Digital Marketing Manager (Creative Agency )

📌 Core Information

🔹 Job Title: Digital Marketing Manager (Creative Agency)

🔹 Company: VROUTES

🔹 Location: Hyderabad, Telangana, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing performance-driven campaigns across multiple channels
• Driving organic growth through strategic SEO initiatives and paid search advertising
• Managing multiple clients across diverse industries
• Building and maintaining strong client relationships
• Optimizing marketing budgets to achieve business objectives

ASSUMPTION: This role requires a dynamic digital marketing professional with a strong background in performance marketing and client management. Experience in an advertising agency is a plus.

📋 Key Responsibilities

✅ Developing and executing performance-driven campaigns across multiple channels to maximize ROI

✅ Driving organic growth through strategic SEO initiatives and paid search advertising

✅ Building and maintaining strong client relationships, ensuring alignment with their business goals

✅ Planning, allocating, and optimizing marketing budgets to achieve business objectives

✅ Developing comprehensive digital strategies tailored to each client's unique needs

✅ Leveraging affiliate partnerships to enhance brand visibility and drive revenue

✅ Managing and optimizing search engine advertising campaigns across Google, Bing, and other platforms

✅ Tracking, analyzing, and reporting campaign performance to drive data-backed decision-making

✅ Preparing and presenting strategic plans, performance reports, and actionable insights to clients

✅ Leading and contributing to Request for Proposals (RFPs), ensuring strategic and compelling responses

ASSUMPTION: The role requires strong analytical, problem-solving, and communication skills, as well as the ability to multitask and manage multiple projects with precision and efficiency.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience in digital marketing across multiple disciplines, with advertising agency experience being a plus

Required Skills:

• Excellent analytical and problem-solving skills
• Strong client management and relationship-building abilities
• Hands-on experience with marketing platforms like Google Ads, Facebook Ads, SEO tools, and analytics dashboards
• Excellent communication and presentation skills
• Ability to multitask and manage multiple projects with precision and efficiency

Preferred Skills:

• Experience in the creative agency industry
• Fluency in regional Indian languages

ASSUMPTION: Candidates should have a strong understanding of performance marketing strategies and tools, as well as the ability to work effectively in a fast-paced, dynamic environment.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health insurance
• Paid time off
• Professional development opportunities
• Performance-based bonuses

Working Hours: Full-time (40 hours per week), with flexibility for occasional overtime as needed

ASSUMPTION: The salary range is an estimate based on industry standards for a Digital Marketing Manager role in Hyderabad, considering the candidate's experience level. Actual compensation may vary based on the company's internal policies and the candidate's negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services

Company Size: 11-50 employees

Founded: 2017

Company Description:

• VROUTES is a global HR solutions and business consulting firm
• Offers end-to-end services in Human Resource & Business Consulting
• Provides a 360-degree approach to cater to diverse needs and aspirations

Company Specialties:

• HR Consulting
• Payroll
• Employee Engagement
• Training & Development
• HR Transformation
• Performance Management
• Succession Planning
• Staffing & Recruitment
• HR Certification
• HR Strategy
• HR Audit & Compliance
• Virtual HR
• HR Shared Services
• HR Outsourcing

Company Website: http://vrouteshr.com/

ASSUMPTION: VROUTES is a growing company with a focus on delivering comprehensive HR solutions and business consulting services. Their services cater to a wide range of industries and client needs.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: The Digital Marketing Manager will report directly to the Head of Marketing or a similar role

Work Arrangement: On-site, with occasional flexibility for remote work as needed

Growth Opportunities:

• Potential career progression to Senior Digital Marketing Manager or Marketing Director roles
• Opportunities to work on diverse client projects and gain industry-specific experience
• Professional development opportunities through training and workshops

ASSUMPTION: This role offers opportunities for career growth and professional development within the marketing function and the broader business consulting industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Hyderabad, Telangana, India

Geographic Context:

• Hyderabad is the capital city of Telangana, located in southern India
• The city is known for its historical sites, IT industry, and cultural diversity
• Hyderabad offers a mix of traditional and modern amenities, with a cost of living that is generally lower than other major Indian cities

Work Schedule: Monday to Friday, with occasional weekend work as needed

ASSUMPTION: Hyderabad offers a vibrant and dynamic work environment, with a mix of traditional and modern amenities that cater to diverse employee preferences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with senior leadership

Key Assessment Areas:

• Digital marketing skills and experience
• Client management and communication skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of successful digital marketing campaigns you've managed, focusing on results and ROI
• Research VROUTES and the creative agency industry to demonstrate your understanding of the business and market trends

ATS Keywords: Digital Marketing, Performance Marketing, SEO, Client Management, Budget Planning, Digital Strategy, Affiliate Marketing, Search Advertising, Analytics, Reporting, Communication, Presentation Skills, Problem-Solving, Relationship Building, Multitasking, Marketing Platforms

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's digital marketing skills, client management abilities, and cultural fit with the company.

🛠️ Tools & Technologies

• Google Ads
• Facebook Ads
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Analytics dashboards (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, Trello, Jira)
• Microsoft Office Suite
• Google Workspace

ASSUMPTION: The role requires proficiency in digital marketing tools and platforms, as well as strong analytical and reporting skills.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Innovation
• Collaboration
• Client-centricity

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and open to change

Self-Assessment Questions:

• How do you align with VROUTES' core values, and can you provide examples of how you've demonstrated these values in your previous roles?
• How do you approach building and maintaining strong client relationships, and can you share an example of a successful client management experience?
• How do you stay organized and manage multiple projects effectively, and can you provide an example of a time when you successfully juggled multiple priorities?

ASSUMPTION: VROUTES values a strong cultural fit with their employees, emphasizing integrity, excellence, innovation, collaboration, and client-centricity. Candidates should be able to demonstrate these values and work styles in their application and interviews.

⚠️ Potential Challenges

• Managing multiple clients with diverse needs and expectations
• Keeping up with the fast-paced and ever-evolving digital marketing landscape
• Working in a dynamic and sometimes high-pressure environment
• Occasional travel requirements for client meetings and industry events

ASSUMPTION: The role presents unique challenges that require strong organizational skills, adaptability, and the ability to thrive in a fast-paced environment.

📈 Similar Roles Comparison

• Digital Marketing Manager (Creative Agency) vs. Digital Marketing Manager (In-house): In-house roles may offer more stability and focus on a single brand, while creative agency roles provide exposure to diverse clients and industries.
• Digital Marketing Manager (Creative Agency) vs. Digital Marketing Specialist (Creative Agency): Digital Marketing Managers typically have more strategic responsibilities and oversee a team, while Digital Marketing Specialists focus on tactical execution and may have less responsibility for client management and budget planning.
• Career progression: Digital Marketing Managers can progress to Senior Digital Marketing Manager or Marketing Director roles, with potential opportunities to move into client management, business development, or other strategic functions within the creative agency or business consulting industries.

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the digital marketing and creative agency industries. Candidates should consider their career goals and preferences when evaluating this role against other comparable positions.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for a real estate client, including SEO, PPC, social media, and content marketing campaigns to drive leads and sales
• Managing a multi-million dollar marketing budget for a retail client, optimizing spend across channels to maximize ROI and achieve business objectives
• Conducting a competitive analysis and market research for an education client to inform strategic positioning and messaging for their digital marketing campaigns

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that a Digital Marketing Manager at VROUTES may encounter, requiring strong analytical, strategic, and tactical skills.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits into the broader marketing organization?
• How does VROUTES support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does VROUTES approach client management and relationship-building, and what resources are available to support this aspect of the role?
• What is the company's approach to work-life balance, and how does this role accommodate flexibility and remote work as needed?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, team dynamics, and company culture, as well as assess the fit between their personal and professional goals and the opportunities available at VROUTES.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, focusing on digital marketing campaigns, client management, and budget planning
• Prepare examples of successful digital marketing campaigns you've managed, focusing on results and ROI
• Research VROUTES and the creative agency industry to demonstrate your understanding of the business and market trends
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.