📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: The Wonderful Company
🔹 Location: West Los Angeles, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (in-office Monday-Wednesday, remote Thursday-Friday)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing paid media strategies across various platforms
- Managing campaign timelines and coordinating with cross-functional teams
- Optimizing campaigns and testing strategies to drive performance
- Analyzing and reporting on campaign results
ASSUMPTION: This role requires a strong understanding of digital platforms and experience with campaign optimization and data analysis.
📋 Key Responsibilities
✅ Act as subject matter expert for paid social and YouTube media campaigns
✅ Support Sr. Digital Marketing Manager in setting media KPIs and understanding business objectives
✅ Contribute to brainstorming and cross-department planning
✅ Develop and execute digital marketing plans for paid social platforms and YouTube
✅ Present plans to internal constituents and the Marketing Team
✅ Manage timelines for planning and coordinate with Marketing, Project Management, and Creative for asset delivery
✅ Communicate needs with Ad Ops or other specialists for tagging and optimization set up
✅ Ensure best practices when building and testing campaigns and assist with analyzing and reporting results
✅ Optimize campaigns and test strategies to drive performance and learnings
✅ Track all spending and validate media partner invoices
✅ Problem solve with media vendor platforms
✅ Keep the team abreast of changes to social platform offerings and functionality
✅ Proactively research digital trends and attend industry seminars
✅ Actively contribute to the development of the agency's culture and standards of quality
ASSUMPTION: This role requires strong communication, presentation, and data analysis skills, as well as a passion for continuous learning.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in digital marketing, with a focus on paid media
Required Skills:
- Active usage and native understanding of digital platforms (Facebook Ads Manager, Google Ads, Hootsuite)
- Strong understanding of GA/GTM for campaign optimization/tracking
- Prior experience with testing/measurement on platforms
- Data analysis and Excel proficiency
- Excellent written and oral communication and presentation skills
- Knowledge of organic platforms and community management/social listening
- Dependability, flexibility, and resourcefulness
- Sense of ownership and responsibility for brands
- Dedication to details and passion for continued learning
Preferred Skills:
- Facebook Blueprint and other social certifications
- Knowledge of SEM/SEO and Email
ASSUMPTION: Candidates with experience in the food and beverage industry or a related field may have an advantage.
💰 Compensation & Benefits
Salary Range: $90,000 - $100,000 and may include a discretionary bonus. Final compensation will be dependent upon skills and experience.
Benefits:
- Thriving wellness community with access to medical, vision, and dental plans
- 401k with match eligibility
- Career advancement opportunities
- Focused learning and development resources
- Empowering mentorship program
- Continuous improvement training
- Giving back to the community through Wonderful Giving and Wonderful Neighbor
Working Hours: Full-time, 40 hours per week with a hybrid work arrangement (in-office Monday-Wednesday, remote Thursday-Friday)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a digital marketing manager role with 2-5 years of experience in the food and beverage industry.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Manufacturing
Company Size: 1,001-5,000 employees
Founded: The Wonderful Company was founded by Stewart and Lynda Resnick in 1987
Company Description:
- Wonderful Agency is the in-house agency that operates as the exclusive creator of marketing communications and brand experiences for iconic brands such as FIJI Water, POM Wonderful, Wonderful Pistachios & Almonds, Wonderful Halos, JUSTIN, and Landmark Wines, Teleflora, and more.
- The Wonderful Company is a privately held $6 billion company dedicated to harvesting health around the world through its iconic consumer brands.
- The company's commitment to corporate social responsibility includes more than $1 billion invested in environmental sustainability, $65 million in charitable giving, education initiatives, and health and wellness programs each year, and $143 million toward the construction of two charter school campuses in California's Central Valley.
Company Specialties:
- Nut (Pistachio, Almond)
- Health
- CPG (Consumer Packaged Goods)
- and Agriculture
Company Website: http://www.wonderfulpistachiosandalmonds.com
ASSUMPTION: The Wonderful Company is a well-established and successful organization with a strong commitment to corporate social responsibility and employee well-being.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to the Associate Director, Social & In-Platform Digital Media Strategy
Work Arrangement: Hybrid (in-office Monday-Wednesday, remote Thursday-Friday)
Growth Opportunities:
- Potential for career progression within the company's diverse family of brands and business units
- Focused learning and development resources to support professional growth
- Empowering mentorship program to connect with colleagues and share goals
ASSUMPTION: This role offers opportunities for career advancement and professional development within a large and successful organization.
🌍 Location & Work Environment
Office Type: Hybrid (in-office and remote work arrangement)
Office Location(s): 11444 W. Olympic Blvd., Suite 310, Los Angeles, CA 90064, US
Geographic Context:
- Los Angeles is the second-most populous city in the United States and the most populous city in California
- The city is known for its diverse economy, with major industries including entertainment, media, fashion, and technology
- Los Angeles offers a range of cultural attractions, including museums, theaters, and music venues
Work Schedule: Full-time, 40 hours per week with a hybrid work arrangement (in-office Monday-Wednesday, remote Thursday-Friday)
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Associate Director, Social & In-Platform Digital Media Strategy
Key Assessment Areas:
- Digital marketing expertise and platform knowledge
- Campaign management and optimization skills
- Data analysis and reporting capabilities
- Communication and presentation skills
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the company and its brands in your application materials
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
ATS Keywords: Digital Marketing, Paid Media, Campaign Management, Data Analysis, Excel, Facebook Ads Manager, Google Ads, GA/GTM, Testing, Optimization
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- Facebook Ads Manager
- Google Ads
- Hootsuite
- GA/GTM
- Excel
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Responsibility
- Collaboration
- Innovation
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Passionate about continuous learning and improvement
Self-Assessment Questions:
- Do you have a strong understanding of digital platforms and experience with campaign optimization and data analysis?
- Are you comfortable working in a hybrid environment with a focus on in-office collaboration?
- Do you align with the company's values and work style?
ASSUMPTION: A strong cultural fit is essential for success in this role, as it requires collaboration, adaptability, and a passion for continuous learning.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Keeping up with changes in social media platforms and best practices
- Working in a fast-paced and dynamic environment
- Balancing in-office collaboration and remote work
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Specialist or Social Media Manager role, but with a greater focus on paid media strategy and campaign management
- In the food and beverage industry, this role may require additional knowledge of consumer packaged goods (CPG) and agriculture
- Career progression in this role may lead to a Senior Digital Marketing Manager or Director of Digital Marketing position
ASSUMPTION: This role offers opportunities for career advancement within the company and the broader food and beverage industry.
📝 Sample Projects
- Developing and executing a paid social media campaign to launch a new product
- Optimizing a YouTube ad campaign to improve click-through rate and conversion
- Analyzing and reporting on campaign performance to identify trends and opportunities for improvement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the company and this role in the near future?
- How does the company foster a culture of collaboration and innovation?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
- Research the company and its brands to demonstrate your understanding and enthusiasm
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
