 40 hours/week (full-time equivalent) 📌 Applicant Insights 🔍 Company Context Industry: Software Development, focusing on event ticketing and experiential commerce Company Size: 51-200 employees (mid-size) Founded: 2013 (12 years in business) Company Description: - Tixr serves as a focal point for evolving the ticketing space and beyond, redefining what it means to plan and attend an event at any scale. - Started by fans for fans, Tixr was founded with the mission to upgrade the world of ticketing by delivering an unparalleled experience for event creators and fans. - As an experiential commerce partner to some of the world's top clubs, festivals, conventions, and more, Tixr operates at the intersection of software and service, providing comprehensive solutions through powerful platform features, digital sales tools, and on-premise support. - Located in Santa Monica, CA, Tixr is a team of passionate individuals who care deeply about the fan experience each step of the way. Ticketing is simply one piece of what they do as they work to evolve the way large-scale event creators do business. Company Specialties: - Event Ticketing - Analytics - CRMs - Event Sales - Event Management - Event Technology - Revenue Optimization - Event Partners - Ticketing - Event Check-in - Event Software - B2B Technology - Predictive Analytics - Data Science - Event Sales Forecasting - Customer Relationship Management Company Website: www.tixr.com ASSUMPTION: Tixr's mid-size structure allows for a more agile and collaborative work environment, with ample opportunities for growth and impact on the company's success. 📊 Role Analysis Career Level: Mid-Senior (3-5 years of experience) Reporting Structure: This role reports directly to the Senior Digital Marketing Manager and Head of Sales Strategy. Work Arrangement: This hybrid role requires regular office presence (2-3 days/week) to ensure effective team integration and client support. Growth Opportunities: - Potential for full-time conversion with competitive salary and benefits - Opportunities to work on high-impact projects and gain exposure to senior leadership - Collaborative work environment with a focus on professional development ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to transition to a full-time position based on performance and business needs. 🌍 Location & Work Environment Office Type: Modern, collaborative office environment in the heart of Santa Monica Office Location(s): - 1337 3rd Street Promenade, Suite 200, Santa Monica, California 90401, US - 1 Long Lane, Suite 108, London , England, GB Geographic Context: - Santa Monica, California: A vibrant beachfront city with a thriving tech industry and a strong focus on work-life balance - London, England: A global hub for finance, technology, and entertainment, offering a dynamic work environment with diverse cultural experiences Work Schedule: Flexible, with a focus on balancing remote work flexibility with meaningful in-person collaboration ASSUMPTION: Tixr's office locations offer a unique blend of coastal living and urban energy, providing employees with a dynamic work environment that caters to diverse preferences. 💼 Interview & Application Insights Typical Process: 1. Phone or video screen with the hiring manager 2. Technical assessment and case study presentation 3. Final round interviews with senior leadership and relevant team members Key Assessment Areas: - Technical skills and problem-solving abilities - Data analysis and interpretation skills - Communication and presentation skills - Cultural fit and alignment with Tixr's mission and values Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role 2. Prepare for the technical assessment by brushing up on your data analysis and visualization skills 3. Research Tixr's company culture and mission to demonstrate your alignment with their values 4. Practice your presentation skills and be prepared to discuss your thought process and approach to data-driven marketing strategies ATS Keywords: Digital Marketing, Analytics, Tracking, Conversion Optimization, Data Analysis, Client Support, Campaign Optimization, Documentation, Training, Technology Integration, Cross-functional Collaboration, Google Analytics 4, Tracking Pixels, Attribution Modeling, Customer Data Platforms, Marketing Automation, Data Visualization ASSUMPTION: Tixr's interview process is designed to assess both technical skills and cultural fit, with a strong emphasis on data-driven decision-making and collaboration. 🛠️ Tools & Technologies - Google Analytics 4 - Google Ads - Meta Ads Manager - Customer Data Platforms (CDPs) - Marketing automation tools (e.g., HubSpot) - Data visualization tools (e.g., Looker Studio, Tableau) - HTML, JavaScript, and CSS - SQL and Python for data manipulation and analysis - Google Workspace (Gmail, Google Drive, Google Docs) ASSUMPTION: Familiarity with these tools and a willingness to learn new technologies are essential for success in this role. 👔 Cultural Fit Considerations Company Values: - Fan-first: Always prioritize the fan experience - Innovative: Embrace continuous learning and improvement - Collaborative: Work together to achieve exceptional results - Accountable: Take ownership and deliver on commitments - Passionate: Bring energy and enthusiasm to everything we do Work Style: - Data-driven: Use data to inform decision-making and measure success - Agile: Adapt quickly to change and embrace new challenges - Collaborative: Work closely with cross-functional teams to achieve common goals - Detail-oriented: Pay close attention to details to ensure high-quality work - Proactive: Take initiative and anticipate needs before being asked Self-Assessment Questions: 1. How do you align with Tixr's value of being 'fan-first' in your approach to digital marketing? 2. Describe a time when you had to adapt quickly to a significant change in a marketing project or strategy. How did you approach the situation, and what was the outcome? 3. How do you ensure that your work maintains a high level of detail and accuracy, especially when working on complex data analysis or tracking implementations? ASSUMPTION: Success in this role requires a strong cultural fit with Tixr's values and work style, as well as a willingness to embrace a data-driven, collaborative approach to digital marketing. ⚠️ Potential Challenges 1. Workload fluctuations: Marketing projects and client needs can vary significantly, requiring the ability to manage shifting priorities and workloads effectively. 2. Technical obstacles: Troubleshooting advanced tracking issues and integrating new technologies can present unique challenges that require creative problem-solving and persistence. 3. Stakeholder management: Balancing the needs and expectations of internal teams, clients, and external partners can be complex, requiring strong communication and negotiation skills. 4. Privacy concerns: Navigating privacy regulations and ensuring compliance with data protection standards can be complex and time-consuming. ASSUMPTION: These challenges can be mitigated by strong project management skills, a proactive approach to problem-solving, and a deep understanding of the digital marketing landscape and relevant regulations. 📈 Similar Roles Comparison 1. Digital Marketing Manager (Full-Time) vs. Digital Marketing Manager (Contract): A full-time role may offer more job security and long-term growth opportunities, while a contract role may provide more flexibility and the chance to work on specific projects or events. 2. Industry-specific context: Tixr's focus on live events and entertainment provides unique challenges and opportunities compared to other industries, such as eCommerce or B2B software. 3. Career path comparison: A contract-to-hire role can serve as a stepping stone to a full-time position, offering a pathway to long-term career growth within the company. ASSUMPTION: Candidates should carefully consider the pros and cons of a contract role versus a full-time position, and how this opportunity aligns with their long-term career goals. 📝 Sample Projects 1. Event Ticket Sales Optimization: Develop and implement a data-driven strategy to optimize ticket sales for a major music festival, leveraging advanced analytics and marketing automation tools. 2. Client Marketing Strategy Audit: Conduct a comprehensive audit of a client's digital marketing strategy, providing actionable recommendations to improve ROI and user engagement. 3. Attribution Modeling for Event Ticket Purchases: Design and implement an advanced attribution model to accurately track and attribute event ticket purchases across multiple marketing channels. ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the impact this role can have on Tixr's clients and business success. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the most challenging tracking or data analysis issue you've faced in a previous role, and how you approached solving it? 2. Team Structure: How does the digital marketing team collaborate with other departments, such as sales, partnerships, and product, to drive client success? 3. Growth Opportunities: What opportunities exist for professional development and career growth within the digital marketing team and the company as a whole? 4. Work-Life Balance: How does Tixr support work-life balance for its employees, particularly in a hybrid work arrangement? 5. Company Culture: How does Tixr's company culture foster innovation, collaboration, and a fan-first mindset? ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and growth potential of this role, as well as Tixr's company culture and values. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role 3. Prepare for the technical assessment and case study presentation by brushing up on your data analysis and visualization skills 4. Research Tixr's company culture and mission to demonstrate your alignment with their values 5. Practice your presentation skills and be prepared to discuss your thought process and approach to data-driven marketing strategies 6. Follow up with the hiring manager one week after submitting your application to express your continued interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.