Digital Marketing Manager - Contract, Part Time

📌 Core Information

🔹 Job Title: Digital Marketing Manager - Contract, Part Time

🔹 Company: FutureSight

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Contract, Part Time

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing engaging content across various digital channels
• Collaborating with stakeholders to ensure alignment and effective communication
• Analyzing and reporting on campaign performance to identify improvement opportunities
• Working with a team of experienced entrepreneurs and startup teams in a fast-paced environment

ASSUMPTION: This role requires a strong focus on owned and earned marketing channels, with a significant portion of time dedicated to content creation and strategy.

📋 Key Responsibilities

✅ Lead the creation and execution of engaging content, including blog posts, articles, case studies, and white papers, both written and video-based

✅ Execute organic social media strategy, including calendaring and postings on LinkedIn, Facebook, and X

✅ Execute email marketing campaigns, including list segmentation, email design, and A/B testing

✅ Manage and optimize the website and backlinking to improve user experience, SEO performance, and conversion rates

✅ Execute video marketing, including creative, editing, and publishing

✅ Create engaging creative assets to support content and the brand

✅ Analyze and report on the performance of owned and earned campaigns, identifying key metrics and opportunities for improvement

✅ Collaborate with other marketing team members and stakeholders to ensure alignment and effective communication

ASSUMPTION: This role requires a mix of creative and analytical skills, with a significant portion of time dedicated to content creation and strategy, as well as performance analysis.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 3-5 years of experience in digital marketing, with a strong focus on owned and earned channels

Required Skills:

• Proven experience with B2B content marketing, social media, video marketing, email marketing, SEO principles, and best practices
• Exceptional content creation and copywriting skills, with domain experience in the financial, investment, and/or venture industry
• Experience with Hubspot, YouTube, and LinkedIn
• Experience with Google Analytics, Google Tag Manager, Google Search Console
• Excellent communication, interpersonal, and presentation skills
• Strong analytical and problem-solving skills
• Ability to work independently and as part of a team
• Proficient in English

Preferred Skills:

• Experience with CRM software (e.g., Salesforce, HubSpot)
• Familiarity with marketing automation tools (e.g., Marketo, Pardot)
• Knowledge of HTML, CSS, and JavaScript

ASSUMPTION: Candidates with experience in the financial, investment, and/or venture industry will have a strong understanding of the target audience and be better equipped to create relevant content.

💰 Compensation & Benefits

Salary Range: CAD 60,000 - CAD 80,000 per year (part-time, pro-rated)

Benefits:

• Flexible Hours: Work on your schedule with a part-time, remote-friendly role
• High Impact: Shape the brand presence of early-stage ventures from the ground up
• Creative Freedom: Own and execute digital strategies across multiple channels
• Work with Founders: Collaborate with experienced entrepreneurs and startup teams
• Startup Exposure: Build your portfolio while gaining insight into multiple industries
• Growth Environment: Stay sharp in a fast-paced, learning-focused ecosystem

Working Hours: 20 hours per week, with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for part-time digital marketing managers in Toronto, with consideration for the experience level and remote work arrangement.

📌 Applicant Insights

🔍 Company Context

Industry: FutureSight is a venture studio that co-creates B2B AI SaaS companies with values-driven entrepreneurs from inception to exit. They operate in the technology and venture capital industries.

Company Size: FutureSight has 11-50 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: FutureSight was founded in 2019, with a brief history focused on building world-class software companies with values-driven founders.

Company Description:

• FutureSight builds world-class software companies with values-driven founders
• The company co-creates B2B AI SaaS companies from inception to exit, working with entrepreneurs to bring software to market at scale
• FutureSight offers a full-stack co-founding team, providing expertise in various aspects of business development

Company Specialties:

• Venture Studio
• B2B AI SaaS
• Co-founding and funding
• Entrepreneurship

Company Website: futuresight.ventures

ASSUMPTION: FutureSight's focus on co-creating B2B AI SaaS companies with values-driven entrepreneurs sets it apart from traditional venture capital firms, offering unique opportunities for growth and collaboration.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing and collaborates with other marketing team members and stakeholders

Work Arrangement: This is a part-time, remote-friendly role with flexible hours, allowing for a better work-life balance

Growth Opportunities:

• Exposure to multiple industries and early-stage ventures
• Collaboration with experienced entrepreneurs and startup teams
• Potential for full-time employment or contract extensions based on performance

ASSUMPTION: This role offers significant growth opportunities, both in terms of industry exposure and potential career advancement within the company.

🌍 Location & Work Environment

Office Type: Remote-friendly, with the option to work from home or a co-working space

Office Location(s): Toronto, Ontario, Canada

Geographic Context:

• Toronto is the capital city of Ontario and the largest city in Canada
• The city is known for its diverse culture, vibrant arts scene, and strong economy
• Toronto is home to a thriving tech industry, with numerous startups and venture capital firms

Work Schedule: 20 hours per week, with flexible scheduling

ASSUMPTION: The remote-friendly work environment and flexible scheduling allow for a better work-life balance, attracting candidates who value flexibility and independence.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening
• Phone or video call interview with the Head of Marketing
• Take-home content creation assignment
• Final interview with the marketing team and/or founders

Key Assessment Areas:

• Content creation and copywriting skills
• Understanding of digital marketing channels and best practices
• Analytical and problem-solving skills
• Communication and interpersonal skills
• Alignment with FutureSight's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in digital marketing and content creation
• Showcase your understanding of the financial, investment, and/or venture industry in your application materials
• Prepare for the take-home content creation assignment by researching FutureSight's target audience and brand voice
• Demonstrate your ability to work independently and as part of a team in your interviews

ATS Keywords: Digital Marketing, Content Creation, Social Media, Email Marketing, SEO, Video Marketing, Analytics, Copywriting, Communication, Interpersonal Skills, Problem Solving, Hubspot, Google Analytics, Google Tag Manager, Google Search Console

ASSUMPTION: The application process for this role is designed to assess candidates' content creation and digital marketing skills, as well as their cultural fit with FutureSight's company values and culture.

🛠️ Tools & Technologies

• Hubspot
• YouTube
• LinkedIn
• Google Analytics
• Google Tag Manager
• Google Search Console
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• HTML, CSS, and JavaScript

ASSUMPTION: The tools and technologies listed are essential for this role, and candidates should have experience with or be willing to learn these platforms to excel in the position.

👔 Cultural Fit Considerations

Company Values:

• Entrepreneurial spirit
• Collaboration
• Continuous learning
• Integrity
• Diversity and inclusion

Work Style:

• Independent and self-motivated
• Strong communication and interpersonal skills
• Adaptable and flexible
• Analytical and problem-solving mindset
• Creative and innovative

Self-Assessment Questions:

• Do you have a strong entrepreneurial spirit and a passion for building companies from the ground up?
• Are you comfortable working independently and as part of a team in a fast-paced, collaborative environment?
• Do you have strong analytical and problem-solving skills, with a knack for identifying trends and opportunities?
• Are you creative and innovative, with a talent for developing engaging content?

ASSUMPTION: FutureSight values candidates who align with their company values and work style, as this ensures a strong cultural fit and a successful working relationship.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to the unique needs and goals of early-stage ventures
• Balancing the demands of part-time work with other commitments
• Working remotely and maintaining effective communication with team members

ASSUMPTION: These potential challenges are inherent to the role and the work environment, and candidates should be prepared to address them effectively to succeed in the position.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on owned and earned marketing channels, with a strong emphasis on content creation and strategy
• This role offers unique exposure to multiple industries and early-stage ventures, providing valuable experience and growth opportunities
• As a part-time, remote-friendly position, this role may appeal to candidates seeking a better work-life balance or those looking to transition into full-time employment

ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other marketing positions when evaluating their fit and potential career growth.

📝 Sample Projects

• Developing a comprehensive content strategy for an early-stage venture in the AI SaaS space
• Creating a series of engaging video tutorials to educate users on a new software platform
• Optimizing a website's SEO performance through targeted content creation and backlinking

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities candidates can expect in this role, providing insight into the skills and knowledge required to succeed.

❓ Key Questions to Ask During Interview

• Can you describe the typical content creation process for an early-stage venture, from ideation to publication?
• How does FutureSight support the growth and development of its portfolio companies?
• What are the key performance indicators (KPIs) used to measure the success of owned and earned marketing campaigns at FutureSight?
• How does FutureSight foster a culture of collaboration and continuous learning among its team members and portfolio companies?
• What opportunities exist for growth and advancement within the company, particularly for part-time employees?

ASSUMPTION: These key questions help candidates gain a deeper understanding of the role, the company, and the work environment, enabling them to make an informed decision about their fit and potential career growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in digital marketing and content creation
• Prepare for the take-home content creation assignment by researching FutureSight's target audience and brand voice
• Practice your interview skills and be ready to discuss your experience and qualifications in detail
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.