Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: MoEngage Inc

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-23

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving regional paid digital marketing efforts to support demand and revenue growth
• Designing, implementing, and optimizing scaled digital campaigns across customer segments and funnels
• Collaborating with cross-functional teams to enhance campaign performance and improve customer experience
• Analyzing trends and business results to develop new actions to improve results

ASSUMPTION: This role requires a strong understanding of the digital marketing landscape, growth marketing concepts, and technical paid digital knowledge. The ideal candidate will have experience driving experimentation roadmaps and a user-first sensibility.

📋 Key Responsibilities

✅ Create a strong online presence for MoEngage that fuels growth, builds the brand, and educates and guides visitors at all stages of the decision-making cycle

✅ Build, maintain, and execute a roadmap of digital projects, deliverables, and initiatives

✅ Plan, set up, and execute demand generation programs to generate new leads and increase pipeline velocity through paid marketing campaigns across the funnel

✅ Optimize account & campaign performance through detailed analytics, hypotheses testing, and experimentation

✅ Collaborate with Product Marketing to improve landing page information architecture and update product & solution messaging and positioning to drive conversions

✅ Work with designers and back-end web developers to execute optimization tasks, including A/B and multivariate tests

✅ Provide effective feedback on images, copy, and campaigns to drive continuous improvements

✅ Use analytics tools to capture key site performance metrics to measure, test, and improve paid campaign performance

✅ Compile, review, and communicate monthly/quarterly qualitative and quantitative reports on digital marketing performance, driving actionable insights for future efforts

✅ Collaborate with Marketing Ops and leverage data trends to support LP optimization strategies that improve customer experience and demand generation

✅ Collaborate with the SEO team to drive performance and effectively optimize the website to drive more organic demos from target markets

✅ Understand site performance, analyze trends and business results, and use this data to develop new actions to improve results

ASSUMPTION: This role requires a high level of collaboration and cross-functional teamwork. The ideal candidate will have excellent written and verbal communication skills and the ability to drive both strategic and tactical workstreams forward with minimal oversight.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4+ years of paid digital experience, preferably in paid social/display and direct response. 2+ years of B2B marketing experience (good to have)

Required Skills:

• Deep knowledge of the digital marketing landscape and best practices
• Technical paid digital knowledge (understanding of Conversion API, bidding strategies, and audience management)
• Advanced analytical skills
• Ability to drive experimentation roadmaps
• User-first sensibility
• Excellent written and verbal communication skills
• Demonstrated ability to collaborate cross-functionally

Preferred Skills:

• Experience with marketing automation tools
• Familiarity with customer journey orchestration and personalization
• Knowledge of the MarTech landscape

ASSUMPTION: While not explicitly stated, having experience with marketing automation tools and familiarity with customer journey orchestration and personalization would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 LPA (Based on experience and industry standards for a Digital Marketing Manager role in Bengaluru)

Benefits:

• Health insurance
• Retirement benefits
• Employee stock options
• Flexible work hours
• Remote work options

Working Hours: Full-time position with standard business hours, but flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Manager role in Bengaluru. Benefits may vary and are subject to the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet. MoEngage is an insights-led customer engagement platform for customer-obsessed marketers and product owners.

Company Size: 501-1,000 employees. This size allows for a more agile and innovative work environment, with opportunities for growth and career advancement.

Founded: 2013. MoEngage was founded with the mission to build the world's most trusted customer engagement platform for the mobile-first world.

Company Description:

• MoEngage helps brands analyze customer behavior and engage them with personalized communication across the web, mobile, and email.
• It offers a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization capabilities in one dashboard.
• MoEngage serves Fortune 500 enterprises and mobile-first brands across 35 countries, sending 50 billion messages to 500 million consumers every month.

Company Specialties:

• Marketing Automation
• Customer Engagement
• Mobile Marketing
• Personalization
• Cross-Channel Engagement
• Omni-channel Marketing
• Push Notifications
• Email Marketing

Company Website: http://www.moengage.com/

ASSUMPTION: MoEngage is a well-established company in the customer engagement and marketing automation space, with a strong focus on innovation and customer success.

📊 Role Analysis

Career Level: Mid-Senior level. This role offers an opportunity to grow within the marketing team and take on more responsibilities as the company expands.

Reporting Structure: The Digital Marketing Manager will report directly to the Digital Marketing Lead and collaborate with various teams, including Product Marketing, Marketing Ops, and SEO.

Work Arrangement: Remote OK. This role offers flexibility for remote work, with standard business hours and the option to work from home or the office.

Growth Opportunities:

• As MoEngage continues to grow, there will be opportunities for the Digital Marketing Manager to take on more responsibilities and advance their career within the marketing team.
• The ideal candidate will have the chance to work on various projects and campaigns, gaining experience in different aspects of digital marketing.
• MoEngage's focus on innovation and customer success provides an environment for continuous learning and professional development.

ASSUMPTION: MoEngage's focus on growth and innovation creates opportunities for employees to grow within the company and take on more responsibilities as they develop their skills and expertise.

🌍 Location & Work Environment

Office Type: MoEngage has offices in multiple locations worldwide, including Bengaluru, San Francisco, London, Berlin, Dubai, Singapore, Jakarta, Boston, Ho Chi Minh City, Bangkok, Hyderabad, São Paulo, Kuala Lumpur, and Sydney.

Office Location(s): 315 Montgomery St, San Francisco, California 94104, US; Bengaluru, Karnataka 560034, IN; London, GB; Berlin, DE; Dubai, AE; Singapore, SG; Jakarta, ID; Boston, US; Ho Chi Minh City, VN; Bangkok, TH; Hyderabad, IN; São Paulo, BR; Kuala Lumpur, MY; Sydney, AU

Geographic Context:

• Bengaluru is the capital of Karnataka, a state in southern India. It is known for its vibrant tech industry and is home to many multinational corporations.
• The city has a tropical savanna climate, with warm and humid weather throughout the year. It experiences monsoon rains from June to September.
• Bengaluru is well-connected by air, rail, and road, with an international airport and extensive public transportation system.

Work Schedule: Standard business hours, with flexibility for remote work

ASSUMPTION: Working in Bengaluru offers a dynamic and multicultural work environment, with opportunities to collaborate with teams from around the world. The city's vibrant tech industry provides ample networking opportunities and access to the latest tools and technologies.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical interview with the Digital Marketing Lead
• Final interview with the hiring manager or a panel of stakeholders

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Analytical skills and data-driven decision-making
• Collaboration and communication skills
• Cultural fit and alignment with MoEngage's values

Application Tips:

• Highlight relevant digital marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of MoEngage's mission and values
• Prepare examples of successful digital marketing campaigns you've led or contributed to
• Research MoEngage's competitors and understand their strengths and weaknesses

ATS Keywords: Digital Marketing, Paid Marketing, Analytics, Collaboration, B2B Marketing, SEO, A/B Testing, Conversion Rate Optimization, User Experience, Content Creation, Campaign Optimization, Data Analysis, Project Management, Communication, Technical Knowledge, Growth Marketing

ASSUMPTION: MoEngage's hiring process is designed to assess candidates' technical skills, strategic thinking, and cultural fit. Applicants should be prepared to discuss their digital marketing experience and provide examples of successful campaigns they've led or contributed to.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
• Customer journey orchestration and personalization platforms (e.g., MoEngage, Adobe Campaign, Oracle Responsys)
• Analytics tools (e.g., Google Analytics, Mixpanel, Amplitude)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Email marketing platforms (e.g., Mailchimp, Constant Contact, Campaign Monitor)

ASSUMPTION: The Digital Marketing Manager will be expected to have experience with marketing automation tools, customer journey orchestration and personalization platforms, and analytics tools. Familiarity with SEO tools, social media management tools, and email marketing platforms would also be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Customer-obsessed: MoEngage is committed to understanding and meeting the needs of its customers, providing exceptional customer service, and continuously improving its products and services.
• Innovative: MoEngage encourages creativity, experimentation, and continuous learning, fostering a culture of innovation and growth.
• Collaborative: MoEngage values teamwork, open communication, and cross-functional collaboration, creating a supportive and inclusive work environment.

Work Style:

• Data-driven: MoEngage uses data and analytics to inform decision-making and drive continuous improvement.
• Agile: MoEngage operates in a fast-paced and dynamic environment, requiring employees to be adaptable and responsive to change.
• Customer-centric: MoEngage prioritizes the needs and preferences of its customers, ensuring that its products and services meet their expectations and exceed their requirements.

Self-Assessment Questions:

• Do you have a strong customer focus and a passion for understanding customer needs and preferences?
• Are you comfortable working in a fast-paced and dynamic environment, and do you have experience adapting to change?
• Do you have excellent communication and collaboration skills, and are you able to work effectively with cross-functional teams?

ASSUMPTION: MoEngage's culture is characterized by a strong customer focus, innovation, collaboration, and agility. Candidates should be able to demonstrate their alignment with these values and their ability to thrive in a dynamic and customer-centric work environment.

⚠️ Potential Challenges

• Managing multiple paid marketing campaigns simultaneously, requiring strong organizational skills and attention to detail
• Keeping up with the latest trends and best practices in digital marketing, requiring continuous learning and professional development
• Collaborating with cross-functional teams, requiring strong communication and interpersonal skills
• Working in a fast-paced and dynamic environment, requiring adaptability and resilience

ASSUMPTION: The Digital Marketing Manager role at MoEngage presents unique challenges and opportunities for growth and development. Candidates should be prepared to manage multiple campaigns, keep up with industry trends, and collaborate effectively with cross-functional teams in a fast-paced and dynamic environment.

📈 Similar Roles Comparison

• Compared to other Digital Marketing Manager roles, this position offers a unique opportunity to work for a growing customer engagement platform and drive regional paid digital marketing efforts to support demand and revenue growth.
• MoEngage's focus on innovation and customer success provides an environment for continuous learning and professional development, with opportunities to work on various projects and campaigns.
• This role offers a competitive salary and benefits package, with opportunities for growth and advancement within the marketing team.

ASSUMPTION: The Digital Marketing Manager role at MoEngage is unique in its focus on customer engagement, innovation, and growth. Candidates should be prepared to work in a dynamic and fast-paced environment, with opportunities for continuous learning and professional development.

📝 Sample Projects

• Developing and executing a paid marketing campaign to drive lead generation and increase pipeline velocity for a new product launch
• Optimizing landing page performance through A/B testing and user experience improvements, resulting in a 20% increase in conversion rates
• Collaborating with the SEO team to improve organic search rankings and drive more traffic to the website, resulting in a 15% increase in organic demos

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities for the Digital Marketing Manager at MoEngage. Candidates should be prepared to work on various projects and campaigns, with a focus on driving results and continuous improvement.

❓ Key Questions to Ask During Interview

• Can you describe the current paid marketing landscape and how this role will contribute to its growth and optimization?
• How does MoEngage support the professional development and growth of its employees, particularly in the marketing team?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my work contribute to MoEngage's overall goals and objectives?
• How does MoEngage measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) will I be responsible for tracking and optimizing?
• What opportunities are there for collaboration and knowledge-sharing with other marketing teams and stakeholders within the organization?

ASSUMPTION: These key questions will help candidates better understand the role, the company's priorities, and the opportunities for growth and development. Candidates should be prepared to ask thoughtful and insightful questions to demonstrate their interest and engagement in the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant digital marketing experience and achievements
• Write a cover letter demonstrating your understanding of MoEngage's mission and values and your enthusiasm for the role
• Prepare examples of successful digital marketing campaigns you've led or contributed to, showcasing your skills and expertise
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.