📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Activision Blizzard
🔹 Location: Stow, OH
🔹 Job Type: Full-time Regular
🔹 Category: Marketing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing data-driven digital strategies to improve brand visibility and optimize paid media performance
- Managing CRM-driven campaigns and implementing lead scoring frameworks
- Leveraging market intelligence to support growth goals and enhance cold outreach effectiveness
- Collaborating with cross-functional teams to ensure consistent digital messaging frameworks
ASSUMPTION: This role requires a strong focus on data analysis and strategic planning to maximize marketing efforts and drive business growth.
📋 Key Responsibilities
✅ Design and implement CRM-based lead nurturing programs with automated workflows in HubSpot
✅ Establish lead scoring models and content mapping to effectively engage and qualify prospects
✅ Manage and optimize paid digital advertising, including an expanded Google Ads strategy ($80K+/year)
✅ Conduct SEO audits and execute ongoing improvements to increase search visibility and traffic
✅ Create digital outreach strategies that enhance cold outreach effectiveness and improve engagement
✅ Build and manage dashboards and reporting tools to track digital campaign performance and inform strategic decisions
✅ Collect, analyze, and distribute market intelligence insights to the marketing and sales teams
✅ Support internal communication goals through consistent digital messaging frameworks
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience in digital marketing with a focus on CRM, email marketing, and lead generation
Required Skills:
- Strong expertise in HubSpot, Google Ads, and SEO/SEM strategy
- Experience with marketing automation, lead scoring, and performance reporting
- Analytical mindset with the ability to translate data into actionable insights
- Familiarity with B2B marketing, account-based marketing (ABM), and cold outreach campaigns
Preferred Skills:
- Experience with marketing project management tools
- Fluency in a second language
ASSUMPTION: Candidates with experience in the gaming or entertainment industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Digital Marketing Manager with 8+ years of experience in the entertainment industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee stock purchase plan
- Tuition reimbursement
- Gaming and entertainment perks
Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM (with flexibility for project demands)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers - Activision Blizzard is a leading global interactive entertainment company with a portfolio of iconic franchises, including Call of Duty, World of Warcraft, Overwatch, and Candy Crush.
Company Size: 5,001-10,000 employees - Working at Activision Blizzard offers opportunities for collaboration, growth, and exposure to a wide range of products and teams.
Founded: 2008 - Activision Blizzard was formed through the merger of Activision and Vivendi Games' Blizzard Entertainment division.
Company Description:
- Activision Blizzard is home to some of the most beloved entertainment franchises, with operations across North America, Europe, and Asia.
- The company's combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making it the largest gaming network on the planet.
- Activision Blizzard is committed to fostering a diverse and inclusive workplace and has been recognized as one of FORTUNE's "100 Best Companies To Work For®" for four consecutive years.
Company Specialties:
- Video Games
- Entertainment
- Consumer Products
- Media
- Film and TV
- Gaming and Production
Company Website: http://www.activisionblizzard.com/
ASSUMPTION: Working at Activision Blizzard offers opportunities for career growth and exposure to a wide range of products and teams within the entertainment industry.
📊 Role Analysis
Career Level: Mid-level - This role requires a significant amount of experience in digital marketing and a strong understanding of CRM, email marketing, and lead generation strategies.
Reporting Structure: This role reports directly to the Senior Marketing Manager and may oversee junior marketing team members or interns.
Work Arrangement: On-site - This role requires regular on-site presence at the company's headquarters in Santa Monica, California, or the Stow, Ohio office.
Growth Opportunities:
- Potential advancement to a Senior Digital Marketing Manager or other senior-level marketing roles within the company
- Opportunities to work on high-profile gaming and entertainment franchises
- Exposure to a wide range of products and teams, fostering career growth and skill development
ASSUMPTION: This role offers opportunities for career advancement within the marketing department and the broader entertainment industry.
🌍 Location & Work Environment
Office Type: Corporate headquarters - The Stow, Ohio office is one of Activision Blizzard's corporate headquarters and offers a professional, collaborative work environment.
Office Location(s): Stow, OH; Santa Monica, CA
Geographic Context:
- The Stow, Ohio office is located in the northeastern part of the state, approximately 30 miles southeast of Cleveland.
- The area offers a mix of urban and suburban living, with easy access to outdoor recreation, cultural attractions, and a variety of dining and entertainment options.
Work Schedule: Full-time, Monday through Friday, with flexibility for project demands
ASSUMPTION: The Stow, Ohio office offers a collaborative and engaging work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth phone or video interview with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the Senior Marketing Manager
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- CRM and lead generation experience
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience, CRM expertise, and relevant industry knowledge
- Prepare examples of your past marketing campaigns and their results to discuss during the interview
- Research Activision Blizzard's products and franchises to demonstrate your enthusiasm for the company and its brands
ATS Keywords: Digital Marketing, CRM, Email Marketing, Lead Generation, HubSpot, Google Ads, SEO, SEM, Marketing Automation, Lead Scoring, Performance Reporting, B2B Marketing, Account-Based Marketing, Cold Outreach Campaigns
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's digital marketing expertise and cultural fit within the company.
🛠️ Tools & Technologies
- HubSpot
- Google Ads
- SEO/SEM tools (e.g., SEMrush, Ahrefs, Moz)
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies for this role may evolve as the company adopts new marketing platforms and technologies.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Quality
- Integrity
- Fun
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to changing market conditions
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with large datasets and translating complex information into actionable insights?
- Do you enjoy collaborating with cross-functional teams to achieve common goals?
ASSUMPTION: Candidates who align with Activision Blizzard's company values and work style are more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Keeping up with the fast-paced and ever-evolving gaming and entertainment industry
- Adapting to changes in marketing strategies and tactics as the company grows and evolves
- Working in a highly competitive and demanding industry
ASSUMPTION: The Digital Marketing Manager role at Activision Blizzard presents unique challenges and opportunities for growth and development within the entertainment industry.
📈 Similar Roles Comparison
- Unlike other digital marketing roles, this position focuses heavily on CRM-driven campaigns and lead scoring strategies
- This role requires a strong understanding of the gaming and entertainment industry, as well as relevant marketing trends and best practices
- Career progression in this role may involve moving into a senior-level marketing position or transitioning to a different product or franchise within the company
ASSUMPTION: This role offers unique opportunities and challenges compared to other digital marketing positions within the entertainment industry.
📝 Sample Projects
- Developing and executing a comprehensive lead nurturing campaign using HubSpot to improve engagement and conversion rates
- Conducting an in-depth SEO audit and implementing strategic improvements to increase search visibility and organic traffic for a high-profile gaming franchise
- Creating and optimizing a targeted Google Ads campaign to drive brand awareness and user acquisition for a new mobile game launch
ASSUMPTION: The Digital Marketing Manager role at Activision Blizzard involves a wide range of projects and initiatives, requiring a diverse skill set and adaptability.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- How does the company support the growth and development of its marketing team members?
- What are the most challenging aspects of working on high-profile gaming and entertainment franchises?
- How does the company approach collaboration and information sharing between marketing and other departments?
- What opportunities exist for career growth and advancement within the marketing department and the broader entertainment industry?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://acrt.wd1.myworkdayjobs.com/ACRT_Careers/job/Stow-OH/Digital-Marketing-Manager_R8012
- Tailor your resume and cover letter to highlight your digital marketing experience, CRM expertise, and relevant industry knowledge
- Prepare examples of your past marketing campaigns and their results to discuss during the interview
- Research Activision Blizzard's products and franchises to demonstrate your enthusiasm for the company and its brands
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
