Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Energy Capital & Power

🔹 Location: Cape Town, Western Cape, South Africa

🔹 Job Type: Full-time

🔹 Category: Events Services

🔹 Date Posted: July 3, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and optimizing digital marketing initiatives across global energy events and media brands
• Managing and improving website performance through A/B testing, usability testing, and CRO strategies
• Driving organic growth through SEO strategies and managing paid media campaigns
• Collaborating with project directors and marketing teams to execute data-informed campaigns
• Tracking KPIs, generating performance reports, and providing actionable insights for continuous improvement

ASSUMPTION: This role requires a strategic and data-driven mindset, with a strong focus on performance optimization and collaboration.

📋 Key Responsibilities

✅ Manage and maintain company and events websites, focusing on user experience and performance

✅ Execute A/B testing, usability testing, and conversion rate optimization strategies to improve website effectiveness

✅ Drive organic growth through on-page and off-page SEO strategies, with hands-on experience in WordPress and understanding of SEO tools and analytics platforms

✅ Set up, manage, and optimize Google Analytics 4 (GA4) accounts and other tracking tools, monitoring user behavior, campaign performance, and key site metrics

✅ Plan, execute, and optimize paid media campaigns across platforms, overseeing ad creative, targeting, and funnel strategies to maximize reach and engagement

✅ Allocate, track, and manage digital marketing budgets, optimizing spend to improve ROAS and increase customer LTV

✅ Own and lead the digital marketing strategy across multiple brands and events, ensuring alignment with broader business goals

✅ Track key performance indicators (KPIs), generate regular performance reports, and provide actionable insights for continuous improvement and growth

✅ Stay current on digital marketing trends, paid media innovations, and emerging performance marketing tools, applying insights to keep strategies ahead of the curve

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data analysis, requiring a well-rounded digital marketer.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field

Experience: 3-6 years of hands-on experience in digital marketing, including SEO, CRO, paid media, and analytics

Required Skills:

• Proficiency with tools like GA4, Google Ads, Meta Ads, WordPress, and A/B testing platforms
• Strong analytical and strategic skills, with the ability to manage budgets, track KPIs, and optimize performance
• Ability to manage multiple campaigns across regions and teams

Preferred Skills:

• Certifications in Google Ads, GA4, Meta Blueprint, or SEO/CRO platforms (e.g., HubSpot, SEMrush, CXL)

ASSUMPTION: Candidates with a strong academic background in marketing and relevant work experience in digital marketing will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between ZAR 450,000 - 650,000 per annum, based on industry standards for a mid-senior level digital marketing manager in Cape Town. This estimate takes into account the company size, industry, and the level of responsibility required for the role.

Benefits:

• Health insurance
• Retirement savings plan
• Employee development opportunities
• Flexible working hours

Working Hours: Full-time position with standard office hours, Monday to Friday, 8:30 AM to 5:30 PM. However, flexibility is required to accommodate project deadlines and global event schedules.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits may also vary based on the company's current offerings.

📌 Applicant Insights

🔍 Company Context

Industry: Energy Capital & Power is a leading investment platform for the energy sector, focusing on facilitating global and intra-African investment and collaboration through events, online content, and investment reports.

Company Size: With 11-50 employees, Energy Capital & Power is a mid-sized company where applicants can expect a relatively flat organizational structure and the opportunity to make a significant impact on the business.

Founded: The company was founded in 2015 and has since grown to become a prominent player in the energy sector, hosting world-class investment-focused events in Africa and worldwide.

Company Description:

• Energy Capital & Power unites the entire energy value chain, from oil and gas exploration to renewable power, facilitating global and intra-African investment and collaboration
• The company offers a range of products and services, including regional and national energy and finance conferences, government and market consultancy, investment outreach, and strategic communications
• Energy Capital & Power provides an opportunity for professionals to work in a dynamic and growing industry, with a focus on driving investment and innovation in the energy sector

Company Specialties:

• Energy conferences
• Event management
• Event marketing

Company Website: http://www.energycapitalpower.com

ASSUMPTION: Energy Capital & Power's focus on the energy sector and global events provides unique opportunities for digital marketers with an interest in the industry and experience in event marketing.

📊 Role Analysis

Career Level: This role is suited for a mid-senior level digital marketing professional with 3-6 years of experience in digital marketing, including SEO, CRO, paid media, and analytics.

Reporting Structure: The Digital Marketing Manager will report directly to the Head of Marketing or a similar role and will collaborate closely with project directors and marketing teams across multiple brands and events.

Work Arrangement: This is an on-site position based in Cape Town, with standard office hours. However, flexibility is required to accommodate project deadlines and global event schedules.

Growth Opportunities:

• As a mid-sized company, Energy Capital & Power offers opportunities for career progression and growth within the marketing department and the organization as a whole
• Working on global events and investment-focused initiatives provides exposure to diverse industries and stakeholders, fostering professional development
• The dynamic and growing nature of the energy sector presents opportunities for digital marketers to expand their skills and expertise

ASSUMPTION: The Digital Marketing Manager role at Energy Capital & Power offers a unique blend of strategic, tactical, and collaborative responsibilities, providing an ideal platform for a mid-senior level digital marketing professional to grow and make a significant impact.

🌍 Location & Work Environment

Office Type: Energy Capital & Power's office is located in the vibrant De Waterkant neighborhood of Cape Town, offering a modern and collaborative work environment.

Office Location(s): 30 Hudson Street, 2nd Floor, The Hudson, Cape Town, Western Cape 8001, ZA

Geographic Context:

• Cape Town is a multicultural city with a diverse range of industries, offering a high quality of life and numerous recreational opportunities
• The Western Cape is home to a thriving energy sector, with significant investment in renewable energy projects and oil and gas exploration
• South Africa's energy sector is dynamic and growing, with a focus on driving investment and innovation in the industry

Work Schedule: Standard office hours, Monday to Friday, 8:30 AM to 5:30 PM, with flexibility required to accommodate project deadlines and global event schedules.

ASSUMPTION: Cape Town's vibrant and multicultural environment, coupled with the dynamic energy sector, provides an ideal setting for a digital marketing professional to thrive and grow.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-depth interview with the Head of Marketing or a similar role
• Final interview with key stakeholders or the company's leadership team

Key Assessment Areas:

• Digital marketing skills and experience
• Strategic thinking and problem-solving abilities
• Collaboration and communication skills
• Adaptability and flexibility in a dynamic work environment

Application Tips:

• Highlight relevant digital marketing experience, with a focus on SEO, CRO, paid media, and analytics
• Demonstrate a strong understanding of the energy sector and event marketing
• Tailor your resume and cover letter to emphasize your fit for the role and the company's mission
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, adaptability, and cultural fit

ATS Keywords: Digital Marketing, SEO, CRO, Google Analytics, Google Ads, Meta Ads, WordPress, A/B Testing, Paid Media, Budget Management, Performance Tracking, Data Analysis, User Experience, Campaign Management, Content Strategy, Emerging Technologies

ASSUMPTION: Energy Capital & Power's interview process is designed to assess candidates' digital marketing skills, strategic thinking, and cultural fit, with a focus on finding the best fit for the role and the organization.

🛠️ Tools & Technologies

• Google Analytics 4 (GA4)
• Google Ads
• Meta Ads (Facebook & Instagram)
• WordPress
• A/B testing platforms (e.g., Optimizely, VWO)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Paid media management platforms (e.g., Google Ads Manager, Meta Ads Manager)

ASSUMPTION: The Digital Marketing Manager will be expected to have proficiency in the listed tools and technologies, with the ability to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Investment in Africa and its energy sector
• Collaboration and partnership
• Excellence and innovation

Work Style:

• Dynamic and fast-paced work environment
• Collaborative and cross-functional teams
• Focus on driving investment and growth in the energy sector

Self-Assessment Questions:

• Do you share Energy Capital & Power's commitment to investing in Africa's energy sector?
• Are you comfortable working in a dynamic and fast-paced environment, with a focus on collaboration and partnership?
• Do you thrive in a role that requires strategic thinking, adaptability, and a strong work ethic?

ASSUMPTION: Energy Capital & Power seeks digital marketing professionals who are passionate about the energy sector, thrive in a collaborative and dynamic work environment, and are committed to driving investment and growth in Africa.

⚠️ Potential Challenges

• The dynamic and fast-paced nature of the energy sector may require flexibility and adaptability in response to changing market conditions and priorities
• Working on global events and investment-focused initiatives may involve irregular working hours and tight deadlines
• The competitive nature of the digital marketing landscape may present challenges in driving traffic, engagement, and conversions
• Managing multiple campaigns across regions and teams may require strong organizational skills and attention to detail

ASSUMPTION: The Digital Marketing Manager role at Energy Capital & Power presents unique challenges and opportunities, requiring a well-rounded digital marketer with strong strategic, tactical, and collaborative skills.

📈 Similar Roles Comparison

• Compared to digital marketing roles in other industries, this role offers unique exposure to the energy sector and global events
• Digital marketing professionals in the energy sector may face unique challenges and opportunities related to market dynamics and stakeholder engagement
• Career progression in the energy sector may involve expanding into related roles, such as event management, strategic communications, or investment outreach

ASSUMPTION: Digital marketing professionals considering this role should be drawn to the unique aspects of the energy sector and global events, and be prepared to adapt their strategies to the specific challenges and opportunities presented by the industry.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy to improve organic traffic and search engine rankings for a global energy event
• Managing and optimizing paid media campaigns for a series of regional energy conferences, with a focus on maximizing reach and engagement among target audiences
• Collaborating with project directors and marketing teams to create and execute data-informed content strategies that drive traffic, boost conversions, and maximize ROI for multiple energy brands

ASSUMPTION: The Digital Marketing Manager role at Energy Capital & Power offers a diverse range of projects and initiatives, providing an opportunity for digital marketers to apply their skills and expertise in a dynamic and challenging environment.

❓ Key Questions to Ask During Interview

• Can you describe the typical timeline and priorities for digital marketing campaigns leading up to global energy events?
• How does the company support collaboration and knowledge-sharing between marketing teams and project directors across multiple brands and events?
• What are the key performance indicators (KPIs) used to measure the success of digital marketing campaigns, and how are they tracked and reported?
• How does the company approach continuous learning and professional development for digital marketing professionals?
• What are the most significant challenges and opportunities facing the energy sector in the coming years, and how does the company plan to adapt and capitalize on them?

ASSUMPTION: Candidates should prepare thoughtful and insightful questions that demonstrate their understanding of the role, the company, and the energy sector, and their commitment to driving investment and growth in the industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience, with a focus on SEO, CRO, paid media, and analytics
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, adaptability, and cultural fit
• Follow up with the HR department one week after submission to confirm receipt of your application and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.