Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Perkins & Co

🔹 Location: Portland, Oregon, United States (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (2 days in-office per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing data-driven content strategies to optimize web, SEO, and AI-driven communications
• Overseeing content production and managing cross-functional collaborations
• Implementing innovative tools to enhance engagement and brand consistency
• Leveraging expertise in digital marketing, SEO, and content strategy to drive business growth

ASSUMPTION: This role requires a strong background in digital marketing, content strategy, and SEO. Experience with HubSpot or Salesforce is essential for success in this position.

📋 Key Responsibilities

✅ Developing and executing content strategies that optimize web, SEO, and AI-driven communications

✅ Overseeing content production and managing cross-functional collaborations

✅ Implementing innovative tools to enhance engagement and brand consistency

✅ Guiding strategic campaigns to ensure maximum impact and ROI across platforms

✅ Managing external vendor relationships

✅ Occasional evening or weekend availability for events (backup support)

ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and team management. Strong communication and organizational skills are crucial for success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Business, or a related field

Experience: 2-5 years of experience in digital marketing, content strategy, and SEO

Required Skills:

• Expertise in SEO, content strategy, and digital marketing tools
• Proven ability to lead cross-functional teams and manage external collaborations
• Demonstrated success creating and executing data-driven marketing strategies
• Excellent writing, editing, and multimedia content development skills
• Previous experience in professional services and/or working directly with business owners
• Confidence, professionalism, and knowledge to contribute meaningfully in leadership discussions

Preferred Skills:

• Experience using HubSpot for content management, automation, and lead nurturing
• Familiarity with Salesforce

ASSUMPTION: While a degree in a related field is preferred, relevant work experience may be considered equivalent. Experience with specific marketing tools and platforms is essential for success in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $93,000 annually, depending on experience, plus bonus eligibility

Benefits:

• 401(k) profit sharing plan; immediate vesting of employer contributions
• 14.5 paid holidays
• 5 weeks of PTO
• Up to 12 weeks paid medical leave (includes parental leave)
• Sabbatical program for all employees
• Paid parking, public transit access, bike garage, gym, and snacks

Working Hours: Full-time, with occasional evening or weekend availability for events

ASSUMPTION: The salary range provided is based on industry standards for a digital marketing manager role with 2-5 years of experience in the Portland, Oregon area.

📌 Applicant Insights

🔍 Company Context

Industry: Accounting

Company Size: 201-500 employees

Founded: 1986

Company Description:

• Perkins & Co is the largest locally-owned, most admired, and most diverse accounting firm in the Portland area
• Offers a wide range of services, including assurance, business advisory, tax, and risk advisory services
• Committed to providing excellent service, proactivity, and personal attention to clients

Company Specialties:

• Assurance services
• Business advisory services
• Business valuation
• Cost segregation
• Employee benefit plan audits
• Expatriate tax services
• IFRS
• International audit and tax services
• Legacy planning
• Succession planning
• Litigation support
• Tax services
• Risk advisory services
• Client accounting services
• Outsourced CFO services
• Bookkeeping services

Company Website: http://www.perkinsaccounting.com

ASSUMPTION: Perkins & Co's diverse range of services and commitment to client satisfaction make it an attractive employer for marketing professionals seeking to make a significant impact.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Reports directly to firm leadership, with opportunities to grow into a people management role

Work Arrangement: Hybrid (2 days in-office per week)

Growth Opportunities:

• Innovating and shaping the digital marketing strategy
• Growing into a people management role as the department expands
• Collaborating with firm leadership and across departments

ASSUMPTION: This role offers significant opportunities for growth and impact, with the potential to shape Perkins & Co's digital marketing strategy and expand into a management role.

🌍 Location & Work Environment

Office Type: Downtown Portland office

Office Location(s): 1211 SW 5th Ave., Suite 1000, Portland, OR 97204, US

Geographic Context:

• Portland is a vibrant, eco-friendly city known for its coffee, craft beer, and food scene
• Home to numerous parks, museums, and cultural attractions
• Offers a mix of urban and outdoor living, with easy access to hiking, biking, and water activities

Work Schedule: Full-time, with occasional evening or weekend availability for events

ASSUMPTION: Portland's vibrant culture and mix of urban and outdoor living make it an attractive location for professionals seeking a balanced lifestyle.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• Phone or video screen with the Talent Acquisition Manager
• In-person or virtual interview with firm leadership
• Final decision and offer

Key Assessment Areas:

• Digital marketing expertise
• Content strategy and creation skills
• Cross-functional team leadership
• Data-driven decision-making

Application Tips:

• Highlight relevant experience and achievements in digital marketing, content strategy, and SEO
• Tailor your resume and cover letter to emphasize your fit for this role and Perkins & Co's company culture
• Be prepared to discuss your approach to data-driven marketing and strategic campaign development

ATS Keywords: Digital Marketing, Content Strategy, SEO, HubSpot, Salesforce, Data-Driven Marketing, Cross-Functional Teams, Marketing Campaigns

ASSUMPTION: Perkins & Co's application process is designed to assess candidates' technical skills, strategic thinking, and cultural fit. Applicants should be prepared to discuss their experience and approach to digital marketing in detail.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: Familiarity with these tools is essential for success in this role. Candidates should be prepared to discuss their experience with these platforms and how they have used them to drive marketing results.

👔 Cultural Fit Considerations

Company Values:

• Excellence
• Integrity
• Proactivity
• Collaboration
• Innovation

Work Style:

• Data-driven and strategic
• Collaborative and team-oriented
• Adaptable and responsive to change
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do you align with Perkins & Co's commitment to excellence and innovation in digital marketing?
• How comfortable are you working in a hybrid environment, with a mix of in-office and remote work?
• How do your personal work style and values align with Perkins & Co's company culture?

ASSUMPTION: Perkins & Co values candidates who are data-driven, strategic thinkers with a strong commitment to collaboration and continuous learning. Applicants should be prepared to discuss their alignment with these values and work style preferences.

⚠️ Potential Challenges

• Managing cross-functional teams and external collaborations
• Balancing strategic planning with hands-on content creation
• Occasional evening or weekend availability for events
• Working in a hybrid environment, with a mix of in-office and remote work

ASSUMPTION: These challenges require strong communication, organizational, and time management skills. Candidates should be prepared to discuss their strategies for overcoming these potential obstacles.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on data-driven decision-making and strategic campaign development
• Perkins & Co's commitment to innovation and excellence in digital marketing sets it apart from other accounting firms
• This role offers significant opportunities for growth and impact, with the potential to shape Perkins & Co's digital marketing strategy

ASSUMPTION: Applicants should research Perkins & Co's unique approach to digital marketing and consider how their skills and experience align with the company's commitment to innovation and excellence.

📝 Sample Projects

• Developing and executing a comprehensive content strategy to optimize web, SEO, and AI-driven communications
• Managing a cross-functional team to create and implement a marketing campaign that drives measurable business growth
• Implementing innovative tools to enhance engagement and brand consistency across digital platforms

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and hands-on nature of the Digital Marketing Manager role at Perkins & Co. Candidates should be prepared to discuss their experience with similar projects and the results they achieved.

❓ Key Questions to Ask During Interview

• How does this role fit into Perkins & Co's overall marketing strategy, and how can I contribute to its success?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Perkins & Co support the professional development and growth of its marketing team members?
• What is the team structure, and how does this role collaborate with other departments and firm leadership?
• How does Perkins & Co measure the success of its digital marketing efforts, and what key performance indicators (KPIs) should I focus on?

ASSUMPTION: These questions demonstrate a candidate's strategic thinking, commitment to continuous learning, and interest in Perkins & Co's marketing team and company culture. Applicants should be prepared to ask thoughtful, insightful questions that showcase their fit for the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and fit for this role and Perkins & Co's company culture
• Prepare for your interview by researching Perkins & Co's unique approach to digital marketing and developing thoughtful questions about the role and the organization
• Follow up with the Talent Acquisition Manager, Julie Brodell-Martin, after your initial application and any subsequent interviews

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.