Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Haleon

🔹 Location: Gurgaon, Haryāna, India

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Consumer Services

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 2-4 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic HCP-centric marketing initiatives to drive growth and market penetration
• Leveraging digital platforms to connect with HCPs and optimize customer journeys
• Executing data-driven campaigns aligned with business objectives
• Collaborating with cross-functional teams to ensure cohesive brand messaging across all digital touchpoints

ASSUMPTION: This role requires a strong understanding of the Indian market and a competitive landscape to differentiate and execute effectively.

📋 Key Responsibilities

✅ Develop and execute a comprehensive digital marketing strategy that aligns with expert portfolio marketing objectives, leveraging omnichannel touch points

✅ Oversee content strategy, working closely with expert brand teams to ensure all digital content is optimized for mobile and other touch points

✅ Manage content generation and triggering across different cohorts of engaged audiences (IM, Email, Webinars), creating and scheduling content, and engaging with audiences to enhance engagement and message retention. Utilize CRM tools to track customer journeys and improve conversion rates

✅ Track, analyze, and report on key performance indicators (KPIs) such as traffic, engagement, conversion rates, and ROI. Use data insights to refine strategies and make data-driven decisions

✅ Collaborate with web development teams to ensure the company’s HCP-facing website is user-friendly, optimized for SEO, and aligned with digital marketing goals. Manage website content updates, landing pages, and A/B testing

✅ Support D2C initiatives by developing targeted campaigns and optimizing product listings. Ensure seamless integration of digital marketing efforts with D2C objectives

✅ Stay up-to-date with industry trends, new digital tools, and emerging platforms. Experiment with innovative marketing tactics to maintain a competitive edge in the digital space

✅ Work closely with brand, creative, and sales teams to ensure cohesive brand messaging across all digital touchpoints and alignment with overall marketing goals

ASSUMPTION: The role may require occasional travel to attend industry events, conferences, or meetings with key stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-4 years of industry experience, with prior experience in content/CRM with healthcare/pharma company highly desirable

Required Skills:

• Proven experience in digital marketing, with a strong focus on content and CRM
• Excellent understanding of the Indian market and competitive landscape
• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills
• Proficient in CRM tools (e.g., Salesforce, HubSpot) and CMS platforms
• Familiarity with SEO best practices and A/B testing

Preferred Skills:

• Experience working with healthcare or pharma brands
• Fluency in local languages (e.g., Hindi, Punjabi)
• Knowledge of marketing automation tools (e.g., Marketo, Pardot)

ASSUMPTION: Candidates with experience in content marketing, email marketing, and social media marketing will have an added advantage.

💰 Compensation & Benefits

Salary Range: INR 12-15 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Annual bonuses
• Hybrid@Haleon – flexible work arrangements
• Childcare support
• Life Insurance and Private Medical Package
• Health and Wellbeing programs
• Development Opportunities

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, focusing on consumer health and wellness

Company Size: 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration

Founded: 2022 (as Haleon), with a rich history dating back to 1842 through its predecessor companies

Company Description:

• Haleon is a world-leading consumer health company, shaped by all who join it, with a clear purpose to deliver better everyday health with humanity
• The company combines deep human understanding and trusted science to make everyday health more inclusive, more achievable, and more sustainable
• Haleon's category-leading brands include Sensodyne, Panadol, Centrum, TUMS, Advil, Otrivin, and Voltaren, which are trusted by consumers worldwide

Company Specialties:

• Consumer Goods and Consumer Health
• Over-the-counter (OTC) medications and supplements
• Dental care and oral health
• Vitamins and nutritional supplements
• Allergy and cough/cold remedies

Company Website: http://www.haleon.com

ASSUMPTION: Haleon's extensive product portfolio and global presence offer applicants a unique opportunity to work on well-known brands and gain international exposure.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and progression within the marketing function

Reporting Structure: The role reports directly to the Marketing Director and works closely with cross-functional teams, including brand, creative, and sales teams

Work Arrangement: Hybrid, with a combination of on-site and remote work, offering flexibility and work-life balance

Growth Opportunities:

• Progression within the marketing function, such as senior roles or specialist positions
• Expansion into new markets or product categories
• Development of leadership and management skills through mentorship and training programs

ASSUMPTION: Haleon's large size and diverse product portfolio provide numerous opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with state-of-the-art facilities and amenities

Office Location(s): Gurgaon, Haryāna, India

Geographic Context:

• Gurgaon is a major IT and commercial hub, offering a vibrant and dynamic work environment
• The city is well-connected by road, rail, and air, with easy access to New Delhi and other major cities
• Gurgaon provides a mix of urban and suburban living, with numerous residential options, shopping centers, and entertainment venues

Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options available

ASSUMPTION: The hybrid work arrangement allows for a better work-life balance, while the modern office space fosters collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews with hiring managers and team members
• Final round with senior leadership

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Understanding of the Indian market and competitive landscape
• Analytical skills and data-driven mindset
• Communication and collaboration skills
• Alignment with Haleon's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the Indian market and competitive landscape in your application materials
• Prepare examples of your digital marketing campaigns and their results to discuss during the interview
• Research Haleon's company values and be prepared to discuss how your personal values align with theirs

ATS Keywords: Digital Marketing, CRM, CMS, Mobile Marketing, Email Marketing, Content Marketing, Data Analysis, SEO, E-commerce, Campaign Management, Trend Monitoring, Collaboration, Healthcare Knowledge, Customer Journey Optimization, Performance Tracking, A/B Testing, Hybrid Work, Gurgaon, Haryāna, India

ASSUMPTION: Applicants should focus on demonstrating their digital marketing expertise and understanding of the Indian market in their application materials and interviews.

🛠️ Tools & Technologies

• CRM tools (e.g., Salesforce, HubSpot)
• CMS platforms (e.g., WordPress, Adobe Experience Manager)
• Marketing automation tools (e.g., Marketo, Pardot)
• SEO tools (e.g., Google Search Console, SEMrush)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on Haleon's tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Better everyday health with humanity
• Inclusive and diverse teams
• Collaboration and partnership
• Agility and innovation
• Accountability and ownership

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and accountable

Self-Assessment Questions:

• How do my personal values align with Haleon's company values?
• Am I comfortable working in a hybrid work environment, balancing on-site and remote work?
• Do I thrive in a collaborative and data-driven work environment, and can I demonstrate my expertise in digital marketing?

ASSUMPTION: Applicants should assess their fit with Haleon's company values and work style, as well as their comfort with a hybrid work arrangement, before applying.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities in a large organization
• Keeping up with the fast-paced and ever-evolving digital marketing landscape
• Balancing on-site and remote work effectively in a hybrid work arrangement
• Adapting to a large and diverse work environment, with numerous opportunities and potential distractions

ASSUMPTION: Applicants should be prepared to navigate the challenges of working in a large, dynamic organization and balancing multiple priorities.

📈 Similar Roles Comparison

• This role is unique in its focus on driving growth and market penetration for Haleon's expert portfolio through digital marketing strategies
• Compared to other digital marketing roles, this position requires a strong understanding of the Indian market and competitive landscape
• Career progression in this role may lead to senior marketing positions or specialist roles within the marketing function

ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for a new product launch in the Indian market
• Optimizing a healthcare brand's website for SEO and user experience, leading to increased traffic and engagement
• Managing a targeted email marketing campaign to healthcare professionals, resulting in improved open rates and click-through rates

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they demonstrated their digital marketing expertise.

❓ Key Questions to Ask During Interview

• How does this role fit into Haleon's overall marketing strategy and growth plans?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Haleon support the professional development and growth of its marketing team members?
• What is the typical career path for someone in this role, and what opportunities exist for growth and progression?
• How does Haleon foster a culture of collaboration and innovation within its marketing function?

ASSUMPTION: Applicants should ask thoughtful and insightful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on your digital marketing expertise and understanding of the Indian market
• Prepare examples of your digital marketing campaigns and their results to discuss during the interview
• Research Haleon's company values and be prepared to discuss how your personal values align with theirs
• Follow up with the hiring team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.