Digital Marketing Manager - Contract, Part Time

📌 Core Information

🔹 Job Title: Digital Marketing Manager - Contract, Part Time

🔹 Company: FutureSight

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Part-Time, Contract

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing digital marketing strategies for FutureSight Venture's owned and earned channels
• Creating engaging content, including blog posts, articles, case studies, and white papers
• Managing social media presence, email marketing campaigns, and SEO optimization
• Collaborating with cross-functional teams to ensure alignment and effective communication
• Analyzing and reporting on campaign performance to identify improvement opportunities

ASSUMPTION: This role requires a strong focus on owned and earned digital marketing channels, with a background in B2B content marketing and experience in the financial, investment, or venture capital industry.

📋 Key Responsibilities

✅ Lead the creation and execution of engaging content across various digital channels, including:

• Blog posts, articles, case studies, and white papers (written and video-based)
• Social media strategy and execution (LinkedIn, Facebook, X)
• Email marketing campaigns (list segmentation, email design, A/B testing)
• Website optimization and backlinking for improved user experience, SEO performance, and conversion rates
• Video marketing (creative, editing, publishing)
• Creative asset creation to support content and the brand
• Campaign performance analysis and reporting
• Collaboration with other marketing team members and stakeholders

ASSUMPTION: This role requires a hands-on approach to content creation and marketing strategy execution, with a focus on driving brand awareness and qualified traffic.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 3-5 years of experience in digital marketing, with a strong focus on owned and earned channels

Required Skills:

• Proven experience in B2B content marketing, social media, email marketing, SEO principles, and best practices
• Exceptional content creation and copywriting skills, with domain experience in the financial, investment, or venture capital industry
• Experience with Hubspot, YouTube, and LinkedIn
• Experience with Google Analytics, Google Tag Manager, and Google Search Console
• Excellent communication, interpersonal, and presentation skills
• Strong analytical and problem-solving skills
• Ability to work independently and as part of a team
• Proficient in English

Preferred Skills:

• Experience with video marketing and editing
• Familiarity with the Canadian financial services or venture capital industry

ASSUMPTION: Candidates should have a strong track record of creating compelling content and driving engagement within the financial services, venture capital, or broader investment industry.

💰 Compensation & Benefits

Salary Range: CAD 60,000 - CAD 80,000 per year (pro-rated for part-time) - ASSUMPTION: Based on industry standards for mid-senior level digital marketing roles in Toronto

Benefits:

• Flexible Hours: Work on your schedule with a part-time, remote-friendly role
• High Impact: Shape the brand presence of early-stage ventures from the ground up
• Creative Freedom: Own and execute digital strategies across multiple channels
• Work with Founders: Collaborate with experienced entrepreneurs and startup teams
• Startup Exposure: Build your portfolio while gaining insight into multiple industries
• Growth Environment: Stay sharp in a fast-paced, learning-focused ecosystem

Working Hours: 20 hours per week, with flexibility to work on your schedule

📌 Applicant Insights

🔍 Company Context

Industry: FutureSight is a venture studio that co-creates B2B AI SaaS companies with values-driven entrepreneurs from inception to exit. They focus on the financial services, investment, and venture capital sectors.

Company Size: FutureSight has 11-50 employees, providing a mid-sized company environment where applicants can have a significant impact.

Founded: FutureSight was founded in 2020, making it a relatively new but established venture studio.

Company Description:

• FutureSight co-creates world-class software companies with values-driven founders
• They work with entrepreneurs to bring software to market at scale
• FutureSight focuses on creating high-impact, values-driven companies in the B2B AI SaaS space

Company Specialties:

• Venture studio
• B2B AI SaaS companies
• Values-driven entrepreneurship
• Financial services, investment, and venture capital sectors

Company Website: futuresight.ventures

ASSUMPTION: FutureSight's focus on values-driven entrepreneurship and high-impact B2B AI SaaS companies creates an innovative and dynamic work environment.

📊 Role Analysis

Career Level: This role is suitable for mid-senior level digital marketing professionals looking to apply their skills in a fast-paced, startup environment.

Reporting Structure: The Digital Marketing Manager will report directly to the Head of Marketing and collaborate with cross-functional teams.

Work Arrangement: This is a part-time, contract role with flexible hours, allowing for a remote-friendly work arrangement.

Growth Opportunities:

• Exposure to multiple industries and early-stage ventures
• Potential full-time opportunities as the company grows
• Learning and development opportunities in a fast-paced, startup environment

ASSUMPTION: This role offers growth opportunities through exposure to various industries and early-stage ventures, as well as the potential for full-time employment as the company expands.

🌍 Location & Work Environment

Office Type: FutureSight has offices in San Francisco, California, and Toronto, Ontario, but this role is remote-friendly.

Office Location(s): San Francisco, California, and Toronto, Ontario

Geographic Context:

• Toronto is a multicultural city with a thriving tech industry
• It offers a high quality of life, with numerous cultural attractions and outdoor activities
• Toronto has a vibrant startup ecosystem, with many venture capital firms and incubators

Work Schedule: Flexible, with 20 hours per week

ASSUMPTION: The remote-friendly work environment and flexible hours allow for a better work-life balance, while the vibrant startup ecosystem in Toronto provides ample networking opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Head of Marketing
• Take-home content creation assignment
• Final interview with the Head of Marketing and/or other team members

Key Assessment Areas:

• Content creation and copywriting skills
• Digital marketing strategy and execution
• Analytical and problem-solving skills
• Cultural fit and alignment with FutureSight's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Showcase your content creation portfolio, if applicable
• Demonstrate your understanding of the financial services, investment, or venture capital industry
• Express your enthusiasm for FutureSight's mission and values

ATS Keywords: Digital Marketing, Content Creation, Social Media, Email Marketing, SEO, Video Marketing, Analytics, Copywriting, Financial Services, Investment, Venture Capital

ASSUMPTION: The application process will focus on assessing the candidate's content creation and digital marketing skills, as well as their cultural fit with FutureSight's values-driven approach.

🛠️ Tools & Technologies

• Hubspot
• YouTube
• LinkedIn
• Google Analytics
• Google Tag Manager
• Google Search Console
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in digital marketing.

👔 Cultural Fit Considerations

Company Values:

• Values-driven entrepreneurship
• High-impact innovation
• Collaboration and cross-functional teamwork
• Continuous learning and improvement

Work Style:

• Fast-paced and dynamic startup environment
• Flexible and remote-friendly work arrangement
• Strong focus on content creation and digital marketing strategy
• Cross-functional collaboration and communication

Self-Assessment Questions:

• How do you align with FutureSight's values-driven approach to entrepreneurship?
• How do you stay organized and manage your time in a fast-paced, flexible work environment?
• How do you approach content creation and digital marketing strategy in a startup setting?

ASSUMPTION: FutureSight values candidates who are passionate about their mission, adaptable to a fast-paced environment, and committed to driving high-impact innovation through content creation and digital marketing.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced startup environment
• Adapting to a part-time, contract work arrangement
• Balancing remote work and collaboration with cross-functional teams
• Staying up-to-date with industry trends and best practices in digital marketing

ASSUMPTION: These challenges can be overcome by strong time management, communication, and adaptability skills, as well as a passion for learning and continuous improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on owned and earned digital marketing channels
• FutureSight's focus on B2B AI SaaS companies and values-driven entrepreneurship sets it apart from other venture studios and marketing agencies
• This role offers growth opportunities through exposure to multiple industries and early-stage ventures, as well as the potential for full-time employment

ASSUMPTION: This role is unique in its focus on digital marketing strategy for early-stage B2B AI SaaS companies, offering applicants a chance to make a significant impact in a fast-paced, innovative environment.

📝 Sample Projects

• Developing and executing a social media campaign to increase brand awareness for an early-stage B2B AI SaaS company
• Creating a series of blog posts and whitepapers to establish thought leadership in the financial services industry
• Optimizing a venture capital firm's website to improve user experience, SEO performance, and conversion rates

ASSUMPTION: These sample projects demonstrate the range of content creation and digital marketing strategies required for this role, from social media campaigns to SEO optimization and thought leadership development.

❓ Key Questions to Ask During Interview

• How does FutureSight support the growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does FutureSight measure the success of its digital marketing campaigns?
• What is the typical career path for someone in this role at FutureSight?
• How does FutureSight foster a values-driven culture, and how can I contribute to that as an employee?

ASSUMPTION: These interview questions help applicants understand FutureSight's commitment to employee growth, the priorities and expectations for the role, and the company's approach to digital marketing and values-driven culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Prepare a content creation portfolio, if applicable
• Follow up with FutureSight within one week of application submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.