Digital Marketing Manager, Copperleaf

📌 Core Information

🔹 Job Title: Digital Marketing Manager, Copperleaf

🔹 Company: IFS

🔹 Location: Ottawa, Ontario, Canada

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (preferably central to east coast time zone)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive digital marketing campaigns to achieve business objectives
• Managing multi-channel digital marketing campaigns across various platforms
• Driving engagement, pipeline acceleration, and revenue growth through ABM programs
• Continuously testing, learning, and applying innovative ABM approaches
• Collaborating with cross-functional teams to align digital marketing efforts with overall business objectives

ASSUMPTION: This role requires a well-rounded digital marketer with a strong background in ABM and proven results in driving digital marketing campaigns. The ideal candidate will possess a deep understanding of digital marketing strategies and tactics, with the ability to adapt to changing priorities and business needs.

📋 Key Responsibilities

✅ Campaign Management: Plan, execute, and optimize multi-channel digital marketing campaigns across various platforms including but not limited to social media, search engines, email, and display advertising.

✅ ABM Programs: Work closely with sales teams to develop and execute highly personalized and scalable ABM programs that drive engagement, pipeline acceleration, and revenue growth.

✅ Content Development: Partner with Product Marketing and Industry Marketing to research key industry trends, refine persona messaging, and develop relevant content that supports ABM initiatives.

✅ Performance Analysis: Conduct regular analysis of key performance indicators (KPIs) to evaluate the effectiveness of digital marketing initiatives and ensure demand generation. Generate insights and recommendations for continuous improvement and optimization of campaigns.

✅ Technology Utilization: Stay abreast of emerging trends and technologies in digital marketing tools and platforms. Evaluate and implement new technologies to enhance campaign performance, streamline processes, and drive innovation.

✅ Stakeholder Communication: Communicate regularly with senior leadership and key stakeholders to provide updates on digital marketing initiatives, performance metrics, and strategic recommendations. Collaborate effectively to align digital marketing efforts with overall business objectives.

✅ Website Updates: Oversee website updates to landing pages in support of demand generation campaigns

✅ Demand Generation Tactics: Assist in executing demand generation tactics such as webinars, content syndication, and account-based marketing initiatives

ASSUMPTION: The responsibilities listed above are not exhaustive and may change or evolve over time. The ideal candidate will be adaptable and able to take on new challenges as needed.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience in digital marketing, with a focus on strategy development, campaign management within the technology, software, or B2B industry. 2+ years of account-based marketing work, including execution of targeted ABM campaigns.

Required Skills:

• Proven track record of successfully driving digital marketing campaigns that deliver measurable results
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions
• Creative thinker with a passion for innovation and staying ahead of industry trends
• Strong organizational skills and ability to manage multiple projects simultaneously in a fast-paced environment
• Flexibility to adapt to changing priorities and business needs
• Exceptional communication and presentation skills with the ability to confidently interact with both internal stakeholders and customers
• Collaborative mindset and the ability to build effective relationships across all levels of the organization
• Fluent written and verbal English
• Proficient in Marketo and Demandbase

Preferred Skills:

• Experience with additional marketing automation platforms
• Knowledge of the software or technology industry
• Fluency in additional languages

ASSUMPTION: The required qualifications listed above are essential for success in this role. However, IFS is an equal opportunity employer and encourages applicants from diverse backgrounds to apply. Relevant experience and transferable skills may be considered in lieu of formal education or specific industry experience.

💰 Compensation & Benefits

Salary Range: $100,000 - $120,000 USD per year (AI-estimated based on role, experience level, and location)

Benefits:

• Flexible paid time off, including sick and holiday
• Medical, dental, and vision insurance
• 401K with company contribution
• Flexible spending accounts
• Life insurance and disability benefits
• Tuition assistance
• Community involvement and volunteering events

Working Hours: Full-time, with flexibility for remote work (preferably central to east coast time zone)

ASSUMPTION: The salary range provided is an estimate based on AI analysis of similar roles, experience levels, and locations. The actual salary offered may vary based on the candidate's qualifications, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: IFS is a billion-dollar revenue company with 6000+ employees on all continents, specializing in enterprise software solutions powered by AI technology.

Company Size: IFS is a mid-sized company with 5,001-10,000 employees, offering a collaborative and innovative work environment.

Founded: IFS was founded in 1983 by five university friends who prioritized customer-centricity and agility. Today, IFS is recognized worldwide for delivering value and supporting strategic transformations.

Company Description:

• IFS is a global leader in enterprise software for hardcore businesses that service, power, and protect our planet.
• IFS Cloud is a fully composable AI-powered platform designed for ultimate flexibility and adaptability to customers' specific requirements and business evolution.
• IFS was founded on the principles of agility, customer-centricity, and trust, and is recognized worldwide for delivering value and supporting strategic transformations.

Company Specialties:

• Enterprise Resource Planning (ERP)
• Business Software Solutions
• Enterprise Asset Management (EAM)
• Enterprise Project Management (EPM)
• Field Service Management (FSM)
• Supply Chain Management (SCM)
• Enterprise Service Management (ESM)

Company Website: IFS Website

ASSUMPTION: IFS is a well-established company with a strong global presence and a commitment to innovation and sustainability. The company's focus on customer-centricity and agility creates an environment where employees can make a positive impact on the world.

📊 Role Analysis

Career Level: This role is a mid-level management position, offering opportunities for professional growth and development within the marketing department.

Reporting Structure: The Digital Marketing Manager will report directly to the Senior Marketing Manager and work closely with cross-functional teams, including sales, product marketing, and industry marketing.

Work Arrangement: This role offers a hybrid work arrangement, with a preference for candidates located in the central to east coast time zone.

Growth Opportunities:

• Potential career progression into senior marketing roles or management positions within the marketing department or other departments within IFS.
• Opportunities to gain experience in new marketing channels, technologies, or industries as IFS continues to grow and expand.
• Access to professional development resources, such as training, workshops, and mentorship programs.

ASSUMPTION: This role offers a unique opportunity for a digital marketing professional to make a significant impact on the growth and success of a global enterprise software company. The ideal candidate will possess a strong background in digital marketing, with a focus on ABM and a proven track record of driving results.

🌍 Location & Work Environment

Office Type: IFS offers a hybrid work environment, with a preference for candidates located in the central to east coast time zone.

Office Location(s): The primary office location for this role is in Ottawa, Ontario, Canada.

Geographic Context:

• Ottawa is the capital city of Canada, offering a high quality of life, affordable housing, and a vibrant cultural scene.
• The city is home to a diverse range of industries, including technology, government, and healthcare.
• Ottawa has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: Full-time, with flexibility for remote work (preferably central to east coast time zone)

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to balance the benefits of working from home with the advantages of in-person collaboration and networking. The Ottawa office location provides easy access to public transportation, amenities, and a variety of dining and entertainment options.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth behavioral and technical interview with the hiring manager and/or team members
• Final interview with senior leadership
• Background check and reference check (if applicable)

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• ABM experience and success stories
• Analytical skills and data-driven decision-making
• Communication and presentation skills
• Cultural fit and alignment with IFS values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include specific examples of your ABM experience and the results you've achieved.
• Prepare for behavioral interview questions by reflecting on your past experiences and how they've prepared you for this role.
• Research IFS and the Copperleaf product to demonstrate your interest and understanding of the company and its offerings.

ATS Keywords: Digital Marketing, ABM, Campaign Management, Performance Analysis, Marketing Automation, Marketo, Demandbase, Strategic Thinking, Data-Driven Decision Making, Collaboration, Communication, Innovation

ASSUMPTION: The interview process for this role will focus on assessing the candidate's digital marketing expertise, ABM experience, and cultural fit with IFS. The ideal candidate will possess a strong background in digital marketing, with a focus on ABM and a proven track record of driving results.

🛠️ Tools & Technologies

• Marketo
• Demandbase
• Google Analytics
• Social media platforms (LinkedIn, Twitter, Facebook, etc.)
• Search engine marketing tools (Google Ads, Bing Ads, etc.)
• Email marketing platforms (Mailchimp, Constant Contact, etc.)
• Project management tools (Asana, Trello, Jira, etc.)

ASSUMPTION: The ideal candidate will possess experience with the tools and technologies listed above, with a focus on Marketo and Demandbase. Familiarity with additional marketing automation platforms, project management tools, and other relevant technologies is a plus.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Agility
• Trust
• Innovation
• Collaboration
• Sustainability

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and creative
• Customer-focused and results-oriented

Self-Assessment Questions:

• Do you possess a strong background in digital marketing, with a focus on ABM and a proven track record of driving results?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to changing priorities?
• Do you thrive in a collaborative, team-oriented work environment and enjoy working with cross-functional teams?
• Are you passionate about staying up-to-date with industry trends and continuously learning and improving your skills?
• Do you align with IFS's values of customer-centricity, agility, trust, innovation, collaboration, and sustainability?

ASSUMPTION: The ideal candidate for this role will possess a strong background in digital marketing, with a focus on ABM and a proven track record of driving results. They will be comfortable working in a fast-paced, dynamic environment and adapting to changing priorities. The ideal candidate will also be collaborative, team-oriented, and passionate about staying up-to-date with industry trends and continuously learning and improving their skills. They will align with IFS's values of customer-centricity, agility, trust, innovation, collaboration, and sustainability.

⚠️ Potential Challenges

• The fast-paced nature of the role may require the candidate to manage multiple projects simultaneously and adapt to changing priorities.
• The ideal candidate will possess strong communication and presentation skills to effectively collaborate with cross-functional teams and stakeholders.
• The role may require occasional travel to attend industry events, conferences, or client meetings.
• The hybrid work arrangement may present challenges in maintaining work-life balance and staying connected with colleagues and the broader IFS community.

ASSUMPTION: The potential challenges listed above are not exhaustive and may vary depending on the individual's personal circumstances and preferences. The ideal candidate will be adaptable, resilient, and able to thrive in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on ABM and the integration of digital marketing efforts with overall business objectives. Unlike traditional marketing roles, this position requires a deep understanding of ABM strategies and tactics, as well as the ability to collaborate effectively with sales teams to drive engagement, pipeline acceleration, and revenue growth.
• IFS is a global leader in enterprise software solutions, offering a unique opportunity for a digital marketing professional to make a significant impact on the growth and success of a cutting-edge, AI-powered platform. Unlike other technology or software companies, IFS is committed to sustainability and using its technology to power a more sustainable future.
• This role offers a unique opportunity for career growth and development within the marketing department or other departments within IFS. Unlike other companies, IFS is committed to promoting from within and providing opportunities for employees to grow and advance within the organization.

ASSUMPTION: This role is unique in its focus on ABM and the integration of digital marketing efforts with overall business objectives. The ideal candidate will possess a strong background in digital marketing, with a focus on ABM and a proven track record of driving results. They will be comfortable working in a fast-paced, dynamic environment and adapting to changing priorities. The ideal candidate will also be collaborative, team-oriented, and passionate about staying up-to-date with industry trends and continuously learning and improving their skills. They will align with IFS's values of customer-centricity, agility, trust, innovation, collaboration, and sustainability.

📝 Sample Projects

• Developing and executing a targeted ABM campaign for a key strategic account, resulting in a 30% increase in engagement and a 20% increase in pipeline acceleration.
• Conducting a comprehensive analysis of the company's website traffic and user behavior, leading to the identification of opportunities for optimization and a 15% increase in conversion rates.
• Collaborating with product marketing and industry marketing teams to develop a series of webinars and content syndication initiatives, resulting in a 25% increase in lead generation and a 15% increase in marketing-qualified leads (MQLs).

ASSUMPTION: The sample projects listed above are intended to provide examples of the types of initiatives the ideal candidate may have experience with or be expected to undertake in this role. The actual projects and initiatives will vary depending on the company's specific needs, priorities, and goals.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to ABM and how this role fits into the overall marketing strategy?
• How does the company measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important?
• Can you provide examples of how the company has adapted its digital marketing strategies to changing market conditions or customer needs?
• How does the company support the professional development and growth of its marketing team members?
• What opportunities are there for collaboration and knowledge-sharing with other departments or teams within the company?

ASSUMPTION: The key questions listed above are intended to provide examples of the types of questions the ideal candidate may want to ask during the interview process. The actual questions will vary depending on the individual's personal interests, goals, and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your ABM experience and the results you've achieved.
• Prepare for behavioral interview questions by reflecting on your past experiences and how they've prepared you for this role.
• Research IFS and the Copperleaf product to demonstrate your interest and understanding of the company and its offerings.
• Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.