A

Digital Marketing Manager (d/w/m)*

Austro Holding
Full-time
On-site
Austria
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Marketing Manager (d/w/m)*

πŸ”Ή Company: Austro Holding

πŸ”Ή Location: Eferding, OberΓΆsterreich, Austria

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 5, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site (with flexible remote work options)

πŸš€ Job Overview

Key aspects of this role include:

  • Planning and implementing SEA and SEO strategies to enhance website visibility and traffic
  • Managing content on the website and online shop, including landing page development
  • Analyzing performance and optimizing user experience in the online shop and on the website
  • Overseeing the company's presence on online marketplaces like Amazon

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization. The ideal candidate will have a solid background in digital marketing, with a particular emphasis on SEM.

πŸ“‹ Key Responsibilities

βœ… Plan and implement SEA and SEO strategies to increase website visibility and traffic

βœ… Actively contribute to content management on the website and online shop

βœ… Develop and implement landing pages to support marketing campaigns and improve conversion rates

βœ… Conduct optimization measures in the online shop and on the website to enhance user experience and efficiency

βœ… Analyze website and shop performance, identify improvement potential, and implement measures to boost the effectiveness of online activities

βœ… Manage and optimize the company's presence on online marketplaces like Amazon, monitoring performance and adjusting strategies to increase sales

ASSUMPTION: This role requires a high degree of self-motivation, as well as strong analytical and problem-solving skills. The ideal candidate will be comfortable working independently and taking initiative.

🎯 Required Qualifications

Education: Completed education in digital marketing or a comparable qualification

Experience: Ideally, several years of experience in SEM

Required Skills:

  • Strong analytical skills and a data-driven mindset
  • Excellent communication skills and the ability to work well in a team
  • Proven experience with SEO, SEA, and content management
  • Familiarity with common analysis tools, shop systems (ideally Shopware), content management systems, and online campaign management tools
  • Strong organizational skills and the ability to work independently

Preferred Skills:

  • Experience in the furniture and interior design industry
  • Fluency in German

ASSUMPTION: While a background in the furniture industry is not strictly required, it may be beneficial for the ideal candidate to have an understanding of the industry and its unique challenges.

πŸ’° Compensation & Benefits

Salary Range: The minimum annual gross salary for this position is €42,000. Depending on qualifications and experience, an above-average salary may be negotiable.

Benefits:

  • Flexible working hours
  • Home office options
  • Employee discounts
  • Fruit basket

Working Hours: Full-time position with flexible working hours and the option to work from home

ASSUMPTION: The salary range provided is based on industry standards for a digital marketing manager role with 2-5 years of experience in Austria. However, individual salary negotiations may vary based on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Austro Holding is a holding company that invests in medium-sized, primarily Austrian companies with high growth potential. The company focuses on sustainable development and the preservation of jobs.

Company Size: Austro Holding is a small company with 11-50 employees, offering a dynamic and creative work environment with flat hierarchies.

Founded: The company was founded in 2010 by Dr. Erhard F. Grossnigg.

Company Description:

  • Focus on sustainable development and job preservation
  • Investment in medium-sized companies with high growth potential
  • Dynamic and creative work environment with flat hierarchies

Company Specialties:

  • Investment in medium-sized companies
  • Sustainable development and job preservation

Company Website: http://austro-holding.at

ASSUMPTION: Austro Holding's focus on sustainability and job preservation may appeal to candidates who value working for a company that prioritizes long-term growth and social responsibility.

πŸ“Š Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in digital marketing, seeking to advance their career in a dynamic and creative environment.

Reporting Structure: The Digital Marketing Manager will report directly to the company's management team and work closely with various departments, including sales, product management, and IT.

Work Arrangement: This is a hybrid role, with a combination of on-site work at the company's headquarters in Eferding and remote work options.

Growth Opportunities:

  • Potential to take on more responsibilities and advance within the company as it grows
  • Opportunities to learn and develop new skills in a dynamic and creative environment
  • Potential to work on diverse projects and collaborate with various departments

ASSUMPTION: Given Austro Holding's focus on sustainable development and job preservation, there may be opportunities for the right candidate to grow with the company and take on more responsibilities as it expands.

🌍 Location & Work Environment

Office Type: Austro Holding's headquarters is located in Eferding, OberΓΆsterreich, Austria, offering a modern and collaborative work environment.

Office Location(s): Karl-Schachinger-Straße 1, 4070 Eferding, Austria

Geographic Context:

  • Eferding is a town in the state of OberΓΆsterreich, located in the northern part of Austria
  • The region is known for its scenic landscapes, including the nearby Donaudammfschiffen
  • The town is also close to Gurkerlfelder, a popular local attraction

Work Schedule: Full-time position with flexible working hours and the option to work from home

ASSUMPTION: The ideal candidate for this role will be comfortable working in a hybrid environment, balancing on-site collaboration with remote work.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site or virtual interview with the hiring manager
  • Final decision and job offer

Key Assessment Areas:

  • Technical skills and expertise in digital marketing
  • Analytical and problem-solving skills
  • Communication and teamwork abilities
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight your relevant experience and achievements in digital marketing, with a focus on SEM
  • Tailor your resume and cover letter to emphasize your fit for the role and the company's mission
  • Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit

ATS Keywords: Digital Marketing, SEO, SEA, Content Management, Landing Page Development, Performance Analysis, Online Marketplaces, Communication Skills, Reliability, Self-Management, Structured Work Style, Persuasiveness, Hands-On Mentality

ASSUMPTION: Given Austro Holding's focus on sustainability and job preservation, candidates who can demonstrate a strong commitment to these values may have an advantage in the application process.

πŸ› οΈ Tools & Technologies

  • SEO and SEA tools (e.g., Google Analytics, SEMrush, Ahrefs)
  • Content management systems (e.g., WordPress, Shopware)
  • Online campaign management tools (e.g., Google Ads, Facebook Ads)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with common digital marketing tools and be comfortable learning new tools as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Sustainability and long-term growth
  • Job preservation and social responsibility
  • Dynamic and creative work environment

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and open to change

Self-Assessment Questions:

  • Do you share Austro Holding's commitment to sustainability and long-term growth?
  • Are you comfortable working in a dynamic and creative environment with flat hierarchies?
  • Do you have strong analytical and problem-solving skills, and are you comfortable working with data?

ASSUMPTION: Candidates who can demonstrate a strong fit with Austro Holding's values and work style may be more likely to succeed in the role and contribute to the company's long-term success.

⚠️ Potential Challenges

  • Managing multiple projects and priorities simultaneously
  • Adapting to a dynamic and creative work environment with flat hierarchies
  • Working in a hybrid role, balancing on-site collaboration with remote work
  • Keeping up with the latest trends and best practices in digital marketing

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced and dynamic environment, and be able to adapt to change and manage multiple priorities effectively.

πŸ“ˆ Similar Roles Comparison

  • Compared to other digital marketing manager roles, this position places a stronger emphasis on SEO and SEA strategies
  • In the furniture and interior design industry, digital marketing plays a crucial role in driving online sales and brand awareness
  • This role offers the opportunity to work in a dynamic and creative environment with flat hierarchies, providing ample room for growth and development

ASSUMPTION: Candidates who have experience in the furniture and interior design industry may find this role particularly appealing, as it offers the opportunity to apply their skills in a unique and challenging context.

πŸ“ Sample Projects

  • Developing and implementing a comprehensive SEO and SEA strategy to increase website traffic and online sales
  • Managing content on the website and online shop, including the creation and optimization of landing pages to improve conversion rates
  • Analyzing website and shop performance, and implementing optimization measures to enhance user experience and efficiency

ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to demonstrate their ability to drive results and improve performance in a digital marketing role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits within the organization?
  • How does Austro Holding support the professional development and growth of its employees?
  • Can you provide examples of how Austro Holding has demonstrated its commitment to sustainability and job preservation in the past?
  • What are the key performance indicators (KPIs) for this role, and how will my success be measured?
  • How does Austro Holding foster a dynamic and creative work environment, and what can I expect in terms of company culture?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and your commitment to Austro Holding's mission and values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for the interview by researching Austro Holding's mission, values, and company culture
  • Follow up with the hiring manager within one week after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.