📌 Core Information
🔹 Job Title: Digital Marketing Manager, Copperleaf
🔹 Company: IFS
🔹 Location: Colombo, Sri Lanka
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (preferably central to east coast time zone)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive digital marketing campaigns across multiple channels
- Analyzing campaign performance and making data-driven decisions to optimize results
- Staying up-to-date with emerging trends and technologies in digital marketing
- Collaborating with senior leadership and stakeholders to align digital marketing efforts with business objectives
- Overseeing website updates and assisting in demand generation tactics
ASSUMPTION: This role requires a strategic mindset and strong analytical skills to succeed in a fast-paced environment. The ideal candidate will have a proven track record in digital marketing, preferably within the technology or B2B industry.
📋 Key Responsibilities
✅ Plan, execute, and optimize multi-channel digital marketing campaigns across various platforms, including social media, search engines, email, and display advertising
✅ Monitor campaign performance metrics and adjust strategies as needed to ensure maximum ROI
✅ Conduct regular analysis of key performance indicators (KPIs) to evaluate the effectiveness of digital marketing initiatives and ensure demand generation
✅ Stay abreast of emerging trends and technologies in digital marketing tools and platforms, and implement new technologies to enhance campaign performance, streamline processes, and drive innovation
✅ Communicate regularly with senior leadership and key stakeholders to provide updates on digital marketing initiatives, performance metrics, and strategic recommendations
✅ Collaborate effectively to align digital marketing efforts with overall business objectives
✅ Oversee website updates to landing pages in support of demand generation campaigns
✅ Assist in executing demand generation tactics, including webinars, content syndication, and account-based marketing initiatives
ASSUMPTION: The role requires a high level of organization and the ability to manage multiple projects simultaneously. Strong communication skills are essential for collaborating with various stakeholders and ensuring alignment with business objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in digital marketing, with a focus on strategy development, campaign management within the technology, software, or B2B industry
Required Skills:
- Proven track record of successfully driving digital marketing campaigns that deliver measurable results
- Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions
- Creative thinker with a passion for innovation and staying ahead of industry trends
- Strong organizational skills and ability to manage multiple projects simultaneously in a fast-paced environment
- Flexibility to adapt to changing priorities and business needs
- Exceptional communication and presentation skills with the ability to confidently interact with both internal stakeholders and customers
- Collaborative mindset and the ability to build effective relationships across all levels of the organization
- Fluent written and verbal English
Preferred Skills:
- Experience with marketing automation tools and CRM systems
- Familiarity with A/B testing and optimization techniques
- Knowledge of HTML, CSS, and JavaScript
ASSUMPTION: While not explicitly stated, having experience with marketing automation tools and CRM systems would be beneficial for this role. Familiarity with A/B testing and optimization techniques, as well as knowledge of HTML, CSS, and JavaScript, would also be valuable skills.
💰 Compensation & Benefits
Salary Range: $100,000 - $120,000 per year
Benefits:
- Flexible paid time off, including sick and holiday
- Medical, dental, and vision insurance
- 401K with Company contribution
- Flexible spending accounts
- Life insurance and disability benefits
- Tuition assistance
- Community involvement and volunteering events
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a digital marketing manager with 5-10 years of experience in the technology or B2B industry. Benefits are typical for a company of IFS's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 5,001-10,000 employees
Founded: 1983
Company Description:
- IFS is a billion-dollar revenue company with 7,000+ employees on all continents
- Leading AI technology is the backbone of their award-winning enterprise software solutions
- Committed to internal AI adoption to stay at the forefront of technological advancements
- Celebrates diversity and promotes an inclusive workforce
Company Specialties:
- Enterprise Resource Planning (ERP)
- Business Software Solutions
- Enterprise Asset Management (EAM)
- Enterprise Project Management (EPM)
- Field Service Management (FSM)
- Supply Chain Management (SCM)
- Enterprise Service Management (ESM)
Company Website: ifs.com
ASSUMPTION: IFS is a well-established company in the software development industry, with a strong focus on AI technology and enterprise software solutions. Their commitment to internal AI adoption and promoting diversity makes them an attractive employer for digital marketing professionals.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports directly to the VP of Marketing
Work Arrangement: Hybrid (preferably central to east coast time zone)
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to work on global campaigns and collaborate with international teams
- Access to professional development resources and training
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the potential to take on leadership responsibilities and work on global campaigns. Access to professional development resources and training can help the incumbent continue to grow and develop their skills.
🌍 Location & Work Environment
Office Type: Hybrid (Colombo, Sri Lanka)
Office Location(s): Colombo, Sri Lanka
Geographic Context:
- Colombo is the commercial capital and largest city in Sri Lanka
- Known for its vibrant culture, historic sites, and modern infrastructure
- Offers a mix of urban and suburban living options
Work Schedule: Full-time, 40 hours per week, with flexibility for remote work
ASSUMPTION: Colombo offers a dynamic work environment with a mix of urban and suburban living options. The hybrid work arrangement provides flexibility for remote work, allowing employees to balance their personal and professional lives.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess cultural fit and basic qualifications
- In-depth behavioral interviews to evaluate problem-solving skills and experience
- Case study or project presentation to demonstrate strategic thinking and campaign development skills
- Final interviews with senior leadership to discuss career growth and company culture
Key Assessment Areas:
- Campaign management and optimization skills
- Analytical skills and data-driven decision-making
- Strategic thinking and innovation
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful digital marketing campaigns you've managed, including metrics and results
- Be ready to discuss your approach to data analysis and optimization
- Demonstrate your understanding of the company and the role by asking thoughtful questions during the interview
ATS Keywords: Digital Marketing, Campaign Management, Performance Analysis, Technology Utilization, Stakeholder Communication, Demand Generation, Analytical Skills, Creative Thinking, Organizational Skills, Communication Skills, Collaboration, Data-Driven Decision Making
ASSUMPTION: The interview process for this role is designed to assess the candidate's skills and experience in digital marketing, as well as their cultural fit with the company. By tailoring their resume and cover letter and preparing examples of their work, candidates can demonstrate their qualifications and increase their chances of success.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Social media management platforms (e.g., Hootsuite, Buffer)
- SEO and SEM tools (e.g., Google Ads, SEMrush)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Web analytics tools (e.g., Google Analytics)
ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and other digital marketing technologies is essential for success in this role. Candidates should be comfortable using these tools and able to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Agility: IFS values the ability to adapt and respond quickly to changing market conditions and customer needs
- Customer-centricity: IFS prioritizes the needs and preferences of their customers in all aspects of their business
- Trust: IFS fosters a culture of transparency, honesty, and accountability
Work Style:
- Collaborative: IFS encourages cross-functional teamwork and collaboration to drive innovation and success
- Data-driven: IFS uses data and analytics to inform decision-making and optimize performance
- Innovative: IFS values creativity and encourages employees to think outside the box and challenge the status quo
Self-Assessment Questions:
- Do you have a proven track record of driving results in digital marketing campaigns?
- Are you comfortable using data and analytics to inform decision-making and optimize performance?
- Do you thrive in a fast-paced, collaborative environment and enjoy working with cross-functional teams?
ASSUMPTION: IFS values agility, customer-centricity, and trust as core components of their company culture. Candidates who are comfortable working in a collaborative, data-driven, and innovative environment are likely to be a good fit for this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Keeping up with emerging trends and technologies in digital marketing
- Collaborating effectively with senior leadership and stakeholders to align digital marketing efforts with business objectives
- Working remotely or in a hybrid environment, which may require self-motivation and time management skills
ASSUMPTION: The fast-paced nature of this role and the need to keep up with emerging trends and technologies may present challenges for some candidates. Effective time management, self-motivation, and strong communication skills will be essential for success in this role.
📈 Similar Roles Comparison
- Digital Marketing Manager vs. Marketing Manager: The Digital Marketing Manager role focuses specifically on digital marketing channels and strategies, while the Marketing Manager role may have a broader scope, including traditional marketing channels and overall marketing strategy
- Industry-specific context: Digital marketing roles in the technology or B2B industry may require a deeper understanding of technical concepts and the ability to communicate effectively with technical stakeholders
- Career path comparison: Digital Marketing Manager roles may provide a pathway to leadership positions within the marketing department or broader marketing management roles
ASSUMPTION: The Digital Marketing Manager role is similar to other marketing management roles but focuses specifically on digital marketing channels and strategies. In the technology or B2B industry, candidates may need to demonstrate a deeper understanding of technical concepts and the ability to communicate effectively with technical stakeholders. This role may provide a pathway to leadership positions within the marketing department or broader marketing management roles.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing campaign to launch a new product or service, including SEO, SEM, social media, email, and display advertising components
- Conducting a competitive analysis of digital marketing strategies in the technology or B2B industry and identifying opportunities for differentiation and innovation
- Optimizing website landing pages and call-to-action (CTA) elements to improve conversion rates and drive demand generation
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Digital Marketing Manager role. Candidates should be prepared to discuss their experience with similar projects and provide examples of their work during the interview process.
❓ Key Questions to Ask During Interview
- Can you describe the current digital marketing strategy and how this role fits into the overall marketing plan?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30-60-90 days?
- How does the company measure the success of its digital marketing campaigns, and what metrics are most important for this role?
- What is the company's approach to work-life balance and flexibility for remote or hybrid employees?
ASSUMPTION: These key questions are designed to help candidates assess the fit of the role and the company with their career goals and personal preferences. By asking thoughtful questions during the interview process, candidates can gain a better understanding of the company culture and the expectations for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful digital marketing campaigns you've managed, including metrics and results
- Be ready to discuss your approach to data analysis and optimization
- Demonstrate your understanding of the company and the role by asking thoughtful questions during the interview
- Follow up with the hiring manager one week after the interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
